Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you!
Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business.
I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!
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Five Proven Steps to Achieve a Multi Six-Figure Online Business
Episode 362
Monday, September 2, 2024 • Duration 22:11
In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!)
I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level.
KEY TAKEAWAYS COVERED IN THE PODCAST
Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content.
Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience.
Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions.
Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires.
Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
September 2024 MasterclassLong-Form Content: Your Secret Weapon to grow your businessHow to become more visible and grow your audience
Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
Transcript
If you are looking to grow your online business, then this episode is for you. If you are a course creator, a membership owner, or a coach, and you have an online business, then I am going to be sharing with you the five proven steps to achieve a multi six figure online business. Over the last 10 years in business I have helped hundreds of business owners grow their online business, not just launch it, but grow it and earn the money that they want to earn from their online business. So they can either stop doing one to one or stop doing done for you work. The five things that I share in this episode are the five things that I see in every successful online business.
They have these things. And they are going to be essential in you growing yours.
Hello and a really warm welcome back to another episode of Your Dream Business podcast. As always, I'm your host, Teresa Heath Wareing. And if you are an online business owner, a course creator, membership owner, or coach, you are absolutely in the right place. Because in this podcast, I share tricks and tips and tools and strategies all around growing your online business.
And what makes me qualified to do so? [00:02:00] Well, I have a degree in marketing. I've spent the last 20 years in marketing, last 10 of them in my own business, running my own online business. I have helped business owners hit multiple six figures in their business, have hugely successful launches and grow their list and their visibility.
And that's what I'm here to help you with too. So today I actually feel like, well, I feel like in my business, we're doing a bit of a not a reset as such. We've had a few changes. A few things are being tweaked. I've brought up some new team members. Um, um, some new things are on their way. I'm going to be doing YouTube soon and we're trying out some different things with chatbots and various other things.
And like I said, I'm getting some help because I'm getting increasingly busy. So, um, We are having a bit of a review of the business because obviously as I bring on new people, I want to tell them where the business is at and what we're doing and what we're trying to achieve and all that good stuff. And one of the things that I'm doing is reviewing the content I put out there and who I'm putting it out for.[00:03:00]
And some of the content I'm creating is actually for a masterclass that I'm doing this week. So if you are listening to this episode in and around the day it comes out, which is the 2nd of September, then luckily you are in time to because on the 5th of September, I am running a masterclass called five proven steps to achieve a multi six figure business online, even if you think you've tried everything before.
So in doing the presentation for that and getting that together, I have kind of honed in my content and come up with a framework Because it's so much easier for me to, frameworks are great because it helps me keep focused on my content, but also it helps other people remember that there's five steps to something and therefore what are those key steps and are they doing them?
So what I thought I would do in this episode is give you a little sneak peek into what that content is. And obviously, if you join me for the masterclass on Thursday, it's free, it's live, you can ask me questions, then I will be going into more depth. [00:04:00] So what are the five steps that we need to have an online business, a successful growing online business?
And I just want to back up a minute because I think I've talked before on the podcast, but I am going to say again about why I am focusing on the growing aspect of an online business. I believe there are lots of people who come into this space who are setting up online businesses with the dream of having an online business, serving lots of people, having a bigger audience, having a one to many.
Proposition, which basically means you create one thing and many people buy it rather than one to one, i. e. if you're a one to one coach or a done for you service. So let's say you're a marketer and you currently do people's marketing for them. And instead you would like to transition through to a membership where you teach people or where you coach people to do it.
So I see a ton of people coming into this space all the time. And what's [00:05:00] interesting is There are very few that really hit big, big incomes in this space. Now, I want to caveat that with one thing. Not everyone wants to earn a big income in this space, and that's fine. I'm not saying you have to, I'm not saying that that is part of being successful, but there are a lot of people who want to earn more than they are currently earning.
One of the things that I hear a lot is I want to earn what I did when I worked. But without having a boss. So often people have come from a, an employee's job or a corporate job, and they want their business to bring them in the money that they used to earn being employed, but without having a boss. And what I'm seeing is lots of people moving into this space of having an online business, but then not many of them succeeding to getting the online business to where they want it to be, i. e. bring in the money they want it to bring in.
And like I said, that doesn't have to be, you know, millions and millions, millions that could just be [00:06:00] covering their income. Obviously I'm talking about six figures and beyond because that is a really good way of me showing credibility. Like if I can do that, if you want to earn 50, 000, then I can definitely help you with that.
So like I said, that's why I've kind of really focused on, okay, let me help people because that's the bit I'm really good at doing. And I think, again, if you've followed me for a while, you know that I Certified as a coach a few years back. And I talked a lot about mindset, but actually what I think you're going to see going forward is a lot more strategic advice.
Now I am forever grateful that I have a certification in coaching and I know all about mindset and I have all these tools and strategies in my toolkit that I can whip out at any point when working with either my accelerator people...
Practical ways to use AI to save time and money (and avoid the pitfalls!) with Hollie Whittles
Episode 361
Tuesday, August 27, 2024 • Duration 35:45
This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations.
We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses.
KEY TAKEAWAYS COVERED IN THE PODCAST
AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity.
Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency.
AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Hollie on Linkedin, Website
Connect with Teresa on Website, , , , , or
Transcript
AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles.
Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal.
Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses.
Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council.
She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff.
So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff.
And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses.
I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast.
Hi Teresa.
I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was.
No, I forgot how to say hello.
It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes.
Yes.
Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today.
So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog Systems. I'm one of the directors. We set up in 2006, I [00:04:00] think from a place of working for really big corporate where I'd burnt out and we were like, what can we do? My husband was in the same position. So we set up our own company and then we've gone from strength to strength and we do data analytics, machine learning, AI.
So very much on the kind of the cutting edge of IT and wouldn't change it. I'm probably unemployable now.
I think we all are. If you've had your own business, like that's it. No one can ever employ you ever again. So let me go back a bit. First off, corporate, what did you do in corporate world? I feel like I should know these things about you, but I'm not entirely sure that I do. So I'll ask.
Yeah. So I used to work in talent management. So we ran sort of corporate programs across an entire enterprise level organization. So we had like apprenticeship, programs, we had graduates, we had vice president programs, and I organized some of those and we took people off and out the business and checked them off cliffs to see what would happen.
And yeah, so it was all about sort of growing people and people development, but it was a big sort of IT consultancy. So they were all techie [00:05:00] people.
Okay. And your husband came from tech?
He did. Yeah. So he was running a gaming systems company. So he was their IT director, but it's a big American company.
And they basically ran slot machines for all the casinos from Vegas all around the world. So he was always flying over there.
Nice. I mean, it's not a bad place to fly to.
No, exactly.
So you decided both at the same time to come out of your employed roles and start the business together.
Yeah, so he, he went first.
I stayed an extra two years, but I was still a director of the business and then I, I sort of left my role to join him. So yeah, we, we kind of have, we got married, we bought a house, we went on holiday, we changed jobs, we did everything all around 2006. We just had some sort of midlife crisis. I think.
It was quite a year or two.
Yeah.
What made you go into, explain in very layman's terms, what it is you do for big businesses now? [00:06:00]
Yeah. So I always use the analogy of someone like Richard Branson or Alan Sugar, and they have very, lots of different arms off their business. So he has like Virgin balloons. He has Virgin Atlantic. He has all the different arms of Virgin.
If he's sitting in his office thinking, how is the entire Virgin group doing? You've got all those different organisations and...
From Corporate to Community: Building a Purpose-Driven Community with Megan Tobler
Episode 353
Monday, July 1, 2024 • Duration 37:31
In this inspiring episode, I welcome Megan Tobler, the founder of Self Start Her, a thriving community for women entrepreneurs. Megan shares her journey of leaving the corporate world and creating a mission-driven business aimed at supporting and uplifting female entrepreneurs. Despite being laid off while pregnant, Megan focused on building a strong foundation for her community first before thinking about monetization. Listen in as she discusses her motivations, challenges, and the incredible support system she has built along the way.
KEY TAKEAWAYS COVERED IN THE PODCAST
Mission Over Money
Megan started her business with a strong mission to help others, putting community building and support before monetization. This approach not only set a solid foundation but also created a loyal and engaged audience.
Leveraging Skills and Passion
Utilizing her sales and communication skills, Megan successfully launched the Self Start Her podcast, which became a pivotal platform for sharing the stories and insights of female entrepreneurs. This initiative was driven by her passion for connecting and supporting other women in business.
Navigating Challenges with Grace
Megan's journey included significant challenges, such as being laid off while pregnant. However, she embraced these obstacles with resilience and grace, focusing on her long-term goals and leveraging the support of her family and community to continue building her dream business.
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Megan on Website, Instagram, , , Connect with Teresa on , , , or
You will know that starting a business is not for the faint hearted. And most of us start understandably so with the intention of, I need to make money. I know that was a hundred percent me and we build everything else around that. So money is the first priority. And then we think about the audience and the websites and the messaging and all that sort of good stuff.
But what if that wasn't your first thought? What if you started your business purely with a mission to help others first and then making money was the later thought. That's exactly what today's guest has done. And not only did she do that, but she did it after she was made redundant while pregnant with her first child.
So in today's episode, you will learn all about why she created a community first and how she plans to monetize this in the future.
Hello, and welcome back to another episode of Your Dream Business. Thank you so much for joining me. I really appreciate it. If you are new to the podcast, welcome. I'm your host, Teresa Heath-Wareing.
And every week I bring you either amazing guests who have inspiring and awesome stories to tell [00:02:00] And then I mix that up with solo episodes where I give you strategy and tips and tactics and more kind of practical stuff. And today I have an interview for you. Now, Megan is someone I met quite some time ago when I was interviewed on her podcast.
And in fact, if I remember rightly, I reached out to her and I found her podcast and said, do you want to guest or would you like me as a guest? And that's how we connected. And we've stayed connected ever since. And I'm so grateful to have her on my podcast now. So Megan Tobler is a trailblazer in the world of woman entrepreneurism.
After 10 years in corporate world with a successful career in sales, She became passionate about redefining her definition of success and creating a life that would allow her to have freedom she craved and the ability to make an impact. As the host of the self start her. So it's like stealth self starter, but with her at the end podcast, Megan has created a platform for women entrepreneurs from all over the [00:03:00] globe and all walks of life to share their stories, paths, challenges, and triumphs.
It is her goal to inspire more women and follow their hearts, launch their own businesses, and to start living life on their terms. So Megan really truly aligns with me and who I am and the work that I do. But what I love about Megan's story and what you're going to hear is she's kind of gone and done it a different way round to the way lots of people start a business.
And the foundation she is building are phenomenal. And this is really coming from a place of passion, a place of wanting to serve. And honestly, you know, when you meet someone and they're just the nicest person. That is Megan. So I know you're not only going to love her, but you're going to be super inspired by what she is creating and building and want to go and follow her and check her out.
As always, we link up to everything in the show notes. So you can go to Teresa Heath wearing. com /357 as in the numbers three, five, seven. That's the [00:04:00] number of today's episode. And basically you can find the show notes there and all the links to everything we talk about. So.
Please welcome the very lovely Megan Tobler. Megan, I am so happy to have you on the podcast. How you doing?
Teresa, I'm so happy to be here. I'm doing well. How about yourself?
I'm great. It's been a while since we spoke. When did I come on your podcast?
Oh, goodness. I want to say that we actually touched base about a year ago this time last year.
So it was probably March or April ish. Well, I guess we're in May almost, tomorrow.
Yeah, I think it was because when I spoke to you, you were pregnant.
Yes.
And it was a very, it was an awesome conversation in terms of like, what you were doing. And I remember immediately being, Oh, I want to work with her. I want, I want to help her.
I want to like, she needs to come and work with me in some way. Like I just loved you from the minute we had a conversation, which was awesome. So I always start my podcast same way. I do need to change it up. I will at some point, but we're not there yet. Please [00:05:00] explain to my lovely audience who you are and how you got to do the thing that you do today.
Well, first of all, I have to tell you, Teresa, I think the feeling was absolutely mutual. I was telling you before we hit record today that you said something that really struck home with me a year ago when we connected, and that was to give yourself grace in the season of life. And so for the last year, any single time that I was feeling that I wasn't doing something in the quote unquote right way to really take a step back and just be like, you know what, I'm going to give myself grace right now.
I'm going to do a Teresa. So thank you so much for doing that.
My pleasure. I'm so glad it's that. And I'm so glad you do it because you need to give yourself grace because you're doing a lot of things at once. So yeah, I love it.
And we'll talk all about that. I'm sure about everything that we're doing, but to answer your question, as, as you already mentioned, my name is Megan.
I, as from my accent can probably tell that I'm not based in the UK. I am actually across the pond all the way in sunny California. But I am the founder of self start her and self start her [00:06:00] is a growing community of women who really dare to take a chance on themselves and to change their lives. I've created this platform where I have created resources for aspiring and really new...
How to stop selling transactions and start selling transformations with Finka Jerkovic
Episode 263
Monday, October 10, 2022 • Duration 39:28
Today’s episode of the podcast is an interview with Finka Jerkovic, a Sales Coach and Expert who helps people to sell in their business, in a way that doesn’t compromise their purpose, people or profit.Tune in to hear us talk about coming from love when you're selling and doing things that align with our values, and the energy in which we come from.This episode is practical in terms of marketing strategies, but also touches on the woo, in terms of thinking about the energy that we bring when we sell.KEY TAKEAWAYS COVERED IN THE PODCAST
● Why aligning what you love to do with what is most valuable to your client is the key to growing your business (not fear-based tactics!)
● The difference between selling from love and selling from fear
● Why we shouldn’t resist the experience of fear
● Why you need to stop buying into the stories that we make up in our head about selling
● Why we need to view putting an offer out as an act of love
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Feel the fear of selling and do it anyway! But be kind and compassionate to yourself in the process.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● Why love is the only antidote to the fear that is holding you back in your business
● How to sell with confidence, attract clients magnetically and build a business you love
● The three pillars to selling from love
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESell From Love podcastSell From Love websiteSell From Love quizFinka’s LinkedInFinka’s Instagram
TRANSCRIPT
How to simplify content creation for your business with Amanda Warfield
Episode 262
Monday, October 3, 2022 • Duration 35:19
Today’s episode of the podcast is an interview with Amanda Warfield, who talks all about content, long form, short form and how to be consistent, whilst still maintaining quality.
Amanda is a simplicity focused content marketing strategist. Her mission is to help women entrepreneurs, in particular, really fit their marketing into their business without it taking over their business.
I think this will be so useful to so many of you, as it’s something we look at a lot, so tune in, enjoy and then let me know what you think!
KEY TAKEAWAYS COVERED IN THE PODCAST
● Where to start with being consistent
● Why you should put out less content than you think you need to
● Consistency and quality matters more than anything else
● The difference between perfect content, viral content and quality content
● Don’t base what consistency looks like for you, based on what other people are doing
● Everyone has to start somewhere, don’t be afraid to start small and then if you have time, add on later
● The pros and cons of batching content
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● How to know if it’s quality content that you’re putting out
● How to simplify the content creation process
● Why you shouldn’t be afraid to repeat yourself
● How to batch create your content
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMary Hyatt’s PodcastAmanda Warfield’s InstagramAmanda’s Warfield’s PodcastTRANSCRIPT
Hello and a very warm welcome to this week's episode of the podcast. Now. If I sound a little different and if there's background noises that aren't all the same, it's because I messed up a little bit. And you know me authentic to the core. I will always tell you what's happening in my world and where I mess up because it's really important to know that because we are business owners, we make mistakes.
How to make a personal connection in an online world
Episode 261
Monday, September 26, 2022 • Duration 20:04
Today’s episode of the podcast is a solo episode all about how I make personal connections with my community, even though I have an online business.KEY TAKEAWAYS COVERED IN THE PODCAST
● Having an online business is about more than just a numbers game
● The practical things that I do to ensure I truly know my members
● The importance of being accessible and not hiding behind your team
● I’m thinking of making some changes to the podcast, and would love your feedback on what you love and what you don’t!
● Next year I will be running two more Your Dream Business Live events, and you can join the wait list now!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
You need to show up and let people get to know who you really are, in order for people to really be able to connect with you.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the wait list for next year’s Your Dream Business Live EventDrop me a DM and let me know your feedback on the podcastTRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How you doing? Did you catch the two part podcast episode I did last week with Niki Hutchison. We decided just to mix it up a little bit and do a joint podcast. So half of the interview was me and the other half of the interview was on her podcast.
Also, I've had some really lovely feedback about the podcast episode before, when we were talking about failing in business and the fact of sometimes you have to try things and they don't work. And you just do something else. So if you haven't listened to that one, purely from the feedback I'm getting, I think it's a good one.
So go and check it out. This week I wanna talk to you about how I make personal connections with my community, even though I have an online business. Now, the reason I'm bringing this up is a few different things is one at the time of recording this last week. Was it last? No. Yeah. Last week was the Insider Experience.
And the week before was my event, my in-person event. Like having those people around me is just phenomenal. Like they are the nicest, most amazing humans in the world. And it was so good to meet people in person, not only my existing members, but also new people who listened to the podcast or who followed me for a while.
So that was so cool to actually meet people. And then this week, this last week just gone, we did the Insider Experience. And again, it was so nice to welcome all new faces into the club in order to show them what it was like. And lots of them have decided to stay as a member, which is ACE. And I love it so much.
I'm so, so honored that that's the case. And I realized when I was doing part of the Insider Experience. Well, it wasn't part of the Insider Experience, it was actually this morning, we did it. We went Live in the group with a few of my members and someone asked a really good question in the chat saying, I obviously know my Executive Club members really, really well.
Do I really know the Club Members as well. And. Do they still get that kind of relationship with me. And listening to what the members were saying. I kind of feel like it's a bit like a bit of a superpower maybe that I've got. And actually this falls in line with the fact of. I always suspected, but I'm, you know, fairly positive that I'm a, an empath and can feel, you know, I can feel things.
I can feel people's emotions. I can feel people's moods and I can relate to them really quick. I don't know if you're an empath or if you just think I'm talking lot of rubbish, which is fine either way. So yeah, so. I wanted to talk about how to make that personal connection, because what happens when you have an online business is all of the strategy.
And all of the focus around a success of an online business is all about numbers. It's a numbers game. And it's all about getting huge numbers of people into our world. And that's how you make money. If you've got a one to many program or a membership, or a course, then obviously the more people that buy the more.
You know, obviously the more you make well, that's fairly obvious, but as in, you know, the more it makes sense. So for instance, the work I put into the membership when there was just, you know, a small group of people, right at the very beginning, it wasn't profitable. And to be honest, the time I put into it now, I think my, my husband would argue it's still not profitable, but I love it.
So it's fine. I don't mind putting effort in, but yeah, one thing that was really lovely is like I said, some of the comments that came in and one of my new members, Annie, said that, you know, I've only known T for a few months and she knows already who I am, what my business is, what my family life is like and what I'm, you know, and what my struggles are.
And my challenges are, which was ACE and so good. So then I was thinking, well, how do I do that? How do I make sure that I can have that personal connection? Cuz for me, it's really important. Because as you well know if you are a regular listener, I have adopted the phrase of the lovely Mary Hyatt. I see you. I hear you. You matter.
Well, how do I live by that? How do I actually make sure that I do see and hear people. Because we're not perfect. We are humans and we all make mistakes, but these are some of the things I do probably to try as hard as I can to ensure that I notice people and not just obviously in a sales process, cuz that's just a bit sucky. If that's the only reason you're doing it.
But genuinely, you know, cause I can't sell the membership and be like, I'm like this and then they join and I'm like, who are you again? So some of the things that I do to do this is really simple but important steps and it might seem unusual. This is my dog going in and out.
So if you can hear him, I apologize. I've got the door open. My husband's not here at the moment. He's missing his dad. So he really likes to be in and around by me. But, and if I shut my door to record this podcast episode, he would scratch on the door and moan and try and open it. So it's safe that I just, you have an occasional tip tap of feet. Every so often.
Anyway, so yeah, so I think some of these things are really important. If you want to make that extra effort and you want to really pay attention and it's not just for online businesses, it can be any businesses. But for online, I think in particular it's even more important. So, you know, straight off the bat that I reply to my own social media messages and my own DMs.
And I'll often reply with a voice note or sometimes I send a video if my face is okay and I've done my makeup and I'm not feeling too tired. I. and I think that's really important. Now I'm confident that most of you listening to this, if not, all of you are doing that yourself. You are appreciating the people who DM you and you are getting back to them.
Sometimes things get lost in the requested bit. So I do have to keep an eye on that. And if I haven't got back to you and you'll start thinking, you're doing it back to me, then please DM me again, because that's obviously slipped through in that. But yeah, so. So I think it's super important that I'm the one who does that, and it is super important in our business that we are the one that does that.
There are lots of people out there in this world who hire someone to reply to the social media post and to have those conversations and to manage the accounts. And yes, I have the lovely Becci McEvoy who helps me with the content side, but in terms of the management or in terms of the proactive stuff and the reactive stuff, it's me.
So, so yeah, that's the first thing. So obviously I make sure that I'm seen, I'm visible and that we can have conversations. The other thing, which is a bit of a, like, you know, a bit of a tech thing, but it's good is seeing what they've done within your world. So for instance, every time someone downloads something, if they take part in something, if they've clicked something, then we tag them.
So being able to see where they came from or what they've done, cuz again, it's just a nightmare. If you have, if someone's been in your world and you haven't acknowledged it. And. I heard this awful story that someone told me the other day, and this is just shocking. And I'm obviously not gonna divulge any of the key details, but someone told me that they'd done a program with someone and it was a fairly smallish program.
So I think they said about 30 or 40 people in it. And they were one of those people. And. It was a, it was an ongoing program for a little while. So it wasn't like just a one off course or a one-off day thing, and they'd done it, they'd gone through it. And I think they were still paying to be in something with this person and this person DMed them a voice DM saying, have you seen this course?
I really think you should do it. And that was the one they did. So, not only did they DM them to cold sell them a course, but they DM someone who'd already done the course who they would've seen. And it's like, wow. Talk about not knowing who your people are. And like I said, we make mistakes things slip through the net, but if someone is sat on a session with me for some time or multiple times, I'm gonna know who they are.
So, so, yeah, so I use the tech side in terms of like tagging and stuff like that, just to remind me, cause obviously, you know, when you get lots of people in your world, it does get a bit tricky try to remember it
How to grow your business without spending money on ads with Niki Hutchison
Episode 260
Tuesday, September 20, 2022 • Duration 47:10
Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world.Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness.Her goal is for entrepreneurial women to enjoy marketing and the results that it brings.This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!KEY TAKEAWAYS COVERED IN THE PODCAST
● The difference between organic marketing and paid marketing
● Why organic marketing is the solid foundation you need in place
● The importance of an authentic brand consistency
● Different ways you can build your audience
● How getting negative comments can actually help you show up more naturally as yourself
● Why you need to pay attention to your insights and use them to be a detective in your own business
● Why purpose is more important than how often you post
● Why joining a membership isn’t enough, you need to join in too
● Whether it’s possible to accelerate not caring what people think of you and showing up more authentically
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● How to grow a business using organic marketing
● What needs to be in place before you start doing organic marketing
● How to choose the right place to be, when you’re just starting out
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEHead over to part 2 on the Audience Growth PodcastTRANSCRIPT
Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible.
And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter.
We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome.
Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode.
It's a really good conversation. It's definitely a one of like, get your coffee, sit down, or, you know, it's gonna feel like you're having a chat with us. It's really,really cool. So I'm not gonna take up any more time. I am gonna go straight to the interview. Enjoy.
Okay. I am really excited today to welcome to this very special podcast Niki Hutchison. Niki, how you doing?
Hi. I'm great. Thank you so much for having me. I'm excited about what we're doing today.
We're kind of, you know, cuz I'm more about honesty. We're kind of winging it if I'm honest. So we've decided that we're gonna do this cool concept of, we both have podcasts. We both wanted to interview each other.
So we thought. What if we did like a two parter, one part on mine and one part on Niki's. So good luck listeners. Let's see how this goes. But as we're over on my podcast, let me start by as I always do Niki, please introduce yourself and tell everybody who you are and what you do.
So my name's Niki Hutchison and I am a business and marketing expert. I work with entrepreneurial women who are looking to grow an engaged audience to grow their businesses.
Amazing. So you and I fit very nicely in terms of what we do. Have you always done this, Niki? What, what's your background? What did you come from?
I haven't, I haven't, I worked as a brand strategist for many years in ad agencies, studied advertising, marketing, and then I had my kids and worked out that, that wasn't really a great environment for a working mother in my experience.
And. I actually had, uh, I lost a lot of confidence as an employee. And so when I left, after my second maternity leave, I didn't have the confidence to set up anything related to marketing. So I set up a kid's hip hop dance company, as you do.
Well, they naturally seem to go from one to the other. Uh, I'm assuming you have some hip hop dance something. Or did you bring in a teacher?
I cannot dance.
Perfect business.
Yeah, doesn't it. Basically, my kids were young and also when I had been working in the agency, I'd been working on a big research project for the Scottish government into how to reduce antisocial behavior amongst children and young people.
And the main findings were that they need a strong role model and an activity that they love. And I thought, "Hey, I could provide both of those with a hiphop dance company." So that's what I did. And I grew that business for eight years until the pandemic. So we were delivering classes all over Scotland in nursery schools, communities.
I had a team of up to 40 at one point, and then the pandemic hit. And I quickly decided that actually the business model was not going to be viable for a very long time. And so I closed that down. And a few years prior to the pandemic, I had started this marketing business. Finally feeling that I had enough confidence and know how to run a marketing business. And so I started this business in 2017 and I've been growing it ever since.
That's so funny, like what was it that made you not have that confidence? Like, because I, I came from marketing as you may or may not know and don't agree in it where my entire life in it. And for me, when I left, it was just the most natural thing.
What else was I going to do? Cuz that's all I knew, but my, how I'm helping with marketing has changed over the years of my business. So was there something in particular that made you go, "Do you know, I can't do this." Or was it just the process of having children and being out of it?
No, it was, it was actually a boss. It was actually a male boss who treated his department badly, essentially. You know, in, I dunno if it's the same, you were client side marketing, weren't you?
Uh, yes. So I was for worked for an agency. Well, no, I worked for an agency and I was client side, so I've got folks.
Oh, okay. Okay.
Yeah. So the last job I had, I was agency.
So I signed often in agencies. There are people who are promoted because they're incredibly good at their jobs and they're very good with clients and they're great at what they do. And then all of a sudden they find themselves in charge of these departments and they actually haven't had any training in management.
Yeah. Yeah. And I actually had an ectopic pregnancy in 2019 and I was off work. I'd lost so much blood. It was it, it ruptured misdiagnosed, bloody blah. I'd lost so much blood. Sorry, I'm saying 2019. That's wrong. 2009.
I was gonna say that time recent ago.
Yeah. A long time ago. And I'd lost so much blood that I was off work for three months. And when I went back to work. I was pulled up on the work that I had been doing the day that I was hospitalized.
Oh, wow.
And when I said, are you talking about this brief that I was writing the day that I was hospitalized? I was told everybody has off days. And that was just standards kind of office crap. I realised I like to swear on this podcast.
We can say crap, that's fine. Like see this, you know, it's something you'd done for all those years. You knew what you were doing. You were obviously good at what you did, cuz you couldn't have stayed in a job that entire time, if you weren't. And just because of some someone's bad management that then knocks your confidence, which then means, you know, And obviously you went into a business, which was great and you loved I'm assuming and was wonderful.
But what if you didn't, what if you went into something that you hated or went into something, you know, or tried to get another job or, you know, all because of that...
The reasons behind me closing the $19 level of my membership
Episode 259
Monday, September 12, 2022 • Duration 23:39
Today’s episode of the podcast is a solo episode, where I am talking to you about why I introduced a lower price option to my membership earlier this year, and then closed it just a few months later.I share with you what I did once I realised it wasn’t working and how I went about closing it, as well as the lessons I learned from the experience.
KEY TAKEAWAYS COVERED IN THE PODCAST
There is not a single person in business who hasn’t experienced failure, or something that didn’t go to plan.
If the only thing stopping you from making a decision is what other people will think, then stop worrying and do what fits best for your life and business.
Just because something doesn’t work out how you planned, it doesn’t mean you’ve failed, everything is a learning experience.
What the club looks like today, and what’s included at each level.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
It's your business and your life, if something isn't fitting for you, then don’t do it.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Sign up for the Insider Experience
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How are you doing? I hope you are well. This week. It's a solo one and it's a bit of a conversation this week. I wanna talk about the reasons behind me closing the lower level of the Club. Because I think it's super important to be honest about this stuff. I think. I don't know about you, but we watch a lot of people online.
We see a lot of people on Instagram and a lot of other people's businesses, and sometimes we can look at them and think, why is it all just so perfect for them? And isn't working out that way for me. Because let's face it. There is not a single person in business that has not had some failure or something go wrong or something not go as planned or, you know, not be perfect all the time. That just isn't business. That isn't true.
And I think the problem is when we don't see that people are honest about stuff, we start to think that we are the only ones. So, and I'm not saying that, you know, what I'm talking about today was a failure, but it certainly was a learning thing for me. And I certainly learned some lessons and I made a change.
How to use your energy to create the success you deserve with Emily K Thomas
Episode 258
Monday, September 5, 2022 • Duration 53:27
Today’s episode of the podcast is an interview with Emily K Thomas, an energetic advisor, podcaster, blogger and educator!Emily helps people to be more in line with themselves, and her mission is to help you remember your soul's calling. She loves the deep soul work of energetics and helping people to live an aligned life, especially creative entrepreneurs.This episode pushes the ‘woo’ boundaries, but I really encourage you to listen to this, even if you're a bit skeptical about things like energies, alignment and souls purpose, because throughout the interview I ask lots of questions for the same reason – but we had such a lovely conversation and I think you’ll get a lot from it!KEY TAKEAWAYS COVERED IN THE PODCAST
How different opportunities start showing up for you, when you start showing up differently in your business
Why you need to look for the subtle signs that are telling you that you are misaligned
How to discover your true energetic DNA and make empowered patterns of choice
How understanding your energies can help you outsource more successfully
Why you are an exact energetic match for your current circumstances
Why your energy is subjective, and even people with the same energies, will experience it in individualised ways
Our businesses are an energetic extension of us, so it's extremely important that our products and services, our marketing, our sales, and our systems are at the same vibrational frequency of what we want to create.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Even if you’re a sceptic, if some of the tips and advice you take from this episode make you feel a little bit nicer, then that’s all that matters!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
What energetic DNA is and how to utilise it in your business to be successful
How to raise your energy and vibrations when self-doubt sets in
An open invitation to join me and my members inside the Dream Business Club
Episode 257
Monday, August 29, 2022 • Duration 22:40
Today’s episode of the podcast is a solo episode all about the power of networking, what it’s all about and what it should never be about.I share with you my recent experiences of re-entering the world of networking and invite you to my open house event, taking place this month!KEY TAKEAWAYS COVERED IN THE PODCAST
All the things that I have unlearned about networking and what I am now doing about it.
The reason why you want to build your network is because you're looking for reciprocity, not to sell to people.
The world has changed a lot, and we need to be considering our network and the people that we surround ourselves with as a key strategy of our business.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Networking is not about selling, it’s about finding people who you have a connection with, or people who complement your business.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
I am having a Club Insider Experience, to give you a sneak peek into my membership – and I would love you to join me!
During the Insider Experience week, you will get to join me and all of my amazing members for training on systems and getting organised, coaching calls, mindset workshops, content hours and networking.
This all takes place from 12th to the 16th of September and is a chance for you to join me and my members in the Club for FREE!
Hello and welcome to this week's episode of the podcast. As I mentioned last week, I am still in Nashville. I'm recording this at the same time as I recorded last week's and we're having another interview because of the fact of, well, one, I forgot to and didn't forget, I ran out of podcast episodes and I had to do some recording over here.
And because I don't have my normal setup and things, I didn't really want to do a solo. Because it requires me recording more and thinking more. And for some reason my brain isn't working today. So I'm doing some interviews, but these are great interviews. And you know what's funny? Because I pre-record the interview so far ahead, I literally have to go back and re-watch them to remind myself what we're talking about.
And. Finka's episode today, the lovely Finka who's being interviewed. We talk about coming from love when you're selling, thinking about service, when you're selling and doing things that align with our values and the energy in which we come from. So it's quite practical in terms of, you know, marketing strategies, but also it's a little bit woo woo in terms of like thinking about the energy that we bring when we sell.
And I recorded this at the point The Club was just per open permanently, and obviously now The Club has been open permanently for quite some time, and it's really interesting to hear some of those conversations and actually how some of those conversations have impacted me going forward on what I've done.
So if you are concerned about feeling and looking a little bit sleazy, salesy type thing, or you want sell from love and sell from service, but sometimes that doesn't give people the motivation to actually buy from you. Then this episode is gonna be perfect. So I will hand you over to the lovely Finka and I will speak to you soon.
Okay. I am really excited today to welcome to the podcast Finka Jerkovic. Finka how are you doing?
Finka: I'm doing wonderful, Teresa, thank you for having me.
Teresa: Oh, my pleasure, my pleasure. We've just been having a really nice chat before we got on about all sorts of things. Mainly the weather, cuz I'm British and that's what we talk about.
Finka: And I'm Canadian and that's what we talk about.
Teresa: So we're very well suited. Very well suited. Finka before we get started, we always start the same way. Could you please tell my audience what you do and how you got to do that?
Finka: Ah, I am a sales coach and expert, so I talk to people about how to sell, how to get their work out there, how to get clients, and how to grow their business through this skill of selling.
Something that we weren't taught to do but are expected to do and know how to do for our businesses shows a super, super important thing that we know how to do. Feel authentic in doing it, and that for those of us that it has felt awkward or uncomfortable, how do you get at ease with doing it? So hopefully we'll talk a little bit about that.
How did I get to doing this wonderful work? I've been, I spent most of my career in corporate financial services, and I was either a salesperson, a sales leader, worked sales strategy, and then eventually became a sales coach. All of that done through two and a half decades in banking. And when I started my business back in 2013 as a part-time gig, and then in 2015 kind of said, Okay, let's put my big girl panties on. Let's do this thing.
Teresa: I love it.
Finka: You know, it was so funny because this thing that I had done all my life so naturally and so easily, I completely forgot how to do when I started my own business. And I had a theory about it, and I think I know two things. I have two theories. Number one, is it okay if I just jump in like this?
Teresa: Cool. You carry on. Yeah, yeah, yeah.
Finka: Good. So theory number one is whenever we start something new, we get amnesia. We forget that we already have skills and expertise and transferable skills. We all of a sudden, like they seem so unrelated, like, I've done all this stuff in the bank and then all of a sudden I'm starting my business.
Apparently I can't do anything. Like I, I don't even have to tie my shoes. Like that's how bad it got, right? The other thing that had happened is that there is something uniquely different when you're selling a product that someone else made versus something that I made.
Teresa: Ugh, completely. And obviously my background is marketing. I'd marketed every type of business you could imagine from the most wonderful to the most ridiculous. And I know marketing, I can market myself. Yeah, no, no I couldn't no. Cause like you said, it's not when you're doing it for someone else. It's not you. It's not, you're not going out. They're going, I'm pretty amazing actually.
You're saying something about a product or someone else and it's easy to say. So I'm guessing like, did you fall into sales back in the corporate job or is it something that naturally you are very good at. You liked? Cuz that when you think salespeople, you think a certain type of character and I'm not getting that vibe from you.
Finka: So when I ended up in sales, I ended up, because I love to help people. I love solving problems. I loved helping people get what they want. And that's what's, I get goosebumps right now in my whole body's just kind of vibrating. That's what selling's about. And somewhere in our history, So, so I did my research, so the word sell.
Prior to the 11th century. So it was sell on, which meant to give. Somewhere around that 11th century is shifted. And it shifted to get something for the thing that you give. And so there was this transference of how this word initially was meant to be. That's why we feel like we can, we wanna serve, we wanna help, we wanna help people get what they want.
That's the source of the word selling. And later in years, you know, it shifted to me like, there's this exchange of goods and services. I give you this, you give me that, I get you this, you get me that. And so, that shifted in the after the 11th century. Hence why now we have these two very different experiences in selling.
I wanna help people, Oh, but then I gotta do this thing called selling. I don't wanna do that thing cause that feels icky and uncomfortable. But that's not what we're doing. We're actually just go out there, be yourself, show up. Genuinely wanna help people. Try to help them get what they more, more of what they want and the more we can forget about ourself in that sale. I'm gonna preface in quotations. The better we're gonna be at it. And now it was the problem...
No one is perfect. And when we look at these people [00:02:00] online and think, Oh my God, they're so amazing. No, no, they're not. Like it's great show they're putting on, but everyone has failures, everyone makes mistakes. So I had a really busy couple of weeks. I had, well first I was off cause I had an operation, which I'm all recovered from.
All good now, which is great. Then I went straight into an in-person event that I held in Birmingham. Then from that event, I went straight into a week on of insider experience, which was phenomenal. So if you missed it this time, we're gonna do it again in January. So make sure as soon as I have the dates, I will get that in your diaries.
And then because I'd been off and had these various things, all my meetings and all my calls and everything got pushed into one week. And then I was going to Nashville the Monday this week. And I thought I was organized. And then I sat at the airport on Monday morning and turned right to my husband and was like, OMG.
I haven't recorded the podcast like I'm normally so far ahead. [00:03:00] The interviews are so far ahead, but I just like everything I'd done ran out and I hadn't recorded it. So I sat here in the lovely Mary Hyatt's house where we stay when we come to Nashville, and she's very kindly found me one of her microphones cuz luckily she's a podcaster too.
And in fact, I'm gonna link to Mary's podcast in the show notes. So she very kind of got me a mic. It's early in the morning, we're about to go out and get breakfast, and I thought I better get these episodes recorded. So what I'm gonna do for the next three weeks, because we are so far ahead on the interviews and I feel like I just feel really disjointed when I interview so far ahead and I'm about to do a whole another batch again.
I thought, do you know what? To help me and help the interviews. I'm just gonna do the next three weeks as interviews. So the next three weeks are all interviews. They're all really good. You're gonna get so much good stuff from it. But that's what we're doing cuz it's so much easier for me to do the intro and outro while I'm not at home.
And then when I get back home, I'll get back to doing solos. And I might do a chunk of solos. But also if you listen to the podcast regularly, last week I did [00:04:00] say, How do you want me to mix it up? Do you want me to mix it up? Do you want me to change it? I did have a DM from someone saying they much prefer the solo episodes, so let me know.
But for the next three weeks we've got interviews and if you do like the solo episodes, do listen. They're still gonna be great. So today's interview is with Amanda Warfield, who talks all about content, long form, short form, how to be consistent, gives us her ideas on it. So I'm always happy to have a conversation about content because it is something that is always constant in our world.
So, Obviously do take a listen to this one. She's got some good ideas and I think this is gonna be really helpful even if it just refocuses you back onto, Okay, where am I going with my content? Cuz I know it's something that we look at all the time. Anyway, I'm gonna hand you over to the lovely Amanda. Enjoy.
Okay. I am really looking forward today to talking to Amanda Warfield. Amanda, how are you doing?
Amanda: I am great, Teresa. I am so excited. I know we've been trying to connect with this interview for a while, so I'm really, really [00:05:00] excited to be here with you today.
Teresa: It's been a, it's been a long time coming, hasn't it? So it just feels like, yeah, time just flies in one way, but also you do things and you think, "Oh, I'm not gonna do that for ages." and then suddenly it's like, "Oh no, we're there already." So, yeah, And this is meant to happen at the end of last year. And anyway, we're here, which is the main thing. So Amanda, we always start the podcast exactly the same way by asking you to explain to my lovely listeners who you are and how you got to do what you're doing today.
Amanda: Absolutely. So, hi, I am Amanda Warfield, as Teresa said. I am a simplicity focused content marketing strategist and honestly, it's kind of funny the way that I got into this because when I first started my business, I was very much focusing on simplified living capsule wardrobes and things like that. And then the longer I was in business and the longer I was doing that, that evolved into time management for business owners, which.
Then evolved into the content marketing strategy side of things, which [00:06:00] pulls in the simplicity focus where I started, and also the time management side of things. Because my mission is to help women entrepreneurs in particular, really fit their marketing into their business without it taking over their business.
So a lot of what I focus on is, okay, this is content marketing strategy, but with the lens of simplicity and time management just piled on top.
Teresa: Love it. So when you say, you know, when you started off talking about simplicity, does that mean you're super organized?
Amanda: I mean, yeah. Yeah.
Teresa: I love the other thing.
Amanda: I can toot my own horn, but yeah.
Teresa: No, I love that. I did once watch Marie Kondo and it lasted, well, I looked at my drawers the other day and I have to pull 'em out every six months and redo them again because it, yeah, it doesn't quite continue that way. But I try really hard, cause it does. When things are simple and organized and tidy, it generally does make your life so much easier, doesn't it?
Amanda: It really does. And I am [00:07:00] organized to the point where my husband, when he doesn't want me to throw something away, he will hide it in our attic where I won't find it so that I don't find it. And every time I go out there, there's something new. I'm actually, Where did this come from?
Teresa: I love it. I love it. Okay, so let's talk about the content side, because one thing. I think a lot of my lovely listeners wouldn't necessarily think is simple and content, because content is an absolute beast. So first off, let's start right at the beginning. What do you mean when you say the word content?
Amanda: So content to me, I...
Niki:
Teresa:
Niki:
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Niki:
Teresa:
Niki:
Teresa:
Niki:
Teresa:
Niki:
Teresa:
Niki:
Teresa:
Niki:
Teresa:
Niki:
Teresa:
Niki:
Teresa:
So that's the first reason I wanna talk about, cause I want you to know that it isn't all sweetness and light and perfect and amazing and beautiful in business cuz it's so isn't. The other reason I wanna talk about it is I want to give you the knowledge and to empower you to know that if something's not right, you can change it.
It's up to you. It's your business. Don't care what anybody else thinks. Why anybody else might say if something changes or the fact that you think, "Well, I'll look a failure or I'll feel this or whatever." who cares? It's your business, your life. And if something isn't fitting for you and I've got some great examples of other people, who've done things.
If it's not fitting for you. Then don't do it. You shouldn't do it. So let me talk about the club and I talk about the club a lot, and this week as I record this, there's an open house in the club. So if you are listening to this on Monday and you wanna join the open house, you can still do that. Please come and see what we're all about.
I'd love it. It's called an insider experience, but I keep calling it an open house because I feel like you'll know what I'm talking about by an open house and our cool name of insider experience, although it's cool. And it is what it is. I think, you know what I mean by open house. Anyway. So the club had three levels.
So initially the club started as the academy had one level, and then I started to see that there were certain people within the membership who needed more and were maybe getting, not frustrated. But maybe we're asking questions that were a bit further on than the majority of the people. And I was getting concerned that if I didn't provide something for them, and I certainly could, because I am more than knowledgeable in the area of scaling and growing and all this.
And if I didn't provide something for them, that they would go and look to get it somewhere else. Where I knew I could exactly do what they needed to do. So I think quite some time ago, I introduced Executive Club. So Executive Club is the higher level of the membership. And this is for people who are ready to take things seriously, are ready to put in the work and are ready to show up for themselves and for their business.
And. The thing about executive club is it's not extra training. It's not extra courses. It's not 10 more downloads. It's not anything like that. It's my time. So what they get in Executive Club is they get more coaching calls with me. They get more hands on time with me and they get, uh, co-working with me and like half a day planning session each quarter. They get an extra day SOAR, which is the SOAR that is my club only online event in December. And they get discounts to anything else that I might, you know, put out there that needs to be paid for. But basically the thing is I understand their businesses inside and out.
I know them, I know their families. I know their partner's names. I know their kids' names. I know what's important to them. I know what drives them. I know when they need a carrot, I know when they need a stick, it's about me really understanding them so I can serve them better. So I introduce Exec Club and I love it.
And it's great. And it really, really benefited the people who I chose to go in it. And I handpick them to begin with. Now anybody can join Exec Club. You can go and join like anybody else but often it comes through referral. It comes through a conversation with me. Because I need to make sure it's the right fit.
But it's a great group of people. It's a very close knit group of people who really support each other. And it's awesome. So we introduced that and the club at this point was just moving from $59 a month to $97 a month, which I a hundred percent stand by the value that I give people, even in the main club.
I know most people and their businesses and their lives. I might not know their partners or children's names, but I know who they are and I know what they do. And I follow them and I invest my time in them. So I am 100% confident in my pricing strategy of $97 a month. It is worth that and more. Things like the mindset hour, the content hour, the coaching call, the fact that you get to pick my brain as, and when you need it,
I know that money is more than valuable. I've been in membership that cost considerably more than that one I'm in at the moment. And they don't give half as much as what we give it in my membership or as I give it in my membership. So, but the problem I kept having was everybody kept saying, I can't afford it.
I wanna join. I wanna be in your world. I can't afford it. I wanna join. I wanna be in your world. I can't afford it. And I was thinking, I really like serving everybody and I love helping people who are just getting started. And I don't mind answering the stupid questions. There are some people out there who hate the stupid questions.
Personally. I don't I'll answer any, I love them all. So for me, I was like, how can I get those people more in my world? How can I support them? So they can develop and grow to get to the point where they could afford the higher level club. Where their businesses is thriving, because paying out anything like this is about priorities.
It's about where we put the value. And as long as I can show people there's value, then they would decide whether it's for them or not. So I wanted to introduce a lower level like said for, for those reasons one, so that I had a more entry point into my world from a business strategy, point of view. If I had a lower level.
Okay. It wouldn't bring me the money in, but it would bring me them into my world. And I'm more likely in a future date to show them the value of the main club. But mainly so that I could offer something to people who couldn't afford it. And mainly I could support them in a way. But obviously I had to differentiate the one level to the other level because I couldn't have people coming in at $19 when people were paying $97 to be in the club. So I looked at what I offered and I pulled out some things and I said, okay, at each level, this is what you get. And it really made sense to me. And what I offered at the lower level instead of a coaching call, which obviously is huge value. I offered a Q and A. So I would do a Q and A once a month in the club, in the Facebook group.
And they could post their questions and I would answer their questions. And I felt that this is a good compromise. It was a good compromise to me being able to answer their questions, but not giving away the stuff I give on a coaching call, which obviously the beauty of coaching call. And like I said, if you join, if you, if you are joining or will join the open house, the insider experience, you'll get to see how I do a coaching call.
But the reason how I do a coaching call is I ask questions back. I understand who they are in their business. Because if someone says to me,...
Hello, and welcome to this week's episode of the podcast. So as if I planned it this way, which I can assure you, I am not that organized. I was just back recording and I've just recorded the last week's episode. And this next week's episode, this next week's, as in today's episode fits really, really well, which I didn't intend it to do that.
How odd that it has, but how perfect. So last week we were talking all about values and why you need to know your values. We talked about heart centered businesses and coming from what makes you happy and your passion and your purpose and making sure you have a business around not making sure you have a business around that or how you have a business around it.
And this week I've got an interview with Emily K Thomas, who is a, I'm just gonna pick her like her proper bio and read what it says. She's an energetic advisor, podcaster, blogger, educator. And basically she helps people to be more in line with themselves and to her mission is to help you remember your soul's calling and my heart center.
I'm a girl who loves deep soul work of energetics and healing people to live an aligned life, especially creative entrepreneurs. And. I just thought this was really interesting because actually some of this is really going to fit with what I said last week. But what I find most fascinating about this kind of accidental matchup is last week, we talked very practically about how to find out what your values are, looking at, how your values fit in with what you do as a business.
And this week we're pushing the woo boundary a little bit. So, you know, I am, I love a bit of the woo. Really do. I'm also very conscious of how much of that we share on here, because I know that's not everyone's bag. And I like to come at it from a place of almost devil's advocate. I almost like to bring it along because I like it.
But at the same time, I question it and I question it for those of you who aren't keen, or this isn't necessarily your bag. So I really encourage you to listen to this, even if you're thinking, mm, like talking about energies and alignment and soul's purpose, all this sort of thing might not be your thing. I'd still really like you to give it a go.
Because like I said, there are some questions where I go, but really. And do you think, and how is that true? And so I do try and question it for my own sake, but like I said, also for the sakes of, of those of you who are not as, you know, not feeling it as much as maybe I do on occasions. And there's still a huge skeptic in me in certain things.
But then there's other things that I just think, well, what's the harm, you know, if it doesn't hurt anybody, what's the harm. So like I said, I've got lovely Emily on it was a really lovely conversation. She has a beautiful voice. She's also stunning, you know, one of these people that you think you've just got everything, you've literally got everything.
She, her Instagram is like, Just picture perfect life. I'm positive her life is not that perfect all the time. I can only hope that that's the case, cuz it really does look Instagram perfect. She's beautiful. Her husband's gorgeous. Her kids are stunning and she's just a really nice person. So I think you're really gonna like her.
And it's a really interesting conversation. So I will let you take a listen to the lovely Emily and I can't wait to hear what you think.
So I am really excited today to welcome to the podcast Emily Thomas. Emily, how are you doing?
Emily: I'm doing so well. It's so great to connect with you finally. And we've tried to make this work a couple of times and I'm just so, so honored to be here and to share this work with your community. It's so exciting.
Teresa: Oh, I am. I am very excited and it like, we've had to rearrange mostly my fault a couple of times I feel dreadful about. But it. You know, it happened and that's the main thing. So, and you are here and you're talking to my audience, which I love. So Emily, we always start the same way in terms of you telling my audience who you are and what you do and how you kind of got into doing what you do.
Emily: Yeah. And, oh my gosh, that's a loaded question, cuz I could go in so many different angles, but I'll just keep it brief because I like to imagine that I'm talking to a, my daughter, right? My, my three and a half year old daughter, when I'm explaining what I do so that it makes most sense. So basically what I do is I read energy.
I help people understand where their current vibration is and where they need to go. And then I help them shift vibrationally through different patterns of choice. OK. So what does that mean?
Teresa: Yep.
Emily: Well, to me, I. Have you ever met that person in business that is like doing it all that has, has created the funnel that has created the, the email sequences and is, you know, appearing to be very successful.
And they might very well might be successful, but they haven't reached, like, let's say their goal is a million dollar mark and they just are so frustrated because they feel really capped out because they've hit a plateau. Well, that was me. I've built a couple businesses and I've been extremely successful and I always wanted to get a little bit more successful though.
I wanted to have those million dollar years and beyond, and I just couldn't figure out why it wasn't working. And. I had to take a, a few, a few months of introspection to really connect the dots and figure out how I actually allowed my life to become so abundant in so many different areas. For instance, with my marriage, with my children, with my, my houses around the world.
Like all of these different areas and the common thread was energy. When I managed my energy and understood how I was embodying the energy of what I wanted to create in those areas of my life. It started to come, come to fruition. So I decided, "Hey, how can I actually apply this methodology in my business? So that it creates that financial freedom and also the sense of freedom that I've been craving for."
So I applied it to my business and things just looked a lot different than it did to the, you know, the marketing course that I was taking the mastermind group that I was in, it all started to look different than what I was taught, but I embraced it. And when I started embracing that, what happened was, is I started saying yes to my energetic DNA and we'll go into what that is.
And that's when things started clicking into place. And not only was I working less and activating the sense of freedom and joy. True, true freedom and joy. And what that feels like...
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're good. I hope you've had a great summer and I'm back. I'm back after doing the replay ones. I had some great feedback from them. It's just really nice to hear some of like the old episodes.
Some of the people I've interviewed before. I think probably the one I got the most feedback was Michael Hyatt's. So if you haven't been there, listen to that. You definitely, definitely want to, because it's a great episode. So before we get started today, I want to talk about something that's happening in The Club.
And actually it's, it's really relevant to today's subject. Because I am doing an open house in The Club from the 12th of September through to the 16th. And basically we're calling it the Insider Experience where you can come and see what it's like to be inside the Club for free with all the Club members.
So I am opening up everything in the Club that you can do. And we have got so many good things going on that week. And you can see it as like either a pick a mix. You come in and do the bits you want, or you attend as many as you can. But really the idea is. I get lots of people asking me questions. I get people joining the Club to see if it really is the way I say it is.
And if I'm the way I say I am, because I don't know about you, but I've been a member of other memberships and other groups where I've been swayed by the person who's the face of it. And then I've got in there and I'm not gonna name who they are, but I've got in there and that person has never ever been present.
In fact, the only time they were present was to sell. And I just felt like that just sucks, like completely and utterly sucks. That to me is morally wrong. Like you bring someone on because of the fact that you are, you know, they are liking you. You listen to this podcast because you like me, which is so very kind of you.
And I appreciate that greatly. So if I decided I didn't wanna do the podcast anymore and I got someone else to host well, you wouldn't listen to it. Would you? So it's the same with memberships. So I actually had someone, um, I was talking to one of my members who was fairly new and she'd only been in a couple of months.
And she said, I joined because I wanted to see if it was like you say it is. And also like, you know, the marketing quick sand, she said, you hear all these people going, "Oh, it's this and that and the other and you know, come and I do this and I do that." She goes, "And I wanted to see whether you were real." And thank goodness she said "You are. And you're not like maybe some of the others that I've seen." So that was so reassuring and so very lovely. So, yeah, so I'm having this open house. So we have got things like, we've got two lots of training, one by me and one by a guest trainer who just happens to be a member. We have got. So lemme tell you about my training.
Actually, my training is focused around how I stay organized in my business. So I'm gonna be showing you my Trello boards. I'm gonna be showing you how we manage stuff, how we manage the team, some of the systems we use and how you can use things like Trello in order to get organized and how basically the internals of my business work.
So you can take some advice from that. We're gonna be doing a coaching call. So I have a full two hours booked in to come and do a coaching call. You can just come along and watch. You don't need your camera if you don't want. I know some people find this stuff intimidating, but to be honest, the group are so lovely and it's so relaxed and casual and no one has got egos in there.
So it's not like there's ever a stupid question and everyone is so encouraging. But if you wanna come on and just watch, that is more than fine. If you have a question, then you can ask it so you can pick my brain for free. Then we are doing, uh, content hours. The amazing Becci McEvoy will do her content hour that she does in the club normally.
I'm gonna be doing a mindset session. So you hear me wit on about mindset sessions all the time, and you can come and sit and do one with me and with the other club members. And basically it's just an opportunity to, for you to see what it's like on the inside. We're gonna let you into our Facebook group.
I mean, just can I say that there's a lot of admin involved in that but I decided that I didn't wanna open up another Facebook group because that's not where the club members hang out. And also, I didn't wanna not let you see the Facebook group because it's so encouraging and they're so lovely. So I'm opening up the Facebook group, so you can have a go and see what it's like in there.
And it just means we're gonna have to let a load of people in and then remove a load of people if they don't join. And that's absolutely fine. Because I really want to give people a full experience. So. That's what's happening. You'll find a link in a show note. If you go to my site, if you go to my Instagram, you go anywhere.
You're going to find details on the open house. Because at this moment in time, I can't remember the URL, which I should. It's on a Trello board somewhere. But yeah, you will find it. So I really, really want you to come along and see what it's like and hang out with my people. They're amazing. The other reason why I'm doing the open house.
And one of the other things that we're introducing is very much to do with today's episode. And it's about networking. And I know you might have grown when I said that, believe me, I would've been with you a hundred percent. But I think the world has changed a lot. And I think we need to be considering our network and our people that we surround ourselves with as a key strategy of our business. And this is something that I have done myself fairly recently.
Now let me just start off by saying I hated networking. Now I love meeting people and I love talking, but most of the networking I did when I started my business 8 years ago was I would go, I get up very early.
Normally like 6:00 AM and you would drive to some rubbish place and there would be rubbish bacon sandwiches. And horrible coffee. And let's be honest. A lot of middle-aged white men in suits. I didn't fit in. Like I would go and I would be smiley and laughy and nice to heaven and like, I used to be quite corporate cause I worked in corporate, but like by this point I was coming outta corporate.
I wouldn't wanna dress in a suit. I wouldn't wanna dress like in a dress. I, I wear jeans and tops. Like, that's what I wear and that's what I would wanna wear. And I didn't feel like I could. So I felt like I didn't kind of fit in. And also, and I did it, whether it was just my experience. I'd be interested to hear if you are the same, but like they were patronizing.
Like I was smart. I knew marketing. I'd worked in marketing for over 10 years and I'd worked for some big, big companies and they were really patronizing because I was young and I was a woman. And I just think, I just think it was the people I was networking with. So I, I really didn't like it. So I avoided it....
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