You, Me & CPG by Haines – Details, episodes & analysis

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You, Me & CPG by Haines

Haines McGregor

Business

Frequency: 1 episode/29d. Total Eps: 32

Welcome to You, Me & CPG, the podcast brought to you by Haines McGregor, a brand strategy and innovation partner to some of the biggest and coolest brands in the world.

Your host, Jamie Holtum, will take you beyond the label to uncover the brilliant minds behind your favourite products. This pod is about the personal as much as the professional - how do certain people in the industry rise so quickly? Make such creative impact? Do things with brands that we can just sit back and admire?

We'll spread across the CPG world, from food and drink to beauty and lifestyle, from the CEO to the Founder to the Rising Star. With marketing, innovation, sales & growth all hot topics.

Perhaps you're in the CPG industry, want to break into it or simply learn from it. If you're striving to get ahead, get creative and make a difference - either way this is the podcast for you.

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/

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Apple Podcasts

🇬🇧 Great Britain - marketing
07/07/2026
#56
🇬🇧 Great Britain - marketing
05/06/2026
#53
🇬🇧 Great Britain - marketing
02/06/2026
#43
🇬🇧 Great Britain - marketing
15/05/2026
#77
🇬🇧 Great Britain - marketing
07/03/2026
#79
🇬🇧 Great Britain - marketing
01/03/2026
#78
🇬🇧 Great Britain - marketing
20/02/2026
#99
🇬🇧 Great Britain - marketing
07/02/2026
#85
🇬🇧 Great Britain - marketing
07/11/2025
#100
🇬🇧 Great Britain - marketing
15/08/2025
#92

Spotify

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https://www.linkedin.com/in/jamie-holtum-85b79634/
48 shares
https://www.linkedin.com/company/haines-mcgregor/
48 shares
https://www.linkedin.com/company/olipop-pbc/
2 shares

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Score global : 68%

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'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18

Episode 18

Wednesday, September 4, 2024 • Duration 50:10

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special.

Moth Drinks boldly leads its category, flying the flag for the RTD market. At its helm, Co-Founder Rob Wallis has a laser focus on doing one thing well - and they do it so unbelievably well…

Rob joins Jamie this week to share the secrets behind that iconic can, the UK vs US’ unique challenges, how to blend data with gut feel, and how to exploit your unfair advantages.

This episode covers

Blending gut feel and data-driven decisions for the perfect results
The two ways of doing new product development
The psychology of why Covid was a turning point in consumer behaviour
Differences in the category between the UK and the US
Creating a culture that works when you’re not in the room
How to give yourself unfair advantages

Moth Drinks: https://mothdrinks.com/https://
www.instagram.com/mothdrinks/
https://www.linkedin.com/company/mothdrinks/
Rob Wallis: https://www.linkedin.com/in/%F0%9F%8D%B8-rob-wallis-162801113/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/
https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor

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“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17

Episode 17

Wednesday, August 7, 2024 • Duration 48:57

Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.

He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and has walked both sides of the client-agency line - so rare is it to hold so many insights within a single human brain…

Paul joins us on You, Me & CPG to break down the power that trust and honesty give you, he dispenses relationship counselling for research consultants struggling with brands, and gets to the root of marketing’s perception problem.

This episode covers

The downside to ‘radical candour’
Why marketing is described as ‘an industry full of lies and charlatanism’
How to make research sexy
The worst relationship that researchers can have with a company
Being your full, unfiltered self in the corporate world

Paul Thomas: https://www.linkedin.com/in/paul-thomas-8b903025/

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‘Don’t Just Be Curious, Act On It’ STEPHEN ROBERTSON On The Curiosity Habit That Has Led To His Success, Demanding More Consumers In The Boardroom And Predictions For 2024 #8

Episode 8

Wednesday, January 10, 2024 • Duration 44:36

From Royal Wedding stunts to transforming a DIY giant, it’s safe to say that Stephen Robertson is a titan in the industry.

Now a Non-Executive Director at Timpson, Stephen’s career is brimming with accolades, and in a nation of shopkeepers, it’s the fascinating retail marketing world from which he has some of the most invaluable lessons

Stephen joins us on You, Me & CPG to detail the stories that made him entirely reframe his profession, demonstrate the new definition of brand loyalty, and reveals the only truly reliable form of market research…

This episode covers

Whether brand loyalty is dead, or has simply evolved
Collaboration vs tribalism
Key differences between the approaches of product-led vs retail marketeers
Timpson’s remarkable presence despite ‘not believing in marketing’
The one and only type of market research that’s completely correct
Reframing marketing as a cost

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‘THIS IS THE WAY TO UNLOCK YOUR CREATIVE BEAST’ – MAU RUTABINGWA On Finding The Keys To Unleash Creativity Both Within And Beyond Work, How Companies Can Curate More Creative Environments And Tales From The Top As Head Of Spirits For Diageo #7

Episode 7

Wednesday, December 13, 2023 • Duration 39:59

When you bring your whole, unfiltered self to your work, that’s where magic happens - if that’s true, then Mau Rutabingwa is a master magician.

Whether through her role as Head of Spirits Innovation for Africa at Diageo, or her musical artistry as Mau Roots, this week’s You, Me & CPG guest bucks trends boldly, often with incredible results.

She joins Jamie Holtum to share how you should embrace your identity at work, indulge in shared successes, and bring the fun back into this inherently creative industry.

This episode covers

How Mau learned her true self, and how to bring it to her job role
The benefits to all when we stop conforming
Leadership being ever-more focused about bringing people on a journey
Removing ego from the equation
How to actually fulfil your 5 year vision
Reframing failure

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‘DON’T BE AN IDIOT’ JONATHAN STORDY On Commanding Influence & Leaving The Right Legacy #6

Episode 6

Wednesday, November 29, 2023 • Duration 52:02

Jonathan Stordy’s CV reads like an industry’s greatest hits list; between Unilever, Diageo, Beam Suntory and San Miguel, we’re only scratching the surface…

With so many roles across so many territories, the experiences that Jonathan shares with us on You, Me & CPG define the blueprint for success as an industry leader.

Join us as he takes us through an illustrious career, touching on empathetic leadership, defining culture, surviving a cyber attack, and so much more.

This episode covers

How power can change those in leadership
Workplace happiness and wellbeing
International differences between treatment of staff
Staying resilient as a brand against a huge cyber attack
Indispensable advice for early stage/graduate Brand Managers
Comparing the industry across a 35 year career

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'I JUST WON’T LET THEM WIN’ RACHEL ROBERTS on Shattering Ceilings And Pioneering Change Within The Spirits Industry For Some Of The Coolest Brands In The World #5

Episode 5

Wednesday, November 15, 2023 • Duration 55:12

Rachel Roberts has never shied away from bucking trends and swimming against the tides, and her stellar journey so far is evidence enough of her excellence.

Now a global leader in premium spirits powerhouse Beam Suntory, she’s charged through a male-dominated industry, unyielding in her desire to create unique experiences.

Rachel joins us on You, Me & CPG to share the industry’s progress in equality (and where it’s yet to improve), the essential need for CPG brands to consider sustainability, the nuanced future of non-alc drinks, and so much more.

This episode covers

Consumers’ consideration for sustainability in high-end spirits
Creating bespoke non-alcoholic experiences that excel beyond the norm
Rachel’s experience resisting those who dismiss female leaders’ strengths, valuing power over parity
How she single handedly fought against a woeful UK maternity policy
The staggering pivot that Rachel and her team made when Covid interrupted a brand new business strategy

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‘Unemployable, Over Stressed And Going Nowhere’- MARK SCOTT On Breaking The Insanity Cycle, Unlocking The Power Of Passion And Founding Bella & Duke - The UK’s Fastest Growing Pet Food Business #4

Episode 4

Wednesday, November 1, 2023 • Duration 44:18

Mark Scott’s illustrious history is dotted with a vast array of successful businesses, but his latest is in a niche of its own - beloved pet food brand Bella & Duke.

It’s a brand which, in 6 years, has amassed sales nearing 30 million, a 140-strong team, and orders of 3 million meals a month, a monumental feat demonstrating the power of finding what drives you forward.

Join Mark as he shares his highs & lows, and how they’ve informed a CPG journey that sees him fronting such a magical brand.

This episode covers

The art of being a good salesperson
Mark’s prolific history heading up so many businesses
Being ‘caught out’ in a passionless role
Businesses built on anger and passion
Self-care, and leading by example with wellbeing

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‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3

Episode 3

Wednesday, October 18, 2023 • Duration 49:44

Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unrivalled trailblazer.

She’s enjoyed a career that’s helped establish Seedlip as a boundary-pushing non-alcoholic innovator, and continues her stellar path as Diageo’s Global Head of Digital Consumer Insights.

This week on You, Me & CPG, we break down the risky-yet-rewarding path she’s taken, preserving a startup’s culture throughout Seedlip’s purchase, the thinking behind Guinness’ genius post-Covid campaign, and much more…

This episode covers

Sian’s non-linear career, equipping her with unique experiences
Whose opinions to value and whose to disregard when guiding your career
Driving flexibility in the workplace though meaningful policy
The cultural fit of a startup like Seedlip within Diageo
Agency vs client side differences in approach
How Sian ran a remarkable marathon while pregnant

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‘Does It Make The Actual Boat Go Faster?’ – OLLIE PALMER On Winning The Talisker Atlantic Challenge And How That Mentality Led him From Drinks Giant, Diageo, to Start Up, Caleño and Beyond. #2

Episode 2

Wednesday, October 4, 2023 • Duration 58:29

Ollie Palmer’s decorated career isn’t limited to startup success and roles with industry leaders, but athletic prowess.

From 10 years at Diageo to an influential journey so far with Caleño Drinks, Ollie’s adventure knows no bounds, whether in the CPG space or otherwise…

We catch up with Ollie as he shares the experiences from within the biggest drinks brand in the world, how to disrupt a space that’s ripe for the taking, and what makes the perfect background for a startup CEO.

This episode covers

The business lessons from Ollie’s remarkable rowing achievements, and humility around them
Disruption in the non-alcoholic spirits space
Sales vs marketing as a CEO’s background
Separating success from money and titles
Ollie’s inspirational approach to the ‘5 year plan’

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‘Whatever You Do…Just Get In The Arena’ - HUGH THOMAS: Leaning Into Founding Fear With Ugly Drinks, Disruption At Heinz And Making Magic With Vita Coco And TOTMC. Pure Gold. #1

Episode 1

Wednesday, September 20, 2023 • Duration 57:00

Welcome to You, Me & CPG - the podcast series that delves deep beyond the label and learns from the people behind the products.

We’re kicking the series off with a guest who’s no stranger to launch-day success, selling 10,000 bags of coffee on Top of the Mornin’ Coffee’s very first day of re-launch, earlier this year...

With a career steeped in entrepreneurial brand spirit underpinned with a restlessness and relentless for improvement, it’s a pleasure to welcome Hugh Thomas onto the series premiere as he shares the importance of empathy, leaning into fear, and dedication to your mission.

This episode covers

● How Top of the Mornin’ sold 10 thousand bags of coffee on Day One

● Reflecting on the turbulent success and downfall of his brand, ‘Ugly

● Being an outlier and a disrupter at Kraft-Heinz and Vita Coco

● Whether the US West Coast is the birthplace of many CPG trends

● Branding as the confluence of art, science and vision

You, Me & CPG by Haines – Details, episodes & analysis

Podcast details

Recent rankings

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Shared links between episodes and podcasts

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You, Me & CPG by Haines – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn23

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn23

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