Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing – Details, episodes & analysis

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Podcast Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur

Education
Business
Education

Frequency: 1 episode/5d. Total Eps: 163

Hosting podcast Buzzsprout

***TOP 2% Global Podcast!*** 

Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?


Well you’re in the right place! Because I used to be you!


I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!


I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF. 


You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!


What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF! 


So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions.  I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast. 


Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.


Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.


If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …

-What do I write in my emails?

-What do I say on my website?

-How do I connect with others online?

-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?


Then this podcast is for you!

Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message. 


If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!




 

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  • 🇫🇷 France - howTo

    23/04/2026
    #82
  • 🇫🇷 France - howTo

    22/04/2026
    #61
  • 🇫🇷 France - howTo

    21/04/2026
    #80
  • 🇬🇧 Great Britain - howTo

    27/02/2026
    #85
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    26/02/2026
    #41
  • 🇩🇪 Germany - howTo

    01/10/2025
    #85
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    11/05/2025
    #93
  • 🇩🇪 Germany - howTo

    10/05/2025
    #79
  • 🇩🇪 Germany - howTo

    09/05/2025
    #59
  • 🇩🇪 Germany - howTo

    10/04/2025
    #96

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Score global : 58%


Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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118 | 3 Low Cost Strategies for Launching Your Online Course as a Beginner

vendredi 6 septembre 2024Duration 14:49

Are you curious about how to connect with the right audience, even on a tight budget?

In this episode of Online Courses Made Easy, I'm sharing 3 actionable strategies to help you get started TODAY! I know you have a course in mind and you want to find your audience.

Let's Go & Grow, My Friend!

In this episode, I share my absolute favorite email platform, ConvertKit. Make sure to go here and check out if ConvertKit is right for you! (This is an affiliate link. I only share what I love and tried myself.)

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



117 | Sales Funnels Simplified: 4 Tips to Increase Your Online Course Sales

mardi 3 septembre 2024Duration 14:37

Does the thought of creating a sales funnel for your course seem overwhelming? Don't know where to start? 

In this episode, I'm sharing 4 tips for effective sales funnels and how you can create a simple one for your online course. Don't let the term "sales funnel" intimidate you; I've broken it down into 4 manageable tips that will help you guide potential customers from awareness to purchase.

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



108 | 5 Proven Hacks to Overcome Analysis Paralysis and Create Your Online Course

vendredi 9 août 2024Duration 19:03

Do you find yourself stuck in a cycle of overthinking and self-doubt? Are imposter syndrome and analysis paralysis holding you back from creating your online course?

In this episode, I share how common struggles affect even the most experienced course creators and offer actionable steps to overcome them. I also share my own journey of battling imposter syndrome and breaking through analysis paralysis. 

Let's Do This, My Friend!

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



18. The Power of Micro Stories in Online Marketing and Branding to Make an Impact with Your Target Audience

mardi 16 mai 2023Duration 13:20

Stories are 22x's more memorable than facts alone! Using stories in every aspect of your brand is the most impactful way to create connection, build trust, and to become unforgettable to your ideal clients.

This episode focuses on the power of micro stories, which are short and memorable narratives that help create connections in social media and emails. 

I explain how to create micro stories by identifying the purpose, crafting the story, setting the scene, incorporating emotions, and refining it for impact. Additionally, I addresses a common question about using stories in emails and other content, emphasizing the importance of starting with a story to engage and connect with the audience. 

I love working with my clients in creating their Micro Stories and Brand Stories, and I want to get you started with implementing them in your business with today's episode.

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



17. Life as an ADHD Entrepreneur!

mardi 9 mai 2023Duration 18:33

Do you struggle with ADHD symptoms as an entrepreneur? You may or may not have an official diagnosis of ADHD, but you can so relate to the challenges that ADHD entrepreneurs face.

In this episode, I encourage you to change your perspective of the challenges that you may face as an ADHD entrepreneur, but lean into the strengths you HAVE because of these character traits.

I share how I've learned to thrive with ADHD and not to let it hold me back from going after the big vision and dreams I have deep in my soul. I also share about my diagnosis of Dyslexia and how I get pumped about the Superpowers I have because of this learning disability. 

Take a listen and see if you can relate! If you know someone who may need a bit of encouragement with this message, then please share this episode with them and let them know they are not alone.

It takes a village to build a business, so know I'd love to be part of your village. 

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



16. Find Your Brand Voice...Find Your People

mardi 2 mai 2023Duration 19:38

In this podcast episode, we're going to dive into the world of brand of your brand voice. Have you ever wondered how certain businesses seem to have a distinct personality that shines through in all their messaging? Well, that's their brand voice, and it's a crucial part of building an authentic connection with your audience.

We discuss 4 components of brand voice and how each have such a unique role in your overall voice

Finally, we discuss how important it is to be yourself and let your uniqueness shine through. By embracing your authentic self, you can create a magnetic personality that draws people in and helps your brand stand out from the crowd.

By developing a consistent brand voice that aligns with your values and personality, you can create an authentic connection with your audience and make them feel like they're a part of something special.

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



15. Know Your Brand to Grow Your Business

mardi 25 avril 2023Duration 35:52

In this episode, I help you audit your own brand and see if it is aligned to your business goals!

No matter how long you have had a brand, it's always a smart idea to check and see if it needs a refresh!

It's a jam packed episode with so many amazing nuggets to help you elevate your brand.

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



14. How to define your Target Audience

mardi 18 avril 2023Duration 16:42

Are you struggling with figuring out who your target audience is? You may know their age, gender, and location, but what about their values, personality traits, and attitudes? 

In this podcast episode, we'll dive into the importance of psychographic data in understanding your target audience. 

Psychographic data includes information about your audience's lifestyle, values, personality traits, attitudes, interests, and behaviors. By understanding their underlying motivations, you can create messaging and branding that resonates with them on a deeper level. 

We'll explore 6 areas of psychographic data to help you get started in defining your target audience, including their lifestyle, values, personality traits, attitudes, interests, and behaviors. 

Don't miss out on this valuable information that will help you grow your business and brand with clarity!

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



13. Visual Storytelling 101: How to Make an Impact with Online Courses

mardi 11 avril 2023Duration 21:58

Do you want to learn how to use visual storytelling to create an unforgettable brand and marketing strategy? 

Well, you're in the right place!

Visual storytelling is all about using images, videos, and other visual elements to tell a story and create a connection with your audience. It's been around for centuries, and it's still one of the most effective ways to communicate and engage people emotionally.

Did you know that 65% of people are visual learners? And that using visuals in presentations can increase understanding and retention of information by up to 400%? Crazy, right?

Check out the podcast to learn strategy in using visual storytelling to make an unforgettable brand!

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com



12. How to be a Finisher as the CEO!

mardi 4 avril 2023Duration 16:25

Friend... do I have a story for you! 

Last week I did something I never thought I could do - push a weighted sled down a 15 yard green turf inside the gym. And let me tell you, it was a real struggle bus.

But, as I pushed through the rounds, adding more weight each time, something clicked in my brain. If I could do something like this, then what's stopping me from taking risks in my business? I mean, besides my crippling fear of failure, but that's beside the point.

We all have those moments where we think we can't do something, whether it's lifting heavy weights or starting our own business. But let me tell you, if I can push a sled with 400 pounds on it, then you can do anything you set your mind to. Unless it involves skydiving, because that's just crazy.

Now, I'm not saying it's going to be easy. But if you decide ahead of time that you're not quitting and you're going to be a finisher no matter what, then you'll have fewer decisions to make in the middle of the chaos.

So, let's make a deal. You keep pushing through the tough times, and I'll keep trying not to pass out during my next strength training class.

Sound good? Great, now let's go kick some butt! Or at least try not to fall on it.

🖼️If you want to check out a visual of what I conquered at the gym, then click here!

📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now!

😁Do you need to see if your copy is working? Download my FREE Copy Connector Checklist and find what you need to do next to improve your copy!

🤩Grab my FREE Course Creation Quick Start Guide and get started today. This guide will walk you through 3 simple steps to kickstart your course creation journey, packed with valuable insights and actionable tips.

LET’S STAY CONNECTED:
Email: robbin@robbinkent.com
Facebook Page: https://www.facebook.com/RobbinKent
LinkedIn: https://www.linkedin.com/in/robbinkent/

My website: https://www.robbinkent.com




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