Women in Product Marketing – Details, episodes & analysis

Questions covered in this episode:

1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

3:01 What are your roles in Zendesk?

5:13 Can you talk about what Zendesk is actually doing with AI?

11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent?

13:48 Do you have any frameworks?

15:31 How does product marketing integrate with the PM team?

17:56 How do you measure success for a B2B launch?

20:13 What are your tried and true methods of continuing that launch momentum.

22:32 How do you think product marketing is going to change over the next five or 10 years? 

24:34 How should AI play a role in product marketing? 

26:53 How do you achieve work life balance?

31:13 What's your favorite thing about product marketing?

39:47 What do you think has been the one thing that's been most important for growing your career? 

Want more insights from Candace Check out her Sharebird Profile.

Looking to connect? You can find Candace here on LinkedIn.

Questions covered in this episode:

01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 
04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere?
07:55 Do you have any tips for people that are building their analyst relations program or just getting into it for that first time?
11:15 How PMM specifically has changed with regards to AI?
20:11 Where are some great resources where they can tap into that you think would help benefit anyone in product marketing?
28:36 What new skills do you think product marketers will need to succeedHow do you think product marketing will change over the next 5, 10 years?
32:58 How do you think product marketing will change over the next 5, 10 years?

35:33 How do you achieve work/life balance?

40:26 What is the one thing that has been most important growing in your career?

Want more insights from Claudia? Check out her Sharebird Profile.

Looking to connect? You can find Claudia here on LinkedIn.

Questions covered in this episode:

0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 

6:42 How does it look like being the CEO and founder of a consulting business?

16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’?

25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch?

34:18: What role should AI play in product marketing?

38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now?

Looking to connect? You can find April here on LinkedIn.

Questions covered in this episode:

1:26  Opening Question (Can you share a time when you failed at something and learned?)

5:16  What is your role like and what Nextdooris all about?

11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting?

13:35 What is the way that you bring voice of customer to life at the organizations that you work for?

16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion?

20:51: What are good OKRs for product marketing?

24:50 How do you make the jump from a senior manager level to the director level?

29:40 What are some innovative launch activities you've done that were successful?

34:09 Rapid Fire

Want more insights from Brianne? Check out her Sharebird Profile.

Looking to connect? You can find Brianne here on LinkedIn.

Questions covered in this episode:

2:01  Opening Question (Can you share a time when you failed at something and learned?)

5:58 What is your role like as a VP of Product Marketing at New Relic?

7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like?

12:18 Can you share a little bit more about how you build high performing teams?

16:46: How do you hire great PMM talent?

20:51: What tools should product marketing use to relay customer feedback to product?

24:53  Rapid Fire

Want more insights from Pallavi? Check out her Sharebird Profile.

Looking to connect? You can find Pallavi here on LinkedIn.

Questions covered in this episode:

1:52  Opening Question (Can you share a time when you failed at something and learned?)

6:02 What is your role like as a Senior Director of Product Marketing at Wiz?

13:05 Can you share your experience as a online poker player?

16:43 Do you have anything to share about what you've learned about your first year as a working mom?

21:07: Do you have a messaging template that you like to use?

24:03 How do you, and at what stages do you test your messaging?

26:50 How do you showcase or describe interviewers your work in messaging?

28:16  Rapid Fire

Want more insights from Jiong? Check out her Sharebird Profile.

Looking to connect? You can find Jiong here on LinkedIn.

Questions covered in this episode:

2:02  Opening Question (Can you share a time when you failed at something and learned?)

5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?

10:42 Could you maybe share a little bit about how you go from conception to launch of a product?

17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?

20:30 Do you see that customer insights is the same within the new product or the feature enhancement?

25:38 What does your product marketing team org structure look like? 

29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?

34:52 How do you distinguish different launch tiers?

40:32  Rapid Fire

Want more insights from Jameelah? Check out her Sharebird Profile.

Looking to connect? You can find Jameelah here on LinkedIn.

Questions covered in this episode:

1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)

5:32 - What is your role like as a Director of Product Marketing at Attentive?

10:07 - What has helped you be the most successful when you are that first product marketing hire?

12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?

14:16 - What are you doing in the first 90 days to try to make an impact?

17:28 - Who do you hire first?

18:57 - How do you communicate product marketing achievements upwards and build visibility?

22:07 - How do you combat burnout for your team?

25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?

27:04 - Rapid Fire

Want more insights from Candice? Check out her Sharebird Profile.

Looking to connect? You can find Candice here on LinkedIn.

Questions covered in this episode:

1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?

4:19 What is your role like as Director of Product Marketing at OkCupid?

8:27  Can you give a few examples of how you've used data to influence future product development? 

12:04 Messaging and positioning - how has customization become such an integral part of your career?

14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey? 

18:43 What should you do when you don't think that the feedback from your boss is correct?

20:41 How important are brand marketing skills for product marketers compared to analytical skills?

23:52 What do you consider must-haves for a new competitive intelligence function at a current company? 

26:38  Rapid Fire

Want more insights from Jane? Check out her Sharebird Profile.

Looking to connect? You can find Jane here on LinkedIn.

Questions covered in this episode:

1:54 Opening Question (Can you share a time when you failed at something and you have learned?)

5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?

9:15 Is GenAI a huge product marketing fit already?

13:01 How do you think GenAI will change what product marketing does?

18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?

21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that?

23:54 How did the transition go from being the VP of product marketing to another company to be the CMO?

26:06 CMO role vs. VP of Product Marketing? How do they differ?

28:57 What got you excited about creating the Reforge course?

33:02  What's your favorite part of the course?

35:32  Rapid Fire

Want more insights from Meghan? Check out her Sharebird Profile.

Looking to connect? You can find Meghan here on LinkedIn.