Beyond The Prompt - How to use AI in your company – Details, episodes & analysis

Join us for an insightful conversation with David Boyle, an expert in audience research and data analytics, who is passionate about leveraging AI, especially language models, to enhance organizational decision-making. Drawing from his extensive background in corporate strategy and media, David reflects on how ChatGPT transformed his approach to research and decision-making. We delve into AI's profound impact across various industries, the crucial role of clear and effective AI prompts, and the iterative process of refining AI-generated outputs. David introduces his framework of the four P's—prep, prompt, process, and proficiency—as key to unlocking AI’s full potential. He also highlights the importance of human oversight in guiding AI to boost both efficiency and creativity, sharing practical applications and success stories from diverse fields.

This episode is followed by an bonus clip, where David uses this interview to do a full walk-through of how he uses AI to extract notes and insights from meeting he had. Its really worth a listen!

 Link to the files that David mention: https://docs.google.com/document/d/1EpHmpuvb23wvK7zGHkrFt7hftz7ULgv6q5KQ6zpcTIs/edit#heading=h.nvj144pyb5e4

Link to find more from David: https://linktr.ee/david_boyle
David at work: https://www.audiencestrategies.com/

00:00 Introduction to David Boyle
00:38 The Impact of Chat GPT on Corporate Decision Making
02:14 The Surprising Capabilities of AI in Audience Understanding
06:49 The Four P's of Effective AI Utilization
09:51 Real-World Applications and Success Stories
12:12 Overcoming Scepticism and Embracing AI
22:51 Practical Tips for Integrating AI into Daily Tasks
37:16 Refining AI Responses: The CARE Method
38:01 Success Stories: AI in Innovation
40:12 Challenges and Insights in AI Implementation
41:22 Exploring Audience Research with AI
43:28 Final Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Using AI for Better Decision Making with David Boyle. Episode include BONUS clip (se notes) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

The 31 GPTs in 31 days project: Lab31 - https://lab31.xyz/
Jenny's website — https://queenofswords.co
Jenny's linkedin — https://www.linkedin.com/in/jenny-nicholson-4b01383/
And Jenny said this Medium article might be of interest! — https://medium.com/@missjenny/your-ai-task-force-is-missing-the-point-14078a4ef9c1

00:00 Introduction to Jenny Nicholson
00:29 The 31 Projects in 31 Days Challenge
00:43 The Power of Constraints in Creativity
02:34 Discovering GPTs and Early Experiments
05:24 The Magic of Large Language Models
08:25 Humanizing AI Interactions
16:35 Voice Interaction with AI
25:02 Empowering Creatives with AI
38:28 The Power of Trying: Overcoming Procrastination
39:56 Learning Through AI: Teaching and Executing
40:44 Automation Adventures: Google Sheets and Beyond
42:59 Creating GPTs: From Ideas to Execution
52:14 The Lazy LLM: A Fun Challenge
56:53 Empowering Individuals with AI
01:05:18 The Future of Creativity and AI
01:08:31 Concluding Thoughts and Reflections

📜 Read the transcript for this episode: Transcript of Creatives Should Stop Being Afraid of AI! The incredible Jenny Nicholson makes a perfect pitch |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

This is really an “do not miss episode”, as we are joined by Ethan Mollick, professor at Wharton and a leading voice on how artificial intelligence is transforming entrepreneurship and education. As an "accidental AI expert," Ethan shares his unique perspective on the AI revolution and provides practical insights for harnessing its potential in business and beyond. Ethan is really an incredible communicator and is one of the leading voices in how to use AI. 

Key Takeaways:

1. Treat AI like a person: To get the best results, engage with AI conversationally and work with it like an editor.
2. Use AI for everything you can: The only way to truly understand AI's capabilities is to use it for as many tasks as possible.
3. Be prepared for exponential growth: AI's capabilities are rapidly expanding, so be ready for significant advancements in the near future.
4. AI is a superpower for entrepreneurship: Entrepreneurs can leverage AI to generate ideas, validate concepts, and accelerate experimentation.
5. Culture matters for AI adoption: Mission-driven organizations and startups have an advantage in deploying AI due to their willingness to share and collaborate.

Notable Quotes:

- "If you haven't had a crisis yet, then you haven't used it enough. And I think that there will be this coverage because the truth is out of the box, it's a huge performance improvement."

- "I think modeling serious use is the way you do this. Trusting your employees to some extent is a way that you do this too."

- "This is the accelerator that we always needed to make this happen. And entrepreneurs should be embracing this 1 billion percent."
 

Resources Mentioned:

- Ethan Mollick's book on A is called Co-Intelligence LIVING AND WORKING WITH AI

- Henrik’s new startup that helps you build a startup from scratch via AI: Audos.com
You should follow Ethan on Twitter/X

📜 Read the transcript for this episode: Transcript of What everybody’s missing about AI in business. Ethan Mollick (Wharton Professor) |

Thanks for listening to this episode of Beyond The Prompt! If you enjoyed the conversation, please share it with a friend and subscribe to the podcast on your favorite platform.

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode of Beyond the Prompt, we chat with Kevin Williams from Lytho, revealing how they're leveraging AI to improve their marketing and sales function dramatically. From his roots in software sales to pioneering AI in sales tactics, Kevin shares Lytho's journey toward operational excellence and business expansion through generative AI. Unpack the secrets of integrating AI seamlessly, overcoming privacy hurdles, and the tangible benefits it brings to sales and marketing. If you're looking to harness AI's potential or eager for practical insights into its business applications, this episode is packed with Kevin's pro tips for AI-driven success.

Kevin Williams  on LinkedIn: https://www.linkedin.com/in/kevinwilliams3/

📜 Read the transcript for this episode: Transcript of How to Use AI to Boost Your Sales - Kevin Williams (CRO at Lytho) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT.

Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.

Co-production with  David McRaney's podcast You Are Not So Smart 

Including:

Jeremy Utley

 Kian Gohar 

Henrik Werdelin

📜 Read the transcript for this episode: Transcript of New research: Get better ideas with AI (with Kian Gohar, Jeremy Utley, David McRaney, Henrik Werdelin) |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Beyond The Prompt" shines the spotlight on David Okuniev, the visionary co-founder behind Typeform, as he takes us through the labyrinth of innovation at Typeform Labs. Dive into David's eclectic journey from musician to design maestro and entrepreneurial spirit, which paved the way for Typeform's creation. In this episode, David reveals the ethos driving Typeform Labs, where emerging ideas blossom and new technologies are not just tested but pushed to their limits. Get an insider’s look at the orchestration of international ventures, the spark of radical innovation, and the future of interaction as we know it. Tune in to explore how David's leadership, grounded in authenticity and creativity, disrupts the status quo and shapes the next frontier in AI and product design.  

Typeform AI Beta: https://www.typeform.com/ai-features/

📜 Read the transcript for this episode: Transcript of David Okuniev, Founder Typeform: "Redefining User Experience in the Age of AI" |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Join us in this insightful episode of Beyond the Prompt as we explore the multifaceted world of AI with Dan Shipper, Co-founder and CEO of Every. Dan, a pioneer at the intersection of business and technology, shares his unique perspective on using AI as a powerful tool for enhancing both personal life and professional ventures. Discover how custom AI instructions can revolutionize decision-making and streamline processes, leading to impactful changes in daily routines. Tune in for an intriguing discussion on integrating AI into our lives, beyond the hype and into practical, everyday applications. Don't miss this thought-provoking conversation that could change the way you think about and use AI. 

Check Every on https://every.to/ and Dan on https://twitter.com/danshipper

Disclosure: Henrik is an angel investor in Dan Shipper's company. 

📜 Read the transcript for this episode: Transcript of Dan Shipper, Every: "Use AI to make you and your business better" |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode of "Beyond The Prompt," we delve into the fascinating world of AI and its practical applications in business with JJ Zhuang, Chief Architect at Instacart. JJ shares his journey into AI, sparked by the groundbreaking development of AlphaGo by Google DeepMind. He discusses how this event, combined with his experience at Microsoft, shaped his understanding of AI's potential.

We explore how Instacart harnesses AI to revolutionize not just grocery shopping but the entire customer experience. JJ highlights the company's innovative AI initiatives, including the Care AI team's efforts to answer the perennial question, "What's for dinner?" He also delves into the transformative impact of generative AI and large language models on both consumer-facing applications and internal workflows.

JJ provides insights into Instacart's adoption of AI across various teams, from marketing to legal, through their AI Catalysts program. He also touches on the creation of an internal AI-powered tool, Ava, integrated into Slack for streamlining communications.

This episode offers a deep dive into how AI is shaping the future of e-commerce and the broader business landscape, making it a must-listen for entrepreneurs, business leaders, and AI enthusiasts alike.

📜 Read the transcript for this episode: Transcript of JJ Zhuang, Instacart: "How AI can solve the 'Whats for dinner' problem. |

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

In this episode, we speak with Section's CEO, Greg Shove. Greg Shove is the CEO of Section, an educational technology company. Previously known as Section4, the organization was founded in 2019 by NYU Professor and serial entrepreneur Scott Galloway. Section, under Shove's leadership, focuses on being a new type of business school for the tech economy, catering to a growing base of students interested in this field. Greg brings an awesome perspective, having founded five companies, resulting in three major exits and being at the forefront of reinventing education. Together, we’ll discuss real-world examples of companies using AI-powered tools to increase productivity, boost efficiency, and improve the customer experience. This episode is filled with great tips for people looking to introduce the powers of AI into their company.

As an extra holiday gift, Greg has kindly given us a discount code to  AI for Business Mini-MBA (led by Greg, coming up in January). You can use code BEYONDAI to get 20% off.

Greg: https://www.linkedin.com/in/gregshove/

📜 Read the transcript for this episode: Transcript of Greg Shove, CEO Section: 'AI is like testosterone for my brain'

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen. 

Show launching soon: https://www.beyondtheprompt.ai/

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.