What's New With Advertising – Details, episodes & analysis

This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half.

If you like this episode then:

• Connect with Toby Winch
• And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/

This is the behind-the-scenes story of my mastermind call that I am sharing with you.

If you are interested in my mastermind group, DM me on Twitter for more.

Timestamps:

1:42 - Dara's story about how she got into paid social marketing

6:08 - Who inspires Dara to look up to?

8:34 - What Dara has changed her mind about Facebook Ads?

13:24 - How do you fight the low ROAS?

14:40 - What if the CTR is above 1% but conversions are still low

17:29 - How do you fight attribution on Apple store post IOS14?

19:33 - Key scaling lessons

22:33 - UGC vs IGC content

27:48 - Is retargeting still relevant in 2022 and beyond?

30:52 - What are your Black Friday lessons

Links

Dara is pretty active on Twitter: https://twitter.com/DenneyDara

And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney

Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6

Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.

Show notes:

1:36 - About Alex and his story of how he got in

4:15 - Keeping pace with a billion-dollar valuation company

5:44 - How do marketers in their career join a unicorn early

8:31 - How Alex was able to build a media company for HR people

12:23 - How to build a community that sticks

15:41 - Becoming a media company is overwhelming, how to do it right?

22:01 - How Alex grew to be a VP of Marketing (lessons)

27:18 - How to manage folks who have more experience than you?

29:32 - How to manage up?

34:02 - How did he come up with Dock

Key links

• Alex's blog
• Check out Dock for onboarding ANYONE

I'm sharing my 7-figure SEO playbook. Here are some topics I covered:

1. Why SEO
2. How to find the keywords that help you get high intent leads (ROI-Led Keywords)
3. How to write content that ranks
4. How to get backlinks (without spamming & begging for links)
5. How to convert existing users to leads & customers from your blog
6. How to distribute your content elegantly on social platforms

Key links:

• Webinar if want to watch
• Twitter Thread
• The Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022
• The presentation

Reach out if you'd like me to recommend you some writers or agencies.

In this episode, we discussed how to launch product-led content.

Discussion timestamps:

2:17: How to think about job switching as a marketer

7:10 - How Amanda drove product-led content with Sparktoro

12:11 - The challenges with product-led content

16:39 - How to think about content when you are creating a category

26:36 - Her hot take on A/B testing

Links:

• Amanda's Twitter Account
• Sparktoro
• Marketing 201 Content Course

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard.

We discussed:

1:38 - How did he come up with the idea?

3:39 - Why a marketplace, not a product?

3:57 - What's Growth Mentor's mission?

6:09 - Why do so many folks offer their time for free?

12:43 - How Foti found supply side

14:14 - Successful and unsuccessful growth initiatives

17:10 - How to launch programmatic SEO?

20:45 - How doing things that don't scale helped

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

Hey there!

This is my story about growing Twitter organic socials.

Very tactical and mental models based.

Please reach out on Twitter if you have any questions regarding this.

Key Links

• How To Take Over The World Podcast (Give it a listen)
• Follow Ben (his tweets are REALLY good)

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode.

Timestamps:

1:42 - Intro

4:38 - How did he grow the podcast initially

6:47 - The growth story

12:18 - How did he make his passion project so good?

14:40 - Storytelling mental models

19:14 - How to edit (pick the right moments?)

23:49 - More mental models on scriptwriting

28:11 - What did you learn from these greats?

Key Links

• How To Take Over The World Podcast (Give it a listen)
• Follow Ben (his tweets are REALLY good)

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors.

Casey Hill recommends podcasting.

Casey's podcast course

Sample podcast pitch

Listen to what he says.

If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.

This is a mini-cast where we'll try to answer the questions of folks in my audience.

Aditya Gaur asked this question. Hope this helps him and some of you too.

Please reach out to these mentors if you want to dive more:

Mentor Soundbite # 1 Nikki Elbaz:

Website: nikkielbaz.com

Newsletter: nikkielbaz.com/subscribe

LinkedIn: linkedin.com/in/nikki-elbaz

Twitter: twitter.com/nikkielbaz

Product (ecomm focus): nikkielbaz.com/email-playbooks

Mentor Soundbite # 2 - Parikshit Joshi

Supported by - Growth Mentor

What if you could tap into the experience of 340+ startup and marketing mentors?

Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors.

Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners.