WeInspire – Details, episodes & analysis

In this episode, Irene To, Head of Product at Selfridges, reflects on her career journey, starting in strategy consulting and moving into leadership roles in retail. She talks about the lessons learned along the way—from solving customer problems to navigating operational challenges when stepping into her role at Selfridges.

Irene shares her approach to career progression, emphasising the importance of thinking two steps ahead and taking ownership of your development. She also discusses the value of networking, gathering 360-degree feedback, and embracing discomfort as a key part of growth and success. 

In this episode, we sit down with Lindsay, Marketing Director at The Diamond Store, as she shares her incredible journey in marketing and advertising. From launching her career at an agency to working with global brands like Sony Mobile, Bondi Sands, and ChiChi London, Lindsay has seen it all.

She dives into her passion for storytelling in advertising, how consumer psychology drives successful campaigns, and the key differences between tech and lifestyle brands. Lindsay also opens up about building diverse teams, the importance of culture fit, and how her wide-ranging experience has shaped her holistic approach to marketing strategies.

We also explore imposter syndrome, something Lindsay has encountered along the way. She offers practical advice on how to manage self-doubt, build confidence, and thrive in any role—reminding us that passion, not perfection, is what really matters.

Join us on our podcast as we dive deep into the fascinating journey of Nicola Barnett, Global Director of CRM at Aesop. Nicola shares her insights as a technical marketer, navigating various industries and overcoming challenges as a woman in male-dominated fields. Learn from her experiences self-teaching skills and the importance of building networks. 

Nicola's openness about her dyslexia sheds light on creating supportive workplaces. Find inspiration in her proud career moments, from self-taught development to leading transformative projects. Tune in to uncover the stories and lessons that make Nicola's journey truly remarkable.

In our first episode hosted by Georgia Merrington, WE are joined by Amparo Gil, formerly Global Head of Performance Marketing ex The Body Shop. Originally from Valencia, Spain, and now based in London for over a decade, Amparo has led global digital strategies for various B2C brands. 

Despite recent challenges, including redundancy, Amparo emphasises the importance of self-care, resilience, and setting achievable goals. She embodies resilience, innovation, and leadership, echoing The Body Shop's belief that even small actions can create a significant impact.

Discover Liz Bradford, Head of Digital Marketing at Kurt Geiger, as she shares her journey from managing local event social media to leading digital strategies in the fashion industry, highlighting the balance between data-driven approaches and creativity. Explore topics including the impact of AI on marketing and the influence of Gen Z on digital trends. 

Gain valuable leadership insights as Liz discusses her collaborative leadership style and her admiration for her biggest inspiration, her mum. Join us as we empower women to lead, inspire, and make a difference in their industries and communities.

Join us for an insightful episode as Anna Cardiff shares her journey and wisdom. From her favourite shopping spot to her latest podcast obsession, Anna's story unfolds. Graduating in Marketing in 2010, she was drawn to the creative side, leading her into the field with a passion for media. Anna witnessed the evolution of digital marketing, embracing its challenges and focusing on responsibilities rather than titles. 

Now leading digital marketing at Coty, Anna emphasises empowerment and highlights emerging trends like retail media and social commerce. For aspiring marketers, she stresses the importance of curiosity and continuous learning. 

Reflecting on her journey, Anna advocates for embracing challenges and cherishing every opportunity for growth. Join Anna as she explores the inspiring network of WeInspire, where knowledge and experiences are shared for collective growth.

Explore Raine Peakes’ dynamic career from Farfetch to her current role as Interim Head of eCommerce and Performance Marketing at New Look. Discover Raine’s favourite holiday spot, cinematic passions, and retail insights. Gain valuable advice on networking, mentorship, and leadership. Tune in for inspiring discussions on empowerment and representation in the workplace. Join us as we uncover the insights and experiences shaping Raine's remarkable career.

In this episode, we unravel the fascinating journey of Teresa, the Head of eComm at Jo Loves, a premium fragrance brand. Embark on a captivating narrative as Teresa shares her background, from university days in Athens to studying political science and venturing into health economics. Uncover the pivotal moments that led her to London and her inspiring career progression, navigating the dynamic world of e-commerce.

Tune in for insights on adaptability, networking, and the significance of mentorship in Teresa's career. Explore her excitement about the role of AI in the fragrance industry, envisioning a future where customers can experience scents at home. Get ready for a dose of inspiration as Teresa discusses her husband's influence, the importance of continuous learning, and her commitment to mentoring the next generation. Discover the secrets behind her success and the inclusive approach she takes with her team.

This is more than a career journey; it's a celebration of resilience, innovation, and the collective power of shared experiences. Success is not solitary, but a result of collective inspiration and support. 

WE bring you the remarkable journey of Lou, the Marketing Director at Benefit Cosmetics. Lou's story is a testament to challenging the status quo daily. With a background in journalism, she shares her experiences from the fashion world to media agencies, ultimately landing a dream role at Benefit. As a Benefit customer for years, Lou embodies the brand's values of empowerment, inclusion, and making people feel good.

Lou reflects on the moments that shaped her career, emphasising the importance of being your authentic self and finding an environment where you can truly thrive. She provides insights into dealing with imposter syndrome, a challenge that many face.

As a leader in a female-dominated business, Lou discusses the significance of female empowerment and the intentional effort to create space for the whole person. Benefit's commitment to authenticity goes beyond a strap-line, with a focus on training, leadership support, and continuous improvement.

Lou leaves us with three powerful pieces of advice: embrace what makes you different, understand that hard work is part of the journey, and take ownership of your career while keeping doors open for those coming behind you.

Join us as Carla Parry, Head of Digital Marketing at Tu Clothing & Sainsbury’s Beauty, shares her journey through two decades in marketing, from Microsoft to shaping social media strategies at Sainsbury's/Argos. She discusses the evolving landscape of digital marketing, the exciting role of AI, and the vital blend of art and science in successful campaigns. 

Carla's insights extend to the challenges and joys of balancing career and motherhood, the power of networking, and the impact of empowering leadership. Discover her inspiring career mantra, "If you find a job you love, you'll never work a day in your life," and explore what WeInspire means to her—an avenue for women to be heard, seen, and inspired by each other's remarkable work. Tune in for a conversation brimming with wisdom, motivation, and empowering stories.