Voice Marketing with Emily Binder – Details, episodes & analysis

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Voice Marketing with Emily Binder

Emily Binder

Business

Frequency: 1 episode/3d. Total Eps: 746

Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to media, personal finance and wealth management perspectives, and fun pop culture tie-ins.

Episodes average ten minutes and are evergreen. This show is designed to be concise, thought provoking, and entertaining. Everything comes back to marketing and psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast.

About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. Emily is the Founder of WealthVoice, the top voice AI marketing and podcast app in financial services, a SaaS est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, TD Ameritrade, Dimensional Fund Advisors, TD Ameritrade Institutional, ThinkersOne and multi billion-dollar RIAs and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing.

Enjoy on your favorite podcast app or YouTube. Clips on Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast.

Hosted on Acast. See acast.com/privacy for more information.

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Recent rankings

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Apple Podcasts

🇬🇧 Great Britain - marketing
02/07/2025
#89
🇬🇧 Great Britain - marketing
18/02/2025
#95
🇨🇦 Canada - marketing
07/01/2025
#98
🇨🇦 Canada - marketing
06/01/2025
#42
🇨🇦 Canada - marketing
05/01/2025
#64
🇨🇦 Canada - marketing
04/01/2025
#61

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.thebestwinepodcast.com/
257 shares
https://getpocket.com/
100 shares
https://beetlemoment.com/
89 shares

https://twitter.com/thecompoundnews
260 shares
https://twitter.com/emilybinder
80 shares
https://twitter.com/TR401
39 shares

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RSS feed quality

To improve

Score global : 59%

Publication history

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ROI of Transparent Pricing + Marketing (Financial Advisors and AUM)

jeudi 12 décembre 2024 • Duration 15:35

68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.

Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.

Watch on YouTube

Show notes: blog

Chapters:

(00:11) Importance of Publishing Pricing

(01:57) Pricing Strategies for Financial Advisors

(02:26) Pricing Lessons from Car Rental Industry

(03:57) You want customers, not buyers

(04:45) Competitive pressures in wealth management

(05:12) The Emotional Component of Financial Advice

(05:35) Exploring Alternative Pricing Models

(05:50) The Almanack of Naval Ravikant

(06:30) Your hourly rate (Naval): $1000/hour

(08:37) 649,900% ROI in 1 month: case study - AI pricing

(10:20) Psychology of pricing high end services

(11:27) Why I hired a financial advisor

(12:55) 2025 content marketing tips for advisors

(14:12) Social media / video is one-to-many broadcast

Related episodes:

Four Types of Leverage In Your Business

Buffalo Marketing

Don't Do Marketing

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Connect:

Hosted on Acast. See acast.com/privacy for more information.

Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success

vendredi 29 novembre 2024 • Duration 07:23

4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.

Timestamps:

(0:00) Three things I'd do differently in the first year or two

(0:55) Tip 1) Hiring (beyond obsessive about references)

(2:00) Tip 2) Tech stack (simplify)

(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.

(4:08) Final thoughts and recap tips

(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.

(6:00) Startup story playlist

7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"

Links:

WealthVoice Startup Story - YouTube playlist

Get email updates (88% click rate): beetlemoment.com/email

My podcast tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder

Connect:

Hosted on Acast. See acast.com/privacy for more information.

Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG

mardi 30 juillet 2024 • Duration 11:47

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage.

Watch this episode on YouTube.com/emilybinder.

The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry.

Topics:

(0:34) Debunking CPG myths

(0:52) Truth about cereal, fasting, breakfast

(1:40) Shampoo and fabric softener myths

(1:51) 1999 Herbal Essences commercial (Donna)

(4:18) Truth about feminine care: toxic tampons. Flex Disc.

(5:19) Money is more excitatory than sex, gambling, chocolate (Crosby)

(5:43) Ethos, pathos, logos

(6:23) Buyer or customer (watch)

(8:47) Money disagreements cause divorce

(11:18) Bust your own myth

Links:

Buffalo Marketing: emilybinder.com/buffalo

James Sexton on SWU

Mitch Slater share

Ethos, Pathos, and Logos

My tools:

Hire me:

Speaking: emilybinder.com/speaking

Coaching: emilybinder.com/call

ThinkersOne: thinkersone.com/emilybinder

Connect:

Hosted on Acast. See acast.com/privacy for more information.

Be Different! Asset-Map's Sonic Branding

jeudi 2 décembre 2021 • Duration 04:03

I'm inspired today by my friend, Asset-Map CEO Adam Holt's totally unique idea for unique sonic branding and I bet you'll get inspired too. Their Alexa Skill will launch in December and I'll post a clip and link to enable it then! Asset-Map is now one of the fastest growing companies in the financial services industry. Adam Holt's story about founding Asset-Map is pretty neat, involving being a cartoonist to later visualizing over $1 trillion in household assets on basically a treasure map instead of a boring spreadsheet. Shout to WealthVoice customers like Onramp Invest who get it. (See the NEW case study of Onramp Invest's 600% increase in engagement from voice marketing on Alexa with WealthVoice.) Love you guys. Click to leave a review for this show on Apple Podcasts, it helps others find the show!

Hosted on Acast. See acast.com/privacy for more information.

How to Know if Your Marketing is Working

mercredi 24 novembre 2021 • Duration 05:14

How to track your marketing efforts simply and effectively and find out which tactics or channels to abandon. Don't overcomplicate things. And remember the hidden value of branding through content marketing like social media, a podcast or other voice marketing (like WealthVoice / Alexa skills): these tactics may not have a direct immediate ROI but don't discount them. Brand is everything, and it's built over time and trust. Enjoying the show? Please leave a review for this podcast on Apple Podcasts and subscribe free anywhere: https://emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

3 Tips to Double Your YouTube CTR

lundi 22 novembre 2021 • Duration 05:37

Yes TikTok, but listen: YouTube still matters big time for marketing, lead gen, and SEO. See my YouTube analytics screenshot (tweet). Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo). More than 70% of YouTube watch time comes from mobile devices: so how do you make titles and thumbnails that succeed on mobile? I share three tips in this episode. Example videos illustrating my points: 1) Check out my fastest growing video: Top Money Saving Reason to Have an LLC; 2) See the thumbnail and title for my most popular video with over 53,000 views today: How to File an LLC in 2021 - DIY vs Incfile Review. Get email updates of my new blog posts with marketing tips like this: https://emilybinder.com/blog/

Hosted on Acast. See acast.com/privacy for more information.

Six Best Free Marketing Tools

mercredi 17 novembre 2021 • Duration 06:37

These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. Promo links for you and details in this blog post: 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes). Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing, and more.

Hosted on Acast. See acast.com/privacy for more information.

Amazon Prime: "An IQ Over 80 and a Credit Card"

mardi 9 novembre 2021 • Duration 00:42

About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. (Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)

Hosted on Acast. See acast.com/privacy for more information.

Who Has 1400% Higher Customer Lifetime Value (LTV)

jeudi 4 novembre 2021 • Duration 04:35

Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast.

STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft.

2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva

3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor. -Bain

4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva.

BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72.

Hosted on Acast. See acast.com/privacy for more information.

How to Get More Listens to Your Podcast with Your Email Signature

vendredi 29 octobre 2021 • Duration 03:47

Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.

Hosted on Acast. See acast.com/privacy for more information.