Explore every episode of the podcast Voice Marketing with Emily Binder
| Title | Pub. Date | Duration | |
|---|---|---|---|
| ROI of Transparent Pricing + Marketing (Financial Advisors and AUM) | 12 Dec 2024 | 00:15:35 | |
68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs. Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success. Chapters: (00:11) Importance of Publishing Pricing (01:57) Pricing Strategies for Financial Advisors (02:26) Pricing Lessons from Car Rental Industry (03:57) You want customers, not buyers (04:45) Competitive pressures in wealth management (05:12) The Emotional Component of Financial Advice (05:35) Exploring Alternative Pricing Models (05:50) The Almanack of Naval Ravikant (06:30) Your hourly rate (Naval): $1000/hour (08:37) 649,900% ROI in 1 month: case study - AI pricing (10:20) Psychology of pricing high end services (11:27) Why I hired a financial advisor (12:55) 2025 content marketing tips for advisors (14:12) Social media / video is one-to-many broadcast Related episodes: Four Types of Leverage In Your Business My podcast tools:
Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | |||
| Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success | 29 Nov 2024 | 00:07:23 | |
4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube. Timestamps: (0:00) Three things I'd do differently in the first year or two (0:55) Tip 1) Hiring (beyond obsessive about references) (2:00) Tip 2) Tech stack (simplify) (2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update. (4:08) Final thoughts and recap tips (5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com. (6:00) Startup story playlist 7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift" Links: WealthVoice Startup Story - YouTube playlist Get email updates (88% click rate): beetlemoment.com/email My podcast tools:
Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | |||
| Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG | 30 Jul 2024 | 00:11:47 | |
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry. Topics: (0:34) Debunking CPG myths (0:52) Truth about cereal, fasting, breakfast (1:40) Shampoo and fabric softener myths (1:51) 1999 Herbal Essences commercial (Donna) (4:18) Truth about feminine care: toxic tampons. Flex Disc. (5:19) Money is more excitatory than sex, gambling, chocolate (Crosby) (5:43) Ethos, pathos, logos (6:23) Buyer or customer (watch) (8:47) Money disagreements cause divorce (11:18) Bust your own myth Links: Buffalo Marketing: emilybinder.com/buffalo James Sexton on SWU My tools:
Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call ThinkersOne: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | |||
| Be Different! Asset-Map's Sonic Branding | 02 Dec 2021 | 00:04:03 | |
I'm inspired today by my friend, Asset-Map CEO Adam Holt's totally unique idea for unique sonic branding and I bet you'll get inspired too. Their Alexa Skill will launch in December and I'll post a clip and link to enable it then! Asset-Map is now one of the fastest growing companies in the financial services industry. Adam Holt's story about founding Asset-Map is pretty neat, involving being a cartoonist to later visualizing over $1 trillion in household assets on basically a treasure map instead of a boring spreadsheet. Shout to WealthVoice customers like Onramp Invest who get it. (See the NEW case study of Onramp Invest's 600% increase in engagement from voice marketing on Alexa with WealthVoice.) Love you guys. Click to leave a review for this show on Apple Podcasts, it helps others find the show! Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Know if Your Marketing is Working | 24 Nov 2021 | 00:05:14 | |
How to track your marketing efforts simply and effectively and find out which tactics or channels to abandon. Don't overcomplicate things. And remember the hidden value of branding through content marketing like social media, a podcast or other voice marketing (like WealthVoice / Alexa skills): these tactics may not have a direct immediate ROI but don't discount them. Brand is everything, and it's built over time and trust. Enjoying the show? Please leave a review for this podcast on Apple Podcasts and subscribe free anywhere: https://emilybinder.com/podcast Hosted on Acast. See acast.com/privacy for more information. | |||
| 3 Tips to Double Your YouTube CTR | 22 Nov 2021 | 00:05:37 | |
Yes TikTok, but listen: YouTube still matters big time for marketing, lead gen, and SEO. See my YouTube analytics screenshot (tweet). Here's how to optimize your YouTube videos to get an 8% CTR or more. Fact: 90% of people say they discover new brands or products on YouTube (via Think with Google 2019 via oberlo). More than 70% of YouTube watch time comes from mobile devices: so how do you make titles and thumbnails that succeed on mobile? I share three tips in this episode. Example videos illustrating my points: 1) Check out my fastest growing video: Top Money Saving Reason to Have an LLC; 2) See the thumbnail and title for my most popular video with over 53,000 views today: How to File an LLC in 2021 - DIY vs Incfile Review. Get email updates of my new blog posts with marketing tips like this: https://emilybinder.com/blog/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Six Best Free Marketing Tools | 17 Nov 2021 | 00:06:37 | |
These are the six BEST free marketing tools I use for my brands and my clients. These will save you time and make you look and sound good. All of these are free or freemium. Promo links for you and details in this blog post: 6 Best Free Marketing Tools to Save Time and Look / Sound Good (Promo Codes). Featuring Canva, Linktree, TubeBuddy, WealthVoice for Alexa Skill marketing, and more. Hosted on Acast. See acast.com/privacy for more information. | |||
| Amazon Prime: "An IQ Over 80 and a Credit Card" | 09 Nov 2021 | 00:00:42 | |
About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. (Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.) Hosted on Acast. See acast.com/privacy for more information. | |||
| Who Has 1400% Higher Customer Lifetime Value (LTV) | 04 Nov 2021 | 00:04:35 | |
Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast. STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft. 2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva 3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor. -Bain 4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva. BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72. Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Get More Listens to Your Podcast with Your Email Signature | 29 Oct 2021 | 00:03:47 | |
Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly. Hosted on Acast. See acast.com/privacy for more information. | |||
| They Have to Know You to Like You to Trust You | 20 Oct 2021 | 00:04:53 | |
My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/ Hosted on Acast. See acast.com/privacy for more information. | |||
| TikTok for Podcasts, Where Ya At? | 18 Oct 2021 | 00:06:02 | |
The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just as good as you Shure mic (watch my video review of my version of Joe Rogan's Shure SM7B setup here.) The question is: how do we add more content to this burgeoning platform? Internet history rhymes. Book a voice marketing consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/. Subscribe free or leave a review. Voice marketing encompasses recorded audio, sonic branding, and voice AI experiences like Alexa Skills or Google Actions. Hosted on Acast. See acast.com/privacy for more information. | |||
| 4 Billion Extra Emails Sent This Month: Social Capital | 04 Oct 2021 | 00:05:13 | |
Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email? Listen to episode 792 of Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness. Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How does our reduced social capital impact us as a society and as businesses and brands? Book a marketing consultation at emilybinder.com/call (enter promo code PODCAST for 10% off). Hosted on Acast. See acast.com/privacy for more information. | |||
| Buffalo Marketing: How to Maximize Every Part of Your Content | 10 Jul 2024 | 00:07:15 | |
Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic planning, resharing evergreen content, and creating short form content as a gateway to the full content. Buffalo marketing enhances your podcast’s reach and engagement. Topics: (0:10) Podcast marketing tips - use everything like Native Americans (1:00) Don't half-ass marketing tactics e.g. YouTube descriptions (1:50) Shorts are top of funnel (2:40) Your content is probably evergreen e.g. financial advice (3:15) Investing advice for young women (DCA and lose your password) (4:30) We are wired to seek group approval (4:50) What if no one likes your posts (5:15) Clips or it didn't happen (6:00) Emotional body for marketing: brain, heart, gut. Links: "5 Minutes to Ruin Your Reputation: Ethos for Marketing" You Need All Three: Ethos, Pathos, and Logos in Marketing My tools:
Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call ThinkersOne: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | |||
| Billie Eilish and Alexa - Brands Monetizing Voice | 26 Sep 2021 | 00:03:49 | |
Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each: -stream audio (CTA: Play) -play video (CTA: Watch) -buy vinyl or merch (CTA: Go To) This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post. Hosted on Acast. See acast.com/privacy for more information. | |||
| You Have No Excuse in 2021 | 20 Sep 2021 | 00:04:54 | |
The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here. Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more). Hosted on Acast. See acast.com/privacy for more information. | |||
| But We've Always Done It This Way | 03 Sep 2021 | 00:03:24 | |
You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call. Hosted on Acast. See acast.com/privacy for more information. | |||
| Amazon Building Live Audio Streaming Business on Alexa | 01 Sep 2021 | 00:04:22 | |
Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio is a way to bolster content on Alexa. It's just beginning. See my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business" Hosted on Acast. See acast.com/privacy for more information. | |||
| Content Marketing Costs 62% Less than Outbound | 20 Aug 2021 | 00:05:35 | |
Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode: 1) What is Alexa Flash Briefing - see video 2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption. 3) Listener and client Forrest Kelly hosts "The Best Wine Podcast" 4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast Hosted on Acast. See acast.com/privacy for more information. | |||
| The Most Hated Industries and Top 2 Disruption Ingredients | 13 Aug 2021 | 00:04:55 | |
What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys! Hosted on Acast. See acast.com/privacy for more information. | |||
| Is Your Brand a Middle Aged Virgin? Credit Card Wars | 10 Aug 2021 | 00:04:56 | |
You have two levers to pull in marketing: 1) everything that falls under brand, content marketing, messaging, and advertising, and 2) your product or service and its features and cost relative to comparable products in the marketplace - is it a good value? If you only have one of these two prongs firing, it better fire hard. Example from Bank of America's latest credit card offering and why it will never compete with Apple Card despite both being comparable free cards (no annual fee) with cash back rewards. Watch my 4-minute video analyzing Apple's luxury brand: Why Apple Could Survive 50 Years: $AAPL Outlast FAANG. Mentioned in this episode: startup bank Mercury (here's why I like Mercury Bank). Not sponsored. See tweet for image of Bank of America direct mail marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 4 Reasons You Should Pause More | 05 Aug 2021 | 00:04:14 | |
Monotonous speech is like having a block chunk of text on a PowerPoint slide: no one wants to read it and it's not digestible. Here's a tip to vary your speech cadence, pitch, and tone, and insert effective pauses to keep your audience engaged. You'll sound more confident if you harness the pregnant pause. According to recent research, the average professional speaks at a rate of 150 words per minute. Yet the average person thinks at a rate that is at least 4 times faster (according to Colorado State University). Hosted on Acast. See acast.com/privacy for more information. | |||
| Should You Talk as Fast as Top TED Speakers? | 02 Aug 2021 | 00:03:16 | |
The average words per minute for speaking, typing, and listening (comprehension) vary widely. People speak on average 150 WPM (Words Per Minute), and only type 40 WPM (can you see why the Tap, Type, and Swipe era is giving way to VoiceFirst / voice technology?). We can process speech about four times faster than we talk. So how fast should you ideally speak in daily situations like talking to friends, presenting on a stage, podcasting, or a business phone call? I'll explain and share the WPM of five of the most popular TED Talks of all time, including Tony Robbins, Simon Sinek, and Brene Brown's rates of speech. Author I mentioned: Susan Cain wrote "Quiet" - incredible book, pick it up here to finally understand the introverts or extroverts in your life, including yourself. Next episode: get tips on using pauses more effectively in all types of speaking. Subscribe now so you get it automatically in your feed (hit the Follow button on Spotify and on notifications for this podcast). Hosted on Acast. See acast.com/privacy for more information. | |||
| My Best Podcast SEO Tip to Rank on Google | 29 Jul 2021 | 00:03:16 | |
Fill out your podcast episode descriptions using my method and you could rank on page 1 of Google search results. We're talking rich keywords and outbound links (find out how many to use). Watch my new YouTube video "Best Easy Podcast SEO Tip: Descriptions" for a 4-minute lesson in how to properly create podcast descriptions so your Spotify episodes will have amazing SEO! It includes a real-world example of my logged-out organic Google search for "Onramp Invest Alexa Quick Link" ... and my February podcast episode from this show, that shows up on the first SERP. Think about the implications of this for any search term you want for your business. Then make it happen using my video's tips. Subscribe to my YouTube channel for more voice marketing tips! Hosted on Acast. See acast.com/privacy for more information. | |||
| "America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders | 01 Jul 2024 | 00:18:35 | |
The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women. Topics: (0:15) "America's Sweethearts" Netflix (0:37) NFL Pay Disparity (2:20) Cowboys owner Charlotte Jones on cheerleaders' pay (2:56) Actually masculine? (5:22) Rigorous DCC life - jump splits, lack of sleep (6:36) Brand is like a cake (7:26) "Honorary position" (7:51) Reputation-enhancing work, career advice (8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment (11:26) "Virtue" of selflessness (15:26) My story (16:46) OnlyFans millionaires (17:26) Book a 5-Star Show Checklist call: emilybinder.com/call Related videos: 60% of women don't. How to Negotiate Top Money Saving Reason to Have an LLC My tools: Record + edit: emilybinder.com/descript Gear: beetlemoment.com/gear Hire me: Videos - ThinkersOne: thinkersone.com/emilybinder Connect: Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information. | |||
| What You Can Learn from Challenger Beauty Brands | 23 Jul 2021 | 00:05:16 | |
Take a lesson from Il Makiage's tech-first approach using AI, and their commitment to a quality product and ace customer experience. The beauty brand is shipping full-size products based on their online color matching quiz and accepting no-questions-asked returns with full refunds. Sounds risky and expensive, but this strategy is likely to be profitable in the long term because it's how people want to shop and feel. Private equity firms increasingly view cosmetics as a sector ripe for investment - find out why and how these principles can help your business. New brands have emerged in response to the demands of discerning shoppers who are presented with ever-growing choices online. People are searching for brands that speak to their individual identity. Such brands are building loyal followings on social media by investing heavily in helpful content such as video makeup tutorials from influencers. This disruptive, online-first approach is epitomized by Glossier, the cult US cosmetics brand. Glossier launched on social media back in 2014, keeps close control of its distribution channels, and only sells its products online and via pop-ups. But Il Makiage has done something even better to stand out during the pandemic using excellent technology that makes shopping from home totally risk-free and convenient. See tweet with photo. Hosted on Acast. See acast.com/privacy for more information. | |||
| What AirBnB, DoorDash, Uber and the Most Successful Apps Do | 16 Jul 2021 | 00:02:35 | |
We love middlemen. The most successful companies and apps curate or gather information or content into a feed so you don't have to. Let's talk about DoorDash, AirBnB, Expedia, Uber, Twitter, Facebook and more - what they all have in common. This thing they do will become the biggest battle among tech companies over the next ten years: a "Self" app where everything lives, and a voice assistant that backs it. Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Podcast from Your Phone, Easily | 05 Jul 2021 | 00:02:40 | |
The best camera (or mic) is the one that's with you. Use lossless sound quality for better iPhone Voice Memos - here are the easy steps so you can have high fidelity iOS Voice Memos for your podcast or WealthVoice broadcasts on Alexa. Request an invite to WealthVoice and start podcasting on Alexa, easily: https://wealthvoice.ai Hosted on Acast. See acast.com/privacy for more information. | |||
| Why I Moved Crypto from Coinbase to BlockFi | 26 Jun 2021 | 00:06:11 | |
Why I transferred my Bitcoin and Ethereum to BlockFi. I'm leaving Coinbase. Done with paying fees when I buy Bitcoin. I moved to BlockFi so I can earn interest. You can too: Sign up for BlockFi with my referral code here. And read more: Details on my blog here. Also mentioned: Fail: Allstate insurance - poor customer experience in the claim portal (UX needs improved). Win: Mercury Bank (the startup bank) - wonderful experience. Bottom line: user experience must be easy and you can't take advantage of customers anymore, like charging fees. Brokerage firms don't anymore but someone had to move first. That is how it works in a competitive market. Schwab's $4.95 per trade is long gone. Connect the dots: serve your customers in a competitive manner, from UX to offering and features and simply making their lives easier or richer. Do that and you'll win. Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Your Brand Needs Sound (special offer at end) | 21 Jun 2021 | 00:05:31 | |
Want your sonic branding done by our team? Send an email to the address given at the end of this episode with subject line: "sonic branding." More about sonic branding: Audrey Arbeeny's definition (the CEO of Audiobrain). Why sound and consistent branding matter today more than ever. Hosted on Acast. See acast.com/privacy for more information. | |||
| You Should Turn Away Customers - The Veloway | 14 Jun 2021 | 00:01:38 | |
If The Veloway was a business, it would be turning away customers with its restrictive rules banning all but two types of customers. But it would be a really smart business. Markting lessons from The Austin Veloway, a pavement sanctuary in far south Austin that loops for a total of 3.1 miles. It’s open to only cyclists and skaters, meaning no cars and no foot traffic. The loop winds through Slaughter Creek Metropolitan Park, which looks a lot like the more remote areas of Texas Hill Country. It's my favorite place in Austin because as an avid rollerblader the nineties are alive in my heart. Enjoying this show? Please leave a review for this podcast at https://emilybinder.com/flash-briefing/. Hosted on Acast. See acast.com/privacy for more information. | |||
| Your Perfect 3-Word Tagline - How Twitter Nails It | 11 Jun 2021 | 00:01:48 | |
Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words. Hosted on Acast. See acast.com/privacy for more information. | |||
| Use the Color Wheel, Duke! | 09 Jun 2021 | 00:02:32 | |
Why audiograms are the top way to promote your podcast on social media. Plus marketing tip: Plug your brand color in to the Adobe color wheel tool at color.adobe.com and use a suggested color combo (like monochromatic or analogous or triad) in your graphics, including audiogram graphics. Then you'll be able to make thumb stopping content that grows your podcast. If you want help creating social media assets to promote your podcast, I'll give you a crash course in 30 minutes on podcast marketing: Book a call at emilybinder.com/call. Or have us do it for you: get a WealthVoice Alexa skill and we'll make you two custom audiograms a month: request a demo at wealthvoice.ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| Three Trends Predict Fintech Brand Success - Part 2 of 2 | 03 Jun 2021 | 00:03:20 | |
Make sure you listen to Part 1 (the last episode). Here's how WeBull took the deep functionality from Schwab, the slick modern UI of Robinhood, and combined the two for the best of both worlds. Design responsibly. And advertise responsibly. Topics include app design, marketing responsibly, Google search algorithm design, and the herd animal mentality of human beings as users. A UI trick you've probably fallen for: LinkedIn gets access to your contacts and calendar. Want it to stop? See blog post: How to Manage LinkedIn Privacy – Stop Sharing Your Contacts Hosted on Acast. See acast.com/privacy for more information. | |||
| Three Trends Predict Fintech Brand Success - Part 1 of 2 | 02 Jun 2021 | 00:03:36 | |
Cathie Wood thinks fintech is on a five year horizon. Translation: Huge innovation is sweeping fintech as an industry. How companies evolve with these changes determines who will swim — and who will sink. Our friends at Nine Labs have a new blog post out with three fintech trends to clue you in and make sure your brand stays relevant as financial technology rapidly evolves. In this episode, hear about the first trend told through the lends of Schwab as a legacy brand, Robinhood as a viral challenger brand, and WeBull as an effective modern blend of the two. Tune in for part 2 on Thurday, June 3. Hosted on Acast. See acast.com/privacy for more information. | |||
| Is the Discount Tire Logo Drunk? Brand Color Psychology | 30 May 2024 | 00:07:33 | |
What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires. This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends. Chapters: (0:00) Introduction: The meaning behind red in marketing / color psychology (0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building) (0:36) The importance of tires (2:14) Why fast food logos are red and banks are blue - color psychology in branding (3:30) SAD - Standard American Diet says cheap = good (5:06) Brand lives in the subconscious (5:14) Apple is a luxury brand (6:00) Who do you want your customers to become? Disney Princesses Links: Brand lives in the subconscious - video clip, VanEck Trends with Benefits podcast Who Do You Want Your Customers to Become? by Michael Schrage What is Sonic Branding (video) My podcast tools: Edit with AI: emilybinder.com/descript Shop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Shop my videos on ThinkersOne: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | |||
| What Your Results Mean (Personality Quiz Part 2 of 2) | 24 May 2021 | 00:03:21 | |
This is the follow-up to our last episode with the six question personality quiz from Ron Lynch. Find out what your responses mean. Do you make or earn money? What is the difference between confidence and arrogance? Plus more. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Best 6 Question Personality Quiz Ever (Part 1 of 2) | 20 May 2021 | 00:03:04 | |
Ron Lynch gave me this quiz and I haven't stopped thinking about it and using it on new people ever since. Thanks to Cian at Optily for featuring this show in: Top 6 eCommerce Marketing Podcasts 2021. Tune into the next episode for the reveal of what your answers to the quiz questions mean. Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Male Strippers Dress as Firemen | 13 May 2021 | 00:03:21 | |
"It is impossible to generate trust, respect, affection, attention, reputation, generosity, or sexual appeal through rationality." Let's dig into this concept from Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v Hosted on Acast. See acast.com/privacy for more information. | |||
| Adrenaline and FOMO - Record Low Stock Holding Periods | 07 May 2021 | 00:03:19 | |
The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent study in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters article noted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average. Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks Hosted on Acast. See acast.com/privacy for more information. | |||
| The Real Reason You Brush Your Teeth | 04 May 2021 | 00:03:56 | |
One of my favorite examples of marketing to the unseen real or emotional reasons behind people's behaviors vs their post-rationalization. Let's talk CPG: toothpaste. And: Thanks for answering the survey / poll about the format of this show. You guys don't really like the 5 minute episodes. I'll try and keep them to 3-4 minutes. Going forward, this show will air in 3-4 minutes, 2-3 times per week. No more daily briefing. I don't have time and quality suffers when I force it. If you are listening as an Alexa Flash Briefing, just skip ahead whenever you hear a repeat. It'll be fresh the next day or day after. If it annoys you, unsub and just subscribe to the podcast since it will only be in your feed when it's new. Nothing is set in stone. Free to be you and me. Hugs. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Controversial HBIC | 29 Apr 2021 | 00:04:56 | |
HBIC stands for Head B*tch In Charge. Find out the history of this term which essentially means a boss bitch / alpha female in a complimentary way. Other tokenizing terms for women in leadership or executive positions which seem more PC like "She-E-O" or "She-Boss" just don't have the zing of HBIC. But I'm not here to tell you what to call yourself. I am here however to tell you to get the f'ing money! Here's that Chamath video: "in the absence of capital, you're irrelevant..." - watch: Chamath Palihapitiya says "Get The Money". Hey listener, do you like the longer format of this still brief briefing (now a 5 minute max instead of 3)? Tweet me and let me know: @emilybinder. Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing a Ritual: Corona Beer with Lime | 28 Apr 2021 | 00:05:44 | |
Did Corona beer sales suffer during the pandemic? Nope. As of December 2020, "profit from the beer division of alcohol company Constellation Brands, which owns the rights to Corona in the United States, rose 13% in the late summer and fall, according to Wall Street analysts" - via CBS News. Let's dig into the fantastic use of pathos, personal connection, and memorability that Corona has capitalized on in their marketing of Corona and a lime. Why is this ritual so powerful, what does the lime really do, and how can you apply their recipe for success to your marketing? Hosted on Acast. See acast.com/privacy for more information. | |||
| 2 Tips to Reduce Email - Control Your Day | 23 Apr 2021 | 00:04:40 | |
The typical worker receives 100 emails per day; top executives receive as many as 300. Here are two tips to reduce the amount of email you receive and to stop being other people's bitch. Your day is yours. Hosted on Acast. See acast.com/privacy for more information. | |||
| The Five Types of Podcast Creators | 22 Apr 2021 | 00:04:44 | |
Updated stats on podcast industry revenue, acquisition activity including Spotify and Gimlet, and who's listening (the young, the wealthy, the diverse in fact). Plus, the taxonomy of podcast creators (five types of podcast publishers) according to a16z. Hosted on Acast. See acast.com/privacy for more information. | |||
| Shure SM7B Microphone Setup - Update and Tips | 20 Apr 2021 | 00:04:45 | |
Behind the scenes content always performs well. Here's what's up with my new microphone setup featuring; Shure SM7B, Scarlett Focusrite Solo, and Cloudlifter. Plus a boom arm and pop filter. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) | 14 May 2024 | 00:09:02 | |
This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purchase decisions are EMOTIONAL, 5% rational (see Instagram graphic). Hear my three comparison recordings between Airpods, computer speaker, and Shure SM7B. Most of the episode is with my Shure SM7B mic as usual. However on this one I did NOT use Descript's Studio Sound setting so you can hear the true raw comparison. (Normally I set Studio Sound to 50% using Descript). Links mentioned: Body language episode: The 7-38-55 Rule for Better First Impressions My favorite mic: Shure SM7B gear list Also a great mic: Shure MV7 with desk stand $269 Fine affordable mic: Blue Yeti mic $100 Shure SM7B vs Shure MV7 mic review blog with video: beetlemoment.com/gear Full podcast gear review blog (camera, lighting, mics): wealthvoice.ai/gear VIDEO: Watch my YouTube review: Shure SM7B vs Shure MV7. My podcast tool (edit and record):
Hire me: Speaking: emilybinder.com/speaking Consultation / coaching call: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | |||
| Podcast Marketing Tip: Audiogram Tool | 19 Apr 2021 | 00:04:12 | |
Audiograms are the best way to promote your podcast on social media. They're engaging and short. People love them. Tool tip: Try Get Audiogram - it's better than Headliner in many ways. Use my link here to try it free: https://getaudiogram.com/register/a66abe Hosted on Acast. See acast.com/privacy for more information. | |||
| Charm Pricing: Why 9, 99, and 95 Work So Well | 16 Apr 2021 | 00:04:26 | |
Why is charm pricing so effective? Which digits in a price point increase the conversion rate? Why does $1.99 seem so much cheaper than $2.00? Here's the deal: it's all about perception and our lazy brains. Use this information to your advantage in whatever product you're selling whether retail, ecommerce, or SaaS. Hosted on Acast. See acast.com/privacy for more information. | |||
| What is Your Product's Benefit? Forget Features | 13 Apr 2021 | 00:03:31 | |
We still have human beings doing marketing and writing copy because rich data and great targeting can only go so far. Power index = Reach x Engagement. Instagram has about one-third as many users as Facebook, but garners 15x the level of engagement. Based on power index, Instagram is the world’s most powerful platform. But if you don't have your product's BENEFIT vs FEATURES clear and compelling, it won't matter how well your advertising is targeted. Hosted on Acast. See acast.com/privacy for more information. | |||