Visionary Life | Marketing & Business Podcast – Details, episodes & analysis

Today, Stu McLaren shares his Tips for Creating Sustainable Recurring Revenue through Membership Models.

Stu McLaren has extensive experience helping entrepreneurs develop membership models, so this episode explores the exponential growth of the subscription economy and its potential to provide stability and predictable profits for business owners. Stu shares valuable insights on building meaningful relationships in the business world, launching successful memberships with a small audience, and retaining members by ensuring they experience continuous progress.

If you're curious about launching a membership or simply want to learn more about sustainable business models, this episode offers essential guidance from The Memberships guy, himself - Stu Mclaren.

Connect with Stu: https://www.instagram.com/stumclaren/

Stu's website: https://stu.me/

Grab a copy of the new book: https://stu.me/predictable-profits

Time Stamps:

10:57 Practical Steps for Building Business Relationships & Growing Your Network

15:26 Why Stu prioritizes Thoughtful Gestures

16:59 Lighthearted Networking: Building Authentic Connections

20:54 Paris Women's Entrepreneurial Networking Event Highlighting Community Building

24:05 Eliminating months with low revenue by adding in recurring subscriptions and membership offers

29:37 One-on-One Client Model: Why it's Not Scalable & what to do about it

40:14 Prioritize Outcomes in how your do your membership marketing

50:45 "Iterative Launching and how it accelerates the Path to Success"

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

The IRL Event You’ve Been Craving Is Finally Here.

Most women think that the biggest financial leap will come from that fresh new design on your site, that one reel or a specific Pinterest post.

However, in our experience, it is actually the community that you surround yourself with that starts the WAVE of momentum in business growth.

Get a ticket to our upcoming IRL event in Paris, Ontario.

https://www.kelseyreidl.com/paris-2025

Can I share a quick success secret with you today? It’s a secret that will make you $1000’s or even millions over the coming years.

This is advice that my first business coach told me many years ago, and it has really stuck with me and proved to be true.

It’s not revolutionary,

It’s not sexy,

It’s not to ‘start a Pinterest account, create a membership, build an email list, or launch a digital course’ like all the gurus are telling you.

Those things can come later. Right now, they’re not the priority.

Become laser-focused on your ‘thing’.

Whether it’s digital marketing, gluten-free sourdough recipe creating, or becoming the best spin instructor on planet earth.

Read everything you can about it. Create content around it. Share it with friends and family. Host free workshops. Immerse yourself completely in this one thing—and commit to it long-term.

By long term, I mean years & years & years!

Play the long game.

Success comes from dedicating yourself to one niche, one message, and one plan. Not jumping from idea to idea, strategy to strategy, or social media platform to social media platform.

building a thriving business isn’t about shortcuts. It’s about becoming the go-to person for your niche.

The question is—what’s your niche.

-

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Get a ticket to our upcoming IRL event in Paris, Ontario.

https://www.kelseyreidl.com/paris-2025

What's working when it comes to Social Media Marketing, right now?

If you ask me... it's LinkedIn!

(psssst: follow me there! https://www.linkedin.com/in/kelseyreidl/)

Even though LinkedIn has been around for 20+ years, it's more alive than ever before - especially for

B2B interactions and industry-specific content.

LinkedIn is also a great platform for new online business owners, because it supports thought-leadership by facilitating professional updates, creating space for professional content, and it offers the chance for advanced targeting for B2B marketing.

You thought it wasn’t a very sexy platform, and that might be right, but it’s where opportunity is right now!

Time Stamps:

00:00 We are feeling totally disenchanted with Instagram, so here's what to try instead

05:44 Two 'must follow' accounts for learning LinkedIn from the 'pros'

08:23 Why I love LinkedIN (& the types of opportunities available)

15:59 Tips for creating engaging content on LinkedIn

25:12 Recap of my Top 3 Strategies

Episode show notes can be found on my website |

https://www.kelseyreidl.com/

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/ 

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose 

Starting a business can be an incredibly rewarding and fulfilling experience, but it can also take a toll on your mental and physical health (aka BURNOUT).

Navigating failed launches, not getting clients, posting so much content without a boost of engagement: all of these can accelerate your journey to burnout.

HOWEVER - there are things we can do as Business Owners to mitigate burnout and continue feeling JOY and EXCITEMENT towards the growth of our businesses.

Things like: prioritizing our Mindset-Hygiene, getting out of the Robotic State that you're in, and reconnecting to WHO YOU ARE and WHAT YOU LOVE, and infuse this work into your NEW marketing plan.

Tune into this weeks podcast episode to learn more about Burnout (search 'Visionary Life' on your app of choice).

p.s.

YOUR 2023 LEAP: We are guiding coaches, practitioners and consultants to earn MORE while MARKETING LESS, and supporting them to make a BIG leap faster than any online course, free PDF, or webinar on the internet. Learn more at www.kelseyreidl.com/2023

1-800-Got-Junk CEO's Advice for Entrepreneurs: The Formula for Success

Brian Scudamore has always taken the road less traveled. At nineteen, he pioneered the industry of professional junk removal with 1-800-GOT-JUNK?, turning a chore people avoid into an exceptional customer service experience. He then scaled that success into two more home-service brands, WOW 1 DAY PAINTING and Shack Shine. Brian’s “Willing to Fail” philosophy stems from his belief in the power of dreaming big, taking risks, and learning from mistakes. Through franchising, he’s giving thousands of aspiring entrepreneurs the chance to live their dreams of business ownership.

Brian has been a dream guest of mine for many years, and I'm SO inspired by his kindness and willingness to give back to young entrepreneurs and emerging founders.

For anyone looking for a great book that will help you get a solid start in business and understand key success principles, you'll also want to pick up a copy of his book B.Y.O.B. (Build Your Own Business)

https://brianscudamore.com/

https://www.amazon.ca/BYOB-Build-Your-Business-Boss-ebook/

Connect with me on Instagram @kelseyreidl

Learn more about our upcoming group coaching program: Your 2023 Leap

We are guiding coaches, practitioners and consultants to earn MORE while MARKETING LESS, and supporting them to make a BIG leap faster than any online course, free PDF, or webinar on the internet. Learn more at https://www.kelseyreidl.com/2023

Is it REALLY possible for you to have a successful business as a coach, consultant or health practitioner in today’s marketplace?

In this episode I want to talk to all the aspiring business owners out there who may be on the fence about taking the leap and starting your own thing! 

Of course, starting a business can be a daunting task, but I want to remind you that now, more than ever, the world needs your services and gifts. 

With the current state of the world, there is a growing need for innovative solutions and new perspectives and there is space for your unique brilliance.

As an entrepreneur, you have the power to bring those solutions and perspectives to life. So don't let fear or doubt hold you back. Take the leap and chase your dreams.

Connect with me on Instagram @kelseyreidl

Learn more about our upcoming group coaching program: Your 2023 Leap

We are guiding coaches, practitioners and consultants to earn MORE while MARKETING LESS, and supporting them to make a BIG leap faster than any online course, free PDF, or webinar on the internet. Learn more at www.kelseyreidl.com/2023

Are you ready to take your business to the next level?

Do you have blocks with your Money Mindset, your Earning Potential, or what you believe is possible for you in 5 or 10 years?

Are you stuck in the 1:1 coaching model and want to leverage your time and earn passive income?

Let's explore what's holding you back!

You've got a vision and an idea of how to make it happen, but something's just not quite clicking in order for that extraordinary goal to materialize.

Sure, there are times when we hit roadblocks that can't be helped - like overwhelming competition or limited resources. But more often than not, what's really holding us back is our own mindset -- those negative stories and limiting beliefs that lurk around the corner waiting for their opportunity to sabotage our progress!

In this episode, I'm talking about three common mindset blocks entrepreneurs face (including myself!) so you can identify which ones exist in your life and start breaking through them today!

Block 1: where have you 'upper-limited' yourself?

Block 2: are you afraid of what's possible in your future?

Block 3: are you trading time for money?

Mentioned in the show:

Jasper.ai - Learn about the Top 5 Ways A.I. Copywriting Can Simplify your Marketing by heading to www.kelseyreidl.com/jasper for a FREE training and to get started with 10,000 free words.

Or Get started with your 10,000 Free Words, today >>

And

Enroll into Your 2023 Leap

Your 2023 Leap is for 20 individuals who want access to the tools and techniques they need to reach their 2023 goals. We will all be meeting on Zoom 1x weekly for 90 minutes for 12 consecutive weeks to make big leaps, together.

Learn more at https://www.kelseyreidl.com/2023 

It's been 5 years since I started my journey as a podcast host, and looking back now on all the highs and lows of that journey - both in terms of personal growth and business achievements - it's been one wild ride.

Being a Podcast Host is SO REWARDING but it isn't always an easy task. However, there is nothing quite like it when you succeed in booking your Dream Guests onto your show.

In this episode, I share the lessons I've learned from five years of podcasting and how I manage to consistently book A-list guests each month for my show.

My hope is that by hearing how I've been able to stay consistent and access awesome guests, that you will be empowered to think bigger (and bolder!) with your own podcast or creative project. Let's dive in!

Mentioned on the show:

Top Downloaded Episode:

1. The Gist - Listen Here
2. Psychedelics and Microdosing for Entrepreneurs
3. Uncle Chuck AKA Cheryl Torrance

Booking My Dream Guests:

• Connor Carrick
• Joy McCarthy
• Meghan Telpner
• Brian Scudamore (coming soon)

Special shoutout to Brandon Fong, Founder fo 7 Figure Millennials

Jasper

Learn about the Top 5 Ways A.I. Copywriting Can Simplify your Marketing by heading to www.kelseyreidl.com/jasper for a FREE training and to get started with 10,000 free words.

Or Get started with your 10,000 Free Words, today >> www.kelseyreidl.com/jasper

Your 2023 Leap:

Are you a business owner in your first 1-3 years, ready to take your income and growth to the next level? Look no further! Our unique marketing and mindset coaching program is here to help you achieve your goals and reach new heights in your business.

Our program offers a variety of services to help you get clear on your business vision and define your value, so that clients say 'yes' to your services without hesitation. We'll also help you price your offer for what it's actually worth, and break down any limiting money beliefs that might be holding you back.

One of the most exciting outcomes of our program is the ability to write a foolproof 1-year marketing plan in under 1 hour. Imagine having a clear and effective plan in place to help you reach your ideal clients and achieve your business goals.

https://www.kelseyreidl.com/2023

One of the biggest challenges entrepreneurs face is striking a balance between mastering their mindset and fine-tuning their marketing strategies.

It can be tough to find time for both when you're constantly working in your business.

But what if we told you that there was a way to make big strides with both in just 90 days?

Welcome to Your 2023 Leap. We kick off on February 1st 2023 at 1pm EST (& meet every Wednesday after that!)

Start for just $332 >>

Inside of Your 2023 Leap you will…

• Master your mindset and marketing in just 90 days

• Save time by working on both at the same time

• Take big leaps in your personal goals and your professional goals in a short amount of time

• Get step-by-step guidance for mastering your mindset and marketing

• Be surrounded by entrepreneurs just like you who are ready to 2x, 5x or 10x their success, confidence and client-bookings in 2023

Learn more today >> https://kelseyreidl.com/2023

This week, I have the pleasure of speaking with Catherine Farquharson, a mindset coach who has dedicated her career to helping individuals overcome limiting beliefs and achieve success in all areas of their lives.

With over a decade of experience in the industry, Catherine has worked with a wide range of clients, from entrepreneurs and athletes.

Join us as we delve into the world of mindset coaching with Catherine Farquharson and learn how to cultivate a positive mindset to overcome obstacles and achieve our goals, whether we're entrepreneurs in the making or have been in the game for a while.

Mentioned in the show:

Your 2023 Leap: https://www.kelseyreidl.com/2023

Private Business & Marketing Coaching: https://www.kelseyreidl.com/visionary-marketing-coaching

Find me on Instagram: https://www.instagram.com/kelseyreidl