The Lazy CEO Podcast with Jane Lu – Details, episodes & analysis

My next guest is an OG in the Australian retail space with a retail career spanning three decades. I like to think of him as the Godfather of the online retail industry in Australia, it’s none other than Paul Greenberg. 

Paul is the co-founder of Deals Direct, one of Australia’s first online department stores, which has listed on the Australian Stock Exchange. 

He subsequently started NORA, the National Online Retailers Association. A network that now supports over 25,000 online retailers.

Paul now is an angel investor and holds advisory board roles on several retail tech businesses, which we get into in this episode. 

Paul is a serial entrepreneur, ecommerce expert, and regarded as one of the pioneers of online retail in Australia, he has such a wealth of knowledge and is connected to everyone in the industry - and of course, always so great to chat!

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Today I chat with Anaita Sarkar, founder of Hero Packaging and better known on socials as @sellanythingonline. If you're a long time listener, you'll know that Anaita came on the poddy last year - and well, I loved it so much I had to get her back! Absolutely loved hearing what she's gotten up to since she was in the studio last - including writing a book, developing courses and starting a podcast.

We covered all things marketing - with a specific focus on paid ads. It's so interesting to hear Anaita's stance on digital marketing agencies and I love how she's wanting to help her followers learn it themselves. So many amazing tips in this episode! I'm sure you'll love it!

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If you've ever wanted to know who the PR machine is behind many of the brands I’ve had on the podcast like SWIISH, Naked Sundays, Bangn Body, tbh skincare, Peppermint Grove and more… then keep listening.

Today's guest Jessy Marshall founded Hive HQ in 2018 after starting it from the bedroom floor of her share house. The now 7 figure business has a team of bees who work on some of Australia's biggest brands.In this episode, Jessy and I discuss how she got into PR - it’s actually a super interesting story of how we met and how that played a part in her starting her amazing agency, we also talk about the amazing activations Hive has executed, how she got her clients on the kardashians, the journey that brought her to where she is today and all about how to use PR to grow your brand and your business.

Always love chatting with Jessy and I’m sure you’ll love this episode!

@hq.hive

@jessymarshall

@thelazyceo_podcast

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Today I chat with Anaita Sarkar, founder of Hero Packaging and better known on socials as @sellanythingonline. If you're a long time listener, you'll know that Anaita came on the poddy last year - and well, I loved it so much I had to get her back! Absolutely loved hearing what she's gotten up to since she was in the studio last - including writing a book, developing courses and starting a podcast.

We covered all things marketing - with a specific focus on paid ads. It's so interesting to hear Anaita's stance on digital marketing agencies and I love how she's wanting to help her followers learn it themselves. So many amazing tips in this episode! I'm sure you'll love it!

Hosted on Acast. See acast.com/privacy for more information.

My next guest is the founder of two iconic consumer brands - The Daily Edited and In The Roundhouse. 

The Daily Edited started as a blog in 2001, but then pivoted into an accessories brand that since has grown to 8 figures and dominated the personalisation space in Australia. Alyce has subsequently sold her stake in the business to her co-founder. 

She then went to a role working on strategy for LTK, one of the world’s largest influencer marketing platforms. She couldn’t shake off the entrepreneurial bug and started in the the roundhouse, a very on-trend conversational-print focused dinnerware brand. This side hustle soon grew to a multi-million dollar business! 

It’s so incredibly impressive how Alyce has been able to build two very well-known consumer brands and how both started as side hustles. We talk about the importance of product development alongside the marketing strategies and tactics that grew these businesses, and more specifically the importance of influencer marketing.

@alyce_tran

@intheroundhouse

@thedailyedited

@thelazyceo_podcast

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Today’s guest is the founder of YCL Jewels, Fabienne Costa. A jewellery brand that started with no money and Fabienne hand making everything herself to now being a 7 figure business!

In this episode, we talk about how she grew her brand in a highly competitive and crowded market despite no business or design experience, and about why creating customer-centred designs is essential and how one product alone made them nearly $700,000k in one year.

I in particular loved hearing about her journey of going from only selling a handful of products a month, to reaching a milestone of her first $500 day, which was her first hint of external validation for the business, to now having $120,000 days! 

@ycl

@fabienne.ycl

@thelazyceo_podcast

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My next guest is a model turned serial entrepreneur, it’s Taryn Williams, the founder of Wink Models, the Right Fit and #gifted.

Taryn started Wink Models 17 years ago when she saw clear gaps in the market and has grown it to a multi-million dollar business.

As the market shifted, she grew with it and founded The Right Fit - a marketplace that connects brands with influencers. The Right Fit has raised 2 rounds of venture capital of over $2m and has scaled to 17,000 talent and 11,000 clients. Last year, Taryn successfully sold and exited the business.

Then it didn’t take long before she was onto her next thing - #gifted - an influencer to brand platform specialising on gifting only. which already has over 5000 creators and 2500 brands in just 6 short months. 

In this episode, we talk about how she grew these businesses, but also for content creators and influencers, how to grow your account and how to monetise better so you can make your side hustle your main hustle. And for business owners, how to better leverage content creators and influencers to build your brand and grow your business.

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Hey poddy fam! A huge thank you for listening to me talk for a year 😂. It's been so much fun chatting with the incredible guests we've had and I can't wait to continue to meet new people that you'll enjoy listening to. In todays special episode - my assistant (and poddy producer) Kaitlyn and I go through questions I've been asked on IG.

Let us know if you want more ask me anythings in the future!!

Love, Jane x

@thelazyceo

@thelazyceo_podcast

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Hey poddy fam, today I chat with Bryce - owner of National Fashion College. What started off with 22 enrolments in Feb 2022 has turned into Australia’s number one industry-backed fashion college – with over 600 brands, businesses and creatives partnering exclusively with NFC and working solely with NFC students!!

We’ve been lucky enough to have several students interning at Showpo for their start into the industry and I will say - fashion education has come a long way since I was in school (who knew there was more to fashion than just fashion design ;)).

It’s always a pleasure to chat with Bryce, and I’m super excited for what the future holds for NFC! Alright, let’s get into it.

@brycemcintosh

@nationalfashioncollege

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My next guest is none other than the fitness queen herself Kayla Itsines! Kayla has a combined following of 44 million on social media (16M on Instagram and 28M on Facebook). 

Her first foray into business was through her Bikini Body Guide - a PDF of workout routines, which I think most women, including myself, have used! This was then redeveloped into the Sweat App. Despite a few hiccups at launch, it soon became the most profitable fitness app in the world in just 2 years after launch. And it has now been downloaded over 30 million times! 

A few years ago, she sold her business for a whopping $400 million dollar valuation and has more recently actually bought it back. 

We get into this transaction, her journey from training women in her backyards to now, how she balances her social media and personal brand with business and being a mum of 2.

This was honestly such a fun chat - I love Kayla’s energy so much.

@kayla_itsines

@sweat

@thelazyceo_podcast

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