Virtual GM - A Hotel Management Podcast – Details, episodes & analysis

In this episode of the Virtual GM Podcast, Cody and Meagan dive into practical, do-it-yourself marketing tips that any property owner can implement—without breaking the bank! Whether you manage a small boutique hotel, a vacation rental, or a larger hospitality business, these simple yet effective strategies can help you boost your online presence and drive more bookings. And the best part? Many of these tactics are either free or very low cost.

Key DIY marketing tips include boosting ads on social media platforms like Facebook and Instagram to increase your property's visibility and reach. They also discuss how to use Google Smart Campaigns to target potential guests based on their search habits. One of the most exciting strategies is leveraging user-generated content—by inviting creators and influencers to your property, you can get authentic content that resonates with audiences and attracts new guests.

Cody and Meagan also emphasize the importance of writing regular blogs to improve your site's SEO, and they share how using tools like ChatGPT can help create that content quickly and efficiently. Don’t forget the power of email campaigns! Reaching out to past guests using tools like Flodesk or Mailchimp can keep your property top-of-mind for return visits and new referrals.

If you're feeling overwhelmed or unsure about these tools, don’t worry—the Vibrant Team is here to help! Reach out for expert advice or to get help setting up your marketing strategies for success.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

In this episode, Cody and Meagan share exciting news about one of their all-time favorite properties going up for sale—The Dwellings, located just outside Zion National Park. This stunning property offers an exceptional opportunity for those looking to invest in hospitality and real estate. Whether you’re an experienced hotelier or a first-time buyer, The Dwellings is a hidden gem with immense potential that won’t be on the market for long.

Nestled near one of the most visited national parks in the U.S., The Dwellings offers a unique stay experience with breathtaking views and top-tier amenities. Cody and Meagan discuss what makes this property so special and why it’s a dream investment for anyone passionate about hospitality or outdoor adventure. They’ve included a detailed pitch deck in the episode notes, as well as the realtor's contact information, to give potential buyers all the tools they need to act fast.

Don’t miss out on this rare chance to own a slice of paradise near Zion. Tune in to hear Cody and Meagan explain why The Dwellings stands out in the hospitality market and how you can get involved before it’s gone!

Check It Out for Yourself:
Pitch Deck:  https://issuu.com/theagencysg/docs/the_dwellings_pitch_deck_8.20.24
Listing: https://www.theagencyre.com/ldp-share/STG/24-253223&t=04.53.34.233514

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Podcast Description: Season 2, Episode 11 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team dive into the "Pain Points of Opening a New Property." Fresh from the launch of their newest property, The Central Block in Bend, Oregon, they share invaluable insights and lessons learned from the experience.

Episode Highlights:

• Website and Branding: Learn the importance of a strong online presence and cohesive branding strategy.
• Property Management System (PMS): Discover the critical role of an efficient PMS in streamlining operations.
• Yield Management: Understand the tactics for optimizing room rates and maximizing revenue.
• Guest Communication: Explore effective communication strategies to enhance the guest experience.
• Tools like OTA's & TripAdvisor: Get tips on leveraging online travel agencies and review platforms.
• On-Site and Virtual Management: Compare the pros and cons of on-site versus virtual management.
• Ad Strategy and More: Gain insights into crafting effective advertising strategies to boost bookings.

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice for opening and managing a new property.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Check out The Central Block: https://thecentralblock.com/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Podcast Description: Season 2, Episode 10 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team share their family trip experience at the Hilton Waterfront Beach Resort for the 4th of July. As hospitality professionals, it's essential to experience what other properties offer, and this visit provided plenty of insights.

Episode Highlights:

• The Good: Discover why the Hilton Waterfront Beach Resort is a must-visit, with its stunning location right across the street from the beach, excellent food, and vibrant bars. Meagan and Cody rave about the property, sharing how it contributed to the best 4th of July celebration ever.
• The Bad: Hear about any areas where the property could improve, offering a balanced perspective on the overall experience.
• The Ugly: If there were any hiccups or less-than-perfect moments, Meagan and Cody discuss them with their characteristic wit and honesty.

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode provides valuable insights into the guest experience at a top-rated resort.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Book Your Beach Vacation: https://www.hilton.com/en/hotels/hubwhhf-the-waterfront-beach-resort/
Hilton Waterfront IG: https://www.instagram.com/waterfrontbeachresort/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Podcast Description: Season 2, Episode 9 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team welcome special guest Audrey Yates, Vice President of Hotel Partnerships at Stash Hotel Rewards. Audrey brings her extensive background in travel and customer service to the show, sharing invaluable insights into how loyalty programs can benefit independent hotels.

Meet Our Guest:

Audrey Yates is the Vice President of Hotel Partnerships with Stash Hotel Rewards, the leading loyalty program for highly rated, independent hotels. With years of experience in travel and customer service, Audrey has excelled in her sales role, creating and cultivating personal relationships while helping Stash partner with the best hotels. When she’s not visiting top independent hotels, Audrey enjoys spending time on her boat at the lake near her home in Washington or shopping at Sephora with her teen daughters.

Discussion Highlights:

1. The benefits of loyalty programs for independent hotels.
2. How Stash Hotel Rewards partners with top-rated hotels.
3. Tips for creating and maintaining strong customer relationships in the hospitality industry.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Stash Rewards: https://www.stashrewards.com/
Stash IG: https://www.stashrewards.com/
Audrey IG: https://www.instagram.com/audrey2314/
Audrey LinkedIn: https://www.linkedin.com/in/audrey-yates-0b5331b4/
Audrey Email: audrey.yates@stashrewards.com 

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team are joined by special guests Erin Donnelly and Heather Loduca, Co-Founders of Pink Wall Designs. Erin and Heather share their expertise in transforming properties through strategic design and marketing.

Meet Our Guests:

Erin Donnelly brings a wealth of experience from her extensive background in house flipping, property conversions, project management, design, and development. As a licensed realtor, she has exclusive access to market data, enabling her to make informed decisions that enhance the appeal and functionality of each project. Erin's dual proficiency in real estate and design ensures that each investment not only meets but exceeds industry standards.

Heather Loduca expertly fuses marketing insight with design to ensure each property is visually captivating and market-aligned. With a background in marketing, design, real estate investing, and staging, she has produced viral Airbnb’s and set new trends in the short-term rental market, from millions of social media views to celebrity brand partnerships and TV appearances. Heather's ability to blend aesthetics with strategic market positioning makes her an influential figure in the industry.

Discussion Highlights:

1. How utilizing strategic design in tandem with parallel marketing strategies is the optimal approach for the highest ROI on your hotel.
2. What marketing your hotel looks like in 2024.
3. The number one way to drive direct bookings and bypass expensive OTAs.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Website: https://www.pinkwalldesignsinc.com/
Free Consultation: https://pinkwalldesigns.hbportal.co/public/6638ea12fb86b200259f1284/1-Schedule_an_intro_call
Instagram: https://www.instagram.com/pinkwalldesigns/

Listen on: Apple Podcasts   Spotify

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team introduce the newest hotel in Hilton's Tapestry Collection, Hotel DeNovo. We believe this stunning property will soon be the number-one Hilton Tapestry hotel in the world. At Vibrant Management, we had the privilege of being the branding agency for this incredible project, and we couldn't be more proud of the results.

Don't miss your chance to book a night at this remarkable property: Visit Hotel DeNovo

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with inspiration and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team share some of the coolest properties they've come across lately. Get ready to be inspired by these unique and captivating locations:

1. Stay Ombi: Immerse yourself in secluded bliss and find serenity in nature’s embrace. Enjoy a unique stay on board your floating retreat. Visit Stay Ombi
2. Ambiente Sedona: Discover a stunning landscape hotel in Sedona, Arizona, where luxury meets nature. Visit Ambiente Sedona
3. Hotel Zazz: Located along the famed Route 66 in the historic Nob Hill district, this colorful experience offers vibrant hues, sweet tunes, secret nightcaps, and sweet dreams. Visit Hotel Zazz
4. The Local Motel & Shops: Brought to you by the mind of Jordan Iverson, this reimagined roadside boutique motel and shops at 570 Lawrence St in Eugene, Oregon, is close to the University of Oregon, 5th St, and Downtown. Visit The Local Motel & Shops

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with inspiration and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team discuss owner opportunities in the hospitality industry. Whether you're a new owner looking to start your property, interested in hospitality, or already up and running but feeling like you're missing something, this episode is for you.

We reveal the three must-haves for building a new property:

1. On-site Laundry
2. On-call Person
3. Water Features (pool, hot tubs, etc.)

Plus, don’t miss our bonus tip: You need a great website! If you're in need of a website, reach out to us at cody@thevibrantteam.com. Mention you listened to this episode, and we'll give you 25% off your website!

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team dive into the pros and cons of Online Travel Agents (OTAs). They explore popular platforms such as Expedia, Booking.com, Airbnb, and VRBO, highlighting the benefits and drawbacks of each.

It's crucial to drive direct bookings for your property because guests who book through an OTA are not fully your customers. Meagan and Cody provide valuable tips and tricks on how to maximize your direct bookings and better understand the role of OTAs in the hospitality industry.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality field, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com