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Explore every episode of the podcast Virtual GM - A Hotel Management Podcast

Dive into the complete episode list for Virtual GM - A Hotel Management Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
DIY Marketing Tips for Your Property17 Oct 202400:19:43

In this episode of the Virtual GM Podcast, Cody and Meagan dive into practical, do-it-yourself marketing tips that any property owner can implement—without breaking the bank! Whether you manage a small boutique hotel, a vacation rental, or a larger hospitality business, these simple yet effective strategies can help you boost your online presence and drive more bookings. And the best part? Many of these tactics are either free or very low cost.

Key DIY marketing tips include boosting ads on social media platforms like Facebook and Instagram to increase your property's visibility and reach. They also discuss how to use Google Smart Campaigns to target potential guests based on their search habits. One of the most exciting strategies is leveraging user-generated content—by inviting creators and influencers to your property, you can get authentic content that resonates with audiences and attracts new guests.

Cody and Meagan also emphasize the importance of writing regular blogs to improve your site's SEO, and they share how using tools like ChatGPT can help create that content quickly and efficiently. Don’t forget the power of email campaigns! Reaching out to past guests using tools like Flodesk or Mailchimp can keep your property top-of-mind for return visits and new referrals.

If you're feeling overwhelmed or unsure about these tools, don’t worry—the Vibrant Team is here to help! Reach out for expert advice or to get help setting up your marketing strategies for success.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

A Hidden Gem for Sale – The Dwellings Near Zion National Park10 Oct 202400:20:08

In this episode, Cody and Meagan share exciting news about one of their all-time favorite properties going up for sale—The Dwellings, located just outside Zion National Park. This stunning property offers an exceptional opportunity for those looking to invest in hospitality and real estate. Whether you’re an experienced hotelier or a first-time buyer, The Dwellings is a hidden gem with immense potential that won’t be on the market for long.

Nestled near one of the most visited national parks in the U.S., The Dwellings offers a unique stay experience with breathtaking views and top-tier amenities. Cody and Meagan discuss what makes this property so special and why it’s a dream investment for anyone passionate about hospitality or outdoor adventure. They’ve included a detailed pitch deck in the episode notes, as well as the realtor's contact information, to give potential buyers all the tools they need to act fast.

Don’t miss out on this rare chance to own a slice of paradise near Zion. Tune in to hear Cody and Meagan explain why The Dwellings stands out in the hospitality market and how you can get involved before it’s gone!

Check It Out for Yourself:
Pitch Deck:  https://issuu.com/theagencysg/docs/the_dwellings_pitch_deck_8.20.24
Listing: https://www.theagencyre.com/ldp-share/STG/24-253223&t=04.53.34.233514

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Pain Points of Opening a New Property: Lessons from The Central Block08 Aug 202400:26:35

Podcast Description: Season 2, Episode 11 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team dive into the "Pain Points of Opening a New Property." Fresh from the launch of their newest property, The Central Block in Bend, Oregon, they share invaluable insights and lessons learned from the experience.

Episode Highlights:

  • Website and Branding: Learn the importance of a strong online presence and cohesive branding strategy.
  • Property Management System (PMS): Discover the critical role of an efficient PMS in streamlining operations.
  • Yield Management: Understand the tactics for optimizing room rates and maximizing revenue.
  • Guest Communication: Explore effective communication strategies to enhance the guest experience.
  • Tools like OTA's & TripAdvisor: Get tips on leveraging online travel agencies and review platforms.
  • On-Site and Virtual Management: Compare the pros and cons of on-site versus virtual management.
  • Ad Strategy and More: Gain insights into crafting effective advertising strategies to boost bookings.

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice for opening and managing a new property.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Check out The Central Block: https://thecentralblock.com/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

The Good, The Bad, & The Ugly: Hilton Waterfront Beach Resort01 Aug 202400:19:30

Podcast Description: Season 2, Episode 10 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team share their family trip experience at the Hilton Waterfront Beach Resort for the 4th of July. As hospitality professionals, it's essential to experience what other properties offer, and this visit provided plenty of insights.

Episode Highlights:

  • The Good: Discover why the Hilton Waterfront Beach Resort is a must-visit, with its stunning location right across the street from the beach, excellent food, and vibrant bars. Meagan and Cody rave about the property, sharing how it contributed to the best 4th of July celebration ever.
  • The Bad: Hear about any areas where the property could improve, offering a balanced perspective on the overall experience.
  • The Ugly: If there were any hiccups or less-than-perfect moments, Meagan and Cody discuss them with their characteristic wit and honesty.

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode provides valuable insights into the guest experience at a top-rated resort.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Book Your Beach Vacation: https://www.hilton.com/en/hotels/hubwhhf-the-waterfront-beach-resort/
Hilton Waterfront IG: https://www.instagram.com/waterfrontbeachresort/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Loyalty Programs and Independent Hotels: Insights from Stash Rewards25 Jul 202400:35:29

Podcast Description: Season 2, Episode 9 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team welcome special guest Audrey Yates, Vice President of Hotel Partnerships at Stash Hotel Rewards. Audrey brings her extensive background in travel and customer service to the show, sharing invaluable insights into how loyalty programs can benefit independent hotels.

Meet Our Guest:

Audrey Yates is the Vice President of Hotel Partnerships with Stash Hotel Rewards, the leading loyalty program for highly rated, independent hotels. With years of experience in travel and customer service, Audrey has excelled in her sales role, creating and cultivating personal relationships while helping Stash partner with the best hotels. When she’s not visiting top independent hotels, Audrey enjoys spending time on her boat at the lake near her home in Washington or shopping at Sephora with her teen daughters.

Discussion Highlights:

  1. The benefits of loyalty programs for independent hotels.
  2. How Stash Hotel Rewards partners with top-rated hotels.
  3. Tips for creating and maintaining strong customer relationships in the hospitality industry.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Stash Rewards: https://www.stashrewards.com/
Stash IG: https://www.stashrewards.com/
Audrey IG: https://www.instagram.com/audrey2314/
Audrey LinkedIn: https://www.linkedin.com/in/audrey-yates-0b5331b4/
Audrey Email: audrey.yates@stashrewards.com 

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Strategic Design and Marketing: Insights from Pink Wall Designs11 Jul 202400:39:34

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team are joined by special guests Erin Donnelly and Heather Loduca, Co-Founders of Pink Wall Designs. Erin and Heather share their expertise in transforming properties through strategic design and marketing.

Meet Our Guests:

Erin Donnelly brings a wealth of experience from her extensive background in house flipping, property conversions, project management, design, and development. As a licensed realtor, she has exclusive access to market data, enabling her to make informed decisions that enhance the appeal and functionality of each project. Erin's dual proficiency in real estate and design ensures that each investment not only meets but exceeds industry standards.

Heather Loduca expertly fuses marketing insight with design to ensure each property is visually captivating and market-aligned. With a background in marketing, design, real estate investing, and staging, she has produced viral Airbnb’s and set new trends in the short-term rental market, from millions of social media views to celebrity brand partnerships and TV appearances. Heather's ability to blend aesthetics with strategic market positioning makes her an influential figure in the industry.

Discussion Highlights:

  1. How utilizing strategic design in tandem with parallel marketing strategies is the optimal approach for the highest ROI on your hotel.
  2. What marketing your hotel looks like in 2024.
  3. The number one way to drive direct bookings and bypass expensive OTAs.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Website: https://www.pinkwalldesignsinc.com/
Free Consultation: https://pinkwalldesigns.hbportal.co/public/6638ea12fb86b200259f1284/1-Schedule_an_intro_call
Instagram: https://www.instagram.com/pinkwalldesigns/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Hotel DeNovo: A New Gem in Hilton's Tapestry Collection04 Jul 202400:12:22

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team introduce the newest hotel in Hilton's Tapestry Collection, Hotel DeNovo. We believe this stunning property will soon be the number-one Hilton Tapestry hotel in the world. At Vibrant Management, we had the privilege of being the branding agency for this incredible project, and we couldn't be more proud of the results.

Don't miss your chance to book a night at this remarkable property: Visit Hotel DeNovo

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with inspiration and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Exploring Unique Stays: From Floating Retreats to Vibrant Hotels27 Jun 202400:28:34

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team share some of the coolest properties they've come across lately. Get ready to be inspired by these unique and captivating locations:

  1. Stay Ombi: Immerse yourself in secluded bliss and find serenity in nature’s embrace. Enjoy a unique stay on board your floating retreat. Visit Stay Ombi
  2. Ambiente Sedona: Discover a stunning landscape hotel in Sedona, Arizona, where luxury meets nature. Visit Ambiente Sedona
  3. Hotel Zazz: Located along the famed Route 66 in the historic Nob Hill district, this colorful experience offers vibrant hues, sweet tunes, secret nightcaps, and sweet dreams. Visit Hotel Zazz
  4. The Local Motel & Shops: Brought to you by the mind of Jordan Iverson, this reimagined roadside boutique motel and shops at 570 Lawrence St in Eugene, Oregon, is close to the University of Oregon, 5th St, and Downtown. Visit The Local Motel & Shops

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with inspiration and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Owner Opportunities: Must-Haves for Building a Successful Property20 Jun 202400:26:38

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team discuss owner opportunities in the hospitality industry. Whether you're a new owner looking to start your property, interested in hospitality, or already up and running but feeling like you're missing something, this episode is for you.

We reveal the three must-haves for building a new property:

  1. On-site Laundry
  2. On-call Person
  3. Water Features (pool, hot tubs, etc.)

Plus, don’t miss our bonus tip: You need a great website! If you're in need of a website, reach out to us at cody@thevibrantteam.com. Mention you listened to this episode, and we'll give you 25% off your website!

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.


Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Navigating OTAs: Maximizing Direct Bookings and Understanding Online Travel Agents13 Jun 202400:24:53

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team dive into the pros and cons of Online Travel Agents (OTAs). They explore popular platforms such as Expedia, Booking.com, Airbnb, and VRBO, highlighting the benefits and drawbacks of each.

It's crucial to drive direct bookings for your property because guests who book through an OTA are not fully your customers. Meagan and Cody provide valuable tips and tricks on how to maximize your direct bookings and better understand the role of OTAs in the hospitality industry.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality field, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Tech-Savvy Management: Top Software Picks for Streamlining Your Property06 Jun 202400:34:24

In this episode of the Virtual GM Podcast, your hosts Meagan and Cody Adent from the Vibrant Team reveal their top three favorite software tools to enhance operations at your property, complete with an invaluable bonus tip! Discover how PMS-WebRezPro, Akia's Text AI Feature, and Lynx Locks can transform your management practices and boost efficiency.

Meagan shares her rich insights and learnings from over three years of managing multiple properties virtually, providing practical advice and strategies.

Whether you’re a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

WebRezPro: https://webrezpro.com/
Akia: https://www.akia.com/
Lynx Locks: https://www.getlynx.co/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

A Day In The Life of a Virtual GM30 May 202400:32:38

In this exciting episode of the Virtual GM Podcast, we take you behind the scenes for a day in the life of a Virtual GM. Join your hosts Meagan and Cody Adent from the Vibrant Team as they delve into Meagan's insights and learnings from over three years of managing multiple properties virtually. Discover the unique challenges and rewards of running a virtual hospitality operation and gain valuable tips and strategies to enhance your own management skills.

But that's not all! Stay tuned until the end of the episode when we present our Boost Bookings segment: 3 Must-Know Phone Tips for Hotels:

  1. Have a Dedicated Phone Line
  2. Answer with Enthusiasm
  3. Utilize Technology

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or simply someone navigating the ever-changing hospitality landscape, this episode is packed with actionable advice and engaging stories.

Join us for an informative and entertaining journey as we blend business insights with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Mastering Your Finances and Transforming Your Business with Smart Budgeting03 Oct 202400:26:31

In this episode, Cody and Meagan dive deep into the crucial topic of financial management for hospitality businesses. They discuss how mastering your finances is key to transforming your business and ensuring long-term success. With over a decade of experience, the Vibrant team shares their best practices for smart budgeting and financial planning, providing actionable insights to help you stay on top of your business finances.

Cody walks listeners through his tried-and-true methods for setting up business banking, explaining how to create a financial system that works seamlessly. From establishing different accounts for expenses and savings to ensuring smooth cash flow, you'll learn how to organize your finances in a way that supports growth and stability. We also cover essential budgeting practices, such as setting up monthly expense tracking, projecting revenue accurately, and preparing for unexpected financial challenges.

Whether you're a seasoned business owner or just starting out in the hospitality industry, this episode offers practical tips on how to effectively manage your finances, from basic bookkeeping to long-term financial planning. Tune in to discover the strategies you need to elevate your financial game and make your business thrive.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Top 3 Travel Tips for Your Next Vacation23 May 202400:31:22

Welcome back to the Virtual GM Podcast! In Season 2, Episode 2, your hosts Meagan and Cody Adent from the Vibrant Team are here to catch you up on everything you've missed since the end of Season 1. We’ve got all the latest updates, insights, and stories to keep you in the loop and ahead of the curve in the hospitality world.

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of hospitality, this episode is packed with valuable content tailored just for you. Expect expert advice, real-life stories from industry leaders, and innovative strategies to help you thrive.

And that’s not all! Stay tuned until the end of the episode when we reveal our top 3 travel tips:

  1. Plan Ahead
  2. Find the Best Credit Card with Deals
  3. Do Your Research

Join us for a fun and informative journey as we blend business insights with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your go-to source for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Unlocking Hotel Success: Insights from a Revenue Maestro Nick Horgan of Amaze Insights16 May 202400:47:23

In this episode of the Virtual GM Podcast, we're joined by Nick Horgan, Chief Commercial Officer for Amaze Insights, a seasoned expert in maximizing revenue for hotels, management companies, and brands. Nick's career is a testament to his prowess in leveraging data to drive optimal decision-making and achieve remarkable results in the hospitality industry.

With a background spanning from Newmarket International to Amadeus, Nick has consistently delivered outstanding performance. From personally booking over $160 million in total revenue to earning the title of #1 worldwide revenue producer for multiple consecutive years, Nick's track record speaks volumes. In 2019 alone, he surpassed quotas by an impressive 250%, demonstrating his unparalleled ability to surpass expectations and drive revenue growth.


Throughout his tenure, Nick has continually set and broken records, showcasing his dedication to excellence. From setting company records for highest revenue by a sales representative to consistently exceeding quotas, his impact on revenue generation is undeniable.


Tune in as Nick shares insights gleaned from his extensive experience in Delphi, reporting, sales optimization, revenue management, PACE, and productivity. Whether you're a seasoned hotelier or a newcomer to the industry, Nick's expertise offers invaluable guidance on harnessing the power of data to unlock success in the competitive world of hospitality.


For more information on how Amaze Insights can help your hotels achieve amazing results, reach out to Nick at Nick@amazeinsights.com or connect with him on LinkedIn. Don't miss this opportunity to elevate your revenue strategies and propel your hotel to new heights of success.

Connect w/Nick:
LinkedIn: https://www.linkedin.com/in/nick-horgan/

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Hotel Smart Locks with Lynx CEO Reesha Shroff 28 Dec 202300:45:48

Join us in this enlightening episode of Virtual GM as we sit down with the innovative and visionary Reesha Shroff, CEO and Co-founder of Lynx Automation. With over 12 years of experience as a tech-sales engineer and a distinguished education from The University of Chicago Booth School of Business, Reesha has led Lynx in revolutionizing property automation. This episode dives into the journey of Lynx from its roots in California to its relocation to Tampa Bay, the challenges of startup life, and the future of smart home solutions in the hospitality industry.

What you'll find in this episode:

  • Insights from Reesha on overcoming startup anxiety and founder burnout.
  • Behind-the-scenes of Lynx's relocation and expansion plans.
  • An in-depth discussion on the impact of smart technology in enhancing guest experiences and operational efficiency in hotels.

Don't miss this exclusive conversation with one of the tech industry's leading figures in property automation. Tune in to learn, get inspired, and see what's on the horizon for hotel management and smart technology!

getlynx.com

🔗 Subscribe, Listen, and Share!

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@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Hospitality Education with Dr. Peter Ricci21 Dec 202300:49:36

Guys, we had the legend himself, Dr. Peter Ricci on the podcast today. Dr. Ricci is the Head of the Hospitality Management Department at Florida Atlantic University. Dr. Ricci is a hospitality industry veteran with over 20 years of managerial experience in segments including food service, lodging, incentive travel, and destination marketing. While filling the role of hotel general manager for almost a decade, Dr. Ricci served as a part-time educator before entering academia full-time as both a clinical associate professor and administrator.

This one is going to be great! 

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@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

4 Ways To Boost Your Hotel Advertising with Director of Marketing Leah Roberts28 Nov 202300:54:13

Hey everyone, 

We're back with another episode and this time we're talking with our Director of Marketing, Leah Roberts, about 4 ways to boost the effectiveness of your hotel advertising. 

Leah has a tenured background in digital advertising and is part of why Vibrant Management is able to offer a 5x ROAS to all of our clients. 

Let us know what you think!

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Independent Hotel Rewards Programs w/ Stash Hotel Rewards CEO Jeff Low20 Nov 202300:52:04

Hey everyone, we're back again with our good friend, Jeff Low, the CEO and founder of Stash Hotel Rewards. Jeff is a stud. He took a universal problem that every independent hotel faces and solved it in one easy-to-use solution. 

Cody and I get asked all the time - "How do we increase guest loyalty?" or "What's the easiest way to get return guests?". Our answer has always included Stash Hotel Rewards. We hope you enjoy today's episode. Be sure to check out our friends from Stash Hotel Rewards at www.stashrewards.com. 

Also, shoutout to their great sales reps, Audrey and Patrick! You guys rock! 

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Boost Your Hotel's Q4 Profits: Top 4 Strategies13 Nov 202300:31:56

In this week’s episode of Virtual GM, we dive into the crucial topic of maximizing your hotel's revenue during Q4. As the year wraps up, it's essential to leverage unique strategies to boost your bottom line. We'll cover four innovative approaches, including seasonal promotions, leveraging local events, optimizing online presence, and personalized guest experiences. Whether you're a seasoned hotelier or new to the industry, these insights are tailored to help you achieve financial success in the final quarter. Tune in for valuable tips and actionable advice to make your hotel thrive this season!

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

How To Find Hospitality Talent with SUU Hospitality Professor AJ Templeton02 Nov 202300:48:54

In this week's episode of Virtual GM, we are thrilled to have a conversation with Professor AJ Templeton from Southern Utah University (SUU). Prof. Templeton is an esteemed Assistant Professor specializing in Hotel, Resort, and Hospitality Management at the Dixie L. Leavitt School of Business at SUU. With a focus on tourism and events, she also bridges the gap between academic theories and the dynamic world of hospitality management. Our discussion ranges from her insightful journey in academia to how the next generation of hospitality leaders can gear up for the exciting challenges ahead. Her practical experiences, coupled with an academic lens, provide a rich tapestry of understanding for any hotelier looking to expand their knowledge horizon. Don’t miss out on the pearls of wisdom Prof. Templeton has to offer, tune in

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Checkout our website -
www.thevibrantteam.com

Our 2024 Hospitality Economy Prediction - Our Interview with Dennis Nessler, Editor-In-Chief from Lodging Magazine30 Oct 202300:39:34

Hey Guys, we're back with another episode from the studio. Today we have an interview with Dennis Nessler, the Editor-In-Chief from the Lodging Magazine and the host of LODGING On Demand Podcast. You can check those episodes out by using the link below -

https://lodgingmagazine.com/lodging-on-demand-podcast-2/

You can also check their site with the link below - 

https://lodgingmagazine.com/

Dennis is a legend. He has a long background in hospitality and this is an episode you don't to miss as you plan and make adjustments for 2024. We really get into some great info about hotel trends and what to be on the lookout for. 

We hope you enjoy the episode! 

Follow us on Instagram -
@thevibrantteam
@virtualgmpodcast

Checkout our website -
www.thevibrantteam.com

Hospitality Design: Brand Recognition with Matt Ionta24 Oct 202300:16:15

In this episode, we're thrilled to have Matt Ionta, Purchasing Agent at J/Brice Design International, joining us from a newly adorned setting of a renowned hotel, reflecting the impeccable aesthetics J/Brice Design is famed for. Matt, with his profound expertise, navigates the realms of purchasing that brings the envisioned design concepts to life.

His role in procuring the right elements, be it for construction, renovation, or infusing a fresh breath of design, is instrumental in ensuring the final outcome is nothing short of a masterpiece. Our conversation ventures into the core of J/Brice Design's ethos, the meticulous approach towards purchasing, and how it intertwines with the design aesthetics to craft unique, captivating spaces.

Matt unfolds the journey of how a mere concept blossoms into a tangible, inviting ambiance through the lens of purchasing. His narrative sheds light on the synergy between purchasing and design, and how it significantly impacts the guest experience.

Dive into this enlightening episode to explore the fascinating world of hospitality design purchasing with Matt Ionta, and unravel the process that shapes the inviting ambiance of hotels. Tune into the Virtual GM Podcast now!


Website: https://jbricedesign.com/

LinkedIn: https://www.linkedin.com/in/matt-ionta-942a64159/

Instagram: https://www.instagram.com/jbricedesign1/

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Maximizing Your Q4 Promotions and Setting Holiday Pricing26 Sep 202400:23:00

In this episode, we explore the importance of preparing your hospitality business for the upcoming 4th quarter, one of the busiest times of the year. Cody and Meagan dive into the essential steps for setting your promotions well in advance, including special pricing for key holidays such as Halloween, Thanksgiving, Christmas, and New Year's.

We discuss how to strategically plan your pricing for both the remainder of 2024 and into 2025, ensuring your property is ready to capture holiday travelers and long-term bookings. You’ll learn tips on how to optimize your website to drive conversions by implementing a compelling call to action that encourages guests to book as soon as they land on your page.

Whether you're managing an independent hotel, a boutique property, or an Airbnb, this episode provides insights on boosting revenue, creating urgency, and setting your property up for success as the year comes to a close. Tune in to make sure your business is ready for the holiday rush!

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Best Western's Aesthetic Adventure: Design and Decor with Meegan Gillett24 Oct 202300:23:33

Join us in this captivating episode, broadcasting live from a recent gem in the Best Western Hotel Group's portfolio, as we sit down with Meegan Gillett, the Production Manager for Best Western Hotel Group. Meegan, with her seasoned expertise, oversees Construction & Renovation, FF&E for Design, decor, and spa, ensuring each element resonates with the brand's ethos and guest expectations.

Her illustrious journey, spanning various projects that epitomize elegance and functionality, showcases her adeptness in marrying construction and design to curate remarkable guest experiences. Our discussion traverses the lanes of her innovative approaches in managing construction and renovation projects, ensuring they align perfectly with the brand's vision and operational excellence.

This episode unveils the meticulous processes behind Meegan's role in orchestrating the decor and spa aesthetics, ensuring a seamless blend of comfort, luxury, and brand identity. Her insights into managing FF&E (Furniture, Fixtures, and Equipment) for design, form a narrative of excellence that many hoteliers aspire to emulate.

Don’t miss this riveting discussion that peels the layers of construction, renovation, and design management in the hospitality sector, offering a glimpse into the world of Best Western through Meegan Gillett’s lens. Tune in to the Virtual GM Podcast to discover the art and science of creating enchanting hotel spaces that promise a memorable guest stay.

Website: https://www.bestwestern.com/en_US.html
Instagram: https://www.instagram.com/bestwestern/
LinkedIn: https://www.linkedin.com/in/meeganberner/

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Stay Pineapple's Procurement Acquisitions: Marrying Procurement with Brand Identity with Mary Kirkpatrick24 Oct 202300:22:58

Description: Broadcasting live from the whimsical world of Staypineapple Hotels, we are thrilled to have Mary Kirkpatrick, the Procurement Manager of Staypineapple, on board for an insightful conversation in this episode. Staypineapple, known for its out-of-the-ordinary hotels in extraordinary locations, embodies a unique brand that's as vibrant and welcoming as Mary's personality.


Mary, with her keen eye for detail, plays a pivotal role in ensuring that the eclectic charm of Staypineapple is well-reflected in every procurement decision. Her journey in melding procurement strategies with brand aesthetics is nothing short of inspiring.

Our discussion traverses the delightful realm of Staypineapple's brand, shedding light on the hotels they own and manage, and the cool quotient that sets them apart in the hospitality landscape. Mary opens up about the challenges and triumphs in maintaining the quirky brand identity through smart procurement, and how it translates to a memorable guest experience.

As we delve deeper, Mary shares the nuances of how procurement intertwines with brand management and the significant impact it has on Staypineapple's success. The episode is a treasure trove of insights for hoteliers aiming to blend procurement strategies with brand uniqueness.

Join us in this riveting episode as we explore the colorful corridors of Staypineapple's brand journey with Mary Kirkpatrick, and unravel how procurement and brand identity dance in a perfect duet in the hospitality sector. Tune into the Virtual GM Podcast now for a ride through Staypineapple's quirky brand essence and the procurement magic that brings it to life!

Website: https://www.staypineapple.com/
LinkedIn: https://www.linkedin.com/in/mary-fieser-kirkpatrick-75784740/
Instagram: https://www.instagram.com/staypineapple/

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Brand Brilliance: Michael Osgood on Assuring Quality at Preferred Hotels24 Oct 202300:13:07

Today, from the tranquil ambiance of the prestigious Waldorf Astoria in Scottsdale, Arizona, we have the privilege of hosting Michael Osgood, the Vice President of Brand Quality Assurance at Preferred Hotels. This episode delves into the heart of Preferred Hotels' acclaimed loyalty program and the pathway for hotels aspiring to join their esteemed portfolio.


Michael, with his extensive experience in the hospitality sector, has been instrumental in upholding and elevating the brand standards at Preferred Hotels. His meticulous approach to quality assurance plays a crucial role in not only enhancing the guest experience but also in welcoming and supporting hotels into the Preferred Hotels family.

Our conversation unveils the intricate processes and the high standards that are the hallmark of Preferred Hotels. Michael sheds light on how their loyalty program is meticulously crafted to ensure a memorable experience for guests while providing a platform for hotels to thrive and maintain a hallmark of quality.

We further explore the rigorous assessment and the supportive journey that hotels undergo to become a part of the Preferred Hotels portfolio. Michael’s insights are a treasure trove for hoteliers aiming to align with a brand that stands for quality and exceptional guest experiences.

In this illuminating episode, the discussion with Michael Osgood unfolds the essence of brand quality assurance and the symbiotic relationship between Preferred Hotels and its portfolio members. His wealth of knowledge is a guiding light for hoteliers aspiring to excel in a competitive landscape while being part of a distinguished brand.

Tune into this enriching episode of the Virtual GM Podcast to garner invaluable insights on brand quality assurance, loyalty programs, and the prestigious realm of Preferred Hotels. A conversation brimming with knowledge and insights awaits!

Website: preferredhotels.com
LinkedIn: https://www.linkedin.com/in/michael-osgood-a619622/
Instagram: https://www.instagram.com/preferredhotels/

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Hospitality Procurement: Crafting Guest Experiences with Lorie Komanova24 Oct 202300:24:51

Today, we are thrilled to welcome Lorie Komanova, the Director of Procurement and Purchasing at Innisfree Hotels, in a vibrant discussion centered around enhancing guest experiences. Broadcasting live from one of the charming locales managed by Innisfree Hotels, this episode delves deep into the pivotal role procurement plays in curating an exceptional guest experience.

Lorie, with a dynamic career in the hospitality sector, brings a wealth of knowledge and a robust background in procurement and purchasing. Her strategic foresight and meticulous approach in aligning procurement strategies with guest satisfaction have significantly impacted Innisfree Hotels' flourishing reputation.

In our engaging conversation, we unravel the intricacies of how a well-oiled procurement machinery contributes to creating memorable stays for guests. Lorie sheds light on how the right purchasing decisions not only streamline operations but also resonate well with the guests, enhancing their overall experience.

One of the key focal points of our discussion is the innovative strategies Lorie has spearheaded, aimed at ensuring guests feel the warmth and comfort, coupled with a touch of luxury, during their stay at Innisfree Hotels. Her relentless pursuit for quality, coupled with a cost-effective approach, has set a benchmark in the hospitality procurement realm.

Dive into this enlightening episode as we explore the synergy between procurement, operational efficiency, and elevated guest experiences with Lorie Komanova. Her insights are a treasure trove for hoteliers aiming to strike the perfect balance between operational excellence and unparalleled guest satisfaction.

Don't miss this episode full of actionable insights that could be the game-changer in your guest experience strategy. Tune into the Virtual GM Podcast now!

LinkedIn: https://www.linkedin.com/in/lorie-komanova-6a961098/
Website: innisfreehotels.com
Instagram: https://www.instagram.com/innisfreehotels/

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Unveiling Luxury: The Fontainebleau Las Vegas and Designing Experiences with Jodi Sandler23 Oct 202300:18:03

Welcome to Episode 52 of the Virtual GM Podcast! Today, broadcasting live from the prestigious Arizona Biltmore, a Waldorf Astoria property, during BITAC Purchasing and Design 2023. Join us in this riveting episode with our esteemed guest, Jodi Sandler, Senior Design Director at Fontainebleau Development.

Jodi's illustrious career in the world of design spans over a decade, encompassing a diverse range of projects across the globe. From Miami to Hong Kong, she has left an indelible mark on the realms of High-End Multi-Family Residential, Hospitality, Residential Retail, and Restaurant sectors. Her extensive experience in the design and construction process has positioned her as a trailblazer in the industry.


In our discussion, we shed light on the much-anticipated Fontainebleau Las Vegas, set to open its doors on December 13th. Boasting an impressive 67-story structure, a sprawling 6-acre pool complex, and an array of 36 bars and restaurants, this architectural gem is poised to redefine luxury in Las Vegas.


One of the key highlights of our conversation revolves around Jodi's instrumental role in designing the guest rooms at the Fontainebleau Las Vegas. Her meticulous attention to detail and unwavering commitment to creating immersive and opulent spaces have set a new standard for luxury accommodation. Join us as we unveil the intricate process behind the guest room design, gaining exclusive insights into Jodi's creative vision and the seamless fusion of comfort and extravagance that defines the Fontainebleau experience.


Don't miss out on this exclusive episode where we delve into the convergence of design excellence and unparalleled hospitality at the Fontainebleau Las Vegas. Tune in now to embark on a journey through the world of luxury, creativity, and innovation with Jodi Sandler on the Virtual GM Podcast!

Instagram: https://www.instagram.com/fontainebleaudevelopment/
Website: https://www.fbdev.com/
Las Vegas Resort: https://www.instagram.com/fontainebleaulasvegas/
Miami Resort: https://www.instagram.com/fontainebleau/
Jodi Instagram: https://www.instagram.com/jodibsand/
Jodi LinkedIn: https://www.linkedin.com/in/jodi-sandler-asid-7a006b30/

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Crafting Hospitality Elegance: A Design Journey with Michael Kaye at Procure by Design23 Oct 202300:11:46

Welcome to Episode 51 of the Virtual GM Podcast! In this special live edition, we are thrilled to have Michael Kaye, Partner at Procure by Design and Director of Design and Procurements at Skyline International Development, as our esteemed guest.

Join us as we delve into the intricate world of hospitality design and procurement with Michael, who brings a wealth of experience from his dynamic journey in the industry. From his early roles as Project Manager and Director of Food and Beverage for downtown hotels to his current influential position, Michael has been instrumental in shaping the essence of numerous iconic properties.


With a meticulous eye for aesthetic detail and a profound understanding of the art of hospitality, Michael has left an indelible mark on Skyline's exceptional hotel portfolio, including The Pantages Hotel Toronto Centre, The Cosmopolitan Toronto Centre Hotel and Spa, Shizen Spa, Eight Wine Bar, and the Discovery Center at Port McNicoll, to name a few.


In this insightful episode, we explore Michael's innovative approach to blending functionality, comfort, and style in his designs, all while ensuring each project surpasses expectations for quality and functionality. We uncover the essence of his design philosophy, where every environment is tailored to the unique preferences and needs of every individual customer.


Tune in to gain exclusive insights into the cutting-edge design elements and premium materials that form the backbone of Michael's unparalleled creations. Recorded live from the historic Arizona Biltmore, a Waldorf Astoria property, during BITAC Purchasing and Design 2023, this episode promises to be an inspiring exploration of the artistry and vision behind some of the world's most remarkable hospitality projects.

Instagram: https://www.instagram.com/procurebydesign/
LinkedIn: https://www.linkedin.com/in/michael-k-21065813/
Website: https://www.procurebydesign.com/

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Revolutionizing Hospitality Procurement: A Journey with Marji Waldman23 Oct 202300:27:35

Welcome to Episode 50 of the Virtual GM Podcast, where we bring you insights from the most influential figures in the hospitality industry. In this milestone episode, we had the privilege of hosting the esteemed Marji Waldman, Principal and President at Stroud Group, joining us live from the prestigious Arizona Biltmore, a renowned Waldorf Astoria property, during the BITAC Purchasing and Design 2023 event.

Marji's journey is nothing short of inspirational. Back in 1987, she embarked on her entrepreneurial odyssey, establishing The Stroud Group in Maryland as a local arm of Stroud Purchasing in Pennsylvania. Initially focused on providing procurement services to properties in the vicinity, Marji's visionary approach led to an expansion of services and clientele, encompassing a diverse array of high-end hotels, casinos, resorts, and 4 to 5-star properties across the global landscape.


Her remarkable success story can be attributed to her unwavering commitment to personalized service, ensuring that each client feels uniquely valued. Marji has consistently gone above and beyond, leveraging her expertise to enhance her clients' properties, fortify their bottom lines, and meet critical deadlines. Notably, her emphasis on leveraging cutting-edge technology has set new industry standards for reporting precision, even while managing an array of large-scale projects.


It's no wonder Entrepreneur Magazine bestowed upon Marji the esteemed title of "Female Entrepreneur of the Year," a testament to her exceptional leadership and groundbreaking contributions to the hospitality industry. Join us as we delve into her incredible journey, explore her unparalleled expertise, and uncover the secrets behind her enduring success in the fiercely competitive world of hospitality procurement. Tune in to gain exclusive insights from a true pioneer and visionary in the field.

Instagram: https://www.instagram.com/thestroudgroup/
Website: https://www.stroudgroup.com/
LinkdeIn: https://www.linkedin.com/in/marji-waldman-18032210/

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Unveiling the Art of Hospitality Design: A Conversation with Liza Koeda, Principal at Cober Koeda23 Oct 202300:16:43

Welcome to Episode 50 of the Virtual GM Podcast, where we had the pleasure of hosting the illustrious Liza Koeda, Principal at Cober Koeda. Coming to you live from the Arizona Biltmore, a renowned Waldorf Astoria property at BITAC Purchasing and Design 2023, this episode promises an insightful peek into the world of hospitality design and the art of crafting exceptional spaces.

Liza Koeda brings a unique blend of architectural prowess and interior design finesse, honed through over 15 years of international experience in the realm of hospitality design. Her journey from spearheading hotel projects to crafting opulent residential properties has culminated in the establishment of her brainchild, CoberKoeda, Inc. - a thriving boutique design studio driven by an unwavering passion for unconventional and captivating designs.


Join us as Liza delves into the intricacies of her design philosophy, revealing how her global experiences, unrelenting dedication, and innate creative talent have fostered her continual pursuit of groundbreaking designs. From the genesis of her career to the founding of CoberKoeda, Inc., Liza shares her insights into the art of creating distinct, narrative-driven design stories for every space she encounters.


Discover the true essence of a successful designer's journey through Liza's perspective, as she articulates the exhilarating realization of her design visions materializing into tangible, lived experiences. Tune in to Episode 50 for a compelling conversation that promises to inspire and invigorate your own creative endeavors.


Instagram: https://www.instagram.com/coberkoeda/
LinkedIn: https://www.linkedin.com/in/liza-koeda-b0609a92/
Website: https://www.coberkoeda.com/

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Becoming a Part of the BITAC Family: A Sneak Peek at BITAC Events for 202423 Oct 202300:18:21


In Episode 48 of the Virtual GM Podcast, get ready to embark on an exciting journey as our host Spencer Halford & Cody Adent sit down with the renowned industry leader, J. Viola, Chief Operating Officer at BITAC Events. Broadcasting live from the historic Arizona Biltmore, a luxurious Waldorf Astoria property, during the iconic BITAC Purchasing and Design 2023 event, this episode is filled with exclusive insights and revelations.

Join us as J. Viola provides a tantalizing glimpse into the future, revealing the impressive lineup of 15 BITAC events scheduled for 2024. Learn what sets BITAC apart and makes it a paramount experience in the realm of events and hospitality. Discover the magic that transforms attendees into valued members of the BITAC family, fostering an unparalleled sense of community and camaraderie.

Get ready to immerse yourself in the heart and soul of the BITAC experience as we uncover what makes these events truly exceptional. Tune in for an engaging discussion that delves deep into the essence of building lasting industry relationships and fostering meaningful connections.


Connect w/J. Here:

Email: jviola@bitac.net
Website: https://bitac.net/
LinkedIn: https://www.linkedin.com/in/j-viola-12ba5110/


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Elevating Hospitality Standards with Jamess Skunkcap: A Dive into Housekeeping Excellence23 Oct 202300:25:21
In the exhilarating Episode 47 of the Virtual GM Podcast, our hosts Cody Adent & Kyle Aldrige, in the midst of the bustling ambiance at the BITACH Purchasing and Design 2023, engages in a captivating conversation with the illustrious Jamess Skunkcap. Join us as we glean insights from Jamess, the esteemed Hotel Housekeeping Manager at the renowned Shoshone Bannock Casino in Fort Hall, Idaho.

Amidst the grandeur of the historic Arizona Biltmore, a Waldorf Astoria property, Jamess graces our podcast with her profound wisdom and industry expertise. She delves into her deep-seated passion for the hospitality sector, highlighting her favorite travel destination, the vibrant city of Las Vegas. Furthermore, Jamess sheds light on her affinity for the Hilton hotel brand, showcasing her penchant for top-notch service and exceptional guest experiences.


Throughout the episode, Jamess illuminates the quintessential pillars for an impeccable housekeeping team. With her profound experience, she emphasizes the significance of maintaining high cleanliness standards as the cornerstone of any successful hotel operation. Moreover, she emphasizes the importance of going the extra mile to ensure guests' utmost satisfaction, fostering a culture of genuine care and personalized service.


Drawing from her invaluable leadership experience, Jamess underscores the pivotal role of teamwork in fostering a harmonious and efficient work environment. In her profound words, "Teamwork makes the dream work," she encapsulates the essence of collaborative efforts and shared goals within a dedicated housekeeping team.


Tune in to Episode 47 of the Virtual GM Podcast for an enriching and insightful conversation with the remarkable Jamess Skunkcap, where hospitality meets excellence, and every detail matters.

Hotel & Casino: https://shobangaming.com/

BITAC: https://bitac.net/

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Cody goes to BITAC Independent at the Ritz Carlton, Amelia Island19 Sep 202400:17:52

In this episode, we dive into Cody’s most recent experience at the BITAC Independent event, held at the beautiful Ritz Carlton in Amelia Island, Florida. BITAC brings together top-level executives from independent properties across the country to discuss the future of hospitality. Cody shares key takeaways from the event, networking opportunities, and the innovative strategies being implemented by leaders in the independent hotel space. Don’t miss the insights from this incredible gathering of hospitality professionals!

Check out more about BITAC: BITAC Independent.

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5 Ways To Increase Guest Loyalty06 Oct 202300:26:41

Hey everyone, we're back and today we're diving deep into the world of hotel guest loyalty. If you're a hotel owner or GM, you know that guest loyalty is the lifeblood of your business. The experience they have matters—a lot!

What are you doing to keep up with loyalty programs? How's your guest loyalty game? In this episode, we'll break down the top strategies to ensure your guests keep coming back. From personalized experiences to loyalty rewards, we've got you covered.

Don't miss out on expert tips to elevate your loyalty programs and truly connect with your guests. Subscribe now and hit that notification bell so you never miss an episode!

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Our Trip To Florida - Content Creation, The BITAC Independent and More! 25 Sep 202300:45:28

In this week's episode, Cody and I share insights from our recent Florida trip, focusing on independent hotels. We talk about ways to save money and time in your operations. And yeah, this podcast is still free!

We also dive into local content creation that you can replicate for zero cost. This is especially handy for independent hotel owners looking to elevate their brand. Tune in and get some actionable tips!

We also had the chance to attend the BITAC Independent event, a must-visit for anyone in the independent hotel industry. We walked away with some real gems—practical advice, networking opportunities, and the latest industry trends. If you're an independent hotel owner, you'll want to hear what we picked up there. Don't miss this episode!

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🚨 Must Listen - Our BITAC Independent Panel 🚨11 Sep 202300:27:00

We got the files guys! This is one you've got to listen to. Spencer Halford and Cody Adent visit with Sharmin Dharas of Hotel Zazz, Gabe Garn of Garn Development, Adam Keeshan from Ithaka Hospitality, and Tony Nelson of Zion Wildflower and talk for 25 straight minutes about Independent Hotels and Independent Hospitality. We were so excited about this opportunity and can't wait to catch you guys at the next BITAC! Be sure to checkout BITAC at www.bitac.net

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Questions You Need To Ask Before Hiring A Marketing Agency28 Aug 202300:46:12

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Our Secret Revenue Management Strategy21 Aug 202300:39:24

Hey guys, after getting lots of feedback on the episodes, one thing that came through a lot was the need to talk about rate and revenue management. This episode is almost 40 minutes of practical and applicable ways to increase your ADR, RevPAR all while holding or reducing your Occ. I know it sounds crazy but it's possible! Check it out and lest us know what you think. 

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How to Advertise Your Hotel for Free10 Aug 202300:38:50

Hey everyone, we're back with another episode! This time, Spencer and Cody explore 4 spots to advertise your hotel for free. Sounds too good to be true? It's not. These aren't just for the hotel marketing pros; they're no-barrier-to-entry strategies that anyone on your staff can implement. Think of it as adding some extra punch to your Hotel Management and Revenue Growth without draining the budget. No fluff, just practical tips to get more eyes on your hotel.

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How to Organize Your Hotel Operations 01 Aug 202300:51:34

Craig Andrews, a professional Entrepreneurial Operating Systems (EOS0 Implementor joins us on today's podcast. Craig has taken us through EOS for nearly the last two years and helped us organize not only our organization but the organization of the properties we manage. 

EOS is used by hospitality professionals worldwide, including our former guest, Thinkreseverations. This tool will 1000% make a direct impact on your business. We truly don't know how we would be operating without it! 

You can see more about Craig and learn more about EOS by visiting the link below - 
https://www.eosworldwide.com/craig-andrews

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Our Conversation With Sean Cannell24 Jul 202301:26:06

THIS IS NOT A DRILL - Sean Cannell, the man who forever changed Vibrant Management, our properties, your properties, and our lives is here on The Virtual GM! If you're new to the show, we've been chatting about our experience at Grow With Video on literally every episode of this podcast. Not joking. Sean is a wealth of knowledge and even applying a mere 10% of his ideas and marketing genius will change the direction of your hotel, STR, and life for the better. For those of you who have been living under a rock, below is more information about our new friend, Sean Cannell.

Sean Cannell is an international speaker, coach, and prolific content creator. His mission is to help 10,000 purpose-driven people create a full-time living with Youtube. As the CEO of Think Media and host of the Think Media Podcast, he is one of today’s leading online video experts and the world’s most-watched YouTube strategist. Sean’s YouTube channels have over 2 million subscribers and his videos have been viewed over 150 million times. Sean has been featured in the “20 Must Watch YouTube Channels That Will Change Your Business” by Forbes.com. After growing a six-figure income as a “tech YouTuber,” he built an eight-figure online video education company that he runs today.

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What You Missed At The Hospitality Show20 Jul 202300:19:35

We're excited to share our latest adventure with you! Join our very own Cody as he takes you through the glittering world of the hospitality industry at "The Hospitality Show" in Las Vegas. While he is the only one hosting this podcast episode, he wasn't alone on this journey. Alongside him were our dynamic team members, Spencer Halford and Kyle Aldridge, bringing their unique insights and experiences to the table.

Organized by the American Hotel & Lodging Association (AHLA), The Hospitality Show is a premier event in the hospitality sector that unites the best and brightest in the industry from across the globe. It was a whirlwind of learning, networking, and innovation, and we were thrilled to be a part of it.

Don't forget to like, comment, and subscribe to our channel for more updates on Vibrant Management's journey in the world of business and hospitality. Share your thoughts and questions with us in the comments section below - we love hearing from you!

Stay tuned, and stay vibrant!

#VibrantManagement #HospitalityShow #AHLA #LasVegas #Business #Networking #HospitalityIndustry

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How To Get *Free* Content For Your Hotel09 Jul 202300:52:42

Hey, hoteliers! Ever wondered, 'Does my independent hotel really need UGC creators?' Well, wonder no more, because your favorite podcast, 'Virtual GM' by Vibrant Management, is here to answer this burning question with our latest YouTube video!

In our signature fun and engaging style, we'll decode the mysterious world of User-Generated Content (UGC). We promise it's not as complicated as it sounds! In fact, it's as simple as your guests clicking, posting, and sharing their experiences with your hotel - easy peasy lemon squeezy, right?

UGC creators are like the superheroes of the digital marketing universe, swooping in to save the day with their fresh, authentic, and relatable content. And guess what? They can do the same for your independent hotel! Our video is jam-packed with reasons why UGC might be the magical marketing potion you didn't know you needed.

We'll take you on a whirlwind tour of real-world success stories, showing you just how game-changing UGC can be. Think of it like a 'before and after' makeover show, but for your hotel's online presence. Exciting, right?

But that's not all! As your trusty Virtual GM, we won't leave you hanging. We'll also share some top-notch tips on how to find and collaborate with the perfect UGC creators for your hotel. Think of it as your treasure map to UGC success.

So, get your popcorn ready and buckle up for a fun-filled ride into the world of UGC creators. Tune in now and let's add a little sprinkle of UGC magic to your independent hotel marketing! Don't forget to like, share, and subscribe for more hotel industry insider tips and tricks from the 'Virtual GM' team at Vibrant Management."

Remember, when writing descriptions, using a fun and engaging tone can be a great way to connect with your audience and reflect the personality of your brand or show. It's also crucial to end with a call to action, encouraging viewers to engage with your content by liking, sharing, and subscribing.

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Financial Foundations: Mastering Budgeting and Cash Flow in Hospitality12 Sep 202400:18:49

Podcast Description: Season 2, Episode 16 of the Virtual GM Podcast

In this episode of the Virtual GM Podcast, Cody and Meagan Adent from Vibrant Management dive into the critical topic of financial management in the hospitality industry. They share Vibrant’s proven financial process, including the creation of detailed budget sheets for all companies, the use of QuickBooks Online, and the importance of having everything in place for financial planning and success.

The episode emphasizes the significance of timely financial reporting, ensuring end-of-month finances are completed by the 10th of every month. This includes a reconciled budget sheet, Profit & Loss (P&L) statement for the previous month, year-to-date P&L, and the most current balance sheet. Cody and Meagan also offer practical tips on managing cash flow effectively to keep your hospitality business thriving.

Whether you’re a hotel owner, property manager, or involved in any aspect of the hospitality industry, this episode provides essential insights to help you maintain financial stability and achieve long-term success.

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Hospitality News You Can't Afford To Miss03 Jul 202300:50:06

Welcome back to Virtual GM, the essential podcast for hotel owners and General Managers seeking to stay informed and ahead in the bustling hospitality industry. 

In today's episode, "Hospitality News You Can't Afford To Miss," we explore the latest happenings and trends in the world of hospitality. We shed light on upcoming shows you'll definitely want to mark in your calendar, as well as highlight the independent brands that are making waves in the sector.

At Virtual GM, we recognize the power of knowledge and the importance of learning from those who are pushing boundaries and setting new standards. We dive deep into the journeys of these successful brands, their strategies, and how their innovative approaches are reshaping the landscape of hospitality.

Prepare to uncover the lesser-known facets of the industry and get a heads-up on future events that are poised to leave a significant impact. Whether you're a seasoned hotel owner or a newly minted General Manager, this episode promises to be a treasure trove of insights and inspiration.

Don't forget to subscribe to Virtual GM for your regular dose of hospitality news and insights. Together, let's stay at the forefront of this dynamic industry!

Stay tuned and join us in the pursuit of excellence in hospitality, one episode at a time!

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7 Ways To Optimize Your Guest Experience 19 Jun 202300:26:44

Hey there, hotel lovers! Welcome back to another episode of 'Virtual GM,' brought to you by the folks at Vibrant Management. This time, it's all about '7 Ways To Optimize Your Guest Experience,' and our main man Spencer Halford is going solo to spill the beans.

Get ready to soak up some serious tips and tricks for cranking up your guest experience game, specifically in the realm of boutique hotels. Spencer's bringing his A-game, sharing some top-notch, practical advice to help you stay ahead in the hospitality scene.

This episode is a must-listen for anyone who's got a thing for hospitality. From seasoned GMs to boutique hotel owners, or even those just curious about the industry – we've got you covered!

Remember, an awesome guest experience is what makes your hotel stand out. So, grab a coffee, settle in, and let's get this show on the road!

For more cool stuff, check us out at thevibrantteam.com. Stick with 'Virtual GM' for your regular fix of all things hotels. Catch you in the next episode!

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The Future Of Independent Hotels w/ ThinkReservations CEO Richard Aday05 Jun 202300:34:25

Welcome to Virtual GM, presented by Vibrant Management, the podcast where we explore the future of independent hotels and provide you with the ultimate solution for success. In this episode, join us as we dive into the insightful conversation between our hosts, Spencer Halford and Cody Adent, and our special guest, Richard Aday, the CEO of ThinkReservations.

At Vibrant Management, we believe in partnering with the best in the industry to offer comprehensive solutions for independent hotels. That's why we are excited to have Richard Aday, the CEO of ThinkReservations, on this episode. ThinkReservations is a leading property management system (PMS) provider, trusted by thousands of hotels worldwide. Their robust PMS offers a wide range of features and functionalities designed specifically for independent hotels, making them an exceptional choice for seamless operations and exceptional guest experiences.

ThinkReservations stands out for its user-friendly interface, powerful reservation management tools, and seamless integration with other hotel systems. Whether it's managing bookings, optimizing rates and availability, or streamlining operations, ThinkReservations empowers independent hoteliers with the tools they need to succeed in today's competitive market. By leveraging their PMS, hoteliers can efficiently manage their properties, enhance guest satisfaction, and drive revenue growth.

Join us as we explore the many benefits of ThinkReservations and how it can transform the way independent hotels operate. Discover why it is considered one of the best PMS options for independent hotels, offering a winning combination of advanced features, reliable support, and a user-centric approach.

If you're an independent hotel owner or manager looking for a powerful PMS to optimize your operations, then ThinkReservations is the perfect fit. Tune in to Virtual GM, presented by Vibrant Management, and get ready to unlock the full potential of your independent hotel with the industry-leading PMS provided by ThinkReservations.

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@virtualgmpodcast

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How To Use ChatGPT At Your Hotel: A Guide To AI In Hospitality31 May 202300:48:03

Welcome to a new episode on our Virtual GM channel! In today's video, we're exploring the intriguing intersection of AI and hospitality with the title "How to Use ChatGPT at Your Hotel: A Guide to AI in Hospitality".

We're excited to bring you an insightful interview with ChatGPT, a state-of-the-art AI language model developed by OpenAI. This episode sheds light on how AI, particularly ChatGPT, can be leveraged to enhance the operations of your independent hotel.

We delve into practical applications, such as utilizing AI for data analysis, improving marketing strategies, streamlining operations, and even enhancing guest experiences. ChatGPT provides innovative tips and suggestions that hoteliers can readily implement to stay at the forefront of this rapidly evolving industry.

This unique dialogue is an eye-opener to the future of the hospitality industry, where AI is no longer a distant dream but a readily available tool. Watch the episode now and let ChatGPT navigate you through the promising opportunities AI presents in hotel management.

Don't forget to like, share, and subscribe to our channel, Virtual GM, for more transformative insights and expert advice in the world of independent hotels. Let's journey together into the future of hospitality!

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