CFO Bookshelf – Details, episodes & analysis

Strategic planning and real estate companies are not word pairings we are used to hearing. However, Charlie Hewlett is changing that mindset.

Charlie is the managing director at RCLCO, a company based in the Washington, D.C., metro area. He co-authored Strategy for Real Estate Companies.

Our topics include the definition of a real estate company, a short definition of strategic planning, what strategic planning is not, SWOT, POVs, plan lengths, and who should work on the strategy process.

What do you know about Jay Gould's life, and how does he compare to the other robber barons of his day? More importantly, is his life worth examining?

Mark discusses Gould's upbringing in this book review, which influenced his desire to be rich. Learn about one of the most significant market corners on Wall Street and the man who helped to create America's economic expansion during the internet era of his day.

One of the best management books ever written is The Effective Executive, by Peter Drucker, published in 1966. Managing For Results and The Practice of Management are other favorites of this show.

Randy Wooton joins us to discuss the big ideas in The Effective Executive. He's a three-time CEO and has held senior positions at Microsoft and Salesforce. He is also the host of The SaaS Expert Voices Podcast and serves as Maxio's chief executive.

In this conversation, we address why we study Drucker and his ideas on time management, effective decisions, knowledge workers, and setting priorities.

Who is Bill Gross?

Who is the guy who learned to take risks in college while scalping basketball tickets at Duke? Or who was the risk-taker who counted cards in Las Vegas?

Who exactly is the man once named the Morningstar Investment Manager of the Decade? And how was this lifelong investment professional able to see around corners during one of the country's greatest financial meltdowns during a time of bailouts and bank failures?

You may already know Mary Childs as a co-host at NPR's Planet Money, and she's also the author of The Bond King, the person answers each of these questions.

One of my favorite CFOs is Bob Lung. For the past 33 years, he's been chauffeuring players and dignitaries at the NFL's annual Hall of Fame weekend activities in Canton, Ohio.

In this fast-paced interview, we talk about Bob's favorite moments at the Hall of Fame ceremony, what it means to be a driver during this event, and a couple of special stories.

Should every business consider having its own hall of fame? We address that question along with the role of mentoring relationships in becoming a star in any field.

With the passing of the 20th anniversary of WorldCom filing bankruptcy in the aftermath of the whistle being blown on its reporting of fraudulent financial statements, I wanted to revisit Cynthia Cooper's page-turner, Extraordinary Circumstances.

Why was the fraud committed? How? What was internal audit's role in detecting the fraudulent entries created by the CFO and four members of his staff?

In this episode, Aaron Beam helps me to answer these questions as he draws on his experience in the financial statement fraud at HealthSouth. Aaron is an author and sought-after public speaker at major universities around the country.

What is the best book on negotiation you've ever read?

Many business readers who have read Never Split the Difference by Chris Voss would probably pick that title.

What if I said there is another title that's far more practical, ideas that you can put into practice right now? That book is Negotiation Simplified by Jim Reiman.
 
In this fast-paced conversation, we talk about the core four concepts of negotiating, the best discussion I've ever read about goals in the context of negotiating, and the 3 classes of people we have to consider in any negotiating process, Also, we hit on how to deal with bullies in the negotiating process.

The legendary Bill Campbell is called the trillion dollar coach by his biographers. Campbell coached and mentored larger-than-life business leaders Larry Page, Eric Schmidt, Steve Jobs, Marissa Mayer, and many others.

If Bill was the trillion dollar coach, then I'm not sure what to call Joe Ehrmann and his friend and fellow coach, Biff Poggi who are central pillars in the book Season of Life by Jeffrey Marx.

Little did Jeffrey Marx know that his life would be transformed forever once he stepped on a Baltimore Colts football field during training camp as an eleven-year-old. Years later, he would reconnect with Joe Ehrmann who took him under his wing during those earlier years. What was supposed to be a newspaper article about the demolition of a football field turned into a book about the building up of young men not just in football, but in the bigger game of life.

Season of Life is one of the best books I've read in years. Central themes include false masculinity, revolving integrity, the best definitions of coach and success, and a young football player's reflection on a huddle.

Can you name any recent descendants of Cornelius Vanderbilt who didn't build one but two massive fortunes during the Gilded Age? After the third and fourth generations, the money started evaporating quickly, but why?

Katherine Howe is the co-author of Vanderbilt: The Rise and Fall of an American Dynasty. During this conversation, we explore some of the fascinating stories she uncovered with her co-author, Anderson Cooper that spans six generations of the Vanderbilt family.

Rob Hart's book, The Warehouse, is a speculative dystopian thriller.

The central character is an online retailer called Cloud - think Amazon in the distant future dominating its rivals which has devastating effects on small retailers across the country.

Cloud's founder is dying of cancer, so he's on a farewell tour visiting all of the company's distribution centers. Is he a hero or is he delusional?

Two other characters find out how far Cloud will go to make the world a better place, but for whom? Paxton starts his employment at the very place that robbed him of everything. What's his story? And Zinnia seems like she's a better fit for a CIA operative, not a warehouse order picker. What's up her sleeve?

Rob is the first fiction writer to be interviewed on CFO Bookshelf.