True Colors: A School Branding Podcast – Details, episodes & analysis

An impactful school brand is one that presents your school in a compelling way. This means shaping a winsome perception of who you are and communicating with your audience in a persuasive way.

Your website is a major tool in this process, and having relevant, up-to-date content is necessary to make it an effective tool. On this episode, I'm joined by Dale Seabury, a school consultant who has helped many schools improve their marketing efforts. We talk about how to know when it's time to revaluate your site's content, what the process looks like, and helpful tips to make it a success!

Find Dale on LinkedIn:

https://www.linkedin.com/in/dale-vecere-seabury-65b72337/

Visit Dale's Website:

https://seabury-consulting.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Scott Barron of School Growth. Scott helps support school leaders, guiding them through strategic alignment, leadership retreats, and professional development. We discussed the challenges of internal school alignment, why strategic services must be tailor made for your school, and what it takes to rediscover joy in education.

Find Scott on LinkedIn:

https://www.linkedin.com/in/scottebarron/

Visit School Growth:

https://www.schoolgrowth.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Brendan Schneider of Schneider B Media. Brendan helps schools with digital marketing, making sure their online presence amplifies their reach and increases their enrollment.

We discussed the details of digital marketing and the importance of schools embracing this new age. Brendan also gives warning signs a school should look out for, actionable advice on straightening you strategy, and insight into the world of fractional digital marketing.

Find Brendan on LinkedIn:

https://www.linkedin.com/in/brendanschneider/

Visit Schneider B Media's website:

https://www.schneiderb.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

On this episode, we hear from Miriam Stein and Laurie Ehrlich from Thrive Hive. With a background in working together on an admissions team, they now help schools create bespoke enrollment strategies. We discuss how data impacts enrollment, what kind of data every school should be tracking, why a strategy is important, and how coaching can help your admissions team evolve and grow.

Find Miriam on LinkedIn:

www.linkedin.com/miriamstein

Find Laurie on LinkedIn:

https://www.linkedin.com/in/lauriebehrlich/

Visit Thrive Hive's website:

www.thrivehive.group

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

Websites are a complex, multi-layered asset for your brand. On this episode, we're talking with someone who is deeply knowledgeable about them, especially in regards to a school’s site. Mitchell Slater of Slater Strategies is a web wizard, having led many schools through the process of upgrading their websites. He helps schools leverage their SEO and enrollment marketing and get the most out of their marketing efforts.

Find Mitchell on LinkedIn:

https://www.linkedin.com/in/mitchellrslater/

Visit Mitchell's website:

https://schoolsuccessmakers.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

On this episode, I’m joined by Peter Baron of Moonshot OS. He leads workshops, retreats, and sessions that help school heads grasp the business side of leading a school. Peter is here to peel back the curtain on some of these more daunting elements of running a school efficiently.

Find Peter on LinkedIn:

https://www.linkedin.com/in/peterbaron/

Visit Peter's website:

https://www.moonshotos.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

On this episode, we are joined by Jacob Shultz of Bolsta Education. He helps schools through the process of sorting out their enrollment marketing and delivering key assets all along the way. We discuss what are the foundational elements of an enrollment plan and how to asses & improve your parent experiences.

Find Jacob on LinkedIn:

https://www.linkedin.com/in/jacob-shultz/

Visit Jacob's website:

https://bolsta.education/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

On this episode, we look at the power of narrative in the school marketing process. Joined by Emily Cretella, who weaves wonderfully impactful school stories, we discuss what goes into understanding stories, the process of writing, and how it compels and convinces prospective families.

Find Emily on LinkedIn:

https://www.linkedin.com/in/emilycretella/

Visit Emily's Website:

https://cursivecontent.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

On this episode, we dive into the world of social media and how it intersects with branding. Andrea Gribble is a social media mastermind for schools, helping them understand and manage their social accounts. We discussed the foundational best practices of social media, ideas for content generation, and the ways to manage multiple school accounts.

Find Andrea on LinkedIn:

https://www.linkedin.com/in/andreagribble/

Visit Andrea's website:

https://socialschool4edu.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/

On this episode, host Madison Carr is joined by videographer Joe Monzo, from Monzo Media Productions. Joe is a veteran at helping schools show themselves in a correct way and he imparts that wisdom. We cover the types of video content a school should think about, good and bad practices of videos, and how your school can best prepare for a video shoot.

Find Joe on LinkedIn:

https://www.linkedin.com/in/monzojoe/

Visit Monzo Media Productions:

https://monzomediaproductions.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Creative Chameleon Studio:

https://www.creativechameleonstudio.com/