Explore every episode of the podcast True Colors: A School Branding Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode #21: Refreshing Your School's Website w/ Dale Seabury | 07 Jul 2025 | 00:42:06 | |
An impactful school brand is one that presents your school in a compelling way. This means shaping a winsome perception of who you are and communicating with your audience in a persuasive way. Your website is a major tool in this process, and having relevant, up-to-date content is necessary to make it an effective tool. On this episode, I'm joined by Dale Seabury, a school consultant who has helped many schools improve their marketing efforts. We talk about how to know when it's time to revaluate your site's content, what the process looks like, and helpful tips to make it a success! Find Dale on LinkedIn: https://www.linkedin.com/in/dale-vecere-seabury-65b72337/ Visit Dale's Website: https://seabury-consulting.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #20: Igniting The Joy Of Education w/ Scott Barron | 02 Jun 2025 | 00:48:58 | |
On this episode, we're joined by Scott Barron of School Growth. Scott helps support school leaders, guiding them through strategic alignment, leadership retreats, and professional development. We discussed the challenges of internal school alignment, why strategic services must be tailor made for your school, and what it takes to rediscover joy in education. Find Scott on LinkedIn: https://www.linkedin.com/in/scottebarron/ Visit School Growth: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #11: Schools & The Digital Marketing Age w/ Brendan Schneider | 10 Mar 2025 | 00:35:00 | |
On this episode, we're joined by Brendan Schneider of Schneider B Media. Brendan helps schools with digital marketing, making sure their online presence amplifies their reach and increases their enrollment. We discussed the details of digital marketing and the importance of schools embracing this new age. Brendan also gives warning signs a school should look out for, actionable advice on straightening you strategy, and insight into the world of fractional digital marketing. Find Brendan on LinkedIn: https://www.linkedin.com/in/brendanschneider/ Visit Schneider B Media's website: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Ep. #10: How Strategy & Coaching Helps With Your Admissions w/ Miriam Stein & Laurie Ehrlich | 03 Mar 2025 | 00:35:32 | |
On this episode, we hear from Miriam Stein and Laurie Ehrlich from Thrive Hive. With a background in working together on an admissions team, they now help schools create bespoke enrollment strategies. We discuss how data impacts enrollment, what kind of data every school should be tracking, why a strategy is important, and how coaching can help your admissions team evolve and grow. Find Miriam on LinkedIn: Find Laurie on LinkedIn: https://www.linkedin.com/in/lauriebehrlich/ Visit Thrive Hive's website: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #9: How A Website Makes Your School Shine w/ Mitchell Slater | 18 Feb 2025 | 00:34:08 | |
Websites are a complex, multi-layered asset for your brand. On this episode, we're talking with someone who is deeply knowledgeable about them, especially in regards to a school’s site. Mitchell Slater of Slater Strategies is a web wizard, having led many schools through the process of upgrading their websites. He helps schools leverage their SEO and enrollment marketing and get the most out of their marketing efforts. Find Mitchell on LinkedIn: https://www.linkedin.com/in/mitchellrslater/ Visit Mitchell's website: https://schoolsuccessmakers.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #8: Helping Heads Grasp The Business of Schools w/ Peter Baron | 10 Feb 2025 | 00:34:53 | |
On this episode, I’m joined by Peter Baron of Moonshot OS. He leads workshops, retreats, and sessions that help school heads grasp the business side of leading a school. Peter is here to peel back the curtain on some of these more daunting elements of running a school efficiently. Find Peter on LinkedIn: https://www.linkedin.com/in/peterbaron/ Visit Peter's website: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #7: Standing Out With Superior Parent Experiences w/ Jacob Shultz | 03 Feb 2025 | 00:33:09 | |
On this episode, we are joined by Jacob Shultz of Bolsta Education. He helps schools through the process of sorting out their enrollment marketing and delivering key assets all along the way. We discuss what are the foundational elements of an enrollment plan and how to asses & improve your parent experiences. Find Jacob on LinkedIn: https://www.linkedin.com/in/jacob-shultz/ Visit Jacob's website: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #6: Sell Your School Experience With A Story w/ Emily Cretella | 20 Jan 2025 | 00:21:13 | |
On this episode, we look at the power of narrative in the school marketing process. Joined by Emily Cretella, who weaves wonderfully impactful school stories, we discuss what goes into understanding stories, the process of writing, and how it compels and convinces prospective families. Find Emily on LinkedIn: https://www.linkedin.com/in/emilycretella/ Visit Emily's Website: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #5: Setting Your School Apart With Social Media w/ Andrea Gribble | 13 Jan 2025 | 00:24:56 | |
On this episode, we dive into the world of social media and how it intersects with branding. Andrea Gribble is a social media mastermind for schools, helping them understand and manage their social accounts. We discussed the foundational best practices of social media, ideas for content generation, and the ways to manage multiple school accounts. Find Andrea on LinkedIn: https://www.linkedin.com/in/andreagribble/ Visit Andrea's website: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #4: Preparing Your School For A Video Shoot w/ Joe Monzo | 06 Jan 2025 | 00:26:17 | |
On this episode, host Madison Carr is joined by videographer Joe Monzo, from Monzo Media Productions. Joe is a veteran at helping schools show themselves in a correct way and he imparts that wisdom. We cover the types of video content a school should think about, good and bad practices of videos, and how your school can best prepare for a video shoot. Find Joe on LinkedIn: https://www.linkedin.com/in/monzojoe/ Visit Monzo Media Productions: https://monzomediaproductions.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Creative Chameleon Studio: | |||
| Episode #3: What You Need To Know About School Logos | 16 Dec 2024 | 00:07:51 | |
In this episode of True Colors, we cover all things logo design. From functional to fashionable, there's many things that make a school logo effective and valuable. There's also things to avoid and be cautious of. If you've ever wondered if your school's logo was helping or hurting your brand, this episode is the place to start getting answers. Find more information at www.creativechameleonstudio.com | |||
| Episode #2: Start Thinking Strategically About Your School’s Brand | 09 Dec 2024 | 00:07:26 | |
In this episode, brand strategist Madison Carr dives into why brand strategy matters for schools. She explains the 6 foundational elements of brand strategy. Learn more about school branding & design at www.creativechameleonstudio.com | |||
| Episode #19: Schools & The Rising Danger of AI Deepfakes w/ Evan Harris | 19 May 2025 | 00:52:08 | |
On this episode, we're joined by Evan Harris from Pathos Consulting Group. Evan is a leading expert on the intersection of AI and education, helping schools navigate the changing landscape and assisting in shaping vital legislation. We talked about the pressing need for schools to be prepared for the new dangers that AI presents, particularly in the area of AI-generated non-consensual images. Schools need to be aware of this rising form of harassment and bullying, as well as having thorough HR and PR plans for addressing these issues. Evan helps inform and guide schools in equipping faculty and staff to handle any incidents. Visit Evan's website: Find Evan on LinkedIn: https://www.linkedin.com/in/evanharrisai/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #1: The 3 C's Of A Valuable School Brand | 17 Nov 2024 | 00:05:27 | |
In this flagship episode, brand strategist Madison Carr breaks down the 3 C's that make for the most valuable school brand. Learn more about school branding & design at www.creativechameleonstudio.com 8yoQEMoIXOt7yTVUSqxP | |||
| Episode #18: Campus Chats w/ Foundation Academy | 12 May 2025 | 00:34:18 | |
On this episode, we dive into the marketing department of Foundation Academy in Winter Garden, Florida. I'm joined by Joseph Cioffi, the director of marketing and communications. We discuss his unique background, from being a Disney animator to shaping the brand of Foundation Academy. We also talk about how his team works to continually develop the messaging that connects with their audience, create on-campus touchpoints, and build brand equity from the inside out. Learn more about Foundation Academy: https://www.foundationacademy.net/ Find Joseph on LinkedIn: https://www.linkedin.com/in/joseph-cioffi-1986b0243/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #17: Principals and Effective School Leadership w/ Mark Zockoll | 05 May 2025 | 00:36:02 | |
On this episode of True Colors, we're joined by Mark Zockoll from Christian Principals Podcast. Mark helps shine light on the role of principals when it comes to reflecting your school's true colors. He provides insight and understanding for what supports effective leadership, managing board relationships, and interacting with parents and families. Find Mark on LinkedIn: https://www.linkedin.com/in/mark-zockoll-a2863876/ Visit Mark's website: https://www.christianprincipalspodcast.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #16: Align Your School Team For Best Marketing Efforts w/ Penny Abrahams | 21 Apr 2025 | 00:32:36 | |
On this episode, we talk to school consultant Penny Abrahams, from Independent School Management. Penny has worked with 100s of schools and imparts her insight on the importance of alignment and a long-term vision for your school enrollment plan. We cover the key areas to look at when evaluating your school's health, how to find a consultant that is a right fit, and who should be involved in developing your enrollment plan. Find Penny on LinkedIn: https://www.linkedin.com/in/abrahamspenny/ Visit Independent School Management: Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #15: Supercharge Your School's Marketing Strategy w/ Bianca Coleborn | 14 Apr 2025 | 00:39:51 | |
On this episode, we're joined by Bianca Coleborn of School Marketing Manifesto. Bianca has seen firsthand the ups and downs of school admissions and marketing and now helps equip marketing teams with strategic development. We discussed the nuances of marketing plans and strategies, best practices for creating a long-term vision for your team, and the benefit of retreats for a marketing team. Find Bianca on LinkedIn: https://www.linkedin.com/in/bianca-coleborn/ Visit Bianca's website: https://www.schoolmarketingmanifesto.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #14: Campus Chats w/ Downe House Riyadh | 07 Apr 2025 | 00:35:28 | |
On this episode, we look at the inner workings of the admissions process at Downe House Riyadh. We're joined by the director of admissions and marketing, Sowmiya Muralidharan. She is a leader who thrives on shaping mindsets, fostering team well-being, and building genuine relationships. Equipped with years of experience and know-how, she sheds light on the process of turning interest into enrollment and crafting top-tier parent experiences. Learn more about Downe House Riyadh: Find Sowmiya on LinkedIn: https://www.linkedin.com/in/sowmiya-kasthuri-45b46542/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #13: Campus Chats w/ Demotte Christian Schools | 24 Mar 2025 | 00:31:08 | |
On this episode, we step through the doors of a school and hear about the victories and challenges of managing a school's brand. Amber Donnowitz is the Director of Communications & Outreach at Demotte Christian Schools. In this interview, we talk about her day-to-day tasks, the lessons learned in marketing, and how the school navigates a changing market demographic. Learn more about Demotte Christian Schools: https://www.demottechristianschools.org/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||
| Episode #12: Why Murals Can Transform Your School’s Space w/ Marie Saint-Cyr | 17 Mar 2025 | 00:33:32 | |
On this episode, we're joined by Marie Saint-Cyr from Saint-Cyr Art Studio. Marie and her team specialize in designing and implementing stunning murals that beautify and enhance school spaces. We discuss what the mural painting process entails, why it's impactful for schools, and important things to know before beginning a mural. Find Marie on LinkedIn: https://www.linkedin.com/in/mariesaintcyr/ Visit Marie's website: https://www.saintcyrartstudio.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: | |||