Totally Hyped - The Small Business Marketing Podcast – Details, episodes & analysis

On today's episode - I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice.

1. I'll tell you about three real options for low-cost and no-cost marketing
2. I'll share some great examples with you
3. we'll talk about measuring results

All of that is coming up today on Totally Hyped - Let's get started on Michelin Star Marketing on a Ramen Noodle Budget.

On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you today .encapsulate the most important aspects of crushing digital marketing

1. Pointing everything and everyone in the right direction
2. Set Yourself up for Measurable Results
3. A Winning Marketing Mix 
4. Invest in Your Most Valuable Digital Marketing Asset
5. The most efficient and most effective marketing process

One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money.

I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.

On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say?

We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.

For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results.

There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"

The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers.

Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Marketing Strategies"

While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? 

In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps. 

The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.

It all starts with you no matter what your marketing experience is.

In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.

Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent strategies as you’ll find. In this episode we’ll discuss the root of the issue and what SMBs can expect and do about it.