Tools of the Podcast Trade – Details, episodes & analysis

Starting a podcast can be an exciting journey, but it's essential to lay a strong foundation before you hit that record button. In this episode, I'm sharing three crucial elements that will set you up for podcasting success: selecting your niche, identifying your ideal listener, and crafting a mission statement.

Choosing Your Podcast Niche

Your niche is the specific topic or area your podcast will focus on. It's not just about broad subjects like gardening or hair care - it's about narrowing down to a particular aspect that resonates with your expertise and passion. For instance:

• A hairdresser might focus on natural hair care techniques
• A gardening enthusiast could specialize in attracting pollinators to flower gardens

Remember, a well-defined niche helps you stand out in the crowded podcasting landscape.

Identifying Your Ideal Listener

Creating a detailed profile of your ideal listener, often called a podcast avatar, is crucial for tailoring your content effectively. Consider factors like:

• Age and gender
• Career stage or life situation
• Specific challenges or aspirations

For example, your avatar might be a 50-year-old woman planning for retirement or a 25-year-old college graduate navigating early career decisions.

Pro Tip: Explore relevant online communities or survey your existing audience to uncover their pressing questions and concerns.

"Your podcast is not for everyone. The successful way to determine who you're going to be speaking to on your podcast is to determine one person."

Crafting Your Podcast Mission Statement

A mission statement serves as a guiding light for your podcast, helping you stay focused when challenges arise. It articulates:

• a) The core purpose of your show
• b) The value you provide to listeners
• c) The journey you'll take them on

While it may seem like an extra step, a well-crafted mission statement can be your anchor, especially when you face moments of doubt or burnout.

Why These Elements Matter

Dedicating time to these foundational aspects of your podcast can significantly impact your long-term success. Consider this:

80 to 90% of podcasts fade before reaching their 10th episode.

By clarifying your niche, understanding your audience, and defining your missio

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Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Are you ready to take your podcasting journey to the next level? 

In this episode, I sit down with Josh Troche, a seasoned podcaster and video expert who shares invaluable insights on growing your audience and creating authentic content.

Josh's journey from treating his body "like a rental car" to becoming a successful podcaster and video producer is both inspiring and relatable. He emphasizes the importance of authenticity in podcasting and offers practical advice for aspiring podcasters looking to make their mark.

Key Takeaways:

• The Power of Authenticity: Learn why being true to yourself is crucial for connecting with your audience and standing out in the crowded podcasting landscape.
• Redefining Success: Discover why audience size isn't everything and how to set realistic goals for your podcast.
• Harnessing Video: Explore strategies for using video content to expand your podcast's reach and engage with your audience on multiple platforms.
• Consistency is Key: Understand the importance of showing up regularly and delivering value to your listeners.
• Continuous Improvement: Learn how small, incremental changes can lead to significant growth in your podcasting skills and audience engagement.

Why This Episode Matters:

Whether you're just starting out or looking to refine your podcasting skills, Josh's practical tips and genuine enthusiasm for the medium will inspire you to approach your craft with renewed energy and purpose.

"If you're authentic, typically your audience is going to figure out who they are on their own."

Listen as we explore the art of podcasting, from finding your unique voice to leveraging video for growth. You'll walk away with actionable strategies to elevate your podcast and create meaningful connections with your listeners.

Don't Miss Out:

Tune in to hear Josh's three essential tips for aspiring podcasters and learn how to give back to your audience in ways that foster genuine engagement and loyalty.

Ready to transform your podcasting approach? Listen now and start your journey towards creating content that truly resonates with your audience.

Connect with Josh: 

website: https://www.pedalstomperproductions.com/

 Instagram: https://www.instagram.com/pedalstomperproductions/

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Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
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Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Summary

In this episode, I discusse the importance of defining your ideal podcast avatar, or podcast listener, to create engaging content that resonates with a specific audience. I emphasize the need to niche down in a competitive podcasting landscape and I provide strategies for understanding the needs and desires of your ideal listener. By focusing on one person, podcasters can generate relevant content, attract the right guests, and ultimately grow their audience.

Takeaways

• If your podcast is for everyone, you could end up creating content that nobody cares about.
• You have an edge with your unique perspective.
• Define your ideal audience, defining your podcast avatar.
• When you know who you are speaking to, you never run out of episodes.
• Don't try to get everybody to listen to your podcast.
• You will be able to create more engaging content.
• Your message will reach a wide group of people.
• Determining who your ideal podcast avatar is doesn't confine you.
• Visualize that individual, your ideal listener.
• You found your audience when they say, "I needed to hear that."

Download your free worksheet, 50 Questions to Define Your Ideal Podcast Avatar (IPA)

Watch @ToolsofthePodcastTrade for more tips and strategies for starting and growing your podcast.

Send us a text

Support the show

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👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

TJ Bell is the host of the top rated podcast Underground Reach and a podcast coach. But he wasn't always living his best life.

TJ share his struggle with limiting beliefs and fight with drug and alchohol addiction.

This show is about podcasting. But a podcast is a way for us to overcome our deepest fears and to soar to heights we didn't dream possible.

TJ's story is about how one man found healing through podcasting. It's one more way a podcast can help you to not only heal from your own trauma. But you can gain clarity of purpose so you can serve others.

Podcasting was the conduit that TJ used to define his purpose. To develop a schedule. To live with intention. Podcasting also helped TJ eliminate the excuses he made for not doing better in his life. Through podcasting he was able to change his story.

Some Takeaways:

03:53 - Do that thing that scares you the most

08:48 - TJ's advice if you're struggling

10:51 - Suggested starter podcast mic (Samsung QU2)

15:56 - Traits of a successful podcaster

Connect with TJ www.undergroundreach.com

Bio: TJ is a recovering Alcoholic & Drug Addict who decided to finally turn his life around not just for himself, but for his wife and four amazing children. He is now a Top 200 Rated Podcast Host in the Entrepreneurship category as well as a Podcast Coach and is on a mission to help those that feel buried by self-doubt and limiting beliefs, have breakthroughs and win in life and in business.

This podcast was recorded using Riverside.fm 

Podcast artwork created with Canva

TJ is another awesome guest from Matchmaker.fm

Join New West Podcasters Club

This podcast is hosted by Captivate, try it yourself for free.

Try Podpage to eliminate the struggles with starting a website for your podcast.

Apply to #beaguest.

Website:

Send us a text

Support the show

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👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Actor/Author, Tyler Foley has spent the past year appearing as a guest on about 250 podcasts.

He's ranked as one of the best guests on PodMatch. He also trains others how to be a great podcast guest.

Tyler is knowledgeable, empathetic, and an entertaining guest who adds tremendous value to any podcast.

"...any time you have a captive audience, your first and foremost responsibility is to be of service to that audience." ~ Tyler Foley

Some Takeaways:

03:26 Why storytelling is important

05:47 Whatever your platform your responsibility is to serve your audience

19:12 If someone ask you to speak, you are the expert. Find the courage to share your heart. What you're afraid to say, your audience needs to hear.

22:00 Be you

Grab a copy of Tyler's book The Power to Speak Naked

Join Tyler's Endless Stages Facebook group and learn how to "reach more clients, get more stages, make more money, and give more back.

Website: www.seantylerfoley.com

This podcast was recorded using Riverside.fm 

Join New West Podcasters Club

A top guest from PodMatch

Website: www.toolsofthepodcasttrade.com

Connect with me on Instagram @tools_podcast_trade

Apply to be a guest on Tools of the Podcast Trade here

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Love creating content but hate the time it takes to market it? Capsho is my secret weapon for content repurposing and they are offering 50% off for life. Instead of $99, lock in $49/month forever. Go to www.capsho.com/freetrial to start your 7-day trial and enter code JROSEMARIE to get your special price!

Support the show

=====================================
👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

If you're a blogger you are most likely familiar with keyword research and search engine optimization (SEO). But as a podcaster you might wonder how SEO can be used to boost your podcast.

Brandon Leibowitz runs SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.

Brandon shares his tips and strategies on how podcasters can use keyword research for SEO to grow their audience.

Takeaways:

01:38 SEO explained

02:08 Use keywords correctly

04:10 Google keyword planner

06:46 Build credibility with Google ("know, like, and trust" )

09:19 Use social media marketing to get more visibility, more awareness and more exposure

13:53 Diversity your presence online. Don't depend on one platform to sustain your podcast business.

16:00 Differentiate yourself from others by discovering your niche.

Connect with Brandon and receive a free gift at www.seooptimizers.com/gift

Watch Brandon on YouTube

https://www.linkedin.com/in/brandonleibowitz/

Instagram: @leibowitzbrandon | Twitter: @brandonleibs

This podcast was recorded using Riverside.fm

Another awesome guest from PodMatch.com

Join New West Podcasters Club

Website hosted by PodPage

This podcast is hosted by Captivate.fm

Thanks for listening. Don't forget to claim your free SEO gift from Brandon here.

Please note that this page contains affiliate links which means I get a commission if you make a purchase after clicking a link. Thanks.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, Seth Silvers, CEO and Founder of Story On Media shares his expertise on how businesses can use podcasts to better connect with their clients.

Seth says businesses need to create content that answers their clients' questions.

He also explains how businesses can authentically use storytelling not only to retain existing clients but also to attract new ones.

Seth's three elements of a business' podcast:

• Content needs to be consistent. But consistency alone is no longer enough.
• If your goal is to use your podcast to drive business, you need to have a really good offer. So have an offer that takes your clients offline.
• Figure out ways to get your show in front of new eyeballs. "So every month, at least some new eyeballs are seeing your show".

Connect with Seth on his podcast: The Small Business Storytellers

On his website: www.successwithstories.com or @sethsilvers on social.

Bio: Seth Silvers is the Founder and CEO of Story On Media and Marketing, a podcasting agency helping businesses expand their business online through podcasting.

Seth's passion is to help small businesses market more authentically and has been able to do this through [sic]helping others launch podcasts that help them become more known in their niche.

Seth is another awesome guest from PodMatch.com

#beaguest on Tools

Website: www.toolsofthepodcasttrade.com

This podcast was recorded using Riverside.fm

Join New West Podcasters Club

This podcast is sponsored by PodPage

Podcast artwork created with Canva

Thank you for your support.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

I wanted to do a follow-up episode to my interview with Eric Farber last week.

The episode resonated with me because I had two guests who refused to sign my guest release recently. So it was top of mind when I did the interview.

In this episode, I talk about the reasons you should use a guest release.

I also include resources where you can get guests so you do not feel pressured to interview a guest who refuses to sign your Guest Release.

Using a guest release is your decision and may not be necessary unless you want to make money from your podcast. And subsequently, protect your bundle of rights.

Be sure to check out Episode 15 with Eric Farber on why podcasters who interview guests need to use a Guest Release.

Attract guests to your show by creating a profile on MatchMaker.fm, PodMatch.com and/or Audry.io

This podcast is sponsored by PodPage.

Website: www.toolsofthepodcasttrade.com

Follow me on IG: @tools_podcast_trade

This podcast is hosted by Captivate.fm, try it yourself for free.

Disclosure: Some links on this page are affiliate links. This means if you make a purchase after clicking one of these links I may make a small commission. Thanks for your support.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

If you think you own the rights to the podcast you've created. Think again.

According to Eric Farber, unless you put contracts in place to protect your creative assets, you may be leaving yourself exposed to other people -- like your podcast guests -- claiming ownership of your work.

After more than 20 years as an entertainment lawyer representing hundreds of clients, such as the Tupac Shakur Estate, first-round draft picks, and high profile entrepreneurs Eric Farber founded Creators' Legal to help level the playing field for all creators. 

• Creators Legal explained
• what is a chain of title

Connect with Eric - Twitter: @therealericfarber / CH: @ericfarber

Email: Eric@creatorslegal.com

Website: www.toolsofthepodcasttrade.com

Apply to become a guest of this podcast: Guest intake form

This podcast was recorded using Riverside.fm

Send us a text

Support the show

=====================================
👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

On this episode, I answer some questions posed by members of the New West Podcasters Club.

Below are some of the tools and resources mentioned (some links are affiliate links):

Hosting: Captivate.fm, Buzzsprout

Editing: Alitu.com, Descript.io, GarageBand, Audacity (not mentioned: Adobe Audition)

Episode 11: What to do when you're stuck

Do you have questions about podcasting? Send me an email: jenn@podcubator.com and I'll read your question on the air. 

This podcast was recorded with Riverside.fm

Send us a text

Support the show

=====================================
👉Helpful Resources:

Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.