To The Point - Home Services Podcast – Details, episodes & analysis

🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services.

🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whether these traditional methods still have a place in today’s digital age.

💡 Ken also shares his insights on the importance of business fundamentals—how blocking and tackling and the basics of business are crucial for long-term success. He argues that these fundamentals will always win out against companies trying to spend their way into a brand, business, or culture.

💼 Tune in to hear Ken’s perspective on how to build a resilient business, navigate the ever-changing landscape of marketing, and stay ahead of the competition.

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

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Connect with Ken Goodrich & Goettl

🌐 Website: https://goettl.com

📸 Instagram: https://www.instagram.com/goettlair/

👍 Facebook: https://www.facebook.com/Goettl

💼 LinkedIn: https://www.linkedin.com/company/goettl/

🎵 TikTok: https://www.tiktok.com/@goettlair

🐦 X: https://x.com/goettlair

📺 YouTube: https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀

00:00 Intro

11:39 What trends are happening in the Home services industry

14:53 What to do in a struggling business

16:20 building a professional and personal brand and the impact on the company 

21:23 Digital marketing cost in the home services

24:12 Gorilla marketing tactics and the controversial mail piece

42:00 Canvasing marketing tactics

55:42 Forbes man story

56:49 RYNOx 2025

01:02:16 The First step with Ken Goodrich Facebook Group

🔧 Ken Haines is not your typical industry leader. As Chairman and CEO of Wrench Group, Ken oversees the premier home services provider in the nation, with nearly 30 brands and 8,000 employees. But his journey to the top of the industry is far from conventional.

🚀 With decades of experience under his belt, Ken has guided Wrench Group through rapid growth and significant changes, even as the market becomes more challenging. His unique perspective on the role of private equity in the home services sector and his insights into the future of the industry, particularly with the rise of AI 🤖, set him apart as a visionary leader.

🎙️ In our latest episode, Ken shares his thoughts on the current state of the home services industry, how private equity is shaping the market, and the innovative strategies Wrench Group is employing to continue growing in a competitive environment. His forward-thinking approach and commitment to excellence are evident as he discusses what it takes to stay ahead in the rapidly evolving landscape.

📈 You'll hear how Ken is leveraging AI and other technologies to drive growth, the importance of adaptability in business, and his vision for the future of Wrench Group. His insights are invaluable for anyone looking to understand the future of home services and how to navigate it successfully.

🎧 Tune in now and get inspired by Ken's journey and vision for the industry!

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

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Connect with Ken Haines

🌐 Website: https://www.wrenchgroup.com

🔗 LinkedIn: https://www.linkedin.com/company/thewrenchgroup/

👍 Facebook: https://www.facebook.com/wrenchgroup/

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To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈

00:00 Intro

03:35 Who is Ken Haines?

05:32 Gaining strategic partnerships

08:35 Private Equity in the home services

12:30 Blue chip home service businesses in the Wrench Group

13:19 Home services leadership in the wrench group

17:20 Trends in the industry, customer experience, marketing technology and AI

21:23 How are you using AI tools for your business

28:52 Google LSA Marketing

30:34 Are there any negotiation tools for contractors in the industry?

35:38 growth in your business

39:46 Leadership in your business, promote from within or hire outside the organization

45:25 Advice from a titan in the industry on growing your business

In part one, James Lawrence took us through his absolutely crazy feat of completing 100 Ironman triathlons in a row.

In the second part of the conversation, we look at some of the lessons home service entrepreneurs can take from this story and how to apply them in our businesses and lives.

One of the important takeaways is the power of compartmentalization. When you set big, audacious goals, don't fixate on the enormity of what you need to do.

Focus on the small wins that will eventually get you there. And don't forget to take time to celebrate your wins, big or small. This reinforces your belief in yourself and your business.

When setbacks hit you, learn from them to emerge stronger. Be grateful for your team, loyal customers, and even the challenges you've overcome.

These are just some of the lessons we talk about in this episode. Tune in for more lessons and how we can apply them to your business.

Key Takeaways

Intro (00:00)

Turning hardships into adventures for his family (00:57)

Finding peace in suffering and managing pain (03:24)

Importance of setting achievable goals (05:55)

Never considering quitting and the importance of perseverance (09:41)

Gratitude for challenges and learning from adversity (13:00)

The necessity of reflecting on accomplishments (19:46)

What's next for James Lawrence (21:25)

One of One mindset (28:33)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

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Connect with James Lawrence

Website: https://www.ironcowboy.com/

Instagram: https://www.instagram.com/ironcowboyjames/

Facebook: https://web.facebook.com/IronCowboy/

YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The Wizard of Ads is back for part two! Roy Williams continues the conversation with host Chris Yano about branding and advertising. We discuss brandable chunks, advertising psychology, and what home services businesses can do to make their name the first one that customers think of for service.

We're off to see the wizard! Well rather, the Wizard of Ads has come to see us! We welcome the world-famous, one and only Roy H. Williams! Join us for an incredible meeting between host Chris Yano and Roy Williams where Roy takes us through his start in advertising, his work with some of the most legendary names in the home services industry, and what you need to understand about branding and advertising!

Live from RoofCon, Host Chris Yano and guest Co-Host "The Jeff" Bowab talk to Paul Reed! Owner and President of Operations of North West Roofing and Founder of Roofers in Recovery, Paul's incredible story is one for the ages. He talks about his journey and then why creating a raving fan network of your business is a huge key to success!

Jason Henderson, President of BEST Air Conditioning Plumbing and Repair joins To The Point! Jason has taken his company from 0-15MM in just 5 years by executing on the fundamentals. Host Chris Yano has a deep and meaningful conversation with Jason on exactly what he's done to see massive growth and profitability year after year. Don't miss out on this one!

George Donaldson, CEO of Fix-It Group has grown multiple companies from nothing to huge players in their markets. From working a minimum wage job to reaching for a Billion in revenue, George has an incredible story to tell. He and host Chris Yano talk about private equity, leadership, and what it takes to grow fast and far with your business!

Ready for round two? To The Point superstar Ken Goodrich brings us home with everything you need to know about private equity and how to MAXIMIZE the value of your business.

What is the whole private equity game about, anyways? Join To The Point superstar Ken Goodrich for part one of a complete MASTERCLASS on what you need to know to win (or learn!) about private equity.