Tiny Marketing: Marketing and Sales Systems for Independent Consultants – Details, episodes & analysis

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We share a warm holiday intro, then dive into Kendall Cherry’s practical playbook for selling through story. We unpack case studies that convert, day-in-the-life frameworks, attraction and repelling, and how a content ecosystem can replace most sales calls.

• using bottom-of-funnel case studies that show the real before and after
• writing day-in-the-life and vision casting stories with concrete detail
• threading offers into every post with subtle, soft selling
• attracting right-fit buyers while repelling poor fits to save time
• designing a no-calls-needed sales ecosystem with guides, forms, and video proposals
• staying consistent instead of relying on referrals and launch spikes
• sharing processed lessons learned without performative vulnerability
• leveraging a unique origin story as your competitive moat
• aligning sales design with energy, values, and delivery model

So now that this episode is over, this is what I want you to do. Audit your content. Does every post that you've created in the last seven days, let's say, subtly sell? Are you hinting or nodding or threading your offer into the content and the stories that you're telling? Incorporate storytelling in your marketing, particularly around client case studies, so people can visualize themselves in the place of your current clients. Clarify your messaging to both attract and repel potential clients. It will save you so much time on unnecessary sales calls. Build a streamlined sales process that works for you. So everybody's sales process is a little different. You need it to work for the life that you have and your business and your offers. So build one that you actually love. And last, embrace the long game, nurture leads so they become ready to work with you. You love all things tiny marketing. Head down to the show notes page and sign up for

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
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Get the guide to Connection First Events

We dig into how to keep people engaged from invite to closing song by changing the energy every 20 minutes, setting the tone early, and building memory anchors that stick. Kelly shares creative examples from retreats and executive dinners plus a lightweight way to tap her team’s strategy.

• 20-minute rule to prevent attention decay
• simple swaps from panels to hot seats
• pre-event cadence and first-timer check-ins
• curated intros and executive guest dossiers
• orchestration of energy across long agendas
• team-building that blends constraint and play
• memory anchors tied to venue and audience
• scalable support via the Little Black Book
• links to Kelly’s site and LinkedIn

Make sure to follow Kelly on LinkedIn. Visit clandestine-events.com.

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

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We break down a simple framework for growing a B2B network without spam: expand into the right communities, deepen ties without more calls, and invite people closer with specific five-minute asks. Clear systems, steady cadence, and trust-first behavior turn goodwill into predictable revenue.

• the three seasons of growth: expand, deepen, invite
• how to spot season changes in your pipeline
• deepening without Zoom: comments, spotlights, intros, resources
• making small, specific asks that get a yes
• blocking a weekly sacred sales hour for five touches
• prioritizing past clients, referrers, superconnectors, supersharers
• joining one new niche community per quarter
• right-sizing asks to relationship trust levels
• avoiding vague referrals with researched introductions
• using light tools to avoid outreach overwhelm

Head down to the show notes page and sign up for the wait list to join the tiny marketing club where you get to work one-on-one with me with trainings, feedback, and pop up coaching that will help you scale your marketing as a B2B service business

Meet Jessica Lackey -
**Jessica Lackey** is the founder of Deeper Foundations, a consulting and training firm that helps expertise-based business owners grow and scale sustainable companies rooted in stronger business foundations. She brings a unique blend of corporate expertise and soulful business building, drawing on an MBA from Harvard Business School, a coaching certification from iPEC, and experience at McKinsey & Company and Nike, Inc. Jessica has supported over 200 entrepreneurs through her programs, blending systems thinking, operational rigor, and deep values alignment. She lives in Charlotte, North Carolina, with her husband.

Website

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Join me live: Live Workshop: Craft a Winning Business One-liner | May 22 at 12pm CST

We're continuing our branding series and diving into the importance of authenticity in your brand.

Discover the transformative power of aligning business with your true self! Dive into our candid chat as we explore the magnetic allure of authenticity—how it attracts the right clients and repels the wrong ones. Learn from our journey through personal healing to ignite professional growth. Trust your gut, embrace intuition, and share this journey with others.

Biggest Takeaways:

1. Align with Authenticity: Prioritize aligning your business with your core values. Use authentic marketing to attract suitable clients and repel those who aren’t a good fit, enhancing both satisfaction and sustainability.
2. Listen to Your Intuition: Emphasize the importance of trusting your intuition in decision-making. This ensures your business choices resonate with your true self, boosting both satisfaction and effectiveness.
3. Overcome Fear of Rejection: Address and overcome the fear of being disliked. By being true to yourself, you naturally attract the right opportunities and relationships, which are crucial for both personal and professional growth.
4. Apply Therapeutic Insights: Leverage insights from therapy to break through personal and professional barriers. These lessons help align your business operations more closely with your personal development, leading to improved business outcomes.
5. Focus on Energy and Healing: Consider the energy you invest in your business and ensure it aligns with your authentic self. Explore therapies like somatic work to deepen self-unde

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Rebl Risty, a StoryBrand certified consultant, teaches us how to transform your brand narrative to put your customers at the heart of the story. Learn how to re-engage your network effectively, use strategic prompts to simplify networking, and maintain strong relationships long after the first connection. Tune in for actionable insights to elevate your brand's messaging and engage your audience like never before!

Biggest Takeaways:

1. Customer as Hero: Emphasize positioning the customer as the hero of your brand story, not your company or product. This approach ensures that your messaging resonates more deeply by focusing on the customer's journey and needs.
2. Guiding Role: Your business should act as the guide in the customer's journey. Like Yoda to Luke Skywalker, your role is to provide the expertise and support that helps customers overcome their challenges and achieve their goals.
3. Importance of Clarity: Avoid complexity in your messaging. The key to effective communication is clarity over cleverness. Ensure that your content is easy to understand and directly addresses the needs of your audience.
4. Utilizing the StoryBrand Framework: Implementing Donald Miller’s StoryBrand framework can revolutionize your marketing by structuring your brand story to engage customers effectively. The framework outlines a clear path for crafting compelling narratives that spotlight the customer as the protagonist.
5. Consistent Application Across Channels: The principles of the StoryBrand framework are versatile and can be applied across various marketing materials—from websites and social media to emails and beyond. This consistency ensures that every piece of content contributes cohesively to the overarching narrative of your customer as the hero.

Meet Rebl

REBL Risty is Founder & CEO of REBL Marketing. REBL became Certified in the StoryBrand 7-Part Framework, which helps companies eliminate confusion and communicate clearly with their customers to grow their businesses. 

Website

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable.

Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)

Ever felt like your networking efforts are more like shooting in the dark than a strategic game of chess? Join me, Sarah Noel Block, as I share how I turned a lackluster Q4 into a booming success, thanks to effective networking and sharp sales tactics. Sales virtuoso Mike Renderman joins, sharing strategies for scalable sales systems. Learn to rebuild your network, cultivate trust, and forge meaningful connections. Discover my transition to proactive networking that forges stronger industry ties. Grab your notebooks for battle-tested strategies for networking like a pro, even with a busy schedule.

Biggest Takeaways

1. Strategic Networking Approach: Treat networking like a strategic game of chess rather than a random effort. Focus on making purposeful connections that align with your goals.
2. Effective Sales Tactics: Implement sales strategies that are scalable and impactful. Look for ways to optimize your sales systems for long-term success.
3. Rebuilding Your Network: When rebuilding your network, focus on cultivating trust and reputation. Seek to make genuine, meaningful connections with professionals in your industry.
4. Transition to Proactive Networking: Move from passive networking to proactive engagement. Take the initiative to reach out and build relationships that can lead to new opportunities.
5. Specific Networking Strategies: Engage in connection calls to build partnerships. Develop a Monday marketing routine to

My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what’s actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It’s $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here.

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

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Join me, Sarah Noel Block, for a candid chat with networking guru Jenna Kimball. We'll dive into the art of networking without the awkwardness, share tips on rekindling old connections, and reveal how a simple "Keep me in mind" can open doors you never knew existed. Get ready to transform your networking game!

Biggest Takeaways

1. Networking Mindset Shift: Approach networking with a positive mindset, believing that people are interested in what you have to say and that you have value to offer.
2. Open-Ended Questions: Use open-ended questions to spark meaningful conversations and allow others to share more about themselves, creating deeper connections.
3. Offer Value First: Focus on how you can serve others and offer value in your networking interactions, rather than immediately seeking something in return.
4. Keep in Touch: Reengage with your existing network by reaching out with genuine interest and keeping track of your interactions to maintain relationships over time.
5. The Power of "Keep Me in Mind": Use this phrase to leave a lasting impression and keep doors open for future opportunities without putting pressure on the other person.

Meet Jenna
Jenna Kimball is a Director of Recruiting at dentsu international. She has extensive recruiting experience working with marketing candidates across a variety of industries, from first-time job seekers to senior executives. She has coached thousands of candidates through the job interview process. Jenna is also a former board member of AMA Chicago and the AMA’s National Practitioners Council where she gave career advice to their national membership base. She has been featured on webinars, podcasts, industry events and panel discussions about how to excel in a job interview and coaching candidates. She has also written a book available on Amazon called Interview Like a Pro: Stop the Self Sabotage and Get the Job You Deserve. She lives in Chicago with her family.

Resources

LinkedIn
Article: Networking for Beginners
Website

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

Ever felt that awkwardness when networking? Say hello to our guest, Amy Pruitt, who's here to transform those cringy moments into meaningful connections. We're dishing out the secrets to making networking work for you, from locking in real appointments to hosting your own events. Say goodbye to pointless card swapping and hello to boosting your professional rep. We've even got a workshop coming up to sharpen those skills, so stay tuned! This episode is just the start of a series that'll turn you into a networking pro. Check out our show notes for more info and to share your success stories. Let's network like a boss!

Your Biggest Takeaways

1. Set Clear Goals for Networking: Instead of focusing on collecting business cards, set clear objectives like scheduling follow-up appointments during the event itself.
2. Host Your Own Networking Events: By hosting your own events, you position yourself as a connector and authority in your field, which can lead to increased visibility and opportunities.
3. Use Structured Activities: Incorporate activities like speed networking or icebreakers to make your event more engaging and less awkward for attendees.
4. Leverage Unique Venues and Themes: Hosting events in interesting locations or with unique themes (like jazz nights or educational talks) can make your networking event stand out and be more memorable.
5. Start Small and Build Relationships: Don't worry about the size of your event; focus on building meaningful connections. Over time, these relationships can lead to business opportunities and help you establish authority in your industry.

Meet Amy Pruitt

Amy has been designing professionally since she was five years old. Ok, that's a stretch, but she DID win her first bicycle in a Toys'R'Us design contest. With her company AP Creative Designs, Amy creates full-scope rebrands for successful businesses that are ready to level up. She's also a #boymom and wife, living with her family and two dogs in idyllic Hillsborough, North Carolina.

Resources

Follow Amy on LinkedIn
AP Creative Designs
Network in Action

Upcoming Workshop

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.

Key Takeaways:

1. The Importance of Packaging Your Offer: The way you position and package your offer can make a significant difference in its profitability and appeal. Even if you're essentially offering the same core service, different packaging can attract different audiences.
2. The Concept of Owned Media: The desire to own their stage and build authority is a common theme among clients. This can be achieved through content marketing and other strategies that establish a strong online presence.
3. The Power of Scalable Offers: Scalable offers, such as workshops or group programs, can help businesses grow without the burnout associated with one-to-one service models. This approach allows for serving more clients while maintaining a high level of quality.
4. The Role of Workshops in Sales: Workshops can be an effective sales system, allowing you to test and refine your offer while building trust with potential clients. They provide a platform for demonstrating your expertise and engaging with your audience in a meaningful way.
5. Adapting to Market Needs: Being open to iterating and evolving your offer based on market feedback is crucial. This agility allows you to stay relevant and continue to meet the changing needs of your clients.
6. The Value of Group Consulting: Group consulting can offer a unique blend of personalized support and community learning. It can be a great way to leverage your expertise in a scalable way while providing clients with a supportive environment for growth.

Meet Annmarie Rose:

AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.

Instagram

Resources:

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

Hey there! Feeling like your social media strategy is a bit overwhelming? You're not alone! I'm Sarah Noel Block, and this week on Tiny Marketing, I'm here to help small marketing teams by focusing on just one social media platform. By concentrating your efforts where your most engaged customers are, you can create stronger connections and build a thriving community.

I'll also share some tips on how to maintain a presence on other platforms without stressing out. Say goodbye to the chaos of managing multiple channels and learn how to align your social media efforts with where your audience hangs out the most. You don't have to spread yourself too thin – I'll show you how to make your brand stand out on the platform that matters most.

If you're interested in maintaining a low-key but impactful presence on other networks, I've got you covered. Drop by and say hi on our spring break snippet, and if you're up for it, join the conversation through my email list. Let's tackle this marketing journey together, one step at a time!

Key Takeaways:

1. Focus on One Social Media Channel: Sarah advocates for focusing on one social media platform because it's challenging to create and maintain engaging content across multiple platforms, especially with limited resources. By concentrating your efforts on one platform, you can build a more engaged audience.
2. Engagement Over Automation: While automation and repurposing content across platforms might seem efficient, Sarah argues that it's not effective for engaging with audiences. Instead, she recommends creating unique content tailored to each platform for better engagement.
3. Create Profiles on Other Channels: Even if you're not active on all social media platforms, it's essential to have a presence. Create profiles on these platforms, use the same username, and direct users to your primary platform where you are active.
4. Use Pinned Posts: On platforms where you're not active, create pinned posts that explain what you do, who you serve, and how you're different. Include a call to action or a link to your lead magnet to drive traffic to your primary platform.
5. Engage Actively on Your Core Channel: On your primary platform, establish a posting cadence and engage with your audience regularly. Engaging with others' content helps increase your visibility and grow you

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup