Think with Google Firestarters – Details, episodes & analysis

The old rules of creativity are dead. Are you adapting fast enough?

Sue Unerman and Kathryn Jacob, co-authors of "A Year of Creativity", reveal why "lazy" time fosters the most innovative ideas and how to break free from your industry's echo chamber to cultivate truly original thinking.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it's about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it.

From challenging the status quo to getting the most out of yourself and your team, hear Trevor Robinson, founder of Quiet Storm and Create Not Hate, discuss why diversity of thought is the key to creative success. 

In an increasingly fast-moving and unpredictable world, the ability to navigate uncertainty has become a superpower. In this fascinating episode Sam Conniff, author, entrepreneur, and founder of Uncertainty Experts, describes how we can turn uncertainty into a catalyst for innovation, learning, and change. He talks about the importance of humility, why we dislike uncertainty so much, and the need for embodied, as well as cognitive, decision-making.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it.

The range of skills needed to be a media planner has never been wider, says Michael Lee, VCCP Chief Strategy Officer and APG Chair. Listen to find out what marketers can do to keep pace with change.

New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we'll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it.

Team culture expert Alison Coward shares her tips on building highly motivated teams, leadership lessons, and the power of workshop mentality. 

Is your grammatical perfectionism holding you back? Ann Handley, author of "Everybody Writes", says great writing is about clear communication — not flawless grammar. Hear Ann share her secrets to writing content that people actually want to read, why perfectionism is a writer's worst enemy, and how AI should be used as a tool, never a crutch.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Are PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at the heart of effective PR and advertising, the power of an earned-first mindset, and why the best ideas come from operating in the jungle, not the zoo.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real impact, how advertisers should think outside of their bubble, and why she has 64,000 photos on her phone.

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more confident. 

Think with Google Firestarters delves into the minds of the marketing and advertising industry's most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt