Think with Google Firestarters – Details, episodes & analysis

Everybody writes. But do you know what it takes to craft the perfect sentence? Acclaimed brand, tone of voice, and copy consultant Vikki Ross shares her secrets to writing compelling marketing messages that drive results.

In this episode of Firestarters, she discusses the art of great copywriting, from how to define your brand’s voice to why it’s crucial to make every word count — and ensuring your copy always passes the “concrete, visual, and falsifiable” test.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we’ll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it.

Richard Shotton, best-selling author of The Choice Factory, explains how advertising has “dropped the ball” when it comes to consumer psychology, and what marketers can do to unlock its power.

Are PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at the heart of effective PR and advertising, the power of an earned-first mindset, and why the best ideas come from operating in the jungle, not the zoo.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real impact, how advertisers should think outside of their bubble, and why she has 64,000 photos on her phone.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more confident. 

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Marketing is the mortar that holds any business together, says marketing transformation consultant and former IBM CMO Alison Orsi. Tune in for her insights on mastering the art of customer experience, breaking down the silo mentality and fostering collaboration across teams.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How do you capture someone’s attention in under 3 seconds? Listen to design consultant and former creative director of Rolling Stone, Andy Cowles, on the art of effective visual communication and why the role of design is so often misunderstood.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How do you create a community and maintain a culture in the digital age? Listen to futurist, tech visionary, artist, and activist Adah Parris on why we need a more thoughtful, holistic, and sensory approach to technology. 

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gaining attention through content. He joins Neil to talk about the need to understand how your content can fit into the lives of your audience, appreciating the media moments when it's possible to engage, and the formats that will work.

Check out our YouTube video series at: https://goo.gle/3t13pWt

Why is optimism and letting go of what we know so important when considering technology futures? How can we challenge unexamined assumptions to come up with new ideas? In this wide-ranging, insights-packed episode, Kevin Kelly talks about the role of imagination in understanding the future, why we should focus on enabling technologies, how to make creativity a habit, and the importance of lifelong learning, curiosity, and making new mistakes. 

Check out our YouTube video series at: https://goo.gle/3t13pWt