Therapists Rising Podcast – Details, episodes & analysis

If you’ve been feeling overwhelmed by social media marketing as a therapist, today’s episode is exactly what you need to hear!

Social media can feel like a tricky space, especially when you're used to getting most of your clients through word-of-mouth or referrals. But here's the truth: social media is an incredibly powerful tool that can help you grow your online program and reach new audiences, without feeling like you're selling your soul.

In this episode, I’m diving into some of the most common social media marketing questions I’ve received from therapists who are building online programs. Whether you’re wondering if you really need to show your face on camera, how big your following needs to be to make sales, or if social media is even necessary when you already have referral pathways—this episode has you covered.

Here’s a peek at what we’ll be talking about:

(2:45) Do I need separate social media accounts for my therapy practice and my online program?
I break down the pros and cons, especially considering ethical boundaries and managing client expectations. I'll give you actionable tips for managing both without feeling overwhelmed.

(6:50) Can I grow my online program without relying on social media?
Spoiler alert: Yes, but you’re missing out on a massive opportunity! I'll explain why social media complements your existing referral pathways and helps you scale your message to a broader audience.

(12:30) The pros and cons of faceless marketing
Not ready to show your face on camera? I discuss why face-to-camera content is a powerful tool for building trust and connections, and share easy ways to start small if you’re feeling nervous about visibility.

(19:05) How many followers do I need to make sales?
I debunk the myth that you need thousands of followers to make sales and explain why engagement matters so much more than numbers. Plus, I’ll share practical strategies for increasing engagement and nurturing your existing audience.

If you’ve been wondering how to make social media work for you in a way that feels aligned with your values and your therapeutic mission, this episode is a must-listen!

Listen in, and don’t forget to share this episode with another therapist who might be struggling with social media marketing!

Rate, Review, & Follow on Apple Podcasts

“I love Dr. Hayley and Therapists Rising!” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more therapists—just like you—grow their online programs and reach more people. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

If you haven’t done so already, follow the podcast! I’m adding a bunch of bonus episodes, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Links mentioned in this episode:

• Instagram – Follow me for more tips and behind-the-scenes content!

Creating an online program as a therapist can feel like juggling client sessions, ethical considerations, and tech challenges all at once. In this episode, I pull back the curtain on our recent Incubator launch and share valuable lessons that every therapist venturing into the online space needs to hear. Whether you're an experienced online educator or just starting to explore digital possibilities for your practice, these insights will help you navigate the unique challenges therapists face when expanding beyond the therapy room.

If you're feeling overwhelmed or uncertain about taking your therapy skills online, this episode is your lifeline! I reveal the powerful lessons and mindset shifts that helped us overcome unexpected hurdles and achieve remarkable growth in serving therapists like you. These aren't your typical business tips, but I promise they'll be your secret weapons for boosting your confidence and embracing the journey of becoming a therapist-entrepreneur.

Therapists who can adapt to challenges and continuously improve their online offerings are the ones who will thrive in the digital space while maintaining their clinical integrity. You deserve to be one of those practitioners! You'll walk away from this episode ready to face the unexpected, optimize your content for fellow therapists, and create more value for your clients and colleagues alike.

Today, I talk about:

• (2:20) The unexpected health challenge that threatened to derail our launch (and how we modeled self-care for our community)
• (7:30) Why streamlining our content led to better engagement and results for busy therapists
• (13:40) The power of perceived value and how a simple $49 upgrade transformed our launch and increased participant commitment
• (19:50) The importance of a strong pre-launch strategy and how it grew our email list of therapists by thousands
• (25:15) Why continuous improvement and post-launch debriefs are crucial for long-term success in the online therapy education space

Listen in, and be sure to share this message with a fellow therapist who's considering expanding their impact through online programs!

Rate, Review, & Follow on Apple Podcasts

"I love Dr. Hayley and Therapists Rising." <– If that sounds like you, please consider rating and reviewing my show! This helps me support more therapists — just like you — move toward expanding your impact and creating additional income streams beyond one-on-one therapy. Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes tailored for therapists entering the online space, and if you're not following, there's a good chance you'll miss out. Follow now!

Links mentioned in this episode:

• The Incubator Program for Therapists
• Therapists Rising Instagram
• Freebie: The Ultimate Guide for Therapists to Create and Sell a Profitable & Impactful Online Program
• Freebie: ChatGPT Prompts to Help Therapists Create an Online 
  Program [from Scratch] Quickly and Easily.
• Want to create (or level up) a freebie/lead magnet of your own? This episode deep dives into how to create a great opt-in that will grow your email list by thousands! Tune in here to Episode 108 

Ever wondered how some therapists manage to work less while earning more? The secret lies in understanding the math behind your practice! Whether you're looking to add a little cushion to your bank account or dreaming of a four-day workweek, this episode is your roadmap to success.

In this episode, I'm diving deep into the nitty-gritty of the numbers behind online programs. You'll learn how to crunch the numbers and see how you can either fatten up your bottom line or wave goodbye to a day of clinical work without sacrificing your income. It's like financial alchemy, and I'm going to show you how to turn your expertise into gold!

From calculating your current practice's value to exploring various online program options, this conversation is packed with practical, straightforward advice that can transform your practice and your life.

Today, you'll learn:

• (2:00) How to calculate your current practice's true value
• (5:30) The different types of online programs and their typical price points
• (9:45) The math behind adding to your bottom line with a short course
• (14:20) How to replace a full day of clinical work with a group program
• (19:30) Practical considerations for launching your online program
• (23:45) The compounding effect: How one program can lead to increased income over time

Listen in and start crunching those numbers! Your future self (and your bank account) will thank you.

Rate, Review, & Follow on Apple Podcasts

"Dr. Hayley's advice is game-changing for therapists!" <-- If that sounds like you, please consider rating and reviewing the show! This helps me support more therapists -- just like you -- move toward the practice and lifestyle they desire. Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, follow the podcast - if you're not following, there's a good chance you'll miss out on our new episodes. Follow now!

Links mentioned in this episode:

• Therapists Rising Website
• Come and say hi on Instagram!

In this last episode of season 2, Hayley is here to reflect on her year. Celebrating her amazing wins and opportunities and what her key takeaways were for 2022. Finding your why, Staying authentic and the importance of community are just a few of the things you can implement today to scale your growth and live the successful life you dream of.

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 Have you taken our brand new and FREE quiz Discover Your Therapist Archetype? Complete with personalised results and your next career steps, take the quiz here!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Today, Hayley is joined by special guest Dr Averil Cook, Clinical Psychologist Board Approved Supervisor & AHPRA approved Supervisor Trainer. ​After we hear a little bit about Dr Cook, she dives into what decolonising the field of psychology actually looks like, and the important role it plays in our community and profession.  ________________________________________

Get In Touch with Dr Averil Cook 

Website. 

IG AND FB 

 Have you taken our brand new and FREE quiz Discover Your Therapist Archetype? Complete with personalised results and your next career steps, take the quiz here!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Do you feel trapped or limited with your 1 to 1 case load? Does it take up all of your time and energy - so much so that you have nothing left to give towards your creative pursuits or passion projects?

You aren’t alone, this is a topic Hayley finds herself discussing with most therapists - how do I create create my program/course ect when I am stuck in the vortex of 1:1 work? Hayley gives you the steps needed to help break the feeling of being stuck in the 1 to 1 world, boost the creativity, and make the impact you wish to bestow on the world. 

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Get In Touch 

Website. 

IG AND FB 

   Have you taken our brand new and FREE quiz Discover Your Therapist Archetype? Complete with personalized results and your next career steps, take the quiz here!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

As a therapist, you likely already know that your attachment style is central to the functioning (or dysfunction!) of your relationships. Have you ever stopped to consider how this same attachment style may be playing out in the relationship you have with your business?

In this week’s episode Hayley is joined by Monique Beaver, Psychologist/Trauma Sensitive Yoga facilitator. The two have an incredible conversation chatting about attachment and how we are in relationship with everything around us - including our business! This is an episode that will challenge you to think definitively about yourself, your needs, and your business, and will go through some practical steps to support you in changing things for the better -  don’t miss it!

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Get In Touch With Monique Beaver

Website. 

IG AND FB 

Don't forget to register for our FREE 3-hour workshop, Tapping for Abundance & Success 

www.therapistsrising.com/eftworkshop

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Being multi passionate and a driven entrepreneur can be an overwhelming duo, how does one do all the things but do it successfully. Today Kym Tolson fills us in on how she manages being a clinical social worker, podcaster, business woman, traveller and much more all at one time. Hayley and Kym chat about how she maintains discipline as a working traveller, the biggest lessons she has learnt and stays motivated to follow through one dream when so many more are waiting on the sideline. 

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Get In Touch With Kym Tolson 

Website. 

IG AND FB 

The Experts' Guide to Becoming a Traveling Therapist here. 

Don't forget to register for our FREE 3-hour workshop, Tapping for Abundance & Success 

www.therapistsrising.com/eftworkshop

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Many of us believe niching down means limiting our passions, but finding your niche is vital for hitting your target market and achieving your desired impact on the world. Hayley is back today with another solo episode, giving you her secret 3 step litmus test framework to help you pinpoint the mark you wish to make in the world.  

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Get In Touch With Hayley  

Website. 

IG 

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

"What’s the biggest mistake therapists make?” While there are many mistakes that can be made when starting out, Hayley believes the biggest one is failing to be intentional with your end goal. 

Today Hayley is here for her very first solo episode! You guys asked, so here it is. She talks about the importance of using your future self and tapping into your values to reverse engineer your goals and your actions TODAY. Don’t forget to let Hayley know if you liked this very first solo episode and if you’d like to see more in the future!

Stephen R. Covey: 7 Habits of Highly Effective People

*Please note: This website contains affiliate links

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Get In Touch With Hayley  

Website. 

IG 

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@sophie.on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au