The Zac Anesbury Show: Your Marketing Podcast, a podcast by Zac - Stats, Episodes and Rankings

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https://scholar.google.com.au/citations?user=M1itEusAAAAJ&amp
131 shares
https://people.unisa.edu.au/Zac.Anesbury
109 shares
https://marketingscience.info/staff/professor-byron-sharp/
20 shares

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The Zac Anesbury Show S4EP1: Marketing and Career Insights with Assoc. Prof. Lara Stocchi

Season 4 · Episode 1

Monday, November 2, 2026 • Duration 38:41

Welcome to the Zac Anesbury Show!

On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic.

She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show!

Guest Profile

Assoc. Prof. Lara Stocchi

Google Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en

Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

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Words of Wisdom from Byron Sharp & Phil Stern | Lessons Beyond Marketing - S3 EP6 9/9

Season 3 · Episode 6

Friday, October 30, 2026 • Duration 02:44

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Why We’re Still Optimistic About Marketing Science | Professors Byron Sharp & Phil Stern - S3 EP6 8/9

Season 3 · Episode 6

Wednesday, October 28, 2026 • Duration 09:28

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Beyond Journal Rankings: Byron Sharp & Phil Stern on Better Ways to Assess Research - S3 EP6 7/9

Season 3 · Episode 6

Monday, October 26, 2026 • Duration 11:14

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

How Academic Tribes Control Marketing Journals | Byron Sharp & Phil Stern Expose the Truth - S3 EP6 6/9

Season 3 · Episode 6

Saturday, October 24, 2026 • Duration 09:25

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Publish or Perish: How KPIs Are Ruining Marketing Science | Byron Sharp & Phil Stern Speak Out - S3 EP6 5/9

Season 3 · Episode 6

Thursday, October 22, 2026 • Duration 08:42

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Why Marketing Journals Obsess Over ‘New’ Ideas | Byron Sharp & Phil Stern Explain - S3 EP6 4/9

Season 3 · Episode 6

Tuesday, October 20, 2026 • Duration 07:13

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Most Marketing Research Is Ignored by Business – Byron Sharp & Phil Stern Explain Why - S3 EP6 3/9

Season 3 · Episode 6

Sunday, October 18, 2026 • Duration 06:45

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Why Marketing Professors Are Out of Touch: Byron Sharp & Phil Stern Discuss - S3 EP6 2/9

Season 3 · Episode 6

Friday, October 16, 2026 • Duration 04:53

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Get to Know Prof. Byron Sharp and Prof. Phil Stern Ehrenberg-Bass Institute - S3 EP6 1/9

Season 3 · Episode 6

Wednesday, October 14, 2026 • Duration 04:08

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing.

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

The Zac Anesbury Show: Your Marketing Podcast - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Shared links between episodes and podcasts

RSS feed quality and score

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Related Shows Based on Content Similarities

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The Zac Anesbury Show: Your Marketing Podcast - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other25

Buzzsprout5

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other25

Buzzsprout5

X4