Explore every episode of the podcast The Zac Anesbury Show: Your Marketing Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Zac Anesbury Show S4EP1: Marketing and Career Insights with Assoc. Prof. Lara Stocchi | 02 nov. 2026 | 00:38:41 | |
Welcome to the Zac Anesbury Show!
On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic.
She is the President of ANSMAC and editor of the Australasian Marketing Journal. We are super excited to have her on the show!
Guest Profile Assoc. Prof. Lara Stocchi Google Scholar: https://scholar.google.com/citations?user=UN_X_q4AAAAJ&hl=en Staff Home Page: https://researchers.adelaide.edu.au/profile/lara.stocchi
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Words of Wisdom from Byron Sharp & Phil Stern | Lessons Beyond Marketing - S3 EP6 9/9 | 30 oct. 2026 | 00:02:44 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Why We’re Still Optimistic About Marketing Science | Professors Byron Sharp & Phil Stern - S3 EP6 8/9 | 28 oct. 2026 | 00:09:28 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Beyond Journal Rankings: Byron Sharp & Phil Stern on Better Ways to Assess Research - S3 EP6 7/9 | 26 oct. 2026 | 00:11:14 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| How Academic Tribes Control Marketing Journals | Byron Sharp & Phil Stern Expose the Truth - S3 EP6 6/9 | 24 oct. 2026 | 00:09:25 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Publish or Perish: How KPIs Are Ruining Marketing Science | Byron Sharp & Phil Stern Speak Out - S3 EP6 5/9 | 22 oct. 2026 | 00:08:42 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Why Marketing Journals Obsess Over ‘New’ Ideas | Byron Sharp & Phil Stern Explain - S3 EP6 4/9 | 20 oct. 2026 | 00:07:13 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Most Marketing Research Is Ignored by Business – Byron Sharp & Phil Stern Explain Why - S3 EP6 3/9 | 18 oct. 2026 | 00:06:45 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Why Marketing Professors Are Out of Touch: Byron Sharp & Phil Stern Discuss - S3 EP6 2/9 | 16 oct. 2026 | 00:04:53 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Get to Know Prof. Byron Sharp and Prof. Phil Stern Ehrenberg-Bass Institute - S3 EP6 1/9 | 14 oct. 2026 | 00:04:08 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| The Zac Anesbury Show S3E6: Prof. Byron Sharp & Prof. Phil Stern | 12 oct. 2026 | 01:00:18 | |
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting. While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.
Guest Profile Professor Byron Sharp Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/
Guest Profile Professor Phil Stern Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/
Host Profile Dr Zac Anesbury Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| Starting Your Career: Essential Tops for Your First Job (Dr Luke Greenacre) - S3 EP5 6/6 | 06 oct. 2026 | 00:07:26 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! --------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| How Reading for Interest Leads to Great Questions (Dr Luke Greenacre) - S3 EP5 5/6 | 04 oct. 2026 | 00:03:29 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! --------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| Income Management of Government Payments on Welfare: the Australian Cashless Debit Card (Dr Luke Greenacre) - S3 EP5 4/6 | 02 oct. 2026 | 00:26:40 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! --------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| Navigating Diverse Research Strengths: Tips for Academics (Dr Luke Greenacre) - S3 EP5 3/6 | 30 sept. 2026 | 00:03:58 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! --------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| From Culture to Research Publications: An Academic Journey (Dr Luke Greenacre) - S3 EP5 2/6 | 28 sept. 2026 | 00:09:28 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! --------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| Get to Know Dr Luke Greenacre: a Mixed Methods Researcher - S3 EP5 1/6 | 26 sept. 2026 | 00:07:08 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! --------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| The Zac Anesbury Show S3E5: Insights from Dr. Luke Greenacre | 24 sept. 2026 | 01:04:10 | |
On today’s podcast, we have Dr Luke Greenacre. Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. If you are interested in Australian Aboriginal research, this podcast is for you! ------------------------------------------------------------------------------------------------- Guest Profile Dr Luke Greenacre
Host Profile Dr Zac Anesbury | |||
| Pursue Your Passion: Life Advice for Working on What You Love (Professor Ray Taylor) - S3 EP4 12/12 | 22 sept. 2026 | 00:04:22 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Landing Your First Marketing Job: Essential Advice (Professor Ray Taylor) - S3 EP4 11/12 | 20 sept. 2026 | 00:04:15 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Top Picks: Books Every Advertiser Should Read (Professor Ray Taylor) - S3 EP4 10/12 | 18 sept. 2026 | 00:01:28 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Winning the Advertising Game: Key Lessons from Super Bowl Ad Champions Part 2 (Professor Ray Taylor) - S3 EP4 9/12 | 16 sept. 2026 | 00:08:35 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Winning the Advertising Game: Key Lessons from Super Bowl Ad Champions Part 1 (Professor Ray Taylor) - S3 EP4 8/12 | 14 sept. 2026 | 00:11:41 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Valuable Insights for Getting Published in the International Journal of Advertising Part 2 (Professor Ray Taylor) - S3 EP4 7/12 | 12 sept. 2026 | 00:16:26 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Valuable Insights for Getting Published in the International Journal of Advertising Part 1 (Professor Ray Taylor) - S3 EP4 6/12 | 10 sept. 2026 | 00:12:57 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Elevate Your Review Game: Top Tips for Journal Reviewers (Professor Ray Taylor) - S3 EP4 5/12 | 08 sept. 2026 | 00:10:02 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| The Struggle of Meeting KPIs: Publishing in Leading Marketing Journals (Professor Ray Taylor) - S3 EP4 4/12 | 06 sept. 2026 | 00:11:32 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Understanding Job Interviews at the American Marketing Academy Conference (Professor Ray Taylor) - S3 EP4 3/12 | 04 sept. 2026 | 00:06:21 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Advertising Conferences: Who Attends (Professor Ray Taylor) - S3 EP4 2/12 | 02 sept. 2026 | 00:07:55 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| Get to Know Prof. Ray Taylor: John A. Murphy Endowed Chair Professor of Marketing - S3 EP4 1/12 | 31 août 2026 | 00:16:40 | |
On today's podcast, we have Professor Ray Taylor.
Ray is a Professor at Villanova University, Pennsylvania, United States.
Ray is not only a world-class researcher known for his work in advertising and marketing, but he is also a world-class guy!
Ray's multi-decade tenure as the Editor-in-Chief at the International Journal of Advertising provides incredible guidance into how the journal works and what it aims to publish in the next five years. ___________________________________________ Guest Profile Professor Ray Taylor Google Scholar: https://scholar.google.com/citations?user=oq2eGCsAAAAJ&hl=en&oi=ao Staff Home Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=charles.r.taylor@villanova.edu&xsl=bio_long
Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
BOOK LINKS ____________________________________________ International Journal of Marketing (IJA): https://www.tandfonline.com/journals/rina20 Winning the Advertising Game: https://link.springer.com/book/10.1007/978-3-031-77506-2 OR https://www.amazon.com.au/Winning-Advertising-Game-Champions-Business-ebook/dp/B0DT6D6RL4 | |||
| The Zac Anesbury Show S03E04: Insights from Prof. Ray Taylor | 06 févr. 2026 | 02:10:22 | |
Welcome! | |||
| Your First Job: Navigating the Path to an Academic or Industry Role (Assoc. Prof. Benedetta Crisafulli) | 10 oct. 2025 | 00:09:11 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| Your Next Favorite Read: Expert Book Recommendations (Assoc. Prof. Benedetta Crisafulli) | 05 oct. 2025 | 00:04:55 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli) | 30 sept. 2025 | 00:30:41 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli) | 25 sept. 2025 | 00:10:25 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli) | 20 sept. 2025 | 00:12:41 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| The Power of Mentorship: Transformative Advice from Top Mentors (Assoc. Prof. Benedetta Crisafulli) | 15 sept. 2025 | 00:10:26 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| How to Juggle Industry and Academic Responsibilities Effectively (Assoc. Prof. Benedetta Crisafulli) | 10 sept. 2025 | 00:09:06 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| Thesis Proposal vs. Thesis Completion: Which is Harder? (Assoc. Prof. Benedetta Crisafulli) | 05 sept. 2025 | 00:19:05 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| Embracing Change: Moving to Pursue New Opportunities (Assoc. Prof. Benedetta Crisafulli) | 31 août 2025 | 00:13:45 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. | |||
| Get to Know Assoc. Prof. Benedetta Crisafulli: Reader in Marketing | 26 août 2025 | 00:11:34 | |
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom. When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered! Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)! Luckily, she carefully curates her story and allows us to learn from success. Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers. Still, early in her career, I will follow Benedetta’s research for years. So, without further ado – Benedetta Crisafulli! ——————————— Season 3 Episode 3 Guest Profile Associate Professor Benedetta Crisafulli Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli Host Profile Dr Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury | |||
| The Zac Anesbury Show S03E03: Insights from Assoc. Prof. Benedetta Crisafulli | 21 août 2025 | 02:02:38 | |
Welcome! | |||
| How to Secure Your First Job: Advice for Students and Graduates (Assoc. Prof. Re-an Müller) | 16 août 2025 | 00:06:59 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Improving Performance Reviews: Strategies for Constructive Feedback (Assoc. Prof. Re-an Müller) | 11 août 2025 | 00:08:42 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Engaging with Industry and Academic Conferences: Tips for Academic Professionals (Assoc. Prof. Re-an Müller) | 06 août 2025 | 00:11:37 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Navigating Impostor Syndrome in Academic Careers (Assoc. Prof. Re-an Müller) | 01 août 2025 | 00:10:06 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Empowering At-Risk Students: Effective Teaching Strategies (Assoc. Prof. Re-an Müller) | 27 juil. 2025 | 00:08:31 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Highlighting Excellence: Professional Staff Contributions (Assoc. Prof. Re-an Müller) | 22 juil. 2025 | 00:09:52 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Challenges and Rewards of Multicampus, Multilingual Teaching (Assoc. Prof. Re-an Müller) | 16 juil. 2025 | 00:07:40 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||
| Boosting Research Output: Incentives for Publishing (Assoc. Prof. Re-an Müller) | 12 juil. 2025 | 00:06:31 | |
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa. | |||