The Warm Up with Kelsey McCormick – Details, episodes & analysis

In this episode, Michelle shares her journey from almost quitting her business to building an 8K launch with just 45 people on her waitlist. Discover how this social media content strategist transformed her business by focusing on genuine connection over follower count. Plus, Michelle gets real about pivoting her entire audience, moving from brick-and-mortar clients to online entrepreneurs, and how she's created a sustainable approach to selling her services.

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Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP

Your lack of sales isn't a content problem - it's a heat problem. In this first episode of The Warm Up, we're breaking down why more followers and higher engagement don't necessarily lead to more sales. Learn how to map out your warm-up strategy using the upside-down triangle framework, understand your current audience heat level, and start planting the seeds for future sales. Stop relying on random posts and word-of-mouth referrals - it's time to build a strategic ecosystem that turns your cold audience into a ready-to-buy community.

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Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP

In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.

Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors.

You’ll learn:

• Why documenting isn’t enough—you need to build a story around your work
• How to develop your main character energy and create brand recognition
• Why setting a clear destination hooks your audience (hello, Frodo and Mount Doom)
• How to create stakes and tension that make people root for your success
• Why messy action > perfect presentation when it comes to warming up your audience

If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online.

Work In Public Content Examples

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In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops.

We get into:

• How she transitioned from scattered freelance work to a clear signature offer
• The visibility + warm-up strategies that worked best on Threads and Instagram
• How collaborations helped her grow her list without burning out
• What it’s actually like launching when you're more introverted or camera-shy
• Her favorite mindset shifts that helped her confidently show up and sell

This convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too.

Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way.

In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.”

We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list.

Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

Hear reviews from some of our students. Doors open May 12.

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In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-crafted freebie (50 email subject lines), warming up an audience through consistent, story-led emails, and showing up in email and Threads rather than trying to be everywhere at once.

Hollie and I also cover key copywriting principles for launches, including how to write compelling subject lines, the importance of sending more emails than feels comfortable, how to overcome objections throughout your sales page (not just in the FAQ), and why specific, outcome-focused headlines are essential for converting readers. Whether you're planning your first launch or refining your messaging, this episode is packed with actionable takeaways on how great copy — not a massive audience — can drive real results.

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Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using ads and creative strategies to attract ready-to-buy audiences... without burnout.

Join FLOW with Alice Bjorkstrand

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In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts.

Whether you have a crusty freebie collecting dust or nothing between “follow” and “$2K investment,” this one’s for you.

Join Launch Your Own Way: ⁠https://cominguproses.co/lyow⁠

Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠https://www.speakpipe.com/1800WARMUP

Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today.

If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/www

From the episode:

QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquiz

Flodesk link: https://flodesk.com/c/COMINGUPROSES

Join Launch Your Own Way: ⁠⁠https://cominguproses.co/lyow⁠⁠

Ask your questions for the Q&A Episodes 1800-WARM-UP: ⁠⁠https://www.speakpipe.com/1800WARMUP