Explore every episode of the podcast The Warm Up with Kelsey McCormick
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Launch Roundtable: Real Talk on Campaigns, Creativity + the Messy Middle | 20 Oct 2026 | 01:03:02 | |
We’re in the Wild West of marketing — where newcomers are making multi-six figures on digital products, longtime experts are watching what used to work stop working, and AI has made everything sound exactly the same. So how do you actually launch in a moment like this? In this special episode, I’m hosting my annual Launch Roundtable with four brilliant Launch Your Own Way students: Amanda Millien (copywriter, Millien Media), Bryn Smith (brand + social strategist, Grey & Gold Creative), Nikki Maffey (Buzz & Banter Studios), and Lola Adewuya (founder of self-centered + The Brand Doula). We get honest about the good, the bad, and the messy middle of launching — and where campaigns are heading next. We cover why “post and pray” doesn’t cut it anymore, how to weave real storytelling into a launch (without the generic “build in public” stuff), why small businesses can run campaigns as creative and bold as the big brands, and how to make marketing feel like a creative practice instead of another to-do list. Plus: how to know if you’re ready to launch (spoiler: ready is a decision, not a feeling), how to craft an offer that’s recognizably yours in the age of AI, why you should launch at least twice, and how to run a campaign for two different audiences without splitting yourself in two. Whether you’re prepping your first launch or your fifteenth, this one will remind you why trying is cool again. 🌹 🚀 Doors are OPEN for Launch Your Own Way! Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us! Explore Launch Your Own Way → https://cominguproses.co/lyow | |||
| [Guest Podcast] Kelsey on the Point of the Story Podcast | 15 Oct 2026 | 00:38:42 | |
We're bringing a guest podcast to your feed today! Kelsey guested on Sara from Between The Lines Copy's podcast Point of the Story. On it, they discussed why the warm up is so important, ways to do it, why there's no one-size-fits-all advice when it comes to launch campaigns, and why now is the most important time to start campaigning your offers. Listen and make sure you check out more of Sara's podcast: https://open.spotify.com/show/34IOf0EUcVdln4X5hQbEYZ?si=cc712c5db42c41a5 🚀 Doors are OPEN for Launch Your Own Way! Ready to build an audience that's excited to buy and a launch strategy that actually works for you? Come join us! Explore Launch Your Own Way → https://cominguproses.co/lyow | |||
| 5 Launch Lessons You Won't Hear on the Internet | 13 Oct 2026 | 00:27:19 | |
After 10+ years of launching — from my agency days to building a six-figure launch and helping hundreds of creatives bring their offers to life — I've learned a thing or two about what actually makes a launch work. And spoiler: it's not just having an incredible offer or the perfect launch plan. In this solo episode, I'm sharing five of the biggest (and sometimes most uncomfortable) lessons I've learned about launching, selling, and showing up for your business. The stuff that doesn't always make it into those shiny success stories online. We're talking:
If you've been over-perfecting behind the scenes, avoiding visibility, or ready to give up after one quiet Instagram post... this one's for you. 🚀 Doors are OPEN for Launch Your Own Way! Ready to stop winging your launches and start building a repeatable way to sell your offers? Come join us for the latest intake! Explore Launch Your Own Way → https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP Creative campaign ideas and examples from breators and brands to use in your next launch A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more. You'll learn what they did, why it works, and how to apply it. Sign up, it's 100% free ↓ https://cominguproses.co/pages/campaign You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying? By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers Take the free quiz ↓ | |||
| The "Confidently Messy" Approach to Content + Launching With Bryn Smith (Grey & Gold Creative) | 06 Oct 2026 | 01:06:53 | |
What does it actually look like to show up online as an introvert, a perfectionist, and a recovering overthinker... without it feeling icky or forced?
Grab Bryn’s free resources to help bring your brand + content to life ↓ Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP Creative campaign ideas and examples from breators and brands to use in your next launch A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more. You'll learn what they did, why it works, and how to apply it. Sign up, it's 100% free ↓ https://cominguproses.co/pages/campaign You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying? By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers Take the free quiz ↓ | |||
| Visibility That Creates Volume: Why More Reach Doesn't Always Mean More Sales with Vix Meldrew | 22 Sep 2026 | 01:03:43 | |
If you’ve been posting and posting… and wondering why TF it’s not converting, this episode is for you. I sat down with Vix Meldrew to talk all things visibility: from trial reels and evergreen content to building top-of-funnel volume that actually leads to sales. We get into:
This convo is packed with real-talk, zero BS, and loads of tactical nuggets you can apply straight away. Whether you’re trying to revive a cold audience or double down on what’s working, this one’s a must-listen. Learn more about Vix: @vixmeldrew Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP Creative campaign ideas and examples from breators and brands to use in your next launch A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more. You'll learn what they did, why it works, and how to apply it. Sign up, it's 100% free ↓ https://cominguproses.co/pages/campaign You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying? By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers Take the free quiz ↓ | |||
| Q&A: "What if no one signs up?" | 15 Sep 2026 | 00:15:06 | |
In this Q&A episode, I’m answering listener questions that hit on some of the realest parts of launching—like what to do when no one signs up + how to stand out in a saturated market. If you’ve ever felt unsure about how much to share online or how to craft an offer that actually feels like you—this one’s for you. Q1: Should I share when no one buys from my launch? Will that ruin my credibility? Q2: I’m a designer—how do I create a unique offer when everyone seems to be doing the same thing? Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP Creative campaign ideas and examples from breators and brands to use in your next launch A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more. You'll learn what they did, why it works, and how to apply it. Sign up, it's 100% free ↓ https://cominguproses.co/pages/campaign You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying? By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers Take the free quiz ↓ | |||
| Specificity Sells: How To Craft Copy That Converts | 08 Sep 2026 | 00:25:17 | |
Most launch copy falls flat because it’s just… too broad. In this solo episode, I’m breaking down how to write magnetic messaging that actually sells (without sounding like everyone else online). If you’ve ever struggled to describe what you do without slipping into generic coach-speak, this one’s for you. We talk about:
Plus: I’m giving you access to my messaging tool (usually only inside LYOW!) to help you audit and upgrade your copy today: https://ginger-wire-5ca.notion.site/The-Warm-Up-Offer-Messaging-Template-18f109dd21048055adbef328c7719e20?source=copy_link Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP Creative campaign ideas and examples from breators and brands to use in your next launch A running list of the coolest launches I'm seeing on the internet, creative product and offer roll outs, and different techniques you can use to make your next launch stand out + sell more. You'll learn what they did, why it works, and how to apply it. Sign up, it's 100% free ↓ https://cominguproses.co/pages/campaign You’ve been showing up, creating content, and talking about your offers… but is your audience actually getting closer to buying? By taking this quiz you'll discover:✅ Your current audience heat level (Are they ready to buy or still on the fence?)✅ What’s working—and what’s missing in your marketing strategy✅ Your next best step to turn lurkers into loyal customers Take the free quiz ↓ | |||
| The Warm-Up That Made My $100K Launch Work | 01 Sep 2026 | 00:32:17 | |
Let’s break this all the way down. This episode isn’t just a “look what I did” moment... it’s the full debrief on how I actually got there. I hit $100K in my latest launch… not because I had the biggest audience or ran some flashy funnel… but because I gave myself space to warm people up properly. In this episode, I’m sharing what I did differently this time, what actually moved the needle, and what I’ll never skip again. Here’s what we get into:
If your launches feel rushed, quiet, or just… flat, this is the episode I wish I had sooner. This is proof that slower, softer, trust-first launches work. And that warm-up is the whole game. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Q&A: Waitlist Growth, Cold Audience Strategy & "Am I Being A Nag?" | 25 Aug 2026 | 00:29:47 | |
In this Q&A episode, I'm answering questions about building momentum before a launch... especially when your audience is small, cold, or you’re worried you’re talking about your offer way too much. If you’re gearing up to launch and wondering how to get people paying attention without feeling like a total nag, this one’s for you. Q1: How to Build a Waitlist from Zero (Even with a Small or Cold Audience) Q2: Should You Push the Launch or Wait? Q3: Is Nurturing Just Nagging? Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Rebuilding Heat & Momentum After A Pause | 18 Aug 2026 | 00:33:42 | |
This one's for the creative business owners who feel like they've lost their spark a bit. Maybe you’ve taken a break, had a life season shift, or things just aren’t flowing the way they used to. In this solo episode, I’m pulling back the curtain on what it’s really like to rebuild momentum when you’re in a low season... and the small shifts I’ve made that are actually working. We talk about:
This isn’t a rah-rah “get back on the horse” episode. It’s gentle, honest, and real. If you’ve been feeling stuck or creatively flatlined… this one’s for you. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| What Emails Actually Convert During Your Launch Warm-Up | 11 Aug 2026 | 00:21:54 | |
Forget the AI-generated hard sell emails flooding your inbox. In this episode, we're breaking down the exact emails that drove high open rates and conversions during a recent launch warm-up campaign (before doors even opened). You'll learn:
Plus, we dive into why trust-building (not convincing) should be your primary goal during the warm-up period, and how having real conversations with your audience will write your emails for you. If you're tired of generic launch formulas and want to create email campaigns that feel as good as the revenue they generate, this episode is for you. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Q&A: "I have a LOT of offers. Where do I start?" | 07 Jul 2026 | 00:33:32 | |
In this Q&A-style episode, I answer three juicy listener questions about launching and selling with more sustainability and ease. If you’re building a creative business and wondering how to maintain momentum without constantly being in launch mode, this one’s for you. Q1: How do I create recurring revenue when I’m not launching? Q2: What makes a good lead magnet? Q3: I have a LOT of offers. Where do I start? Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Grow Your Invested Community with Xanthe Appleyard | 01 Jul 2026 | 00:53:00 | |
If your content feels like it should be working (but it’s not), it might not be your offer … it might be the way you’re building trust. In this episode of The Warm Up, I’m chatting with the social media queen Xanthe Appleyard about what it really looks like to lead online — and how to build an invested community that doesn’t just consume your content … it converts. We talk dialogue-driven content, Stories + Threads as warm-up tools, why generic “tips” are falling flat, and the visibility moves that help you grow faster without relying on virality. Get Xanthe’s Freebie: https://ohsierracreative.myflodesk.com/content-themes Unlock the power of Instagram Stories to transform your business with the Selling with Stories Workshop! Co-hosted by Kels from Coming Up Roses and Xanthe from Oh Sierra Creative: https://cominguproses.co/products/selling-with-stories Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| The Power of Warm-Up Offers: Guiding Your Audience Toward Your Big Thing | 17 Jun 2026 | 00:24:32 | |
In this episode, we dive deep into warm-up offers—what they are, why they matter, and how they help bridge the gap between cold followers and ready-to-buy clients. You’ll learn how to build strategic, trust-building offers that prep your audience for your main transformation. Plus, I’ll walk you through my P.R.E.P. framework to help you create a warm-up offer that actually converts. Whether you have a crusty freebie collecting dust or nothing between “follow” and “$2K investment,” this one’s for you. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Waitlists That Convert: How to Build Hype, Warm Leads, and Sell Before Doors Open | 10 Jun 2026 | 00:20:04 | |
Welcome back to The Warm Up. Today we are talking about waitlist building… the simplest way to stack demand before you ever go on sale. I’m breaking down where a waitlist fits in your launch plan, how long to promote it, what to send once people join, and the difference between a “promo period,” a “waitlist only-sale” window, and your public launch. You’ll hear real benchmarks I use when forecasting conversions, how to adapt this for evergreen offers, and a quick setup guide so you can start today. If you want a step-by-step framework for building a waitlist that actually converts, check out Warm Waitlist Week, our self-paced program designed to help you create buzz, warm your audience, and sell before doors open, all in just one week: https://cominguproses.co/products/www From the episode: QUIZ - How Hot Is Your Audience: https://cominguproses.co/pages/hotquiz Flodesk link: https://flodesk.com/c/COMINGUPROSES Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Q&A: "Starting Fresh: Building & Warming Up a New Audience" | 03 Jun 2026 | 00:31:39 | |
In our first-ever Q&A episode of The Warm Up podcast, we're diving into listener questions about audience building, visibility, and launching. We chat about what it looks like to pivot into a new niche, grow an audience from the ground up, and create warm-up campaigns that actually lead to sales. We also explore why building trust matters more than chasing follower counts, how to share your work in a way that creates genuine connection, and the role visibility plays in a successful launch. We finish with a conversation about the infamous mid-launch slump, why so many people lose momentum when things go quiet, and how to keep showing up long enough to see your launch through. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Work in Public: The Secret to Launching with a Ready-to-Buy Audience | 27 May 2026 | 00:25:46 | |
In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public. Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors. You’ll learn:
If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online. Work In Public Content Examples Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP t8r2pBgPmT8BCBZRQHtd | |||
| Warm Up for Introverts: How Da (Odd Creatives) Sold Out Her First Offer Without a Huge Audience | 20 May 2026 | 00:33:27 | |
In this episode of The Warm Up, I sit down with Da from Odd Creatives—one of our incredible Launch Your Own Way students—who just wrapped up her first ever launch. She filled 7 client spots, hit her revenue goal, and did it without a big audience, ads, or shouting from the rooftops. We get into:
This convo is packed with insights for anyone who thinks launching “isn’t for them.” If Da can do it in a few short months... you can too. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| 7-Figure Warm-Up Strategies with Georgia Draws a House | 13 May 2026 | 00:54:09 | |
If your launch feels harder than it should, your audience might not be cold … you might just be warming them up the hard way. In this episode of The Warm Up, I’m chatting with Georgia Draws a House, who scaled her creative business to seven figures (without working Fridays), and she’s sharing the warm-up strategies that actually move people from “watching” to “buying.” We talk broadcast channels, cleaning your waitlist, building a hot list you can actually sell to, and the organic + paid mix that helped her grow a bigger, warmer email list. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| What Launching Your Own Way Looks Like | 06 May 2026 | 00:01:06 | |
Hear reviews from some of our students. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig | |||
| Launch Messaging Secrets with Hollie of Latitude Lane | 06 May 2026 | 00:52:45 | |
In this episode, I sit down with Hollie, a creative copywriter behind Latitude Lane and my co-coach in the Launch Your Own Way program. Hollie shares how she successfully launched her email marketing program — filling 8 of 10 spots in a short window — with a waitlist of just 110 people and almost no social media presence. We dig into her practical strategies for building a waitlist through a well-crafted freebie (50 email subject lines), warming up an audience through consistent, story-led emails, and showing up in email and Threads rather than trying to be everywhere at once. Hollie and I also cover key copywriting principles for launches, including how to write compelling subject lines, the importance of sending more emails than feels comfortable, how to overcome objections throughout your sales page (not just in the FAQ), and why specific, outcome-focused headlines are essential for converting readers. Whether you're planning your first launch or refining your messaging, this episode is packed with actionable takeaways on how great copy — not a massive audience — can drive real results. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Alice Bjorkstrand: Warming Up For Your First Ever Course | 29 Apr 2026 | 00:59:39 | |
In this episode, I'm chatting with Alice Bjorkstrand, a Meta Ads expert and course creator, about transitioning from one-on-one services to a successful course launch. Alice shares how she warmed up her audience effectively, refined her messaging over multiple launches, and strategically evolved her offer from done-for-you services into a profitable group program. Tune in for insights on using ads and creative strategies to attract ready-to-buy audiences... without burnout. Join FLOW with Alice Bjorkstrand Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| Michelle Ong (Hello Lemon): From Cold Audience To Consistently Sold Out Launches | 22 Apr 2026 | 00:53:18 | |
In this episode, Michelle shares her journey from almost quitting her business to building an 8K launch with just 45 people on her waitlist. Discover how this social media content strategist transformed her business by focusing on genuine connection over follower count. Plus, Michelle gets real about pivoting her entire audience, moving from brick-and-mortar clients to online entrepreneurs, and how she's created a sustainable approach to selling her services. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||
| It's Not a Content Problem, It's a Heat Problem | 14 Apr 2026 | 00:20:49 | |
Your lack of sales isn't a content problem - it's a heat problem. In this first episode of The Warm Up, we're breaking down why more followers and higher engagement don't necessarily lead to more sales. Learn how to map out your warm-up strategy using the upside-down triangle framework, understand your current audience heat level, and start planting the seeds for future sales. Stop relying on random posts and word-of-mouth referrals - it's time to build a strategic ecosystem that turns your cold audience into a ready-to-buy community. Join Launch Your Own Way: https://cominguproses.co/lyow Get The Squig, my weekly newsletter: https://cominguproses.co/pages/the-squig Ask your questions for the Q&A Episodes 1800-WARM-UP: https://www.speakpipe.com/1800WARMUP | |||