The Visibility Podcast – Details, episodes & analysis

Everyone says “you need to post more.”

More content. More platforms. More noise.

But what if the reason your marketing isn’t converting… isn’t because you’re not doing enough—
 it’s because you’re missing the one thing that actually builds trust and drives sales?

Connection.

In this episode, Melissa breaks down the difference between being visible and being known.
She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-new coach who signed clients in a week just by reaching out like a human.

If your marketing feels forced, exhausting, or inconsistent… this is your reset.

You don’t need to do more.
 You need to connect better.

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

A full-circle moment at the studio recently reminded Melissa just how quickly life moves.

When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.

The truth? There is never a perfect time to start or grow a business. Life will always be busy.

Which is why systems matter.

In this episode, Melissa sits down with Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the “third quarter of life” — can move from overwhelm to organized execution.

Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.

If you've ever felt like your business is running you instead of the other way around, this episode is for you.

Chanda on IG

Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @the_visibility_podcast
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.

As business owners, we are brave.
 We are gritty.
 We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”

But… we don’t do any of this alone.

We have:

• the mentors who guide us
• the tools that keep us organized
• the experts we trust
• the partners who cheer us on
• and the small business community that keeps the flame lit

I wanted to pause in this week of gratitude and say out loud what we all know is true:

We are only able to serve, share, and show up because others pour into us.

And that’s exactly why I’m sharing my Tools I Love list today.

Not because I get a small referral bonus, but because when something WORKS…when something makes our life easier…when something saves us time, money, or emotional bandwidth…

We SHARE it.
 Because that’s what good friends do.
 We share the recipe.
 We share the shortcut.
 We share the wisdom.

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Welcome to an exciting episode where we introduce you to the dynamic duo behind Rainfall Therapy and Consulting, Cimena and TaNesha. They bring a unique blend of psychotherapy and life coaching to the table, and what makes their approach even more special is the option to incorporate equine companions into the healing process. This powerful combination serves as an excellent complement to our equine day retreats.

In today's conversation, we delve into the inspiring journey that led Cimena and TaNesha to establish Rainfall Therapy and Consulting. From the discovery of their individual purposes and passions to the creation of a welcoming community, their story is one of growth, resilience, and the pursuit of helping others.

Rainfall Therapy and Consulting takes center stage in the latest edition of Healthy in the Valley, a valuable digital resource freely available to the entire St. Croix Valley community. This publication features some of the area's finest business owners dedicated to health and wellness. Whether you're seeking psychotherapy, life coaching, or other wellness services, these professionals are ready to guide you on your journey to living your best life—mind, body, and soul.

If you're a local resident of the St. Croix Valley in Hudson, WI, seize the opportunity to grab your FREE copy of Healthy in the Valley. Simply visit www.healthyinthevalley.com or connect with us on Instagram. Send us a DM with the word "Offers," and we'll promptly share the latest insights and offerings with you—no email required. Join us in exploring the avenues to a healthier and more fulfilling life!

Connect with Rainfall Therapy and Consulting

Instagram

Facebook

In this powerhouse episode, we boldly shift our gaze from traditional visibility playbooks to the game-changing arena of client retention for brick and mortar titans. Brace yourself for the revelation of a secret weapon: the exit form. It's not just paperwork; it's a dynamic, proactive strategy to lock in your clients, decipher their needs, and shout loud and clear that they're a vital part of your world.

Join me on this unapologetic exploration where we dive deep into the tangible benefits of embracing the exit form revolution. I'll be dishing out personal insights, unraveling real-world success stories, and exposing the true might of this often underestimated strategy. Whether you're a business owner seeking mastery or just hungry for innovative retention hacks, this episode isn't a listen—it's a blueprint. Get ready to amplify your brick and mortar business's visibility and forge unbreakable bonds with your clients!

APPLY to work with me for FREE! Deadline to apply is December 10th. Winner will be drawn on Dec. 15th.

Referred to podcasts: What's working now: Google Reviews

Did you love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @themsmelissarose 
2. Leave us a rating and review on Apple Podcast!

Link to ALL THE GOODS! www.msmelissarose.com/deals

LinkedIN

Instagram

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  

Along with running a successful brick and mortar business and an online dance membership,  Melissa is also a visibility coach and consultant for brick + mortar studio businesses. Guiding others to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.  

When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.  

Hey there, it's a significant week for me—Ms. Melissa Rose—because it's my birthday week! Birthdays always make me pause and reflect. I have this tradition of writing a birthday note to myself every year and stapling it to the one from the previous year. The stack has grown, and going through them, I can track the evolution of my goals from conception to manifestation through hard work, intentional planning, and even some unexpected victories.

I used to not be a fan of having a late November birthday, but now I love it, and here's why. It re-energizes me for my next trip around the sun. Recently, I heard about something called "Separation Season." You've probably heard of "cuffing season" for couples getting engaged or married, but Separation Season is for goal-setters, high achievers, and, well, you!

This season is a time when some continue to grind, while others express gratitude and relax. Personally, it's hard for me to sit still, and that late fall birthday has always given me the extra push to keep going. So, if you're aiming to take your business to the best finish line you've ever had, guess what? You've got 30 days to make it happen! I firmly believe that a lot can change in 30 days. In this episode, I'm excited to share with you how, why, and what you need to do, be, and think to crush 2023 into the best year in business yet!

Whether you're a seasoned entrepreneur or just starting out, join me for this special episode filled with actionable tips, inspiration, and the keys to unlocking your business's full potential in the coming year. Let's navigate Separation Season together and make the most of the next 30 days. Your best year in business is just around the corner!

APPLY to work with me for FREE! Deadline to apply is December 10th. Winner will be drawn on Dec. 15th.

Did you love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @themsmelissarose 
2. Leave us a rating and review on Apple Podcast!

Link to ALL THE GOODS! www.msmelissarose.com/deals

LinkedIN

Instagram

Our Sponsor Nutritionist Lisa Holtan

In 2009 Melissa Rose started her business, The Dancing House  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  

Along with running a successful brick and mortar business and an online dance membership,  Melissa is also a visibility coach and consultant for brick + mortar studio businesses. Guiding others to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.  

When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.  

🎙️ Today's podcast is a bit of an emotional rollercoaster, but in the best way possible. As we revel in a weekend of Thanksgiving, I wanted to dive into a recording that goes beyond the nuts and bolts of business and delves into the softer side of the entrepreneurial journey.

Running a brick and mortar business is no stroll in the park for the faint of heart or mind. In this episode, I'm opening up and sharing my top 10 affirmations—the mantras that keep me grounded and fueled for the marathon that is running a brick and mortar business. Because let's face it, it's not a sprint; it's a full-on marathon.

Don't mind the softer voice—it's not a sign of diminished passion; it's a testament to the depth of emotion behind these affirmations. Get ready for a heartfelt episode complete with stories that remind me, and hopefully you, of the profound gratitude we have as business owners. 🌟

Referred to podcast with Lindsey Robison

Did you love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @themsmelissarose 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Link to ALL THE GOODS! www.msmelissarose.com/deals

LinkedIN

Instagram

Our Sponsor Nutritionist Lisa Holtan

In 2009, Melissa started her business in her basement while her babies were in the pack and play.  With her passion, resilience and nose down, she created a business that has become "The Highlight of you Week" for her tribe, her team and her community. 

Now Melissa has a marketing agency for local brick & mortar businesses. Melissa using her expertise in SEO, social media, and digital marketing to help local brick and mortar business become "The Only Option in Town" for their industry.  Helping them create business that thrives and allows her clients the time and financial freedom they desire and deserve. Living their epic life. Every. Single. Day.  

Melissa is a super mama of five kiddos and enjoys long hikes or talking to her plants in her garden.  At the end of the day, you'll find her on her porch bed swing reading a book. 

Welcome to a powerhouse episode where we unravel the secrets behind social media triumphs, spotlighting a recent viral post that propelled small business, brick-and-mortar client's online presence to dazzling new heights. Buckle up as we dissect the strategies behind the success, from crafting intriguing "Did You Know" posts to the influence of interactive carousel content, and the enchantment of a meticulously designed Call to Action (CTA) centered on community benefit.

Dive into a captivating case study featuring a small business owner who, despite initial reservations about self-promotion, ingeniously highlighted daily community support. Learn how this approach can revolutionize your small business brand without appearing boastful.

Unlock the secrets to applying these strategies to your own brick-and-mortar small business. We provide actionable tips for navigating the delicate line between showcasing your offerings and building a robust connection with your community.

Tune in for practical takeaways and actionable tips that empower you to crack the code of going viral while remaining true to your small business's community values. If you're ready to elevate your small business's social media game and leave a lasting impact, this episode is a non-negotiable must-listen!

Join us for another enlightening exploration into the realms of small business and marketing. Share your thoughts and experiences with us because your insights matter! 🚀 

Did you love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @themsmelissarose 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Link to ALL THE GOODS! www.msmelissarose.com/deals

LinkedIN

Instagram

Our Sponsor Nutritionist Lisa Holtan

In 2009, Melissa started her business in her basement while her babies were in the pack and play.  With her passion, resilience and nose down, she created a business that has become "The Highlight of you Week" for her tribe, her team and her community. 

Now Melissa has a marketing agency for local brick & mortar businesses. Melissa using her expertise in SEO, social media, and digital marketing to help local brick and mortar business become "The Only Option in Town" for their industry.  Helping them create business that thrives and allows her clients the time and financial freedom they desire and deserve. Living their epic life. Every. Single. Day.  

Melissa is a super mama of five kiddos and enjoys long hikes or talking to her plants in her garden.  At the end of the day, you'll find her on her porch bed swing reading a book. 

🚀 Calling all Brick and Mortar Powerhouses!  Now, listen up because this is your time to shine!  Every day is a chance to rock the business world, but with the Holidays fast approaching, we've got a golden opportunity to deliver the kind of service and magic that the big box stores can only dream of. 🎁✨

In this heart-pounding episode, I'm diving headfirst into why I believe 2023 is about to witness the most epic Black Friday Event ever! I'm not just talking hype—I'm laying out my battle-tested framework for creating an unforgettable Black Friday extravaganza that not only fills your pockets with extra jingle but sends your business soaring into the stratosphere by the end of 2023.

But wait, there's more! I'm spilling all the tips, tweaks, and secrets I'm implementing to stand out even brighter this year. November is our time to shine, and we're finishing it strong! 💥

Feeling the excitement? Get ready for an adrenaline rush! Snag your FREE download of the exact template that pumped an extra $5000 into my business. It worked wonders, and I'm gearing up to make it rain success again this year. 📈

Don't miss out! Grab your download here and let's make this Black Friday the stuff of legends: https://www.msmelissarose.com/blackfriday

Did you love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @themsmelissarose 
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast. 

Link to ALL THE GOODS! www.msmelissarose.com/deals

LinkedIN

Instagram

Our Sponsor Nutritionist Lisa Holtan

In 2009, Melissa started her business in her basement while her babies were in the pack and play.  With her passion, resilience and nose down, she created a business that has become "The Highlight of you Week" for her tribe, her team and her community. 

Now Melissa has a marketing agency for local brick & mortar businesses. Melissa using her expertise in SEO, social media, and digital marketing to help local brick and mortar business become "The Only Option in Town" for their industry.  Helping them create business that thrives and allows her clients the time and financial freedom they desire and deserve. Living their epic life. Every. Single. Day.  

Melissa is a super mama of five kiddos and enjoys long hikes or talking to her plants in her garden.  At the end of the day, you'll find her on her porch bed swing reading a book. 

Today, we are honored to have Dr. Jen sharing her inspiring journey and delving into why she passionately aligns with the mission and vision of Fit PT. Our conversation unfolds into her deep-rooted love for Physical Therapy, debunking the myth that boutique physical therapy has to break the bank, and the empowering truth that you can—and should—expect more from your body.

🚀 Join us in this enlightening discussion that underscores why our St. Croix Valley community continues to leave us in awe. We are truly fortunate to be part of a region that embraces a holistic health approach.

If you resonate with this perspective, I wholeheartedly invite you to claim your FREE copy at www.healthyinthevalley.com

Within each publication, discover the crème de la crème of the area's leading business owners, fervently dedicated to guiding and serving you in living your best life in mind, body, and soul. Let's elevate our well-being journey together! 💖

Referred to Podcasts: 

The Value of Being Coachable with Dr. Kaitlin Haider

{Healthy in the Valley Series} The Story of Fit PT with Dr. Kaitlin Haider

Connect with Fit PT

@yourfitpt in IG

@jenbthedpt on IG

Free workshop by Joanna Sapir

Did you love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @themsmelissarose 
2. Leave us a rating and review on Apple Podcast!
3. Follow the pod

CONNECT with Melissa: https://www.msmelissarose.com/deals

LinkedIN

Instagram

In 2009, Melissa started her business in her basement while her babies were in the pack and play.  With her passion, resilience and nose down, she created a business that has become "The Highlight of you Week" for her tribe, her team and her community. 

Now Melissa has a marketing agency for local brick & mortar businesses. Melissa using her expertise in SEO, social media, and digital marketing to help local brick and mortar business become "The Only Option in Town" for their industry.  Helping them create business that thrives and allows her clients the time and financial freedom they desire and deserve. Living their epic life. Every. Single. Day.  

Melissa is a super mama of five kiddos and enjoys long hikes or talking to her plants in her garden.  At the end of the day, you'll find her on her porch bed swing reading a book.