The Upside-Up Marketing Podcast – Details, episodes & analysis

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The Upside-Up Marketing Podcast

Katie Spreadbury // OrangeSheep Research

Business

Frequency: 1 episode/15d. Total Eps: 26

Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".

This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.

I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.

This makes marketing much easier, and definitely takes away that ick.

In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.

All over a nice cup of tea 😊

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Apple Podcasts

🇬🇧 Great Britain - marketing
21/06/2025
#71
🇬🇧 Great Britain - marketing
15/05/2025
#85
🇬🇧 Great Britain - marketing
04/05/2025
#56
🇬🇧 Great Britain - marketing
28/04/2025
#74
🇬🇧 Great Britain - marketing
08/03/2025
#78
🇬🇧 Great Britain - marketing
04/03/2025
#77
🇬🇧 Great Britain - marketing
27/01/2025
#73
🇬🇧 Great Britain - marketing
18/10/2024
#72
🇬🇧 Great Britain - marketing
16/10/2024
#99

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Shared links between episodes and podcasts

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https://www.linkedin.com/in/jayacunzo/
80 shares
https://www.linkedin.com/in/katie-spreadbury
45 shares
https://www.linkedin.com/in/janine-friston-connector-and-small-business-mentor/
8 shares

https://www.orangesheepresearch.co.uk/validate
27 shares
https://www.buzzsprout.com/twilio/text_messages/2372168/open_sms
26 shares
http://www.orangesheepresearch.co.uk/anti
8 shares

https://www.instagram.com/orangesheepkatie
43 shares
https://www.instagram.com/femalebusinessnetwork
12 shares
https://www.instagram.com/thecolettemcbeth
5 shares

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Score global : 42%

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Misfits: When your offer and audience aren't right for each other (Ep#10)

mardi 15 octobre 2024 • Duration 21:34

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If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience?

And if it is, do you change the audience or the offer?

That's what we're talking about today in the Upside-Up Marketing Podcast - as well as what you can actually do about it.

As a solopreneur running your own small business, this all falls to you so my aim is to help you focus on the right things - the things that matter - to you and to your ideal client!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
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Instagram
YouTube

The Anatomy of a Successful High Ticket Offer (Ep#9)

Season 1 · Episode 9

mardi 17 septembre 2024 • Duration 25:45

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If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting.

In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite.

We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually want to buy.

Oh and you get to find out why I was disqualified from school sports day!

Why people aren't buying your offer [Avoid these mistakes!] (Ep#1)

Season 1 · Episode 1

mardi 11 juin 2024 • Duration 16:48

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You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying?

If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how you can overcome them.

Plus I will be sharing a social media post/email you can share TODAY to learn more about why your people aren't buying, so you can take immediate action to change this!

Selling without sales calls (Ep#8)

mardi 3 septembre 2024 • Duration 22:42

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Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you?

That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alone.

What business coaches don't tell you about "ideal clients" that is hurting your sales (Ep#7)

Season 1 · Episode 7

mardi 20 août 2024 • Duration 23:32

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If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you.

You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping you from making sales.

Learn the one big shift I help my clients make in the way they approach their business - and sharing the how-to so you can have a go for yourself.

Plus I share a question you can ask your audience TODAY to make a start applying this in your business (it's a fun one this week!)

LINKS:

You can download your copy of "The Ideal Client Anti-Avatar" that accompanies this video here: https://www.orangesheepresearch.co.uk/anti

My low cost resource with 104 questions you can use to understand more about your audience (whilst also getting great engagement on your content is here: Unlock your audience https://www.orangesheepresearch.co.uk/104questions

The "ideal client avatar" concept is broken (Ep#6)

Season 1 · Episode 6

mardi 6 août 2024 • Duration 16:15

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If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.

The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024.

If you find your "ICA" is an arbitrary collection of characteristics you feel no connection to, it's time for a new approach. The "Anti Avatar" approach.

You can download your copy of "The Ideal Client Anti-Avatar" that accompanies this video here: https://www.orangesheepresearch.co.uk/anti

"Niching down" when you love variety - a new way for online business owners (Ep#5)

Season 1 · Episode 5

mardi 23 juillet 2024 • Duration 14:06

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Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving.
But you love variety. And besides, your service works for everyone - and, let's face it, you need more clients - so why would you want to exclude anyone?

The brutal fact is that if you are trying to speak to everybody in your content and with your offers, you will end up being heard by no one.

But if you love the variety your work brings - what can you do instead?

This video shares a new way of niching that focuses on what is really important. It is the first video in a series of three talking about what has gone wrong with the whole "ideal client" thing - a cornerstone fundamental of business that so many struggle to get "right".

You can download your copy of "The Ideal Client Anti-Avatar" here: https://www.orangesheepresearch.co.uk/anti

Also mentioned: Tad Hargrave, Marketing for Hippies www.youtube.com/@marketingforhippies

Overcoming "Offer Apathy" in your Audience (Ep#4)

Season 1 · Episode 4

mardi 9 juillet 2024 • Duration 15:18

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Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it.

Marketing without the tricks or the icks (what to do instead) (Ep#3)

Season 1 · Episode 3

mardi 25 juin 2024 • Duration 14:23

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If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to do marketing again...

...this episode is for you.

It's why marketing can feel so uncomfortable. It's why we shy away. It's the story of why the Upside-Up Marketing Podcast came into being.

And it's what you can do instead.

Stick around because at the end I share an activity you can do today to get you started on your journey to actually enjoying your marketing, doing it in a way that is both effective and let's you sleep at night.

Links:
- In the podcast I mention the brilliant Tad Hargrave, Marketing for Hippies - you can find his YouTube channel here: https://www.youtube.com/@marketingforhippies
- And I mention Seth Godin, I thoroughly recommend his book "This is Marketing". And all his other books. But that one in particular.

The Upside-Up Marketing Podcast: Trailer

mardi 11 juin 2024 • Duration 02:53

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Welcome to the Upside-Up Marketing Podcast!

I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down.
Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me.
Plus it's really hard!

So I've developed another way. I've brought together all my expertise from my 20-year background in understanding people, through psychology and a long career in market research working with government and some of the biggest brands in the country, with my experiences running my business as a solopreneur and working with many many more, to bring you Upside-Up Marketing.

In Upside-Up marketing, we start with the person. By understanding the people we are wanting to sell to, and by really getting to the bottom of what's going on for them, we can develop offers they actually want to buy, and sell them in a way that feels good.

No coercion, no icky feeling marketing tactics, no hype and pushiness. Marketing that is respectful. Ethical. And critically, marketing that works.

Episodes are published fortnightly on a Tuesday - subscribe to make sure you don't miss a thing!