The Typecast: Grow Your Art Business – Details, episodes & analysis
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The Typecast: Grow Your Art Business
Katie Johnson and Ilana Griffo of Goodtype
Frequency: 1 episode/16d. Total Eps: 65
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
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Shared links between episodes and podcasts
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See all- https://trello.com/
727 shares
- https://www.notion.so/
665 shares
- https://us.yotoplay.com/
459 shares
- https://www.instagram.com
1823 shares
- https://www.instagram.com/lizmmosley
401 shares
- https://www.instagram.com/goodtype
270 shares
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See allScore global : 58%
Publication history
Monthly episode publishing history over the past years.
What If Making Videos Helped You Make Better Art? | The Typecast Episode 64
Season 2 · Episode 64
mardi 27 janvier 2026 • Duration 48:19
In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything.
Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid opportunities, and why focusing on making matters more than chasing the perfect strategy.
We also dig into YouTube as a creative outlet and income stream, how Chris balances client work with products and content creation, and the realities of building systems that work with (not against) an ADHD brain. From style evolution and experimentation to shipping physical products and dealing with internet opinions, this episode is packed with honest insights and plenty of laughs.
All that and more when you listen to this episode:
- How a daily drawing habit shaped Chris’s entire career
- Why personal work and client work can feel like the same thing
- The unexpected path from illustrator to YouTuber
- Creating structure and rules to stay consistent
- What actually helps your style evolve over time
- Why making more work matters more than making “perfect” work
- Building income beyond client projects through products and content
- The realities of running an online shop
- What makes YouTube different from other social platforms
- Letting curiosity, experimentation, and fun lead the way
Connect with Chris Piascik
Instagram: https://www.instagram.com/chrispiascik/
YouTube: https://www.youtube.com/@chris-piascik
Website:https://www.chrispiascik.com/
Shop: https://www.chrispiascik.com/shop
Mentioned in this episode:
- Follow Your Art Book: https://www.abramsbooks.com/product/follow-your-art_9781419776823/
- Skillshare
- Adobe Fresco
- Procreate
- Tom Froese (illustration improv exercises)
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63
Season 2 · Episode 63
mardi 13 janvier 2026 • Duration 54:16
In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself.
We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow without burning out.
If you’re a designer who wants better clients, better collaboration, and a career that supports your life–not the other way around–this one’s for you.
All that and more when you listen to this episode:
- Making the shift from agency work to independent freelancing
- Why complementary skill sets matter more than hiring “another you”
- Building a flexible, collaborative, creative team
- The role of brand strategy in effective (not just beautiful) design
- Pricing, budgets, and scaling process without cutting value
- What designers don’t learn in school, but learn fast on the job
- Outreach strategies that actually feel human
- How to talk to potential clients without feeling awkward or salesy
Connect with Joshua Jevons
Website: https://www.jevonsdesign.com/
Instagram: https://www.instagram.com/joshuajevons_design/
Yeah Brother’s Instagram: https://www.instagram.com/yeahbrother.co/
Mentioned in this episode:
- Rochester Institute of Technology https://www.rit.edu/
- Yeah Brother https://yeahbrother.co/
- Adobe MAX https://www.adobe.com/max.html
- AIGA https://www.aiga.org/
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54
Season 2 · Episode 54
mardi 10 juin 2025 • Duration 53:52
Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.
We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut!) tomorrow. Gina also opens up about discovering her dream job through Wes Anderson’s Grand Budapest Hotel, what it took to break into the industry, and why she now teaches others how to do it, too.
Plus, we get honest about the myth of the perfect job, surviving unpredictable cycles of the entertainment industry, and why it’s okay if your dream role comes with tough days.
Whether you’re a design student, a film fan, or just curious about hidden creative careers, this episode is packed with insight, inspiration, and a few laughs along the way.
All that and more when you listen to this episode:
- What a graphic designer actually does on a film or TV set
- Why design for the screen is so misunderstood (even inside the industry)
- The Grand Budapest Hotel moment that changed everything
- How Gina reverse-engineered a career that didn’t exist on Google
- The role of props, branding, and graphic storytelling in production
- Why historical research and print methods still matter for digital designs
- The dream job myth: what happens when your dream is still hard
- Tips for dipping your toe into film graphics even without industry contacts
Connect with our guest:
Gina Alessi
Instagram: https://www.instagram.com/ginamadethis
Website: https://www.ginamadethis.com/
IMDB: https://www.imdb.com/name/nm7722613/
Mentioned in this episode:
- Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE
- A Graphic Designer Made That (Gina’s Course) https://agdmadethat.com/
- Manhunt (Apple TV)
- Annie Atkins https://www.annieatkins.com/
- Grand Budapest Hotel
- Camtasia https://www.techsmith.com/camtasia/
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
Season 2 · Episode 53
mardi 27 mai 2025 • Duration 56:00
What actually goes on behind the scenes of a 1-million-follower art account?
In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.
From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team.
Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode!
All that and more when you listen to this episode:
- How our team grew from Loomier to Goodtype
- The real behind-the-scenes of managing a 1M+ follower account
- The systems, strategies, and struggles we face as a small team behind a big platform
- What we’ve learned about engagement, content performance, and audience shifts
- Why reposting became risky–and how we’re adjusting to new platform rules
- What kinds of posts are resonating most in 2025
- How we stay grounded and avoid the vanity metrics trap
- A team perspective on creative burnout, boundaries, and showing up online
- Lessons from our 30-day challenge and why going viral isn’t the goal
Connect with our guest:
Emily Lynn Caulfield
Instagram: https://instagram.com/emilynncaulfield
Website: https://emilynncaulfield.com
Pinterest: https://pinterest.com/emilynncaulfield
LinkedIn: https://linkedin.com/in/emilynncaulfield
Mentioned in this episode:
- Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE
- Loomier (our biz before we became Goodtype)
- Notion Template for Graphic Designers https://goodtype.us/notion-template-for-graphic-designers
- Goodtype Studio https://goodtype.us/studio
- Price with Purpose
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52
Season 2 · Episode 52
mardi 13 mai 2025 • Duration 45:45
We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.
In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep going when the mental health stuff hits hard. It’s been a journey of learning, unlearning, and showing up as our whole selves.
We also reflect on the ups and downs of working together while navigating different work styles, energy levels, and expectations. This one’s for anyone who’s felt like they’re “too much” or “not enough”–we see you.
All that and more when you listen to this episode:
- What perfectionism and ADHD really look like when collaborating
- How we collaborate without losing our minds (or friendship)
- The toll that anxiety and panic attacks can take, and what helped us
- Why finishing creative projects is sometimes the most challenging part
- Tools we use to manage time, prioritize, and avoid burnout
- Creative identity and letting go of “productivity = self-worth”
- How different brains process time, feedback, and focus
- Amy Poehler (and Leslie Knope) as our collective creative spirit guide
Mentioned in this episode:
- Creative South Conference
- Crop Austin Conference
- How to Be an Imperfectionist by Stephen Guise
- Made by James
- Eisenhower Matrix
- Calm App
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51
Season 2 · Episode 51
mardi 29 avril 2025 • Duration 47:28
In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.
If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.
Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space
All that and more when you listen to this episode:
- Why creating evergreen content is key to long-term success as a creator
- How humility can keep you grounded in an industry built on visibility
- The value of building community over chasing viral fame
- Why awards don’t always reflect purpose-driven design
- How to find creative harmony when working with a partner
- The impact of setting clear goals that align with your “why”
- What it takes to stay resilient through criticism and platform changes
Mentioned in this episode:
Connect with our guest:
Instagram: @willpat
Website: Will Paterson
YouTube: Will Paterson
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50
Season 2 · Episode 50
mardi 15 avril 2025 • Duration 50:40
What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻
In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference.
All that and more when you listen to this episode:
- Why creative energy isn’t always meant to be monetized
- What kind of content performed best and why
- How engagement metrics like saves and shares told a different story than likes
- How consistency affected visibility (but not necessarily growth)
- Honest thoughts about Instagram burnout and boundary setting
- What happened with client inquiries
- The power of human connection and authenticity on social media
- Why showing your personality (and even your pet) matters
Mentioned in this episode:
- Brick https://getbrick.app/
- Women of Type https://www.instagram.com/womenoftype
- Good Hang https://podcasts.apple.com/us/podcast/good-hang-with-amy-poehler/id1795483480
- Made by James Email List https://themadebyjames.com/7-days-of-design-gold/
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49
Season 2 · Episode 49
mardi 1 avril 2025 • Duration 46:02
The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again).
We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.
All that and more when you listen to this episode:
- What led to creative burnout and how Krissy managed it
- How setting boundaries helped reclaim our creativity
- The myth of constant hustle–and why we’re challenging it
- Balancing client work with personal projects
- What you need to know about art licensing and passive income opportunities for artists
- How we approach licensing deals and what to watch out for
- Working with art agents and why it might be right for you
- How outreach can build confidence and lead to more clients for your art business
Mentioned in this episode:
Connect with our guest: Krissy Mast on Instagram | Website | Facebook Group
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48
Season 2 · Episode 48
mardi 18 mars 2025 • Duration 58:15
In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity.
This episode unpacks the realities of managing creative chaos, avoiding hustle culture traps, and fostering resilience in a fast-paced industry. Filled with actionable advice and heartfelt stories, this episode is essential listening for creatives ready to embrace balance, authenticity, and sustainable success in their work.
All that and more when you listen to this episode:
- Why defining your “enough” can transform your creative journey
- How embracing naivety can lead to unexpected opportunities in your creative career.
- The power of discipline to help create structure and reclaim control of your day.
- Focusing on meaningful connections, not metrics, on social media.
- How saying no to the wrong projects can make room for aligned opportunities.
- How resilience and self-reflection are crucial for sustainable growth.
Mentioned in this episode:
Connect with our guest:
Instagram: @radim.malinic
Website: radimmalinic.co.uk
LinkedIn: Radim Malinic
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47
Season 2 · Episode 47
mardi 4 mars 2025 • Duration 54:56
Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make.
We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives.
All that and more when you listen to this episode:
- Why betting on yourself can lead to unexpected creative opportunities
- How to balance passion projects with commercial work without burnout
- The role of joy and playfulness in running a creative business
- Why originality is your greatest asset (and how to lean into it)
- The realities of mass-market licensing and working with big retailers
- How to make client collaborations feel valuable instead of restrictive
- The importance of defining success on your own terms
Connect with our guest:
- Instagram: @katesmithcompany
- Website: Kate Smith Company
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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