Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
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In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds.
We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy toward his newsletter as a healthier, more authentic way to connect with designers and creatives.
If you’ve ever struggled with creative balance, content pressure, or simply wondered how to grow without losing yourself, this episode is for you.
All that and more when you listen to this episode:
The surprising story of landing a dream freelance client right away
Why working with values-aligned brands makes the biggest difference
How the pandemic reshaped Callum’s career into content creation
The double-edged sword of viral growth (and why it’s not always what you think)
Setting healthy boundaries between online presence and offline life
The trap of comparison–and how newsletters became a safe creative outlet
How to keep content authentic while standing out from the crowd
Why consistency and vulnerability resonate more than perfection
Choosing between client work, content creation, and education
The importance of recalibrating your creative career when it drifts
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast.
Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible studio model, and how she has learned to adapt her business during challenging times in the industry. (yes, everyone is feeling it, you are not alone!) We also dig into creative experiments, from launching a podcast to Airbnb hosting and the importance of slowing down, setting boundaries, and choosing sustainability over hustle.
If you’ve ever wondered how to navigate client pricing, keep your creative spark alive, or find balance between parenting and running a studio, this episode is for you.
All that and more when you listen to this episode:
The inside story of working with high-profile clients
Pricing challenges: balancing opportunity with sustainability
Building a flexible “expand and contract” design studio model
Why overhead isn’t always the dream (and how flexibility keeps you resilient)
The slowest freelance year: adapting to industry shifts and diversifying income as an artist
Starting a podcast as a creative side quest and what it really gives back
How planting “seeds” years ago is still paying off today
Rethinking social media and marketing when you can’t post every day
Why slowing down, setting boundaries, and working shorter hours can actually help creativity thrive
What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.
We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their partnership. They share insights about their evolving relationship with social media–from posting daily to outsourcing content creation, and why they’re now leaning into a more authentic, less-is-more approach.
This conversation goes deep into mental health, redefining productivity, and resisting the pressure to perform for an algorithm constantly. We talk about the slow seasons, the changing online education landscape, and the importance of setting success metrics that prioritize freedom, creativity, and well-being. Plus, you’ll hear practical takeaways for protecting your creative energy and showing up as your truest self.
All that and more when you listen to this episode:
How two creatives found their perfect balance of roles without a formal plan
Why personal projects can fuel your client work
Strategies for setting boundaries with brand vs. personal presence online
The shifting landscape of online education for creatives
How to approach slow seasons without losing momentum (or your mind)
The trap of productivity-based self-worth, and how to reframe it
Redefining success to align with lifestyle, not just revenue goals
Practical tips for protecting mental health while running a creative business
If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.
From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.
We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you.
All that and more when you listen to this episode:
Why we chose LinkedIn for a 30-day content experiment
What we optimized on our profiles (and why it mattered)
Full analytics breakdown: impressions, comments, reposts, and reach
What made one post go semi-viral
Why bold visuals and strong hooks are everything
Our top post strategies: relatability, value, and tone
Using ChatGPT without losing your voice
What actually came from the experiment: leads, clients, and next steps
How social platforms can still feel authentic if you lead with intention
We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.
We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surprising ways. From creative conferences to lettering projects for celebrities, Lisa’s journey shows how embracing new challenges can shape a fulfilling creative career.
If you’ve ever felt overwhelmed trying to price your work, balance your values with your income, or explain what it is you actually do, this one’s for you.
All that and more when you listen to this episode:
The creative career that started with late-night lettering lyrics + commission projects
How saying yes (even to random guest room walls) can lead to celebrity gigs
How she intentionally stayed local and community-focused
Murals, monsters, and making art for kids
Creating art for clients vs. creating art for yourself
Reframing success as growth, not just followers or fame
Why mindset and optimism matter in freelance life
Internships, teamwork, and scaling up without losing your soul
The emotional rollercoaster of creative pricing
Teaching, workshops, and why not every gig needs to be “precious”
Fergie, field hockey, roller skating, and our design-sport alter egos
Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.
We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut!) tomorrow. Gina also opens up about discovering her dream job through Wes Anderson’s Grand Budapest Hotel, what it took to break into the industry, and why she now teaches others how to do it, too.
Plus, we get honest about the myth of the perfect job, surviving unpredictable cycles of the entertainment industry, and why it’s okay if your dream role comes with tough days.
Whether you’re a design student, a film fan, or just curious about hidden creative careers, this episode is packed with insight, inspiration, and a few laughs along the way.
All that and more when you listen to this episode:
What a graphic designer actually does on a film or TV set
Why design for the screen is so misunderstood (even inside the industry)
The Grand Budapest Hotel moment that changed everything
How Gina reverse-engineered a career that didn’t exist on Google
The role of props, branding, and graphic storytelling in production
Why historical research and print methods still matter for digital designs
The dream job myth: what happens when your dream is still hard
Tips for dipping your toe into film graphics even without industry contacts
What actually goes on behind the scenes of a 1-million-follower art account?
In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.
From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team.
Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode!
All that and more when you listen to this episode:
How our team grew from Loomier to Goodtype
The real behind-the-scenes of managing a 1M+ follower account
The systems, strategies, and struggles we face as a small team behind a big platform
What we’ve learned about engagement, content performance, and audience shifts
Why reposting became risky–and how we’re adjusting to new platform rules
What kinds of posts are resonating most in 2025
How we stay grounded and avoid the vanity metrics trap
A team perspective on creative burnout, boundaries, and showing up online
Lessons from our 30-day challenge and why going viral isn’t the goal
We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken.
In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep going when the mental health stuff hits hard. It’s been a journey of learning, unlearning, and showing up as our whole selves.
We also reflect on the ups and downs of working together while navigating different work styles, energy levels, and expectations. This one’s for anyone who’s felt like they’re “too much” or “not enough”–we see you.
All that and more when you listen to this episode:
What perfectionism and ADHD really look like when collaborating
How we collaborate without losing our minds (or friendship)
The toll that anxiety and panic attacks can take, and what helped us
Why finishing creative projects is sometimes the most challenging part
Tools we use to manage time, prioritize, and avoid burnout
Creative identity and letting go of “productivity = self-worth”
How different brains process time, feedback, and focus
In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world.
If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business.
Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space
All that and more when you listen to this episode:
Why creating evergreen content is key to long-term success as a creator
How humility can keep you grounded in an industry built on visibility
The value of building community over chasing viral fame
What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻
In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference.
All that and more when you listen to this episode:
Why creative energy isn’t always meant to be monetized
What kind of content performed best and why
How engagement metrics like saves and shares told a different story than likes
How consistency affected visibility (but not necessarily growth)
Honest thoughts about Instagram burnout and boundary setting
What happened with client inquiries
The power of human connection and authenticity on social media
Why showing your personality (and even your pet) matters
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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