The Trending Communicator – Details, episodes & analysis

If you're thinking "cultural communications" is another way to say "DEI," you may want to broaden your perspective. Culture comms might just be the key to building trust when the stakes are high - especially in healthcare. In this episode of The Trending Communicator, host Dan Nestle connects with award-winning healthcare communicator Alicia Gibson Wright, founder of GW Health Public Relations, to challenge conventional wisdom about cultural communications in healthcare. They examine how the COVID-19 pandemic exposed deep-rooted trust issues and health disparities, pushing communicators to rethink their approach. Alicia shares insights from her extensive career, highlighting the importance of tailoring messages to diverse audiences while maintaining factual consistency. The conversation extends beyond traditional DEI frameworks, examining how authentic storytelling and cultural understanding can enhance health outcomes and drive business success. This episode presents a fresh perspective on the future of healthcare communications, where flexibility and cultural fluency are not just nice-to-haves but essential tools for reaching and resonating with increasingly diverse and fractured audiences. Listen in and hear about... Cultural communications in healthcare PR and marketing Navigating trust issues in the post-COVID healthcare landscape AI's potential and limitations in addressing healthcare disparities Storytelling as a powerful tool for inclusive healthcare messaging Evolving patient expectations and their impact on healthcare communications Challenges of broad-brush communication in a diverse society   Notable Quotes On the Complexity of Healthcare Communications: "There's so many layers in between those two things from the hospital and the pharmaceutical company. There's the providers, there's the policymakers, there's the patient, there are the loved ones. That whole kaleidoscope of different audiences that are connected to healthcare." - Aleisia Gibson Wright [13:00 → 13:21] On the Importance of Trust in Healthcare: "I think the most important thing now with healthcare is the aspects of trust and understanding how important it is to not just understand what the medicine is, but to trust the source of the information of the actual product you're taking." - Aleisia Gibson Wright [17:38 → 17:55] On the Challenges of AI in Healthcare: "I think once we are able to scrape or infuse accurate medical information into these AI tools then perhaps. But there's so many medical inaccuracies out there that live on the web and that will perpetuate through AI platforms that we can't 100% trust." - Aleisia Gibson Wright [45:38 → 45:57] On the Power of Storytelling in Healthcare: "The more we can storytell, the more we can show real people, I think that too helps us sort of hurtle over the de and I aspect. If you're just storytelling, you're just showcasing a person's real life lived experience, that's just storytelling." - Aleisia Gibson Wright [53:31 → 53:48]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Aleisia Gibson Wright GW Health Public Relations | Website Aleisia Gibson Wright | LinkedIn Timestamps 0:00 Intro: Navigating the communications minefield 5:25 Serendipitous networking and unexpected connections 10:51 Evolution of healthcare communications landscape 16:10 Patient expectations and trust in healthcare 23:27 Mass communication challenges in healthcare 32:37 Cultural aspects in healthcare communications 38:23 AI's potential and limitations in healthcare 46:31 Balancing AI and human interaction in healthcare 52:59 The power of storytelling in healthcare communications 58:36 Flexible approach to evolving healthcare landscape (Notes co-created by Human Dan and Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices

How do we work with AI in a way that keeps the human part intact? Because while AI can handle the process, it’s still on us to bring the perspective, the empathy, and the meaning that make communication matter. In this episode of The Trending Communicator, host Dan Nestle reconnects with seasoned media analyst, communications strategist, digital innovator, and social media OG, Steve Rubel. Steve - now EVP of Media Insights & Measurement at Burson, a role he began after recording this episode - shares his journey from the early days of social media to his current focus on AI's impact on communications, discussing the dual nature of AI as both a creator and a disruptor of value in the industry. Steve and Dan discuss the challenges and opportunities AI presents, from its role in media analysis to its potential to redefine job functions. They highlight the importance of continuous learning and the need for professionals to become "companies of one," investing in their skills to stay ahead. Listen in and hear about... How AI is transforming the communications industry at unprecedented speed Strategies for professionals to stay relevant in an AI-driven landscape Leveraging AI to enhance media analysis and strategic insights Challenges in adapting billing models for AI-assisted work Importance of curiosity and continuous learning in the AI era Optimism for communications professionals who embrace AI's potential Notable Quotes On AI's Impact on Communications: "AI could be a value creator, but it also has equal power, if not more power, to be a value destructor." - Steve Rubel [22:57] On Disrupting Yourself: "It's disrupting yourself before somebody else disrupts you." - Steve Rubel [45:26] On the Future of Communications: "I'm just very bullish about the communications industry and its prospects going forward, especially given what I talked about at the top about this tremendous societal, geopolitical and environmental changes that are in front of us right now and the need for good, solid counsel all around to advise how to navigate all that." - Steve Rubel [1:17:20] On Adapting to AI: "Don't be afraid if it's destroying aspects of your work. There's nothing you can do about that other than figuring out how to also turn it and mirror it into a Net plus for you." - Steve Rubel [1:19:25] On Learning with AI: "But what I love about the experience of sitting down with it is it just indulges my curiosity and my, like, my kind of fantastical ideas." - Dan Nestle [1:08:44] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Steve Rubel Steve Rubel | LinkedIn Timestamps 0:00 Intro 4:12 Discussion on "Seven Habits" and personal reflections 8:13 Steve Rubel discusses career evolution and blogging's impact 12:12 Dan Nestle discusses humility and change 16:19 Discussion on AI's Transformational Impact 19:07 Technological Change and Communications 24:44 Discussion on AI's impact on junior roles 27:23 Communications and Social Media Impact 29:51 AI and Workforce Adaptation 34:20 Leadership and AI's Role 37:13 Discussion on ANA AI Conference 41:01 Steve Rubel discusses AI experience 46:01 Steve Rubel discusses his role in qualitative research and adapting during the pandemic 49:04 Excel and Media Strategy 53:48 Experience and Evolution 57:08 Media Analysis and Strategy 1:01:20 Media and Client Expectations 1:05:40 Technological Revolution and Displacement 1:08:44 Curiosity and Learning with AI 1:12:03 Safe Use of AI Tools 1:17:20 Steve Rubel expresses optimism about the communications industry's future 1:19:25 Discussion on AI's impact on jobs 1:22:17 Outro (Notes co-created by Human Dan and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the last few years, at least since 2020, in the marketing and communications professions, remote work has become more of the norm than the exception. Connections between and among co-workers remain predominantly digital or virtual, and so many of us fitted out our home offices with comfy ergonomic chairs, standing desks, recording gear, balance boards, and all kinds of tchotchkes. Then, when the economy started to turn, and our jobs started to disappear, we figured, well, we've got the home setup, we've got the years of remote work experience, so starting our own "thing" wouldn't be so scary. But as it turns out, being alone can get pretty lonely. We benefit tremendously from interacting with peers and feeling like someone's got our back. We want people we can reach out to for information, mentorship, and support. It sounds like we want - and maybe need - community. Is community the future of work? In this episode of The Trending Communicator, host Dan Nestle sits down with strategic communications and PR consultant-turned-entrepreneur Ashley Dennison, the founder and CEO of CommsConsultants.com, to discuss the changing landscape of communications consulting and the power of community in the age of AI. Join Dan and Ashley as they navigate the world of independent communications consulting, examining the challenges and opportunities that come with this career path. From the loneliness of solo entrepreneurship to the strength found in professional communities, this episode offers a candid look at the realities of modern consulting work. Ashley shares her journey in creating CommsConsultants.com, a global directory of pre-vetted communications and marketing consultants. The conversation touches on the importance of specialization, admitting what you don't know, and the critical role of building relationships in the consulting world. The episode dives into the impact of AI on the communications industry, discussing the scramble to understand and adopt new technologies. Ashley and Dan examine the readiness of consultants to meet future challenges and the need for continuous learning in a rapidly changing field. A key focus of the discussion is the ongoing struggle to position strategic communications as a business imperative. Ashley offers a thought-provoking call to action for communications professionals to unite and demonstrate their value to C-suite executives. Whether you're a seasoned consultant or considering the leap into independent work, this episode provides valuable insights into the future of communications consulting. Don't miss this engaging conversation about community, technology, and the evolving nature of strategic communications. Listen in and hear about... Community as the future of work for communications consultants Challenges and opportunities in the evolving landscape of independent consulting The power of authenticity and imperfection in professional communication Balancing AI adoption with core communication skills in the consulting world Strategies for positioning oneself as a valuable resource in a competitive market The ongoing struggle to establish strategic communications as a business imperative Adapting to change and embracing curiosity in the face of technological advancements Notable Quotes On the Value of Consultants: "How could you possibly ever be short of client volume when there are so many opportunities out there?" - Ashley Dennison [04:14 → 04:21] On Networking and Karma: "I totally do that. And I am always 100% sure that at some point in the future, right, there will be a... I'm not gonna say a reward, right. But I will say that there will, there will be a, A karmic sense of goodness happening from that." - Dan Nestle [53:09 → 53:27] The Importance of Specialization: "If you want to commit to your path of specialty, where you truly are an expert, you have to at the same time be willing to say, and all of these other areas are not my expertise, but I know people who can do those things for you. Let me connect you." - Ashley Dennison [56:38 → 56:51] On the Future of Communications: "Until we come forward with a solution to that problem and we all stand behind it, I think that our, our profession and our value and our voice is going to shrink and shrink and shrink. Not to end on a sad note, but that's the call to action I would like to leave people with." - Ashley Dennison [1:11:09 → 1:11:33] The Indispensability of Communications Consultants: "The necessity, the indispensability of advisors, of trusted advisors who are courageous and who are able to put it, put connect dots, put everything together and convey, nay, communicate the ideas that will move and propel a business forward are absolutely golden for the future." - Dan Nestle [1:11:33 → 1:11:55] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Ashley Dennison Ashley Dennison | LinkedIn CommsConsultants Website Timestamped key moments from this episode (as generated by Fireflies.ai) 🎤 Community and Collaboration (00:14 - 02:22) Daniel Nestle expresses excitement about his new journey in consulting and the importance of community among consultants. Ashley Dennison's role as the founder of commsconsultants.com is highlighted, emphasizing the platform's focus on connecting clients with vetted communications professionals. 🤝 Networking and Support (02:30 - 08:25) Daniel shares his experience from a recent Zoom meeting with the comms consultants community, noting the eagerness to share advice and support. Ashley discusses the creation of the Comms Consulting Collective on LinkedIn, a networking group aimed at providing resources and support for consultants. 📊 Value of Choice in Consulting (08:26 - 12:57) Ashley emphasizes the importance of having choice over projects for consultants, advocating for autonomy in selecting clients and work. Daniel and Ashley discuss the misconception of competition among consultants, stressing the abundance of opportunities in the market. 🔍 Disruption of Traditional Models (12:58 - 20:41) Ashley critiques the traditional recruitment model, highlighting how commsconsultants.com differs by not taking a cut of consultant fees. Daniel reflects on his past experiences in recruitment and the challenges of finding suitable freelance work. 🌐 AI and Future of Communications (20:42 - 30:37) Daniel raises concerns about the readiness of communications professionals to adapt to AI advancements. Ashley acknowledges a gap in AI literacy among consultants, emphasizing the need for curiosity and adaptability in the face of technological change. 💡 Courage and Authenticity in Communication (30:38 - 39:10) Both Daniel and Ashley discuss the importance of being authentic and courageous in communications, especially in a landscape filled with polished content. They agree that realness and rawness resonate more with audiences than overly curated messages. 📈 Strategic Importance of Communications (39:11 - 45:05) Ashley stresses the need for communications to be recognized as a critical business function that directly impacts profitability. Daniel echoes this sentiment, citing the importance of measurement in demonstrating the value of communications efforts. 🔑 Call to Action for the Communications Community (45:06 - 55:10) Ashley challenges the communications community to reflect on why strategic communications have struggled to be seen as essential. She emphasizes the need for united action to elevate the profession and ensure its relevance in the evolving business landscape. 🌟 Future Outlook and Final Thoughts (55:11 - 1:10:14) Ashley expresses concern that without proactive measures, the communications profession may continue to shrink and be relegated to a reactive role. Daniel concludes by reinforcing the importance of trusted advisors in communications and the potential for growth in the consulting space. Both agree on the necessity of adaptability and collaboration for future success in the field.  Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro 2:32 CommsConsultants.com: A global directory of vetted communications consultants 8:25 The Comms Consulting Collective: Large LinkedIn networking group 15:50 AI adoption in communications: Consultants scrambling to understand and master 21:36 Imperfect content on LinkedIn: Driving more authentic engagement 29:36 Future of work and communications: Challenges faced by industry leaders 38:31 Strategic communications: Critical for business profitability and growth 45:07 AI in communications: Potential to prove value to executives 56:52 Specialization in consulting: Focusing on core expertise areas 1:05:45 Measurement in communications: Proving value to C-suite leaders 1:11:33 Call to action: Uniting to elevate the communications profession   (Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai) Learn more about your ad choices. 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In this episode, Dan gets into purpose, creativity, courage, and with marketing and PR trailblazer, cultural diversity and brand integrator, occasional CMO, and constant spiritual being, Adrienne A. Wallace. As a humanist, communications strategist, and thought leader in her own right, Adrienne has brought "culturally diverse excellence" to the likes of Facebook, Diageo, Time Warner, and more. She and Dan explore her experiences, and we learn why Adrienne embodies empowerment, service, and inspiration. Espavo. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Dan digs into leadership, influence, service, and more with a truly dynamic duo (and the first couple to appear on the show), Lou Everett and Sherri McManus. Lou and Sherri, who together own The Lou Everett Group, share their transformative journey with Sherri's near-death experience, and how that led them to discover what matters in life and in business: helping others to transform their lives. Learn more about your ad choices. Visit megaphone.fm/adchoices

NOTEBOOK LM HAS TAKEN CONTROL OF THE TRENDING COMMUNICATOR. EVERYTHING THAT FOLLOWS IS AI-GENERATED. Are you ready to supercharge your communication skills for the AI-driven future? Discover how to harness the power of artificial intelligence while keeping your human touch in this eye-opening episode of The Trending Communicator. In this captivating discussion, hosts Maichael AI and Laila AI take over the podcast to unpack the seismic shifts reshaping the world of communications. From the evolving nature of job descriptions to the rise of personal branding in an era of deepfakes, they cover the essential skills and strategies you need to thrive in this rapidly changing landscape. Listen as our hosts break down the PESO model (Paid, Earned, Shared, and Owned media) and explain how AI is blurring the lines between these traditional categories. You'll gain insights into how artificial intelligence can enhance your storytelling abilities, help you tailor messages for different audiences, and even serve as a data-driven coach for your communication efforts. But it's not all about technology. Maichael and Laila emphasize the critical importance of human skills like empathy, creativity, and ethical decision-making. They introduce the concept of "T-shaped" professionals - those who combine deep expertise in one area with a broad understanding of related fields - and explain why this versatility is crucial for success in modern communications teams. Throughout the episode, you'll find practical advice on: Building a personal brand that stands out in the age of AI Leveraging artificial intelligence as a powerful tool without losing your human touch Developing "forensic listening" skills to cut through information overload Creating adaptable, collaborative, and data-driven teams Embracing lifelong learning to stay ahead of the curve Whether you're a seasoned communications professional or just starting your career, this episode offers valuable insights into the future of the field. Don't miss this opportunity to prepare yourself for the exciting challenges and opportunities that lie ahead in the world of AI-enhanced communications. Listen in and hear about... Shifting job descriptions in the evolving communication landscape Leveraging AI as a tool to enhance human creativity and efficiency Building a strong personal brand through authenticity and storytelling Embracing continuous learning to stay ahead in a rapidly changing field Honing forensic listening skills to navigate information overload Integrating the PESO model for a well-rounded communication strategy Developing "T-shaped" skills to thrive in future communication roles Notable Quotes On Job Descriptions: "It's less about checking boxes and more about being adaptable and always learning." - LAILA AI [0:39 - 0:44] On Personal Branding: "Start with authenticity. Be real. Share your story." - LAILA AI [1:47 - 1:50] On Community: "Like a network of advisors, cheerleaders." - MAICHAEL AI [2:26 - 2:29] On AI in Communication: "It definitely is, but it's not about robots taking over. It's about using AI to make us better, more efficient." - LAILA AI [2:41 - 2:48] On AI as a Tool: "So it's a tool we can use to our advantage." - MAICHAEL AI [2:48 - 2:50]  Timestamped key moments from this episode (as generated by Fireflies.ai) 🎙️ Future of Job Descriptions (00:14 - 01:32) Shift from traditional job descriptions to a focus on adaptability and continuous learning. Highlight problem-solving and results rather than just job titles. 🌟 Personal Branding in the Age of AI (01:34 - 02:36) Emphasize authenticity and sharing personal stories to build a strong personal brand. Focus on building relationships and adding value to the community. 🤖 AI as a Tool for Enhancement (02:38 - 03:42) AI will not replace human creativity but can enhance efficiency and effectiveness. Use AI for data analysis and tailoring messages to audiences. 📚 Continuous Learning and Forensic Listening (03:49 - 05:06) Embrace lifelong learning to stay relevant in the fast-changing communication landscape. Forensic listening is essential for understanding narratives and building trust. ⚖️ Ethics in Communication (05:09 - 05:28) With the rise of AI, it is crucial to use communication tools responsibly. Ensure communications are truthful and transparent, aligning with personal and organizational values. 📢 Navigating the Changing Media Landscape (06:02 - 07:16) Traditional media is losing influence; focus on diverse channels like podcasts and online communities. Introduce the PESO model (Paid, Earned, Shared, Owned media) for a comprehensive communication strategy. 📈 Integration of AI in Storytelling (07:58 - 08:47) AI can help analyze data for compelling storytelling but cannot replace the human touch. Adapt storytelling for different audiences to enhance engagement. 🤝 Building T-Shaped Teams (09:02 - 10:11) Teams need both deep expertise in specific areas and a broad understanding of other disciplines. Collaboration and adaptability are key to effective team dynamics. 🌍 Embracing Change and Experimentation (10:20 - 11:09) Encourage listeners to embrace the unknown and experiment with new ideas. Challenge oneself to learn and grow in the evolving communication landscape. 🔍 Responsible Use of AI (11:19 - 12:43) AI should be viewed as a tool to assist rather than replace human judgment. Fact-check AI-generated content to avoid misinformation and echo chambers. 🛠️ Importance of Personal Branding (12:58 - 13:22) Personal branding is crucial in a world where AI can create technically perfect content. Showcase authenticity and build relationships to stand out in the digital landscape. 🌈 Final Thoughts on the Future of Communications (13:28 - 13:43) Emphasize the importance of being bold, curious, and adaptable. The future of communications is shaped by those willing to evolve and innovate. Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro 2:03 Adapting Job Descriptions 4:08 Building a Personal Brand 6:05 AI's Role in Communication 8:34 The PESO Model 11:05 T-Shaped Teams 13:01 Personal Branding in the AI Era Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X (Voices and podcast content are created by Google NotebookLM. Theme song courtesy of Suno. Episode graphic based on image from Flux AI. Notes co-created by Fireflies.ai and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very executives you're trying to partner with ask you to "make this sound better" or "add some positivity" or--even worse--"can you spin this?" Spin, the bane of PR and the root cause of so much distrust, still infects our profession. But if you're an ethical communicator with the right set of tools, you'll confidently stand firm when you decline to "spin" and instead communicate with integrity and transparency. In this episode of The Trending Communicator, host Dan Nestle sits down with agency CEO, prolific writer, in-demand speaker, and overall PR powerhouse Gini Dietrich. The author of Spin Sucks: Communication and Reputation Management in the Digital Age, founder of the Spin Sucks blog and community, and creator of the influential PESO Model, Gini has been a trailblazer in the communications profession and an advocate for transparent and ethical communication practices, and done more than most in steering the industry away from the damaging concept of "spin." Dan and Gini discuss the critical role of the PESO Model in strategic communications, breaking down its components—Paid, Earned, Shared, and Owned media—and how they integrate to create measurable, impactful results. Gini shares her insights on the importance of building trust and authority in a post-truth world, where misinformation and disinformation are rampant. They also dig into how AI will become even more central to the communications field. Gini reveals how AI tools are enhancing productivity, offering new ways to manage content creation, data analysis, and strategic planning. From leveraging AI for content development to using it as a virtual assistant, Gini provides practical examples of how technology is reshaping the way communicators work. Whether you're a seasoned PR professional or new to the field, this episode offers valuable lessons on ethical communication, the significance of the PESO Model, and the integration of AI into modern PR practices. Tune in to learn how you can navigate the challenges of today's media environment and build a more authentic and trustworthy communication strategy. Listen in and hear about... The damaging impact of "spin" on the PR industry's reputation and the push for ethical communications How the PESO Model integrates paid, earned, shared, and owned media for strategic communications How media relations is evolving (or devolving) in a world where traditional media trust is declining The importance of building owned content and community to maintain control over brand messaging AI's role in enhancing productivity and efficiency across all aspects of the PESO Modeal The shift towards earning attention rather than just media hits in today's fragmented media environment   Notable Quotes On Navigating Post-Truth America: “It's funny you say that because I think we're in a world now where we live in what has been dubbed the post truth America, which sucks in and of itself. But as communicators, we have to kind of figure out how to navigate that. And part of that is you can't spin, you can't lie, you can't be unethical, you have to be extraordinarily transparent and authentic.” — Gini Dietrich [00:03:37 → 00:04:00] On Misinformation: “It's interesting how there's been such a upswell in discussions of misinformation, disinformation, mal information, information, any of the informations. So much so that, you know, I firmly believe that even the term misinformation is a kind of misinformation.” — Dan Nestle [00:04:38 → 00:04:55] On Crisis Communications: “But if there's an interpretation, then just, you know, there's gotta be some way. Look, label it as such. I know that's. That some people try. But, you know, sometimes what has been decried as misinformation is turned. Turns out to be totally true later. Or what is said to be true turns out to be, like, disinformation later. Like, it's just. It's just a mess. So we need to really be able to not only stand by what we say is misinformation or have rationale for it, but if it turns out that we were wrong, we have to come out and say we were wrong.” — Dan Nestle [00:05:55 → 00:06:31] On the PESO Model: “It's not a list of tactics. You can't just pull tactics from each media type and call it the Peso model. It's really about an integrated model that's measurable and it's measurable to the things that executives care about.” — Gini Dietrich [00:09:00 → 00:09:15] On Media Consumption: “Think about how you get your information. I mean, unless you're, unless you're 80 years old or older, you're not getting information or your news from TV anymore. You're just not.” — Gini Dietrich [00:25:29 → 00:25:44] On the Evolution of Media Relations: “We do a lot of work with universities and through our, through our certification. And one of the things that I've noticed in the last five years is that when you talk to college students about media relations or earned media, the first place they go is not traditional media ever.” — Gini Dietrich [00:24:02 → 00:24:20] On AI's Role in Content Creation: “AI is giving us time. It's giving us more time in our day. It's making us more productive. And so when we refresh the model in January, really, we Were only looking at AI from an owned media perspective. And I think that has massively changed this year.” — Gini Dietrich [00:42:44 → 00:43:00]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Gini Dietrich The PESO Model | Website Spin Sucks | Website Spin Sucks: Communication and Reputation Management in the Digital Age | Amazon.com Gini Dietrich | LinkedIn Gini Dietrich | Twitter/X   Timestamped key moments from this episode (as generated by Fireflies.ai) 🎤 Introduction and Context of Spin in PR (00:00 - 01:00) Daniel Nestle introduces the topic of "spin" in public relations and its negative impact on the industry. Gini Dietrich is highlighted as a key figure working against the concept of spin through her work on ethical communications. 📚 Overview of the PESO Model (01:01 - 13:00) Gini Dietrich discusses the PESO model (Paid, Earned, Shared, Owned) as a framework for strategic communications. The model emphasizes the importance of integrating various media types for measurable results rather than treating them as separate tactics. Gini is currently working on a second edition of her book, which will further elaborate on the PESO model. 🔍 The Role of Earned Media and Misinformation (13:01 - 25:00) The discussion shifts to the decline of trust in media, particularly among younger audiences who prefer platforms like TikTok for news. Gini emphasizes the need for communicators to navigate misinformation and maintain authenticity in their messaging. The importance of earned media is reiterated, but with a focus on the evolving landscape of media consumption. 📈 AI's Impact on Communications (25:01 - 37:00) Gini discusses how AI tools are being integrated into the PESO model, enhancing efficiency and productivity in communications. The use of AI for tasks such as content creation, data analysis, and audience engagement is highlighted. Gini shares her personal experience using AI tools like Claude and Notebook LM to improve her writing process. 🔗 Specific AI Tools and Their Applications (37:01 - 49:00) Gini lists various AI tools beneficial for each aspect of the PESO model, including: Notebook LM for content generation and FAQs. Claude for drafting and editing. WALDO for competitive analysis. The discussion includes the importance of testing and iterating content before broader distribution. 💡 Recommendations for Communicators (49:01 - 59:00) Gini advises communicators to experiment with AI tools to understand their value and capabilities. She emphasizes the importance of training AI tools to align with specific communication styles and preferences. The need to integrate AI into the PESO model continuously is stressed as the landscape evolves. 🔮 Future Considerations and Closing Thoughts (59:01 - 01:01:12) Gini reflects on the ongoing evolution of communications and the need to adapt strategies accordingly. She expresses interest in understanding media trust trends post-election and how they will impact future communications. The meeting concludes with a note of gratitude from Daniel Nestle for Gini's insights and contributions.   Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro 3:37 Navigating Post-Truth America 6:31 Misinformation and Disinformation Challenges 9:57 The Peso Model Explained 15:16 Balancing the Peso Model 21:37 Extending Media Relations 26:48 Changing Media Consumption 31:03 Podcasts as Earned Media 37:46 Renaissance of Owned Content 42:44 AI's Role in Communications 50:33 AI Tools and Applications 55:49 Embracing AI in Communications   (Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

I think it's fair to say that most of us in communications and marketing, at one point or another (and probably recently), have been accused of the most awful, terrible thing: committing fluff. It can happen anytime, but usually when we talk about the mysterious arts of messaging, writing, brand identity, and almost anything creative. I think it's happened most often in my career when I've mentioned the most misunderstood five-letter word in our lexicon: story. I mean, I get it - when someone hears "story" they think about fairy tales, novels, movie plots, and so on. But a story is the Amazon Same-Day Delivery option for transmitting messages to another human being: it's efficient, fast, and dependable. It's about time for story - and the science of storytelling - to be permanently released from the fluff zone and given its due. In this episode of The Trending Communicator, join host Dan Nestle as he welcomes former journalist, CCO, and now strategic communications advisor Anuneha Mewawalla, founder of Lexato Consulting and a leading expert in executive storytelling and AI integration. Anuneha shares her journey from a TV news anchor to a strategic communications leader, offering insights into the power of narrative in the corporate world. Together, they discuss why facts alone aren't enough to connect with audiences. All the elements we must communicate need to be delivered in a compelling, memorable way. That's why storytelling is increasingly important for executives, and why it's becoming a vital tool for leaders to connect with stakeholders and build trust. Anuneha emphasizes the importance of authenticity and personal narratives in shaping a leader's brand. She shares compelling examples of how leaders can effectively invite stakeholders into their vision, fostering engagement and trust. The conversation also touches on the role of AI in enhancing storytelling through personalization, real-time adaptation, and content optimization. Listeners will gain valuable insights into the future of executive storytelling, including the essential skills needed to thrive in a rapidly changing environment. From empathy and emotional intelligence to mastering AI tools and embracing multimodal storytelling, Anuneha outlines the key competencies for communicators of tomorrow. Whether you're a seasoned professional or new to the field, this episode offers a wealth of knowledge on leveraging storytelling and AI to elevate your communication strategies. Don't miss this opportunity to learn from one of the industry's leading voices and discover how you can harness the power of narrative to drive meaningful connections and business success. Listen in and hear about... The critical role of executive storytelling in building trust and conveying organizational vision. How authenticity and personal narratives enhance leadership communication. The impact of AI on executive storytelling, offering enhanced personalization and content optimization. Strategies for maintaining trust and credibility in a divided social landscape. The importance of a strong executive presence on LinkedIn for business visibility and engagement. Key skills for future storytellers, including empathy, AI mastery, and data-driven creativity. The evolving landscape of communication, emphasizing the balance between technology and human insight.   Notable Quotes On the Essence of Storytelling: "I think my love affair with storytelling dates back to my time in the newsroom as a news reporter and as a television news anchor, bearing that responsibility to represent different sides of the story, to bring those stories, those stories that matter, to really be the one to sniff out, you know, stories in the most unlikely, unexpected places." — Anuneha Mewawalla [03:42 - 04:02] On the Role of Storytelling in Leadership: "A story is not the facts of which it is composed or the points of which it is composed. A story is the composition." — Dan Nestle [05:25 - 05:53] On Executive Storytelling: "Executive storytelling is absolutely foundational. It is not just one other tactic, one other channel. It is the strategic backbone that shapes how leaders communicate their vision, their values, their impact, and it's also how they are perceived." — Anuneha Mewawalla [05:54 - 06:15] On Authentic Leadership: "What it comes down to is authenticity. I think it's the willingness to be personal. Because when you're personal, when you are willing to share a little bit more about that person, the values, the leadership values, the mindsets, the philosophies behind whoever your, whatever your title is, the likelihood that you come across as real and relatable is that much higher." — Anuneha Mewawalla [11:46 - 12:16] On the Power of Personal Stories: "Working with the, you know, one of the C suite executives at a major tech company, you know, him being willing to share with the organization as part of all hands meetings, what are their top five leadership values. But really each of them was associated with a story. Either a story that was a struggle, a failure, or something that propelled them forward." — Anuneha Mewawalla [12:47 - 13:17] On Engaging Employees: "When you get it right, when you get executive storytelling right, when they are, in fact, inviting stakeholders to join them in a journey to understand the why behind their sort of persuading you and, you know, getting you to understand why. There is, you know, there's. There's a joint purpose. There's a mutual purpose at stake here. Amazing things can happen." — Anuneha Mewawalla [16:22 - 16:53] On the Importance of Authenticity: "Being authentic doesn't mean that you have to tell every single personal story all the time. It doesn't mean that you have to share everything, but it does mean that what you do tell has to be real." — Dan Nestle [25:24 - 25:55] On Leadership Presence on LinkedIn: "A strong executive presence on LinkedIn is fundamentally important in today's day and age. And I think what the numbers are also telling us is that in our digital first world today, a leader's brand on LinkedIn, a leader's personal brand on LinkedIn has become just, you know, inextricably linked to their company's broader visibility and the company's broader brand." — Anuneha Mewawalla [29:17 - 32:14] On AI and Executive Storytelling: "AI can deliver benefits in four key areas. When it comes to executive storytelling, I think it's certainly not replacing executive storytelling as we know it. It's amplifying it in these four ways." — Anuneha Mewawalla [41:15 - 42:18] On the Future of Storytelling: "Empathy and EQ would be number one. Second would be mastery in working with AI tools. Three will be multimodal storytelling. Four would be data driven creativity. Five is going to be growth mindset." — Anuneha Mewawalla [55:06 - 58:01]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Anuneha Mewawalla Anuneha Mewawalla | LinkedIn Lexato Consulting    Timestamped key moments from this episode (as generated by Fireflies.ai) 🎤 Executive Storytelling Importance (00:14 - 01:20) Communicators play a crucial role in preparing leaders to effectively convey their organization's story. Leaders must excel at storytelling to build trust and connect with audiences. 📖 Anuneha Mewawalla's Background (01:35 - 02:20) Anuneha Mewawalla has extensive experience in journalism and corporate communications. She founded Lexato Consulting, focusing on executive brand strategy and storytelling. 📊 Defining Storytelling (05:22 - 08:34) Storytelling is about creating meaningful connections through narrative, not just sharing facts. Effective executive storytelling invites stakeholders into the leader's worldview and builds trust. 💡 Authenticity in Leadership (11:01 - 14:32) Authenticity and personal storytelling are essential for leaders to connect with employees. Anuneha shared examples of leaders who effectively used personal narratives to enhance credibility and trust. 🌍 Navigating Social Issues (20:29 - 25:24) Leaders must balance authenticity with the need to address diverse social issues within their workforce. Staying grounded in company values is essential for effective communication during challenging times. 🔍 AI's Role in Storytelling (34:01 - 42:09) AI can enhance executive storytelling through personalization, adaptation, content optimization, and multimedia integration. AI should be viewed as a tool to amplify human storytelling, not replace it. 📈 Future Skills for Storytellers (55:02 - 58:01) Five essential skills for future storytellers include: Empathy and emotional intelligence Mastery of AI tools Multimodal storytelling capabilities Data-driven creativity Growth mindset to adapt to new technologies 🔑 Final Thoughts on AI and Storytelling (1:06:04 - 1:07:30) AI will transform communications, and professionals should embrace its potential to enhance storytelling. Urged colleagues to build an AI mindset and leverage technology for better communication outcomes.   Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro 5:22 Defining Storytelling 11:45 Inviting Stakeholders 17:21 Leadership and Engagement 25:24 Navigating Social Issues 32:14 LinkedIn Presence 41:14 AI and Trust 49:46 Storytelling Frameworks 55:06 Future of Storytelling 1:02:17 AI and Storytelling 1:09:20 Closing Remarks   (Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

How many times have you heard that career paths in PR and Communications are full of options and opportunities? Maybe that's true when you're just getting started, but for many of us, as we progress in our careers, we start to notice fences and guardrails rising ever higher as the path itself becomes narrow and steep. What does it take to jump the fence or take it down? Or are we in a communications cage? In this episode of The Trending Communicator, host Dan Nestle connects with corporate communications executive Emily York, a communications veteran whose journey spans journalism, agency work, consulting, and senior leadership roles at global companies. Emily shares her experiences transitioning from a corporate role at Beam Suntory (now Suntory Global Spirits) to starting her own consultancy and ultimately leading global communications at executive search powerhouse Russell Reynolds Associates. Together, they discuss the challenges and opportunities that come with career transitions, the evolving nature of the communications profession, and the critical role of soft skills and strategic thinking in an AI-driven future. Emily and Dan discuss approaches and attitudes toward navigating career changes, the importance of staying curious and adaptable, and how to leverage relationships and trust to thrive in ambiguous environments. They also explore the impact of technology on the communications landscape and the need for communicators to stay ahead of trends, from AI to media consumption habits. Whether you're contemplating a career shift or seeking to enhance your strategic communication skills, this episode offers valuable insights and practical advice from two industry experts. Tune in to discover how to embrace change, build meaningful connections, and position yourself for success in the ever-evolving world of communications.   Listen in and hear about... The evolving role of communications professionals in a dynamic and uncertain marketplace. Insights into the importance of soft skills and relationship-building in the age of AI and technology. Strategies for staying engaged and inspired in a communications role, even when facing routine or challenges. The significance of understanding media consumption trends and adapting communication strategies accordingly. Navigating career transitions and the value of networking and continuous learning in professional growth.   Notable Quotes On the Role of Communications: "Comms and marketing have always been two facets of the same diamond. So when I think about the comms profession and my career within it, I think that's been a differentiator." — Dan Nestle [00:00 - 00:30] On the Nature of Corporate Jobs: "Corporate job seems like a corporate job. And aren't they all the same? And you're asked to do similar things, but they're really different." — Emily York [08:01 - 09:56] On Career Growth: "You have to figure out how to right size, either the load or the directions your brain are going in and how deep you can go when you're spreading out." — Emily York [11:27 - 13:17] On Career Development: "People who have so excelled in their career across all the areas of comms and developed really deep relationships with partners, whether that is your vendors or your executives. And you develop this really strategic thought partnership type relationships where those people can then see the value of you in other areas of the business." — Emily York [19:21 - 20:29] On Embracing Change: "Sometimes you can have loved a job and a place so much that you can be aware of both things and still not be fully committed to leaving." — Emily York [25:44 - 27:01] On the Importance of Soft Skills: "The contributions that we humans are going to be able to make are really in the soft skills and how we make people feel and how we sell those ideas and how we think strategically and pull things together and bring groups of people together and solve problems." — Emily York [46:26 - 47:38] On the Future of Work: "The future is ambiguous and it's going to be an increasingly important skill and agility. So adapting in those situations and trying to thrive in those situations." — Emily York [1:05:59 - 1:06:44]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Emily York Emily York | LinkedIn   Timestamped key moments from this episode (as generated by Fireflies.ai) 🎙️ Daniel's Transition to Consultancy (00:00 - 02:10) Daniel Nestle reflects on his career transition from corporate communications to running his own consultancy. He emphasizes the need for curiosity and exploration in this new role. 🤝 Emily York's Career Journey (02:10 - 10:14) Emily York shares her background in journalism and her transition to corporate communications and consulting. She discusses her current role as the global head of communications at Russell Reynolds Associates and the challenges of leading communications in a service-oriented industry. 🔄 Challenges in Corporate Communications (10:14 - 18:00) Both Daniel and Emily discuss the narrow focus of corporate communications roles and the temptation to seek breadth over depth. They highlight the importance of staying engaged and inspired in one's role to avoid complacency. 📊 Navigating Career Changes (18:00 - 27:00) Emily discusses the importance of networking and relationship-building during career transitions. She emphasizes the significance of understanding the evolving nature of work and the necessity of adaptability. 🌐 Future of Communications (27:00 - 37:00) Daniel and Emily explore the impact of technology, particularly AI, on the communications profession. They stress the need for communicators to stay updated on media consumption trends and the responsible use of technology. 🔍 Skills for Future Communicators (37:00 - 49:00) Emily identifies essential skills for future communicators, including strong writing abilities, technological proficiency, and analytical skills. She emphasizes the importance of soft skills and relationship-building in a technology-driven landscape. 💡 Comfort with Ambiguity (49:00 - 55:00) Emily highlights the necessity for communicators to be comfortable with ambiguity and to adapt to changing circumstances. She reinforces the importance of trust and collaboration in professional relationships. 🌱 Final Thoughts on Career Development (55:00 - 1:07:00) Daniel and Emily conclude by discussing the importance of continuous learning and personal growth in navigating career paths. They agree on the value of human connections and the need for communicators to maintain their unique perspectives amidst technological advancements. 📅 Wrap-Up and Future Outlook (1:07:00 - 1:12:18) Daniel expresses excitement about the future for both himself and Emily, encouraging listeners to stay engaged and proactive in their careers. Emily shares her positive experiences in consulting and the importance of collaboration in her work.   Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro 5:42 Emily York's Role at Russell Reynolds 11:04 Challenges in Corporate Communications 17:54 Career Transitions and Opportunities 24:31 Recognizing Career Change Signs 31:13 Consulting and Career Decisions 38:04 Balancing Work and Keeping Up with Trends 45:29 Future of Communications Roles 51:49 Importance of Human Skills in AI Era 57:55 Soft Skills and Relationship Building 1:05:59 Comfort with Ambiguity and Agility   (Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices

Take a look at any job description today--either in your organization or posted to a job board--and you might notice that it's not entirely accurate, especially for communications and marketing roles. It's almost as if they're created to fit into a system of some kind....oh wait, they are. Job descriptions, from the simple to the complex, are often nothing more than checklists designed for ease of processing and evaluation. They're meant to be a set of shaped holes; our experiences are the pegs that must fit. But what happens when AI fills some of those holes? Or when AI-enabled employees expand their roles and contributions in new, innovative directions, and their pegs no longer fit? What happens to employee engagement and corporate culture as disruption becomes the norm? In this episode of The Trending Communicator, host Dan Nestle sits down with tech entrepreneur-turned-communicator Pinaki Kathiari, CEO of digital communications agency Local Wisdom, to explore the evolving landscape of work in the digital age. As AI continues to revolutionize industries, Dan and Pinaki discuss the obsolescence of conventional job descriptions and the potential for AI to serve as a co-creator in our professional lives. Pinaki shares his unique journey from a UX and web design specialist to a leader in digital transformation, emphasizing the intersection of technology, employee experience, and corporate culture. He and Dan examine how AI can empower individuals to transcend traditional roles, fostering creativity and innovation in unexpected ways. Together, they explore the potential effects of AI on recruitment, performance reviews, and organizational structures, questioning how companies can adapt to a future where roles are fluid and dynamic. Pinaki also highlights the importance of internal communications and employee engagement in building a resilient corporate culture that thrives amidst change. Whether you're a tech enthusiast, a communications professional, or simply curious about the future of work, this episode offers valuable insights into how AI is reshaping our professional landscape. Tune in to learn how you can harness these changes to enhance your career and contribute to a more human-centric workplace.   Listen in and hear about... The evolving nature of job descriptions and roles in the age of AI, challenging traditional career paths. How AI serves as a co-creator and innovation engine, reshaping work efficiency and creativity. The critical role of internal communications in boosting employee engagement and creating a thriving corporate culture in the age of AI. The impact of AI on intellectual workers and the potential for redefining roles and responsibilities. Challenges and opportunities in adapting corporate structures to accommodate new technologies and employee-driven innovation. The importance of mindfulness and proactive communication in leadership to prevent burnout and foster a supportive work environment.   Notable Quotes On Job Descriptions and AI: "Job descriptions and roles as we know them are obsolete. That's right, I said it. They're obsolete. I'm talking about comms and marketing roles. But I think the same thing can be said for most of the so-called knowledge workers today." — Dan Nestle [00:00 - 00:20] On AI's Role in Work: "AI is an innovation engine. It should enable us to not only be more efficient, it should and will increasingly be a co-creator and co-explorer, helping us to change the way we work and what we produce and even the nature of what we can contribute." — Dan Nestle [00:28 - 00:45] On the Transition to Internal Comms: "We saw that they're just not getting the same amount of love from a resourcing perspective as external communications and marketing." — Pinaki Kathiari [08:17 - 08:27] On the Impact of AI: "The amount of power that we've had before AI in our back pockets was astounding compared to like 10 years ago, 20 years ago. Now with the advent of AI on top of that stuff, it's, it's. We could code on the fly, we could design on the fly, we could write on the fly, we could ask questions and learn on the fly without having to do much." — Pinaki Kathiari [20:07 - 20:30] On the Future of Work: "I think it's going to get much, much more messier before it gets better. And you got to kind of like learn things. And it's going to take some people, you know, some companies who are like leading to kind of push through and test things out." — Pinaki Kathiari [35:50 - 36:02] On Being Human at Work: "I hope having a machine intellect might help us be more human and treat each other more like humans and not machines, which we've been doing all this time." — Pinaki Kathiari [39:25 - 39:45] On Corporate Culture: "I think we have to be careful of just how we treat people. So I think if I kind of go with it as, like, whether you're performing high or performing low, we want to work with you to get to where we think you should be or you think you should be." — Pinaki Kathiari [50:14 - 50:36]   Resources & Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter Pinaki Kathiari Pinaki Kathiari | LinkedIn Local Wisdom | Website Resource Hero | Website Pinaki Kathiari | Twitter   Timestamped key moments from this episode (as generated by Fireflies.ai) 🎙️ Job Descriptions and Roles (00:13 - 01:14) Daniel Nestle asserts that traditional job descriptions in communications and marketing are becoming obsolete. Emphasizes that AI acts as an innovation engine, enabling new ways of working beyond fixed job roles. 🤝 Employee Engagement and Culture Change (01:43 - 04:01) Pinaki Kathiari, CEO of Local Wisdom, discusses his background in UX and how it led him to focus on employee experience and internal communications. Highlights the importance of connecting employee experience with brand outcomes. 💡 Transformation of Internal Communications (08:08 - 10:01) Pinaki Kathiari explains the evolution of internal communications roles and the need for better resource allocation compared to external communications. Discusses his personal experience in implementing culture change within Local Wisdom. 🔄 Changing Nature of Work and AI's Role (19:16 - 22:15) Daniel Nestle discusses how AI can handle baseline tasks, allowing employees to focus on more creative and strategic work. Stresses the importance of adapting corporate structures to accommodate these changes. 📊 Performance Reviews and Accountability (44:15 - 46:10) Daniel Nestle critiques traditional performance reviews and the challenges of holding employees accountable in a rapidly changing work environment. Suggests that organizations need to rethink how they measure success and contributions. 🌱 Future of Corporate Culture (56:57 - 59:53) Pinaki Kathiari emphasizes the need for organizations to support employees' passions and interests rather than confining them to rigid job descriptions. Advocates for a more flexible approach to career development, allowing employees to explore various roles and responsibilities. 🔍 Mindfulness in Leadership (1:05:00 - 1:07:21) Pinaki Kathiari highlights the importance of mindfulness for leaders to ensure they are not overwhelming employees with new initiatives. Encourages leaders to check in with their teams before implementing changes to avoid burnout. 📅 Planning for Change (1:03:20 - 1:04:22) Daniel Nestle suggests that organizations should shift from annual planning to shorter, more agile planning cycles to adapt to rapid changes in the workplace. Emphasizes the need for flexibility in goals and accountability as technology evolves.   Timestamps for your convenience (as generated by Flowsend.ai) 0:00 Intro 5:12 Early Career Insights 7:39 Career Path 12:45 Transition Challenges 18:16 Job Descriptions 23:30 Evolving Roles 27:10 AI's Impact 33:47 Creativity and Technology 39:25 Human Experience 45:08 Workplace Culture 50:13 Team Dynamics 56:22 Leadership Styles 1:02:01 Mindfulness in Leadership 1:07:30 Future Outlook 1:11:55 Conclusion   (Notes co-created by Human Dan and a variety of AI helpers, including Fireflies.ai and Flowsend.ai) Learn more about your ad choices. Visit megaphone.fm/adchoices