The Successful Lawyer Podcast – Details, episodes & analysis

Starting a business on your own without using systems to grow and automate processes is not sustainable. Allison Williams, who is now a Business Coach at Law Firm Mentor, once tried to be her own staff. She was her own secretary and lawyer for six weeks until one day; she woke up a quarter inch away from a guard wall while driving 90 miles an hour on the highway! Then Allison began consulting with business coaches, where she learned to systematize organizing, structuring, building out, and getting tasks off her plate, and that's when her business really took off. In this episode, Allison speaks with Larry Weinstein about the basics of using systems and how she used these systems to turn her startup, Williams Law Group into a million-dollar business in three and a half years! After that success Allison created a second business, Law Firm Mentor, where she helps solo and small law firm attorneys grow their revenues. 
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With so many lawyers out there these days, it is pretty hard to build your authority and gain the trust of potential clients. However, Justin Stivers found a way to make his practice different and more respected than others: by providing marketing resources containing valuable information. Justin sits down with Larry Weinstein, CPA to share how he further built his name in the legal scene not only by focusing on probate and estate planning, but also by offering PDFs and books about his specialization that he wrote himself. He also talks about the informational videos he regularly publishes on his website, which underlines one key aspect in marketing: being visible, relevant, and consistent will most likely take the prize.
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Above any product or service, people usually value customer experience the most. Even with great offers, they will probably look for better prospects if their questions or concerns are not entertained. With that in mind, entrepreneurs look into two areas for better customer retention: the intake process and referrals. Larry Weinstein, CPA sits down with Maddy Martin, the Head of Growth and Education at Smith.ai. Together, they talk about closing the feedback loop and considering your chosen demographic during the intake process, and why it is important to publicize your referrals to grow your connections. Maddy also explains the integrated communication services they provide at Smith.ai, particularly for solo businesses and law firms.
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In life, you can either sit and become a victim of your circumstances, or you can take charge of your life. Bill “the Lawman” Umansky is a great believer of the latter. Practicing Personal Injury Law, in addition to running a seven-figure criminal law practice, Bill is passionate about driving his clients to a state of excellent physical and mental health while they are recovering from a serious personal injury. In this episode, he sits down with host Larry Weinstein, CPA, on how he does that with his systems that are guided from the wisdom of E-Myth. He then takes us into how he is navigating this tough COVID-19 time, his plans for a mastermind, and more. Bill then offers some great advice for lawyers out there on achieving the work-life balance, where you get to spend time with your loved ones while still doing your thing.

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Your “why” evolves with what’s going on with the world. For Johnnie Finch, the author of Black Lawyer Confidential, it has shifted from simply being able to get cases through with to tackling some of the hardest conversations we need to have about criminal justice. He may be a role model for future successful lawyers, but he is also an unapologetic advocate for fairness and justice, especially for minorities and other disadvantaged sectors in society. Sitting down with Larry Weinstein for a chat, he shares a few things that new lawyers can do to succeed in the profession. More importantly, they take a little sidetrack into some of the problems that the country’s law enforcement is struggling with. Johnnie’s take on the matter is a big eye-opener.
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Not many lawyers and law firms really think about seriously marketing their services on social media, but those who do (and do it right) are definitely way ahead in terms of leads and conversions. With FirmFlex, your social marketing needs will be handled by a team of industry experts while you take only five minutes of your day to do your part. Heading this company is the brilliant criminal defense attorney, social media marketer, author and podcast host Jay Ruane. Jay is a man with two big personalities: one, a brilliant lawyer who scaled his firm to seven figures through a combination of an incredibly narrow niche and a wider geographic footprint; and two, a savvy marketer who spreads the message of social media salvation for lead-thirsty attorneys. Listen to this episode as he shares his remarkable work with Larry Weinstein.
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Over the past 20 years, McCready Law has grown into one of the most successful personal injury firms in the Midwest, owning four offices in Illinois and Indiana. Managing partner Michael McCready attributes this success to a three-component marketing formula that would work for any law business, or any other business for that matter – attorney referrals, client referrals and “traditional” marketing through advertising and media. Such a business model takes more work and commitment than it sounds, but the rewards are extremely worth it. In this episode, Michael talks to Larry Weinstein about each of these components in detail. You will learn a lot about building referral relationships, staying in touch with your contacts, creating engaging newsletter content and cultivating a client experience that becomes a natural extension to your marketing.

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It’s often hard to quantify the benefits of branding videos to any business – a fact that generally puts off those who are only after instant monetary gain. When you’re playing the long game, however, you would see that it does a lot of miracles in building you a trustworthy brand that clients will veer towards. Personal injury lawyer, Chris Morrell appreciates the value that this marketing tool has to offer so much that it is literally the first thing you will come across when you access his website. Being extremely passionate about helping people with just cause, Chris extends a lot of his expertise for free through educational videos. Beyond the money, he believes that when you help other people, karmic forces will pay you back somehow. Bringing in these noble principles and practical tips to the table, he now joins Larry Weinstein for this informative and inspiring episode. LOVE THE SHOW? Subscribe, rate, review, and share!

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Content marketing can do wonders in generating leads for different businesses, even the legal profession. By providing free, accessible content that can be used by both your clients and your colleagues, you are essentially building credibility as an authority in your space, which in turn drive referrals and return business. A trial lawyer for 27 years, Gary K. Burger, Jr. has written five books and countless newsletters that cater to different niches in the profession. What kind of value does this kind of marketing have for trial lawyers like him? Gary talks about this in this interview with host, Larry Weinstein. They also talk about Gary’s ongoing representation of 15,000 corrections officers in a class suit against the State of Missouri over unpaid shift time. Listen in for Gary’s gutsy but witty move that left the State’s mouth gaping. LOVE THE SHOW? Subscribe, rate, review, and share!

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Marketing can be one of two kinds: ego-centric and client-centric, and it doesn’t require too much thinking to know which one works better. It’s an important thing to note when you’re in the legal business, where you are dealing with real people with real issues every day. If you want to stay long in this kind of business, you have to make your clients feel that they are being taken care of. You have to give them an experience that makes them want to reciprocate by referring your business to others. Illinois family and divorce lawyer, Brian W. Reidy speaks from experience that there is no better way to drive more leads and conversions to your business than having a happy customer. Listen in as he shares some of his brilliant marketing strategies and tactics with Larry Weinstein. LOVE THE SHOW? Subscribe, rate, review, and share!

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