The Six Sells Podcast – Details, episodes & analysis

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luca Filardo, who is the Chief Revenue Officer at Adlook.

Luca’s impressive career spans business intelligence, digital marketing, operations and business development within companies including Adlook, Index Exchange, Re.Birth Distribution, AudienceScience and Softlab S.p.A.

Here are some of the topics we discussed in this episode.

Meaningful outcomes and marking your own homework

Optimising and media metrics

Planning, buying and measurement

The accessibility of the Open Web

How the investment in AI widens the audience

How independent open web publishers can deliver meaningful business outcomes

The importance of a unified view

How publishers can improve views on their site

Direct relationships with publishers and advertisers

AI and natural language at the briefing stage

Challenging how spend supports the outcome

Brand advertising and ROI

Reporting on exposures and optimal frequency

Free press and fuelling democracy

Providing the tools for marketers

Walled gardens, the Open Web and supporting publishers

Real time insights and optimising in real time

Moving forward as an industry

Parity within the landscape

Simplifying the Open Web and making it more accessible

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Chris Platt who is the Founder and CEO of Dig In. Chris has spent a decade analysing youth behaviour and has built the UK's largest first-party youth database. He helps brands navigate the chaos of digital marketing with attention solutions that deliver global campaigns to 500,000 university students each year.

Here are some of the topics we discussed in this episode.

Delivering samples to students and studying their behaviours

Gen Z and the independent shopping opportunity

Lifestage marketing and brands

Selling before brand allegiance is fixed

How a brand conversation can be an ice-breaker

Authenticity and how the mood changes with the Gen Z market

How Gen Z’s filter and discriminate effectively with advertising choices

The digital hangover

Gen Z’s and multi screening

How social media excavates our time and attention

The reactive algorithm and trust

Physical world marketing and how it sticks

The definitive shared need and reaching them at this point

The ABC1 household and spheres of influence

Driving ongoing purchase behaviour

User generated content and creating an online buzz

The first move advantage

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Carly Activille, who has over 20 years of advertising experience working across digital, print, magazines, newspaper, demand gen, programmatic, podcasts, and events.

Carly’s background spans the Daily Mail, Express, ReachLocal, Publications UK, Dennis, Future and now Audience Q where she is the Managing Director. A proud member of MEFA, she describes herself as data driven and an omnichannel enthusiast!

Here are some of the topics we discussed in this episode.

Starting out in regional press

How personal circumstances can affect career progression

Challenges and how they shape women in the workplace

Talking about IVF and the grief of baby loss

Being a voice and support for others

The importance of protected leave

Enabling leaders to have difficult conversations

Nurturing leaders and championing your team

Mutual respect, safe spaces and team culture

Mentorship and lifting others up

Harnessing lived experience to answer questions

Believing in yourself and keep doing what you’re doing

Being visible and putting yourself forward

LinkedIn, events and podcasts

Never questioning your value

Find the places that know your worth

Growth, encouraging and championing your team

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast. Mike Nicholson of Six Sells talks to Michael Nevins, Chief Marketing Officer, at Equativ. 

In this conversation, we touched upon many subjects including:

‣ Putting the consumer first 

‣ Privacy-first advertising 

‣ Contextual targeting 2.0

‣ Measuring attention

‣ The importance of creative 

In this episode of The Six Sells Podcast, Mike Nicholson of Six Sells talks with Lisa Cowie from Twitter, Karen-Nelson Field from Amplified Intelligence, and JP Edwards at OMD about some brand new research around attention to advertising on Twitter.

We touched on many subjects including:

‣ How much attention is enough?

‣ Active vs Passive attention

‣ Who is responsible for creating attention, the publisher, the creative?

In this episode, a part of a series from AdWeek Europe 2022, Andrew Howe, VP of Operations, at RTB House talks about how advertisers can traverse the depreciation of the 3rd party cookie.

In this episode, a part of a series from AdWeek Europe 2022, Laura Chaibi talks about how brands grow in a positive way while tackling the measurement challenge that a fragmented media landscape creates.

Laura is the International Director of Ad Marketing & Insights, at Roku - you can connect with her on LinkedIn if you would like to hear more about her work at Roku.

******

About Six Sells: 

Six Sells is a small but perfectly formed people-marketing agency, with a combined 80 years of experience in the media and advertising industry. We train and enable your sellers to get the attention of more of your ideal clients, more often, using the power of personalised ghostwritten content and LinkedIn.

In this episode, which is a part of a series from AdWeek Europe 2022, Fiona Gordon, CEO, at Ogilvy UK talks about the realisation that we are now trying to communicate to consumers through a period of perpetual change. 

First, we had Covid, then the war, and inflation, and high prices, and supply chain challenges ... the list goes on. Well worth 6 minutes of your time to listen to Fiona's thoughts.

In this episode, part of a series from AdWeek Europe 2022, Mike Follett of Lumen Research, talks to Mike Nicholson of Six Sells about brand new attention research into mobile gaming advertising with AdColony.

******

About Six Sells:

Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content.

Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number.

Our training and content support helps your sellers to build their personal brands, which leads to professional success.

How do we do it?

1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!)

2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers.

3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.

Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk

In this episode, part of a series from AdWeek Europe 2022, Rory Sutherland, Vice-Chair of Ogilvy UK, talks to Mike Nicholson of Six Sells about how agencies add value, and how they get paid, are misaligned.

******

About Six Sells:

Our mission at Six Sells is to help your sellers to get the attention of more of your ideal clients, more often, using social media and content.

Sellers is a term that refers to anybody from the CEO down, with a client-facing role and an interest in the revenue number.

Our training and content support helps your sellers to build their personal brands, which leads to professional success.

How do we do it?

1 - Training - helping your client-facing people to better leverage social media as a sales, marketing, and PR channel. (Never any cold spam!)

2 - Content Strategy - we help you to create a client-focused content strategy that gives your messaging consistency across all of your sellers.

3 - Content - We ghostwrite bespoke content for your sellers on a consistent, frequent basis, which helps them deliver your content strategy in their own voice.

Feel free to connect with founder, Mike Nicholson, if you have any questions - mike@sixsells.co.uk