The Scaling Season | Advertising Strategies for Business Owners – Details, episodes & analysis
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The Scaling Season | Advertising Strategies for Business Owners
Joly Tematio
Frequency: 1 episode/7d. Total Eps: 91

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co
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Facebook Ads on a Budget: 4 Steps To Getting More From Less | Ep. 77
mardi 26 novembre 2024 • Duration 10:39
Struggling to make Facebook Ads work without breaking the bank?
In this episode of The Scaling Season, I, Joly Tematio, reveal the 4-step framework for maximizing your Facebook ad results even with a limited budget - perfect for coaches and consultants who want to scale efficiently.
You'll discover:
- The "Micro-Budget Multiplier" method that helps you get 3X more leads without increasing spend
- How to identify and target only your highest-converting audiences (avoiding the costly "spray and pray" approach)
- The counterintuitive ad creative strategy that outperforms standard "professional" ads by 247%
- Why most budget-conscious marketers focus on the wrong metrics (and what to track instead)
- The exact scaling protocol to gradually increase spend without killing your campaign performance
This episode completely transforms the "you need a huge budget" myth and provides a practical roadmap for coaches and consultants who want to compete with bigger players while maintaining profitable ROI.
🔥 EXCLUSIVE OFFER FOR LISTENERS 🔥
Ready to implement these budget-friendly Facebook Ad strategies with expert guidance? My team and I help high-value businesses attract high-ticket clients through our AI-powered Client Acquisition Engine.
Book your free Client Acquisition Assessment at drogonconsulting.co/demo_call and discover how we can help you maximize your ad budget while consistently attracting premium clients.
We recently helped a consultant with a $1,500 monthly ad budget generate $43,000 in new client revenue - a 28.6X return on investment. And I know your business could experience similar growth if you team up with the right partner.
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
#FacebookAds #BudgetMarketing #AdROI #ClientAcquisition #TheScalingSeasonPodcast #JolyTematio #CoachMarketing
Why Your Ads Aren't Profitable? Here's The Secret Ingredient You're Missing | Ep. 76
mardi 19 novembre 2024 • Duration 15:13
In today's episode of The Scaling Season, I expose the often-overlooked secret ingredient that transforms struggling ad campaigns into profit powerhouses.
📲 Ready to infuse your ads with this profit-boosting secret? Get Our Team to Create & Manage Your Ads:
https://drogonconsulting.co/demo_call
Are your Facebook ads burning through cash without delivering the profits you expected? You've optimized your targeting, crafted compelling creatives, and fine-tuned your funnel, yet profitability remains elusive. You're left wondering what invisible force is holding your campaigns back from breakthrough success.
Every day your ads underperform is a day of lost opportunity and wasted budget. While you're tweaking surface-level elements, your competitors might have already discovered the secret ingredient that's fueling their exponential growth. In an increasingly crowded and expensive ad landscape, can you afford to keep missing this crucial element? The gap between struggling and thriving businesses grows wider by the day, and without this key insight, you risk being left behind.
In this game-changing episode of The Scaling Season, I'm pulling back the curtain on the secret ingredient that's been missing from your ad campaigns. Drawing from my experience turning six-figure ad spends into seven-figure profits, I'll reveal:
- The overlooked psychological principle that's the true driver of ad profitability
- How to create an irresistible alignment between your ads and your customer's deepest desires
- The "Congruence Framework" that ensures a seamless, conversion-boosting experience from ad to offer
- Real-world case studies of businesses that exploded their ROAS by implementing this secret
- Step-by-step strategies for infusing this element into every aspect of your ad campaigns
I'm Joly Tematio, your profitability catalyst, and I'm here to transform your ad campaigns from cash-burners to profit machines. This isn't theory – I'm giving you battle-tested strategies that are driving real results for businesses just like yours.
Whether you're an e-commerce brand looking to scale, a coach trying to fill high-ticket programs, or a SaaS company aiming for explosive growth, this secret ingredient is your key to unlocking true ad profitability. It's time to stop guessing and start leveraging the psychological triggers that turn browsers into buyers.
If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
From Crickets to Cash: How We Increased Sales by 1200% in 2 Weeks by Turning a Dormant List Into a Profit-Producing Asset | Ep. 67
samedi 21 septembre 2024 • Duration 19:00
Can a "dead" email list really be resurrected into a cash-generating powerhouse? In this episode of The Scaling Season Podcast, I'm revealing how we turned a client's dormant email list into a goldmine, skyrocketing their sales by an astounding 1200% in just two weeks!
If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))
I'm pulling back the curtain on our exact strategy, giving you a step-by-step breakdown of how we breathed new life into a list that hadn't seen action in months. You'll learn:
- The counterintuitive first step we took that most marketers overlook (it's not what you think!)
- Our "Lazarus Technique" for re-engaging subscribers who've gone cold
- The psychological triggers we used in our email sequences to drive massive action
- How we crafted irresistible offers that had subscribers reaching for their wallets
- The critical mistakes most businesses make with their email lists (and how to avoid them)
This isn't just theory - I'm sharing real-world results and the exact templates we used to achieve this incredible turnaround. Whether you're an online coach, consultant, or service provider sitting on an neglected list, this episode is your blueprint for transforming it into a profit-producing asset.
I'll also reveal how we combined this email strategy with targeted ads to amplify our results, creating a synergy that sent our client's revenue through the roof.
Don't let your email list gather dust for another day. Tune in now and discover how to unlock the hidden potential in your subscriber base!
P.S. Ready to see these kinds of results in your own business?
My team and I specialize in creating end-to-end strategies that turn dormant assets into revenue-generating machines. We build scalable client acquisition systems that deliver qualified leads, appointments, and high-ticket sales consistently. If you're serious about explosive growth, let's talk.
Schedule your strategy call now at https://drogonconsulting.co/vsl02 and let's unlock your business's true potential.
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
If you got value from this episode, leave us a review and share this with someone it can help :))
#SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts
How to Run Facebook Ads Profitably Even If With A Small Budget and A Tiny Audience | Ep. 66
samedi 14 septembre 2024 • Duration 26:59
How can Facebook ads be run profitably even With a small budget and a tiny audience?
If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))
Is it possible to run profitable Facebook ads with a shoestring budget and a tiny audience? Absolutely! In this episode of The Scaling Season Podcast, I'm busting the myth that you need deep pockets and a massive following to succeed with social media advertising.
I'll walk you through my battle-tested strategies for maximizing your ad spend, no matter how small, and targeting your ideal clients with laser precision. You'll discover:
- The counterintuitive approach to audience targeting that works wonders for small businesses
- My secret sauce for crafting scroll-stopping ad copy that converts
- How to leverage Facebook's algorithm to your advantage, even with limited data
- The one metric you should obsess over (hint: it's not just ROAS)
- Real-world case studies of clients who've scaled from zero to hero using these exact tactics
Whether you're an online coach, consultant, or service provider looking to amplify your impact and income, this episode is your roadmap to Facebook ads success. I'm sharing the same strategies that have helped my clients generate millions in revenue, tailored for those just starting out or working with tight budgets.
Ready to turn your Facebook ads from a money pit into a profit machine? Tune in now and prepare to transform your advertising game!
P.S. If you're serious about scaling your revenue and want expert help in building a sustainable client acquisition system, let's chat. My team and I specialize in creating end-to-end strategies that scale your business peacefully and profitably while you focus on the things you really enjoy.
Schedule your call now at https://drogonconsulting.co/vsl02 and let's take your business to the next level!
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
#SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts
Scaling to 7-Figures with Facebook Ads: The Ultimate Playbook That's Working Right Now | Ep. 65
vendredi 6 septembre 2024 • Duration 12:45
Are you ready to turn your Facebook ad spend into a cash-generating machine? Imagine waking up to a flood of high-ticket sales, all from a single, well-executed Facebook ads campaign. This isn't a pipe dream – it's exactly what I've helped my clients achieve, and I'm about to show you how.
Today, I'm pulling back the curtain on the exact Facebook Ads strategy that's generated millions for my clients. Forget everything you think you know about running ads. The landscape has changed, and if you're still using outdated methods, you're leaving money on the table.
I'll reveal:
• Why your "evergreen" funnel is probably bleeding money (and what to do instead)
• The pre-launch mistakes that are sabotaging your results before you even begin
• How to choose between a bootcamp/challenge or webinar format (and when to use each)
• My counterintuitive approach to selling that feels natural and converts like crazy
• The exact Facebook Ad strategies to use at each stage of your launch for maximum impact
I've used this exact method to help coaches, consultants, and course creators scale from 5 to 7 figures. One client went from struggling to sell a $2,000 program to easily enrolling students in a $10,000 mastermind – all through the power of strategic Facebook Ads and live launching.
Picture this: You launch a Facebook Ads campaign and watch as your ROI climbs to 3x, 5x, even 10x your ad spend. You're not just covering costs; you're scaling your business faster than you ever thought possible. With my proven formula, you'll learn how to:
• Build a targeted, engaged audience that's primed to buy (before you even launch)
• Craft lead magnets that fill your funnel with qualified, high-intent prospects
• Structure your live event for maximum impact and conversions
• Master the art of the "value-to-pitch" transition that feels natural and sells
• Create a post-launch sequence that turns fence-sitters into paying clients
If you got value from this episode, leave us a review and share this with someone it can help :))
Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02
Don't forget to subscribe, leave a review, and share this episode with other entrepreneurs who are ready to scale. Your success is my mission, and together, we're going to crush it!
#FacebookAds #LiveLaunch #DigitalMarketing #BusinessGrowth #LaunchStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #HighTicketSales
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
Why 81% of Business Owners Lose Money with Facebook Ads and How to fix it? | Ep. 64
samedi 31 août 2024 • Duration 31:47
Are you tired of watching your hard-earned money disappear into the Facebook ad void? You're not alone.
A shocking 90% of business owners are losing money on this platform. But what if you could flip the script and join the elite 10% who are scaling their businesses and multiplying their ROI?
In this episode of The Scaling Season, I pull back the curtain on the five critical mistakes that are sabotaging your Facebook ad campaigns. You'll learn:
- Why your "spray and pray" targeting strategy is bleeding your budget dry
- The costly error of the "set it and forget it" mentality in the age of AI-driven advertising
- How to escape the "creative guessing game" and make data-driven decisions that skyrocket your conversions
- The hidden "leaky funnel" that's stealing your potential customers (and how to plug those holes)
- Why chasing "shiny object" strategies is keeping you from sustainable ad success
Imagine transforming your Facebook ads from a frustrating money pit into a predictable, scalable revenue engine. Picture yourself confidently scaling your daily ad spend from $100 to $1,000, all while maintaining a healthy ROI.
- Create hyper-specific buyer personas that slash your cost per lead by up to 70%
- Implement automated rules and daily optimization tactics that can triple your return on ad spend
- Master the art of A/B testing to decrease your cost per purchase by 40% or more
- Craft a seamless customer journey that turns clicks into loyal, paying clients
- Build a sustainable ad strategy that consistently generates 4-5x ROI
Whether you're an e-commerce entrepreneur, a service provider, or a business coach, these strategies are your ticket to finally cracking the Facebook ad code and scaling your business to new heights.
Ready to stop wasting money and start dominating your market with Facebook ads? Tune in now to arm yourself with the knowledge and tactics you need to join the top 10% of profitable advertisers. And don't forget to share this episode with fellow entrepreneurs struggling to make Facebook ads work – let's build a community of scaling superstars!
For personalized strategies to turbocharge your Facebook ad campaigns, visit www.drogonconsulting.co/vsl and book a strategy call with me and my team.
It's time to turn your ad spend into profit – starting today!
#FacebookAds #ROI #DigitalMarketing #BusinessGrowth #AdStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #BusinessScaling
Timestamps:
00:00 - Introduction and the Facebook ad revenue paradox
03:00 - Mistake #1: The "Spray and Pray" approach to targeting
07:00 - Mistake #2: The "Set It and Forget It" mentality
11:00 - Mistake #3: The "Creative Guessing Game"
15:00 - Mistake #4: The "Leaky Funnel" syndrome
19:00 - Mistake #5: The "Shiny Object" distraction
23:00 - Recap and actionable steps
The #1 Mistake Stopping You From Scaling Profitably Your Facebook Ads Campaigns | Ep. 63
vendredi 23 août 2024 • Duration 08:37
"Holy cow, I just blew $5,000 on Facebook ads and got nothing but crickets."
That was me, in 2019. I was ready to throw in the towel, convinced that scaling Facebook ads was a pipe dream reserved for the chosen few. But then I stumbled upon a discovery that turned everything around.
Fast forward to today, and I'm sitting on a Facebook ads strategy that's generated millions for my clients. We're talking about scaling from $100/day to $10K/day - profitably.
And the best part? It works whether you're selling a $27 ebook or a $25,000 mastermind.
In this no-holds-barred episode, I'm ripping off the band-aid and exposing the ugly truth about why 90% of businesses fail to scale their Facebook ads.
I'm laying out my entire 3-phase Facebook Ads scaling blueprint. You'll discover:
• The pre-launch ritual that primes your audience to buy (even before you spend a dime on ads)
• How to craft lead magnets that convert like crazy, even as you 10x your ad spend
• The secret to choosing between bootcamps and webinars for maximum scalability
• My "value-to-pitch" transition technique that feels natural and sells like gangbusters
• The post-launch sequence that turns tire-kickers into high-ticket clients on autopilot
This isn't theory. I've used this exact method to help coaches go from struggling to spend $500/day to easily scaling to $25,000/day with a positive ROI. One client even pulled off a $350,000 launch using this strategy.
Now, let's get real for a second. If you're looking for a magic button, this isn't it. Scaling Facebook ads profitably takes work. But if you're ready to roll up your sleeves and implement a proven system, you're in the right place.
By the end of this episode, you'll have a clear roadmap to scale your Facebook ads without watching your ROI nosedive. You'll know exactly what metrics to track, how to structure your offers for maximum scalability, and the common pitfalls to avoid as you ramp up your ad spend.
Ready to turn your Facebook ad campaigns into a scalable, profit-generating machine? Hit that play button now. And if you're serious about implementing this strategy in your business, head over to https://drogonconsulting.co/vsl02 after the show to book a strategy call with my team at Drogon Consulting.
Your days of unprofitable ad scaling are over.
If you got value from this episode, leave us a review and share this with someone it can help :))
Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02
#FacebookAdsScaling #LiveLaunch #DigitalMarketing #BusinessGrowth #ScalableMarketing #OnlineMarketing #ROASMastery #SocialMediaAdvertising #MarketingROI #HighTicketSales
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
How to Use Facebook Ads and a Live Launch To Make More Sales & Grow Your Income | Ep. 62
samedi 17 août 2024 • Duration 16:23
You're tired of pouring money into Facebook Ads without seeing the ROI you deserve. You know there's massive potential in social media advertising, but every time you try, it feels like you're throwing cash into a black hole. Sound familiar?
I get it. I've seen countless business owners struggle with the same issue. They've tried evergreen funnels, they've dabbled in live launches, but nothing seems to move the needle. They're left wondering if Facebook Ads are even worth it anymore. The truth is, most people are approaching Facebook Ads all wrong, especially when it comes to selling high-ticket offers.
Imagine watching your competitors scale their businesses with seemingly effortless Facebook Ad campaigns while you're stuck in the same place, launch after launch. It's frustrating, it's demoralizing, and it's costing you more than just ad spend – it's costing you time, energy, and the impact you could be making in your industry. Every day you struggle with ineffective ads is another day you're leaving money on the table and falling behind in your market.
But here's the good news: I've cracked the code on turning Facebook Ad spend into multiple 6-figure launches, and in this episode, I'm laying it all out for you. I'm sharing my exact 3-phase Facebook Ads live launch strategy that's generated $350,000 launches for my clients. Whether you're selling a high-ticket program, info product, or even an event, this is the blueprint you've been missing.
I'll show you:
- Why your "evergreen" approach might be killing your conversions (and what to do instead)
- The pre-launch mistakes that are sabotaging your results before you even begin
- How to choose between a bootcamp/challenge or webinar format (and when to use each)
- My counterintuitive approach to selling that feels natural and converts like crazy
- The exact Facebook Ad strategies to use at each stage of your launch for maximum impact
Imagine transforming your Facebook Ads from a money pit into a predictable, scalable revenue engine. Picture yourself confidently investing in ads, knowing you'll see a 3x, 5x, or even 10x return. With my proven formula, you'll learn how to build a targeted, engaged audience that's primed to buy, craft irresistible lead magnets that fill your funnel with qualified prospects, and create a post-launch sequence that turns fence-sitters into paying clients.
I've helped coaches, consultants, and course creators go from struggling to scaling with this exact method. Now it's your turn. Hit play now and get ready to revolutionize your Facebook Ad strategy. Your next 6-figure launch is closer than you think.
If you got value from this episode, leave us a review and share this with someone it can help :))
Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
#FacebookAds #LiveLaunch #DigitalMarketing #BusinessGrowth #LaunchStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #HighTicketSales
3 Things I'm Focusing on to Navigate This Contracting Economy and Thrive As a Business Owner | Ep. 61
vendredi 9 août 2024 • Duration 15:48
The Truth About What's Required To Thrive in a Contracting Economy As a Business Owner - How I Am Doing Itty as a Business Owner | Ep. 61
How to Use Facebook Ads to Grow Your Brand Quickly (Even If You Have 0 Followers!) | Ep. 60
vendredi 2 août 2024 • Duration 24:30
Are you struggling to grow your sales with Facebook Ads because you think you need a large following to start? Think again!
In this episode of The Scaling Season Podcast, I'm about to flip that notion on its head and show you how to leverage Facebook Ads to skyrocket your brand growth, even if you're starting from absolute zero.
I've spent the past 3 years helping online business owners across various niches scale their income and impact using social media ads, and I'm here to tell you that a lack of followers is not the roadblock you think it is. In fact, it might just be your secret weapon.
In this episode, I dive deep into:
1. Why having zero followers can actually be an advantage when starting with Facebook Ads
2. The exact strategy I've used to help countless clients go from unknown to industry leaders
3. How to craft irresistible ad copy that speaks directly to your ideal client's pain points
4. The often-overlooked targeting techniques that can put your brand in front of high-quality leads
5. My 4-step framework for creating a Facebook Ads funnel that converts cold traffic into loyal customers
Whether you're a coach, consultant, expert, or online business owner looking to scale your impact, this episode is packed with actionable insights you can implement right away.
I'll break down complex strategies into easy-to-follow steps, giving you the confidence to launch your first (or next) successful Facebook Ads campaign.
But don't just take my word for it. I'll share real-world case studies of clients who've used these exact strategies to 10x their revenue in record time. You'll learn how they overcame common obstacles and positioned themselves as go-to experts in their niches.
Remember, every industry giant started somewhere. With the strategies I reveal in this episode, you'll have the tools to compete with the big players, no matter where you're starting from.
Ready to transform your brand and finally achieve the growth you've been dreaming of? Plug in your earphones and let's get started.
And if you're serious about scaling your revenue and want expert help in building an end-to-end, scalable client acquisition system that consistently generates qualified leads, appointments, and high-ticket sales, schedule a call with me or my team: https://drogonconsulting.co/vsl02
We'll create a customized strategy to take your business to the next level. Book your call now at: https://drogonconsulting.co/vsl02
If you got value from this episode, leave us a review and share this with someone it can help :))
Connect with me on socials:
LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co
#SmallBusinessTips #GrowingAnOnlineCoachingBusiness #SocialMediaStrategy #OnlineAdvertising #GrowingAnOnlineBusiness #SocialMediaAdsStrategies #InstagramAds #OnlineAdvertisingforBusinessGrowth #FacebookAds #MarketingTips #OnlineExperts









