The Savvy Seller with Kristen Doyle – Details, episodes & analysis

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Podcast The Savvy Seller with Kristen Doyle

The Savvy Seller with Kristen Doyle

Kristen Doyle, TPT seller, SEO coach, and web designer

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Business
Education

Frequency: 1 episode/7d. Total Eps: 179

Hosting podcast Buzzsprout

When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more! 


Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.

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167. How to Actually Repurpose Your Content (And Reach More People)

mardi 4 novembre 2025 • Duration 18:49

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Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, and social media. You’ll learn my behind-the-scenes workflow, mindset shifts around repurposing, and how I use AI tools like Claude to ethically reformat my own words without losing my voice. By the end, you’ll have a simple plan to repurpose your content with ease, save time, and serve your audience better everywhere you show up.

02:00  - What “source content” is, and how to choose yours

04:47 - The mindset shift: repurposing isn’t repetitive, it’s accessible

07:10 - My step-by-step workflow for repurposing content

10:32 - Using AI ethically to turn one piece of content into many

12:36 – Action steps: start small and add one new platform at a time

14:25 - Which AI tools I recommend using to repurpose your content

Links & Resources:

Show Notes: https://kristendoyle.co/episode167  

Check out my Everything Page at https://kristendoyle.co/everything

166. The Smart Way to Use AI for Content Creation Without Losing Your Voice

mardi 28 octobre 2025 • Duration 16:57

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AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to choose the right AI tools, set up “project-based AI” to streamline your workflow, and create a brand voice guide that keeps your content sounding authentically you. Plus, I’m revealing my favorite trick for getting more natural results from AI.

Want to create your own AI brand voice guide? Grab my AI Brand Voice Fix to make sure your AI-generated content sounds EXACTLY like you!

00:25 – Why most people end up with generic, AI-generated content

02:00 - Choosing the right AI tool for brainstorming, writing, and research

04:15 - Feeding AI the right project knowledge for better results

07:11 - How to train AI to capture your true voice and expertise

11:25 - Action steps to take today to use AI for content creation (and get great results!)

Links & Resources:

Show Notes: https://kristendoyle.co/episode166

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

158. 3 Ways I Actually Use AI (That You Probably Haven’t Tried)

mardi 29 juillet 2025 • Duration 17:56

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If you're only using AI to crank out social media captions or email copy, you're leaving a ton of its power on the table. In this episode, I’m pulling back the curtain on three creative ways to use AI in your business, none of which involve sounding like a robot or churning out cookie-cutter content. These are time-saving strategies that keep your voice and help you stand out in a sea of sameness.

I’ll walk you through how I use AI to turn messy voice memo brain dumps into organized, unique content plans, including the exact process I used to create this very episode! Plus, I’m sharing how my team builds streamlined SOPs using nothing more than a Loom video and an AI-generated checklist, and how I’m using AI to analyze customer feedback and uncover hidden gems that drive my content, product updates, and marketing. Spoiler alert: It’s like hiring a really smart assistant who never sleeps.

And because business and life aren’t separate, I wrap things up with a few fun personal uses too, like diagnosing my sad-looking plants, generating hotel gym workouts, and even planning family travel. Whether you're brand new to AI or already dabbling, this episode will give you a fresh perspective and inspire you to try some truly creative ways to use AI in your business.

02:15 - AI for content organization (do this if you want to stand out!)

05:18 - How to easily create SOPs with AI

07:50 - Using AI to analyze customer feedback

10:11 - Fun ways I’m using AI in my personal life

Links & Resources:

Show Notes: https://kristendoyle.co/episode158 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

69. How Ashley Rossi Found Success in the SLP Niche (And Her Advice for This Tough TPT Season)

mardi 17 octobre 2023 • Duration 35:17

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As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi!

Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares her story with us, including how she organically grew her audience over the years and serves them with valuable content.

With the current challenges affecting the TPT community, including declining sales, Ashley shares her insights on how to navigate these tough times and continue building lasting success as a TPT seller. Although many of us are going into panic mode, there are things you can focus on to save your sanity and continue seeing sales.

04:13 - How Ashley makes herself stand out in the SLP niche on TPT

07:40 - Strategies that had worked for Ashley to grow an engaged audience 

12:42 - Ways that Ashley has used SEO to increase her sales

16:40 - Practical tips for dealing with challenging seasons on TPT

20:25 - Following your data to make decisions in your business

26:23 - Advice for someone just starting out as a TPT seller (and how outsourcing has been a game-changer!)

Resources:

Connect with Ashley:

Show Notes: https://kristendoyle.co/episode69

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

68. Your TPT Product Creation Checklist

mardi 10 octobre 2023 • Duration 14:58

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If you’ve ever felt stuck or unsure about how to approach creating a new product, this episode is for you. I’ve put together a TPT product creation checklist that will help you streamline your product creation process and ultimately boost your sales.

We’ll cover the importance of market research, creating a product outline, design and layout, SEO, quality control, pricing strategies, and more. Plus, I’ll share what to look for when it’s time to re-evaluate your product after it’s gone live…because we all know this is a continuous process!

01:04 - Why you need to do market research, and what to look for during the process

04:47 - My go-to tools for creating high-quality TPT products

07:30 -  What to consider when making decisions about pricing your product

08:47 - Tips for planning a new product launch that will build buzz and give you a boost in SEO

Resources:

Show Notes: https://kristendoyle.co/episode68

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

67. 8 Ways to Get More Eyes on Your TPT Products

mardi 3 octobre 2023 • Duration 18:35

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Let’s go ahead and address the obvious. TPT sales are down right now for a lot of sellers. But guess what? Your hands are not tied. There are things we can do to increase sales. We just may need to get a little creative with our strategies in order to get more eyes on your TPT products.

I have eight strategies to share with you today that will help you amp up the traffic coming to your store. Even if you’re a veteran seller and feel like you’ve tried all the things, I’ll bet that there will be at least a couple of strategies in this list that you haven’t yet considered.

01:04 - Getting strategic about your freebies

04:42 - What an ambassador program is and how it can help you get more eyes on your TPT products

09:25 - Why you may want to consider running retargeting ads

12:22 - A fun way to use gamification to drive people to your TPT store

Resources:

Show Notes: https://kristendoyle.co/episode67

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

66. 5 Reasons Your TPT Product Isn't Converting & How to Fix Them

mardi 26 septembre 2023 • Duration 17:23

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Let’s look at a roadblock that every TPT seller has faced at some point - when those products in our stores just aren’t converting. We’ve all looked at our dashboards wondering why a great resource isn’t selling as well as it should be.

I’m sharing the top five reasons your TPT product isn’t converting and providing you with straightforward fixes to turn things around. From bad-quality thumbnails to missing previews and ineffective product descriptions, we’ll address it all. Plus, you’ll gain tips on utilizing social proof to build trust with potential buyers.

Get ready to learn how to turn your products into conversion machines and boost your TPT sales! After listening, start implementing these strategies right away. Choose a product that isn’t converting as well as you think it should be, and give it an overhaul using these strategies.

01:07 - Why bad-quality thumbnails are a top reason why your TPT product isn’t converting, and how to improve them

04:05 - How important thumbnails are and mistakes I see people make with thumbnail creation

06:04 - My top tips for writing a compelling product description

08:03 - Why social proof matters and places to put social proof in your listings

10:12 - Determining if price point plays a factor in why your TPT product isn’t converting

Resources:

Show Notes: https://kristendoyle.co/episode66

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

65. Boost Blog Post Traffic With This Simple SEO Strategy Plan

mardi 19 septembre 2023 • Duration 14:35

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You may have found that it’s often a better use of your time to optimize and update your current TPT listings rather than constantly cranking out new resources. Well, the same is true for your existing blog posts. If you have an SEO strategy plan, updating old blog posts can bring in traffic faster than creating new ones.

If you have no idea where to start when it comes to implementing an SEO strategy, you’re in the right place. I have a step-by-step process to help you identify which blog posts need some SEO love and how to make the necessary updates.

By implementing these small changes, you’ll be amazed at the big difference they can make in driving traffic to your site. While SEO shouldn’t be your sole marketing strategy, it is a passive way to attract more of your ideal customers to your content. Ready to give your blog posts a traffic boost?

02:06 - Why you should connect your website to Google Search Console and how to use it

06:00 - 4 simple updates that you can make to your old blog posts and the SEO strategy behind them

07:53 - My best tips for improving your meta descriptions

09:24 - What to do after implementing this SEO strategy plan

Resources:

Show Notes: https://kristendoyle.co/episode65 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

64. TPT Feedback: The Good, the Bad, and the... Constructive?

mardi 12 septembre 2023 • Duration 20:36

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Have you ever seen a new review pop up for one of your resources and felt an anxious knot in your stomach? With TPT feedback comes a roller coaster of emotions. When the reviews are positive, it’s the best feeling in the world. But when you see those negative reviews, it’s the total opposite.

The truth is, getting reviews (whether they are negative or positive) is a part of our business that we have to deal with. Sometimes it has absolutely nothing to do with our actual resources, and sometimes it can provide us with constructive feedback. Today we’re going to explore how to navigate this TPT feedback from how to process it, whether or not to respond to it, and everything in between.

1:14 - Why you should expect negative TPT feedback

3:12 - Strategies to implement for processing TPT feedback without taking it personally

7:09 - Examples of “out there” negative feedback that other sellers have received 

9:49 - Answering the question, should I reply to negative TPT feedback or ignore it?

13:51 - How positive testimonials on any product can be a very powerful tool, and ways to leverage them

Resources:

Show Notes: https://kristendoyle.co/episode64 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

63. Refuel & Refocus: Navigating TPT Seller Burnout and Slumps

mardi 5 septembre 2023 • Duration 21:00

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It’s no secret that it’s a tough season on TPT right now. For many of us, sales are way down and that can quickly lead to feelings of frustration, stress, and TPT seller burnout. Trust me, I am experiencing the effects of this as well, with my own sales down.

However, I’m here to provide you with strategies and insights to help you stay motivated and navigate through these difficult times. While our store earnings might not be ideal right now, that doesn’t mean it’s time to throw in the towel.

There are practical things we can do that are in our control, and our mindset plays a big role in our ability to move forward in business. So, take a deep breath and join me as we tackle the challenges of TPT seller burnout and slumps together.

01:25 - A transparent update on where my TPT sales are compared to last year

02:48 - Why you need to remember WHO you are serving and impacting with your resources

07:03 -  A reminder to focus on what you can control (and examples of what these things are!)

10:42 - How to know if you’re experiencing TPT seller burnout and what to do if you’re feeling this way

14:33 - A tip about revisiting your goals

Resources:

Show Notes: https://kristendoyle.co/episode63 

Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.

Learn more and get started at kristendoyle.co/care.

Check out my Everything Page at https://kristendoyle.co/everything

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