The Salescadence Podcast – Details, episodes & analysis

Podcast details

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The Salescadence Podcast

Matt Sykes

Business

Frequency: 1 episode/34d. Total Eps: 74

The Salescadence Podcast is where the Sales Professional and the Entrepreneur meet. If, like me, you believe that everyone's in sales, we're all selling something, then these episodes will inspire and motivate you to help more people buy what you sell - enjoy!

https://www.salescadence.co.uk/

Recent rankings

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Apple Podcasts

🇬🇧 Great Britain - entrepreneurship
03/06/2025
#92

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.salescadence.co.uk/
96 shares
https://calendly.com/salescadence/15min
46 shares
https://www.salescadence.co.uk/the-salescadence-sales-audit/
29 shares

https://www.amazon.co.uk/Converted-help-more-people-what-ebook/dp/B08F2YSCBZ/ref=sr_1_1?crid=1KR3ES6QRZ1EI&amp
36 shares

RSS feed quality and score

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RSS feed quality

To improve

Score global : 53%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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Chris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Plays

Episode 74

Thursday, May 29, 2025 • Duration 38:57

There may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline.

So how can you inject some optimism and engagement into a stagnant marketplace?

In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on how to leverage LinkedIn during an economic downturn and set yourself up for social media success.

If you used to post on LinkedIn as part of a lead generation strategy – and now you don’t, this episode is the tough-love you’ve been waiting to hear!

Connect with Chris:
LinkedIn: https://www.linkedin.com/in/chrisreevo/
Website: https://www.reevesocialmedia.co.uk/

Are you a B2B Sales Leader looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.

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David Revell - Hiring? How to Attract Top Sales Talent

Episode 73

Tuesday, April 22, 2025 • Duration 54:09

There’s a reason why most Sales job adverts fail to attract top sales talent and it all lies in the fundamental principles of selling.

In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process.

If you’re currently hiring for a sales role, this episode is well worth listening to!

Connect with David:
LinkedIn: https://www.linkedin.com/in/david-revell-8b0929b6/
Website: https://chartarecruitment.com/

Are you a B2B SME looking for clarity around your total sales process?
Learn about the Calibrate Sales Audit here.

Are you a Sales Professional who wants to benchmark your sales skills?
Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales. links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

The Golf Episode: What British Open Qualifying Taught Me About B2B Sales

Episode 64

Thursday, August 22, 2024 • Duration 53:22

If you think sales is difficult, try golf!
If you think golf is hard, try being a golf caddie!

In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales:

The role is to serve others
Preparation is your friend
Be timely
Be self-aware
Know your golfer
Know when to shut up
Be one step ahead
Mitigate risk

If this episode doesn’t get you interested in the ‘hardest game in the world’ or at least, help you be better at sales, I’ll eat my hat!

Connect with Alan:
LinkedIn: https://www.linkedin.com/in/alan-henry-00697713/
Website: https://esbroadcast.com/

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps that will help convert more leads into sales. links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Think you need some help but don't know where to start? You can and let's help you work that out.

Konrad Sanders - What it Takes to Write the Words that Sell

Episode 63

Sunday, August 4, 2024 • Duration 48:42

On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years.

We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and discuss what the future of the industry looks like now that AI has firmly established itself as a major player in the copywriting industry.

Konrad is a true content creation authority and this is an episode packed with opinion, advice and tips - I hope you enjoy it!

Connect with Konrad:
LinkedIn: www.linkedin.com/in/konradsanders/
Website: www.creative-copywriter.net/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

Introverts, Imposters and Sales Mistakes

Episode 62

Sunday, July 7, 2024 • Duration 55:21

On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur.

We discuss:
The distinctions between sales and marketing. The elements that make up a good salesperson and the contrast of being seen as an imposter. We explore the advantage of being a sales introvert, how to mitigate some of the risks associated with helping people buy from you and some of the common mistake’s salespeople make.

If you’ve just started out in business or are thinking about doing so, then this episode is definitely one that well open your eyes to the importance that selling will bring to your early months of entrepreneurship!

Connect with me:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Connect with Rob:
LinkedIn: https://www.linkedin.com/in/robislistening/?originalSubdomain=uk
Website: https://www.roblawrence.co/

Start Build & Grow:
Website: https://startbuildgrow.co.uk/

Open Links by Dominic Holland: https://www.dominichollandbooks.com/shop/open-links/
Want to benchmark your sales effectiveness? Take and find out. Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: outlines the ten logical steps you need to master in order to convert more leads into sales. links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

8 Ways to Improve Your Proposal Close Rate

Episode 61

Friday, June 7, 2024 • Duration 30:01

One of the big frustrations many sales people have relates to sending quotations and proposals.

After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it.

In this episode, I share 8 pieces of valuable advice that will help anyone in sales who is sending quotes and proposals to improve their chances of not only getting a response, but more importantly, improve the chances of turning one into cash.

If you’re responsible for sales and currently have at least one proposal out there with no idea if it will convert or not, then this episode is definitely one for you!

Connect with Matt:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: http: https://www.salescadence.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.
‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

Dominic Waters - The Psychology Behind Hiring Top Sales Talent

Episode 60

Monday, May 27, 2024 • Duration 51:33

In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar.

Dominic has been specialising in helping some of the largest businesses in the world mitigate the risk of wrong-hires for over 25 years and having used the SPQ Gold test myself on numerous occasions, I speak from experience myself that what you’ll hear on this episode can be real a game-changer.

If you’re responsible for hiring sales talent in your organisation and have been burnt in the past, then this episode is definitely one for you!

Connect with Dominic:
LinkedIn: https://www.linkedin.com/in/dominicwaters/
Website: http://pwauk.co.uk/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

Paul McVeigh - Pitch to Podium: From Premier League to Global Keynote Speaker

Episode 59

Sunday, May 12, 2024 • Duration 52:22

In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker.

Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve out a very successful career on the global keynote circuit, with companies such as Microsoft, PWC, BBC and John Lewis hiring Paul to speak at their events.

As an elite performer in two of the most competitive industries on the planet; professional sport and performance psychology and now building multiple businesses within the global keynote speaking industry, this is a peek behind the curtain of what it takes to get paid to speak..

Connect with Paul:
LinkedIn: https://www.linkedin.com/in/the-paul-mcveigh/
Website: https://paulmcveigh.com/ and https://pmvleadership.com/

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

Ollie Matthews - 10 Ways to Sleep Better

Episode 58

Monday, April 22, 2024 • Duration 50:06

In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep.

In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant.

But without underpinning the critical foundations to a fulfilled life, namely rest and recovery, we not only put our physical performance at risk, we inadvertently create triggers that can seriously disrupt our health too.

If you’re looking for ways to improve your sleep hygiene and takeaway some practical tips, this podcast is definitely one worth listening to.

Connect with Ollie:
LinkedIn: https://www.linkedin.com/in/ollie-matthews-78460199/
Website: https://ojayhealth.com

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books: ‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can

Colin Campbell - The Playbook for Hosting a Top 1% Global Podcast

Episode 57

Tuesday, April 16, 2024 • Duration 01:18:21

In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast.

In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Daniel Priestly and Rory Sutherland as just some of the entrepreneurial VIP guests he’s interviewed.

This is a fascinating insight into the world of content creation, dedication and sales acumen and Colin has combined all three disciplines in his quest to make CamBro Conversations one of the global leading podcasts.

Connect with Col: LinkedIn: https://www.linkedin.com/in/colcampbell1/

Instagram: https://www.instagram.com/col.cambro/

CamBro Conversations Podcast: https://open.spotify.com/show/41qT7i9uvjWGJbNM6RaFwK

Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.

Keen to expand your sales knowledge and upgrade your sales skills, get a copy of my books:

‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master in order to convert more leads into sales.

‘SALES GLUE – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.Want to talk about improving your sales results? You can