In a recent episode of The Fearless Business Podcast, Robin Waite interviews Chris Do, a successful entrepreneur who has built an $80 million agency over 22 years. Chris is also the creator of the YouTube channel "The Futur" which boasts over 2.5 million subscribers.
Chris Do is an award-winning designer, director, and CEO who founded Blind—a pioneering motion design and brand strategy consultancy—in 1995. Based in California, Blind quickly became known for producing standout video content for clients including Snapchat, Nike, EA Sports, and Microsoft.
Beyond Blind, Chris founded The Futur, an online education platform driven by the mission to teach 1 billion people how to make a living doing what they love. Through online courses and practical tools, The Futur helps creatives sharpen their skills and build thriving businesses.
Chris also gives back by serving as chairman of the board for the Society for the Promotion of Japanese Animation (SPJA) and providing guidance as an advisor to Saleshood, a leading sales enablement platform. Over the years, he’s contributed his expertise to organizations like AIGA/LA, the Emmys Motion & Title Design Peer Group, and academic boards at institutions such as Otis College of Art and Design, Santa Monica College, and Woodbury University.
This conversation dives deep into Chris's journey, the lessons he's learned, and the strategies that have propelled his success.
Blind: Pioneering Motion Design Excellence
Founded by Chris Do in 1995, Blind has played a pivotal role in shaping the landscape of motion design. Emerging as an industry trailblazer at a time when motion graphics were just gaining momentum, Blind quickly established itself as a creative powerhouse.
With a dedicated collective of strategists, designers, filmmakers, writers, and animators, the agency has consistently delivered standout visual storytelling. Their groundbreaking approach has left an indelible mark on campaigns for major brands like Nike, EA Sports, Microsoft, and Snapchat, to name a few. Over the years, Blind’s commitment to innovation and artistry has set new standards, making them a sought-after partner for clients seeking memorable, high-impact video content.
Key Takeaways
- Everyone has a unique superpower that can be harnessed for success.
- Authenticity in branding can significantly accelerate business growth.
- Pricing strategies, including price bracketing, can enhance profitability.
- The importance of focusing on outcomes rather than time spent.
Leadership and Advisory Roles Beyond The Futur
Chris’s influence extends far beyond his agency and YouTube channel. He holds several prominent leadership and advisory roles within the creative and educational communities. As chairman of the board for the Society for the Promotion of Japanese Animation (SPJA), he helps guide the direction of one of the world’s most influential anime organizations. Chris also advises Saleshood, lending his expertise to shape the future of sales enablement platforms.
In addition to these roles, Chris has contributed his insights as a board or advisory member for numerous respected institutions. These include serving with AIGA Los Angeles, the Emmys Motion & Title Design Peer Group, the Otis College Board of Governors, as well as roles at Santa Monica College and Woodbury University. Through these positions, he continues to foster creative talent and drive innovation across the design, academic, and entertainment worlds.
Discovering Your Superpower
Chris believes that everyone possesses a superpower—a unique strength that, when fully integrated into their professional life, can lead to greater success. He shares his journey of self-discovery, emphasising that many people often suppress their true passions in favour of societal expectations. By embracing all aspects of oneself, including childhood interests and curiosities, individuals can align more closely with their authentic selves.
The Importance of Authenticity
In the podcast, Chris discusses how many people present a version of themselves that they think others want to see, rather than their true selves. This can hinder genuine connections and business growth. He encourages listeners to be intentional about their branding and to express their true beliefs and values. By doing so, they can attract the right audience and foster deeper relationships.
Navigating Social Norms
Chris acknowledges that while some social norms are beneficial, they shouldn't dictate how one presents themselves in business. He uses the analogy of shopping in a supermarket, where products compete for attention based on their packaging and branding. Just as unique products stand out on shelves, individuals should strive to showcase their authentic selves to attract the right clients.
The Journey of Reinvention
Chris shares that throughout his career, he has had to reinvent himself every few years to stay relevant. He highlights the importance of being proactive in adapting to changes in the industry, rather than waiting for disruption to occur. This mindset has allowed him to pivot successfully from a service-based design company to a content-driven business.
Major Clients and Industry Impact
Throughout its history, Blind has had the opportunity to work with an impressive roster of global brands. Notable clients include household names like Nike, Snapchat, EA Sports, and Microsoft. These collaborations have helped Blind solidify its reputation as a leader in motion design, creating impactful video content that resonates across industries.
Pricing Strategies: Price Bracketing
One of the key topics discussed is price bracketing. Chris explains that when clients are hesitant to reveal their budget, it’s essential to provide a range. For instance, stating that a project could cost between $30,000 and $200,000 allows clients to feel more comfortable sharing their budget. This strategy not only helps in negotiations but also sets a precedent for the value of the service being offered.
Incremental Pricing: Go Higher
Chris advocates for incremental pricing, encouraging business owners to raise their prices significantly rather than making minor adjustments. He argues that this approach tests the market's perception of value and helps professionals understand their worth better. By focusing on the outcomes they deliver, rather than the time spent, service providers can better align their pricing with the value they create.
The Power of Outcomes
A significant point made during the conversation is the need to shift focus from time-based billing to outcome-based pricing. Chris emphasises that clients care more about the results they receive than the hours spent on a project. By framing conversations around the impact of their work, service providers can better articulate their value and justify their pricing.
Conclusion
Chris Do's insights offer valuable lessons for entrepreneurs and business owners looking to scale their operations. By embracing authenticity, understanding their unique superpowers, and implementing effective pricing strategies, individuals can create a more fulfilling and profitable business. The journey of self-discovery and reinvention is ongoing, but with the right mindset, anyone can achieve their goals and make a significant impact in their industry.
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