The SaaS Venture – Details, episodes & analysis

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The SaaS Venture

Aaron Weiche

Education

Business

Frequency: 1 episode/39d. Total Eps: 50

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.

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🇨🇦 Canada - howTo
12/03/2025
#89
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#94
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06/01/2025
#63
🇬🇧 Great Britain - howTo
24/11/2024
#89
🇬🇧 Great Britain - howTo
23/11/2024
#70
🇬🇧 Great Britain - howTo
22/11/2024
#44

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https://twitter.com/Patticus
20 shares
https://twitter.com/davidu
7 shares
https://twitter.com/aprildunford/status/1560640569801461761?s=20&amp
2 shares

https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup-ebook/dp/B074DGYVD5
3 shares

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RSS feed quality

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Score global : 43%

Publication history

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50: Engagement In Your Sales Funnel

dimanche 17 mars 2024 • Duration 33:05

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:

1. Are you easy to work with?

2. Do you work how your customers want you to work?

I look at what makes for good CTAs, that appeal to all levels of engagement.

Questions - live chat, web-to-text
Get updates - email newsletters, podcasts, blog content, social
Demos - recorded, live, interactive

49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT

mardi 6 février 2024 • Duration 31:27

Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so getting as many right as you can matters. Let's look at the main decisions I feel I got right in starting Leadferno.

Prior: Part 1 on what I got wrong.

40: The Power of Momentum

vendredi 28 octobre 2022 • Duration 47:04

Momentum is often cited as core to a company's growth. Aaron and Darren talk about at the power of momentum, when you have it, when you need to make it happen, how to help it happen, and more. We also discuss malt liquor and 40's in this 40th episode.

39: Positioning - "Why Choose You?"

jeudi 8 septembre 2022 • Duration 37:14

A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darren discuss positioning in your product demo, messaging, and marketing. In a crowded market with many solutions and choices, you need to understand and leverage what makes you unique and win in competitive comparisons.

Here is April's Twitter thread.

38: The Burn of Churn

lundi 15 août 2022 • Duration 55:50

We last talked churn in June 2019 on Ep. 8: https://www.thesaasventure.com/episodes/08-churn-figuring-it-out-and-fighting-it

37: SaaS Marketing in 2022 - Part 2

mercredi 13 juillet 2022 • Duration 48:21

Part 2 on what Leadferno and Whitespark are doing for marketing in 2022. Aaron talks about exploring paid search, co-webinars and hiring a service for cold outreach to book demos. Darren has been launching a ton lately and talks about their video marketing, landing pages and referrals.

36: SaaS Marketing in 2022 - Part 1

vendredi 17 juin 2022 • Duration 35:14

Darren and Aaron talk about the SaaS marketing strategies for Whitespark and Leadferno in 2022. We covered marketing your SaaS features, podcast interviews and events. In covering just some of what we are doing - we declared this part 1, with part 2 to come! No doubt marketing your SaaS is so important in 2022.

35: Mining For Growth Opportunities

lundi 25 avril 2022 • Duration 47:14

Looking internally at your data, customer behavior and more can surface growth opportunities for your SaaS. Aaron and Darren discuss how to find these growth opportunities, some of Darren's discoveries and Aaron has a personal health update.

34: All Aboard User Onboarding

jeudi 27 janvier 2022 • Duration 47:19

User onboarding in SaaS is a critical part of the user experience. Aaron and Darren look at the process of guiding new users to find value with your software product including sign-up, emails, in-app notifications, support and more. It all needs to work together to onboard a user and lead them to success with your SaaS.

33: What To Do In 2022

mercredi 22 décembre 2021 • Duration 47:02

A look ahead at what 2022 holds for Whitespark and Leadferno. Aaron and Darren lay out their hopes and wished for what they can build, accomplish, market and sell in the next year. 2022 should be a year of big growth for both SaaS companies.