The SaaS Academy Podcast – Details, episodes & analysis

"The magic is creating the container for relationships."

📖 Join the Wait List for our new book!

➤ https://softwarebook.com/

Join Dan Martell, Johnny Page, and Matt Verlaque as they sit down to discuss the launch of their new book, what running a 10/10 event looks like, and the future of SaaS Academy.

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Timestamps

00:00 Introduction to the New Book Launch

00:47 The Importance of Customer Conferences

05:52 Strategies for Successful Event Planning

11:50 Leveraging Customer Experiences for Content

18:03 Creating Community and Connection

23:51 Common Mistakes in Event Planning

29:51 Final Thoughts and Encouragement

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Check out Matt on:

➤ Personal Website: https://www.mattverlaque.com/

➤ Twitter/X: https://x.com/mattverlaque

➤ Instagram: https://www.instagram.com/mattverlaque/

➤ LinkedIn: https://www.linkedin.com/in/matt-verlaque/

Check out Johnny on:

➤ Personal Website: https://www.thejohnnypage.com/

➤ Instagram: https://www.instagram.com/johnnypage13/

➤ LinkedIn: https://www.linkedin.com/in/johnnypage/

Check out SaaS Academy on:

➤ YouTube  @SaaSAcademy 

➤ Instagram] (https://www.instagram.com/saasacademy/ )

➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy)

➤ [Twitter / X] (https://x.com/saasacademy)

➤ [Facebook] (https://www.facebook.com/SaaSAcademy/)

➤ [Website] (https://www.saasacademy.com/)

➤ [Apple] (https://podcasts.apple.com/ph/podcast...)

➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

"If you talk to an outsource company and they can kick off development for you or kick off a project next week, that's a massive red flag for me."

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

Join Johnny Page and Graeme Barlow, Founder and CEO of Iversoft, a world-class software development agency that specializes in mobile and emerging technologies.

This episode dives deep into 🚀

- The good, bad, and best practices of Outsourced Development.

- How a founder’s job is to find the people who will solve the problems, not to solve it themselves.

- How to clear product ownership and spend time on preparation before starting development.

- The best way to build a network of trusted technical advisors.

...and more.

--

Timestamps

00:00 Introduction and Setting the Stage

02:10 The Good, the Bad, and Best Practices of Outsourcing Development

03:36 When to Consider Outsourcing and Different Engagement Models

08:21 Choosing the Right Engagement Model

16:57 Building a Successful Relationship with an Outsourced Development Team

24:08 Beware of Agencies Promising Quick Turnaround Times

25:06 Learning from Mistakes

25:25 The Importance of Outsourced Development Teams

28:15 The Current State of AI and Its Impact

32:42 Building with No Code Solutions

38:56 Avoiding the Linchpin Trap

--

Check out Graeme on:

➤ Personal Website: https://www.graemebarlow.com/

➤ Twitter/X: https://x.com/graemebarlow

➤ Instagram: https://www.instagram.com/graemebarlow/

➤ LinkedIn: https://www.linkedin.com/in/graemebarlow

Check out SaaS Academy on:

➤ YouTube  @SaaSAcademy 

➤ Instagram] (https://www.instagram.com/saasacademy/ )

➤ [LinkedIn] (https://www.linkedin.com/company/saasacademy)

➤ [Twitter / X] (https://x.com/saasacademy)

➤ [Facebook] (https://www.facebook.com/SaaSAcademy/)

➤ [Website] (https://www.saasacademy.com/)

➤ [Apple] (https://podcasts.apple.com/ph/podcast...)

➤ [Spotify] (https://open.spotify.com/show/05gCHHh...)

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

--

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Ben Yoskovitz, Founding Partner at Highline Beta and co-author of 'Lean Analytics' to talk all things data.

📌 In this episode they go deep into what it truly means to be a data-driven business covering things like:

➡ Focusing on the one metric that matters.

➡ How to avoid analysis paralysis with rapid testing.

➡ When & why founders should consider venture studios.

➡ Building vs buying — how to know when to invest in-house or acquire.

--

Check out Ben on:

➤ LinkedIn: https://www.linkedin.com/in/byosko/

➤ Weekly Newsletter: https://www.focusedchaos.co/

➤ Twitter/X: https://x.com/byosko

➤ Company Website: https://highlinebeta.com/

➤ Book: https://leananalyticsbook.com/

Check out SaaS Academy on:

➤ YouTube/ @SaaSAcademy | [Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

"I help Chick-fil-A operators sell more chicken!"

--

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

--

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Michael Alvarez, founder and CEO of OneClick App, a workforce management software for Chick-fil-A operators to help them sell more chicken.

They talk about the importance of implementing a scorecard and track the metrics that move the business forward, the importance of building with the right people, and staying focused in the business.

--

Timestamps:

00:00 Michael's Perfect Intro

03:03 Team Size and MRR

08:08 Optimizing Client Onboarding

10:27 Implementing a Scorecard

15:27 Hiring the Right People

26:44 Staying Focused on a Specific Industry

27:40 The Importance of Discipline and Focus in Business

34:15 The Role of Mentorship in the Journey of a CEO

35:14 Leadership in Business and Personal Life

42:41 The Integrated Life: Winning in Every Arena

49:10 Taking Ownership and Responsibility for Success

--

Check out Michael on:

➤ LinkedIn: https://www.linkedin.com/in/michaelalvarez/

➤ Website: https://oneclickapp.com/

Check out SaaS Academy on:

➤ YouTube/  @SaaSAcademy  | [Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

"You need to first create an environment where they trust you. Second, create an environment where they know that you're going to work your butt off. And third, create an environment where you're actually helping them."

--

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

--

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with sales expert Mike Manzi.

This episode gets down and nerdy about building killer sales teams, trends to keep en eye out for in outbound sales, Mike's mission to eliminate the SDR role completely, and how to hire top performers.

You'll want to stick around until the end because he goes DEEP on his favorite content creation tips and tricks so you never run out of viral content ideas.

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Timestamps:

00:00 Mike's Background

05:32 How to Balance Different Leadership Styles

10:55 The Importance of Vulnerability in Leadership

25:03 How to Retain High Performers

32:58 Thoughts on Scaling Outbound Sales

38:40 Improving Deliverability and Open Rates

43:01 The Future of Outbound Sales and Content Marketing

46:15 Creating Engaging Content on TikTok and Instagram

49:35 Getting Started with Content Creation

52:30 Building Authenticity and Giving Tangible Value

01:15:37 How to Become the Best Version of Yourself

--

Check out Mike on:

➤ YouTube:  @officialsalestips 

➤ TikTok: https://www.tiktok.com/@officialsalestips

➤ Instagram: https://www.instagram.com/officialsalestips/

➤ LinkedIn: https://www.linkedin.com/in/mikemanzi7/

➤ Website: https://linktr.ee/officialsalestips

Check out SaaS Academy on:

➤ YouTube/  @SaaSAcademy  | [Instagram] (https://www.instagram.com/saasacademy/ ) | [LinkedIn] (https://www.linkedin.com/company/saasacademy) | [Twitter / X](https://x.com/saasacademy) | [Facebook] (https://www.facebook.com/SaaSAcademy/) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

"Intimacy is what we offer to our customers. We make them feel seen, heard, and felt."

--

👉🏻 Want a 3-step action plan to help scale your SaaS?

[Book a FREE growth session]

(https://www.saasacademy.com/scalenow?utm_campaign=SAPodcast_2023&utm_source=youtube&utm_medium=shownotes).

--

Today,  @johnnypage1  and  @mattverlaque  are joined by  @CalvinCorreliOfficial , the CEO of Simplero.

We dive deep into his personal growth journey, the importance of leveling up your "inner game" so you can unlock business growth. Calving talks about the inspiration behind Simplero, how the integration of spirituality and entrepreneurship will turn you into a better problem solver and create positive change in the world.

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Timestamps:

00:00 Introduction and Background

08:07 The Integration of Spirituality and Entrepreneurship

14:29 The Power of Intimacy in Business

25:42 Driving Revenue through Word-of-Mouth Referrals

32:28 Building a Culture of Intimacy and Customer Success

42:40 The Role of Coaching in Business and Personal Growth

46:30 Lessons Learned as a Leader

50:46 The Importance of Energy and Focus

55:30 Customer Success-Led Growth Strategy

59:58 Building a Business Based on Love and Empathy

---

Check out Calvin Correli on:

➤ [Instagram] (https://www.instagram.com/calvincorreli)

➤ [LinkedIn] (https://www.linkedin.com/in/truecalvin/)

➤ [Simplero] (https://simplero.com/)

➤ [Personal Website] (https://calvincorreli.com/)

Check out SaaS Academy on:

➤ [Instagram](https://www.instagram.com/saasacademy/)

➤ [LinkedIn](https://www.linkedin.com/company/saasacademy/)

➤ [Twitter / X](https://x.com/saasacademy)

➤ [Facebook](https://www.facebook.com/SaaSAcademy)

➤ [Website](https://www.saasacademy.com/) |

Listen to the SaaS Academy Podcast on:

➤ [Apple](https://podcasts.apple.com/ph/podcast/the-saas-academy-podcast/id1718719323)

➤ [Spotify](https://open.spotify.com/show/05gCHHhhpmDxaFacza6Qpo?si=98bd9025716746c4)

➤ Follow Matt Verlaque on: [Instagram](https://www.instagram.com/mattverlaque/) | [LinkedIn](https://www.linkedin.com/in/matt-verlaque/)

➤ Follow Johnny Page on: [Instagram](https://www.instagram.com/johnnypage13/) | [LinkedIn](https://www.linkedin.com/in/johnnypage/)

"What it means to be data-driven is to let 99% of the decisions be made for you so that you can focus on the high-leverage 1%."

--

👉🏻 Want a 3-step action plan to help scale your SaaS?

Book a FREE growth session (https://www.saasacademy.com/scalenow?...)

--

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with former NASA engineer turned entrepreneur, Tyler Ryan.

In this great conversation we go deep into Tyler's background and strategies, how he approached leaving one the best jobs on the planet to pursue his dream of entrepreneurship, and his big vision for his company LTV Numbers.

We uncover his journey from failed software development to successful launch and how that required a strong commitment to data-driven decision-making.

--

Timestamps:

00:00 Tyler's Background

08:30 The culture of rich history of NASA

11:16 Balancing the "Big Picture" at NASA

14:36 Transitioning from NASA to Entrepreneurship

15:33 The Origin Story: Building a Document Search Product

26:24 Joining a Business Mastermind and Starting Fit Funnel Guys

29:21 The start of LTV Numbers

32:18 The power of making the next bold move

33:12 Combining software with services

34:43 The customer journey

36:41 The challenges of data organization

42:46 What does being data-driven look like?

01:05:50 Data-driven decision-making

01:07:43 Auditing your metrics

01:10:29 The power of Paired Metrics

01:13:49 The struggle for work/life balance

01:19:50 The big vision for LTV Numbers

--

Check out Tyler on:

➤ LinkedIn: https://www.linkedin.com/in/tylerjryan/

➤ Website: https://ltvnumbers.com/

➤ Instagram: @tyler_ltvnumbers

Check out SaaS Academy on:

➤ [YouTube] / @saasacademy | [Instagram] (/ saasacademy ) | [LinkedIn] / saasacademy | [Twitter / X](https://x.com/saasacademy) | [Facebook] / saasacademy | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?....

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Wes Bush

• He’s the author of the best-selling book Product-Led Growth and founder of PoductLed.com — a proven system that helps SaaS companies scale their business by focusing on being product first.
• He’s coached over 300+ SaaS companies and generated over $1B in self-serve revenue!
• Some of those companies include giants like Keap and startups like Enzuzo who he helped double their free-to-paid conversion rate in just 6 months.

And he has a NEW upcoming book coming out in August titled ‘Product Led’ which will teach you how to turn your product into a $100M growth machine without a sales team.

In this episode, Wes breaks down:

• Implementing a successful product-led growth strategy.
• How solving beginner problems for users is key to product-led growth.
• Talking to customers and understanding the market before implementing a product-led growth strategy.
• Transitioning from a sales-led business to a product-led business.
• And how sales-led companies can learn from and implement product-led strategies to improve their operations and customer experience, regardless of their current business model.

Check out Wes on:

➤ LinkedIn: https://www.linkedin.com/in/wesbush/

➤ Website: https://productled.com/

Check out SaaS Academy on:

➤ [YouTube]    / @saasacademy   | [Instagram] (/ saasacademy ) | [LinkedIn]   / saasacademy   | [Twitter / X](https://x.com/saasacademy) | [Facebook]   / saasacademy   | [Website](

"If you're asking for swimming advice, you don't go and talk to someone who has never swum before. You go talk to an Olympic swimmer."

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Cedric Chin, the genius behind Commoncog.com - an industry leading blog that helps founders accelerate business expertise.

in this episode, Cedrics breaks down the concept of believability and its importance in decision-making, as well as the process of becoming data-driven in business.

He also shares his insights on scaling businesses, working with data, and operations. After this episode you should improve your intuitive decision-making and learn how to truly embrace the data-driven decision-making in business.

00:00 The Importance of Believability in Decision-Making

06:32 Becoming Data-Driven: Understanding Routine and Exceptional Variation

13:37 The Amazon Method: Statistical Process Control and WBR

23:43 Building an Appreciation for Data-Driven Decision-Making

28:33 Accelerating Revenue Growth and Pursuing Business Outcomes

29:29 The Transition to Data-Driven Decision-Making

32:22 The Process Control Worldview

33:20 Debating Summary Metrics in Business

57:31 The Role of Data Tools in Operational Excellence

59:29 The Causal Model of Business Metrics

01:01:55 The Importance of Knowledge in Business

01:20:00 Understanding the Growth Loop and Iterative Improvement

Check out Cedric on:

➤ Commoncog: https://commoncog.com/

➤ Twitter: https://x.com/ejames_c

➤ LinkedIn: https://www.linkedin.com/in/cedchin/

👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?....

Check out SaaS Academy on:

➤ [YouTube]( / @saasacademy ) | [Instagram]( / saasacademy ) | [LinkedIn]( / saasacademy ) | [Twitter / X](https://x.com/saasacademy) | [Facebook]( / saasacademy ) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify](https://open.spotify.com/show/05gCHHh...)

➤ Follow Matt Verlaque on: [Instagram]( / mattverlaque ) | [LinkedIn]( / matt-verlaque )

➤ Follow Johnny Page on: [Instagram]( / johnnypage13 ) | [LinkedIn]( / johnnypage )

“Who are you beyond your professional identity?”

Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Steve Schlafman, a former VC who traded the boardroom for the coaching couch. Steve now guides high-achievers, especially founders, through major life pivots and career crossroads.

In this episode, Steve opens up about his own winding path from venture capitalist to life coach, sharing the "aha" moment that sparked his career shift. He goes deep into the fascinating world of "founders in transition," revealing the unique hurdles and unexpected opportunities that emerge when driven individuals decide to hit the brakes

Tune in to hear Steve's unique perspective on the intersection of high performance and intentional living.

(01:17) - Steve's background

(04:15) - The concept of "founders in transition"

(07:50) - Embracing slowing down

(11:48) - Transitioning concepts that also apply to builders

(15:19) - Habits of founders behind successful transitions

(19:31) - The power of internal monologues in high-performing founders

(27:52) - The eventual necessity of slowing down

(31:09) - How Steve helps shape new identities for founders

(37:23) - The connection between a diversified identity and resilience

(43:53) - Steve's "journey inventory" exercise

(48:48) - The moment Steve realized his passion for helping founders transition

(55:39) - Everyone is always going through micro cycles

(58:23) - The concept of being above the line/below the line

(01:05:55) - Living the undivided life

(01:09:44) - The differences between transitioning and deceleration

(01:16:42) - Building appreciation for deceleration

(01:21:27) - VC-backed founders and the integrated life

Check out Steve on:

➤ Personal website: https://www.schlaf.co/

➤ Downshift: https://www.downshift.me/

➤ Twitter: [](https://www.instagram.com/danielpriestley)https://x.com/schlaf

➤ LinkedIn: https://www.linkedin.com/in/schlaf/

The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success - [](https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE)https://www.amazon.com/dp/B00R3MHWUE

👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?utm_campaign=SAPodcast_2023&utm_source=applespotify&utm_medium=shownotes).

Check out SaaS Academy on:

➤ [YouTube](https://www.youtube.com/@SaaSAcademy) | [Instagram](https://www.instagram.com/saasacademy/) | [LinkedIn](https://www.linkedin.com/company/saasacademy/) | [Twitter / X](https://x.com/saasacademy) | [Facebook](https://www.facebook.com/SaaSAcademy) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast/the-saas-academy-podcast/id1718719323) | [Spotify](https://open.spotify.com/show/05gCHHhhpmDxaFacza6Qpo?si=98bd9025716746c4)

➤ Follow Matt Verlaque on: [Instagram](https://www.instagram.com/mattverlaque/) | [LinkedIn](https://www.linkedin.com/in/matt-verlaque/)

➤ Follow Johnny Page on: [Instagram](https://www.instagram.com/johnnypage13/) | [LinkedIn](https://www.linkedin.com/in/johnnypage/)