The Ryan Sullivan Show – Details, episodes & analysis

Podcast strategies are cool, but what about the ones that actually work?

And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients.

In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money.

I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads.

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

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🔎 Navigate Here:

(0:00) - Teaser

(0:28) - The Client Interview

(1:17) - What does this content ‘solve’?

(3:01) - The company that speaks to the prospect directly..

(3:06) - Imagine this..

(4:01) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

It’s one of the biggest motivators for podcasters – making money off your podcast.

Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.

The issue here is the ways that people conventionally think will help them ‘get that money’.

But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???

Tune in and let’s sort this all out!

Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

__________________________________________________

🔎 Navigate Here:

(0:00) - Intro

(0:31) - Episode beginning

(1:41) - How do we know how to do this?

(2:35) - Two types of podcast

(3:57) - Sponsors

(5:41) - Don't take away time from listeners

(7:16) - Charging your guests

(9:02) - Promoting YOU

(11:59) - Recap

(13:05) - How do we do this?!

(13:56) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to.

This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content.

Does it work?

That’s where strategy and planning comes in.

Tune in to see the three major areas you should be focusing in on.

📌 Jump In Here:

(0:00) - Teaser

(0:51) - Episode beginning

(1:57) - Here’s where it went south

(2:30) - The podcast wasn’t the problem..

(3:14) - Considering the commitment vs. results

(4:12) - “Signals”

(4:57) - “Consistency”

(5:30) - “Predictability” 

(6:22) - The “eventuallys” of business

(7:36) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Welcome back to another installment of “BopSolo”! 

In this episode, I tackle the culture of “taking advice” and dive deeper into the expert/influencer industry. I also talk about the importance of being your own person, having your own journey and making your own mistakes (and decisions).

As a business owner and entrepreneur myself, I have an intimate connection and almost daily engagement with this culture. While experts can give you some great insight and advice, it’s always important to be weary of your resources.

Episode Outline:

(0:00) - Introduction

(0:21) - “The fallacy of change”

(4:25) - How do you not lose your drive?

(5:39) - The culture of “taking advice”

(9:23) - The best advice is what didn’t work, broad advice doesn’t fit specific scenarios

(12:36) - The importance of making your own decisions and forging your own path

(14:53) - We’re in a saturated advice culture

(15:41) - Episode wrap-up

Thank you for helping us become a top 10% podcast in the world!

Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny, Adam Miller, The Real Johnny Bravo, and more.

Please Join Our Email List for Special Offers, Q+A's, Live Podcasts, and More - To Join, Scroll to the Bottom of This Page

Links Below:

_

Watch the Video Version on YouTube

@sullybop on Instagram

Search 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)

Visit SullyBop.com for more information.

Big shouts to the folks who make this possible:

Video - @ferrarib98

Logo - @ryannkelly20

Producer - @minishep13

Theme Song - @jello.wav

Welcome back to the SEVENTH installment of the Shit Show!

It’s truly amazing that we’ve made it this far, but we’re ready for more!

From high level discussion about ghosts and aliens, to tackling more serious issues like “should we vote?” and “do fish ever get thirsty?” – me and Trett run through a variety of topics big and small.

Make sure to tune in as this could be our spiciest episode yet..

Episode Outline

1:05 - Episode beginning

1:51 - Revisiting Liquid Death, the second taste test

4:14 - “Life straws” and water quality, exploring abandoned properties

9:31 - It’s all about ghosts, Bigfoot and aliens for Sully

14:45 - “Have you seen The Village?”, Trailer Park Boys and general sitcom discussion

19:00 - “Podcasting is born independent”, is podcasting ever going to go “mainstream”?

22:11 - The taste test continues

25:05 - Question from Chris Miller, electric trucks

30:09 - Mazda discussion, what constitutes a sports car?

35:43 - “If you were to make your own holiday, what would it be?”

37:45 - Classic hip-hop, breaking down how it’s structured and how it evolved

42:10 - “Do fish ever get thirsty?”

42:55 - “Do inbred fish exist?”, the Kyrie issue

47:15 - Today’s political climate, where you fit in and having to “choose”

49:00 - Young people and voting, struggling with apathy

53:23 - “Talk about how the government, media and global corporations are colluding to kill and imprison societies”

1:01:18 - Thoughts on Netflix’s “Dahmer”, method acting

1:07:44 - The “Always Sunny” Podcast and other shows that are worth checking out

1:09:27 - Actors breaking out of their genre, other shows that are worth checking out (part 2)

1:14:35 - Episode wrap-up, final thoughts

Guests can be featured on the next shit show by submitting a video. Send me your submissions on Instagram here or email sullybmusic@gmail.com.

Links Below:

_

Watch the Video Version on YouTube

@sullybop on Instagram

Search 'BOPCAST' on any platform! (Google Podcasts, Apple Podcasts, Spotify, YouTube)

Visit SullyBop.com for more information, show notes, and to join our monthly newsletter.

Big shouts to the folks who make this possible:

Video - @ferrarib98

Logo - @ryannkelly20

Producer - @minishep13

Theme Song - @jello.wav

We all like to say we have a “calling” in our lives - but for James Calcagni, it’s the real deal.

James is an entrepreneur, CEO, inventor, engineer and most importantly, a survivor. James contracted Lyme’s disease as a young child and suffered horrible complications from it for years that limited his life in many ways. This experience led him to Qigong, which we get to in the show, but it also gave him a unique perspective into a life of difficulty.

Now, James uses this perspective and his expertise as an engineer to design prosthetic limbs that address every small problem an amputee may have to face.

In this episode we cover James’ backstory, his scrappy journey to starting his own company and how his work lines up with what he considers his duty in life. We also discuss his flagship “shower-proof” prosthetic, where the technology is headed and much more!

Episode Outline: 

(1:30) - Episode beginning, some context on how I met James

(3:09) - LinkedIn game, how to optimize your activity and use LinkedIn properly

(7:08) - James dives into what he’s working on right now, his background and how he ended up working on such a unique project

(24:30) - James’ transition in college and one of his most severe Lyme’s disease experiences

(29:10) - How James got a new lease on life, meeting Master Ho

(34:11) - Does Western medicine prevent people from accessing other forms of treatment? More on Master Ho’s methods

(40:24) - James’ apprenticeship in robotics and how he grew that base of knowledge 

(43:48) - The requirements for acupuncture that a lot of people don’t know about, James’ switch to Temple and mechanical engineering

(47:42) - The power of meditation and Qigong, James opens up about his routine a little bit.

(51:05) - Back to Temple, how COVID and James actually helped grow Master Ho’s Qigong class

(56:02) - The rise of “Qigong Dude”

(59:03) - How James discovered Omegle and found love on it

(1:04:07) - “This time was kind of a changing transformation period for me”, how James’ curiosity pushed him to face unique challenges

(1:07:38) - Engineers need to empathize with the people they’re helping and really understand the problems they face

(1:10:47) - How one story changed James’ perspective and inspired him to create a “water park leg”, how his interviews w/ amputees shined a light on the biggest problems they deal with

(1:21:23) - Why don’t bigger companies consider these small, specific problems that amputees deal with? How James approaches designing a prosthesis 

(1:27:07) - How James is making this whole project run, where he sees it going

(1:30:38) - It’s about access to technology, James’ duty in life

(1:37:38) - Managing life and business, how James started his business and how he’s currently growing it

(1:43:35) - Being a “CEO” and starting a company from the ground up

(1:47:50) - Episode wrap-up and where you can find James

Thank you for helping us become a top 10% podcast in the world!

Previous Guests Include Rob Dyrdek, Samad Savage, Travis Chappell, Austin Belcak, Young Benny,

In this special episode, I’m joined by none other than my girlfriend Viktoria!

Now I’m obviously very biased, but Vikki is straight-up an amazing person. She is a kindergarten teacher of a couple years now and a fellow New Jersey native. In this episode we discuss her unique upbringing, her experience as a kindergarten teacher so far, the education system at large and much more!

Will Trett be able to handle the hard hitting details about our relationship? Will a fight break out mid-interview? Tune in to find out!

Episode Outline:

(1:30) - Beginning of episode

(3:01) - The misconception about podcasting, “what is it about?”

(5:21) - Keeping people’s attention, how do the most successful podcasts do it? 

(10:23) - Sully and Vikki, how opposites attract, getting to know someone when you first start dating

(12:39) - “Being yourself” when you meet someone new, judging others and being judged yourself

(17:35) - How little kids judge, Vikki opens up about her Kindergarten teaching experience so far

(21:59) - How home life plays a huge role in school, parent involvement in their child’s education

(25:11) - Kids grow up differently nowadays, how teachers discipline students then vs. now

(30:32) - Raising and educating a child is a collaborative process between parents and the school

(34:32) - Teachers used to get a lot more credit, most people get talked out of becoming a teacher

(37:38) - Parents who “push” their children into things, how other people influence us in general

(45:58) - Mindset in education, motivating students to exceed their expectations

(49:45) - Do 5 year olds have genuine opinions? Kids are sponges

(53:18) - What is the worst age group to teach? Sully shares a time he got in trouble at school

(57:35) - Vikki talks about a difficult situation she heard about from another teacher

(1:03:07) - The infamous Joe Rogan litter box meme, should we use litter boxes in school?

(1:07:50) - Vikki’s background and upbringing, her journey to America

(1:17:12) - “If you had a 9-to-5 job, what would it be?”, having a good job/personality fit

(1:19:22) - Couples therapy, dealing and managing other people’s perception of you

(1:22:43) - Being in a relationship where one partner has sporadic hours and the other has a more traditional 9-to-5 setup, you want to have a partner who is different from you

(1:30:18) - Some final thoughts on education, still being an individual and not just a career, or what you do

(1:34:30) - “Do you still want to be a teacher?”, “Could you envision yourself doing something different?”

(1:39:38) - Vikki’s thoughts on her first podcast

Connect with Sully:

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/...

Instagram:

Tarek “Wrek” Meniam is an artist first, but don’t sleep on his mind for marketing, promotion and business.

Wrek is a rapper, entrepreneur, clothing designer, and most importantly, a New Jersey native. He has the intuition and imagination required to be a creator, but most importantly, he has the work ethic and vision to see his projects through.

By the end of this episode, I thought it was obvious that Wrek is going places. His passion and drive to be successful is truly one of a kind.

Join us as we talk about life, music, business, and much more!

Episode Outline:

(1:10) - Wrek’s rap journey, how he started and got better

(5:21) - To get better at freestyle rapping, is it just repetition? 

(7:49) - Freestyling is different from writing and building a song, “do you freestyle less now?”

(9:27) - How Wrek likes to “direct” his music, learning more from pain

(11:11) - “Have you ever turned a painful experience into a song?”, how Wrek builds his songs

(15:10) - Song writing discussion: format and structure, technique, performing and music videos

(22:28) - Do you value performing or song plays more?

(25:20) - “How do you approach marketing? Do you have a strategy?”

(28:25) - Singles and albums, the tug-of-war between quality and quantity

(32:32) - The difference between professional artists and amateurs, the importance of marketing

(36:16) - “Talent isn’t rewarded, attention is”, the power of collaboration and having support

(41:28) - More background on Wrek’s come-up, how he prioritizes his music

(48:20) - Where Wrek sees his music career in his life, his standard of success

(51:30) - Having music as an outlet, miscellaneous beard conversation

(56:10) - “How often do you go to the barbershop?”, keeping up on your cuts

(59:05) - Wrek’s crazy barbershop experience

(1:05:55) - That time Sully got “pranked”

(1:13:00) - Getting management as an artist, artists that Wrek looks up to

(1:16:50) - Giving people more access to your music, you have to promote your music just as much as you need to make it

(1:19:40) - Wrek opens up about his clothing brand, how it mixes with his lifestyle

(1:22:59) - Clip from “What Would You Do?” with Wrek, when Sully met Gary V

(1:27:32) - Wrek’s vision for his career and music, success takes hard work and time spent

(1:33:27) - “One thing people can’t deny is work ethic”

(1:37:42) - Wrek’s take on religion and spirituality, Sully and Wrek’s early YouTube experience

(1:46:00) - Whipping Honda Accords, some less than ideal driving habits

(1:50:01) - Cultural difference between the States and Egypt

(1:53:36) - Episode wrap-up, what’s next for Wrek

Connect with Sully:

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/...

Instagram:

We’re back once again! Me and Trett embark on our sixth installment of the Shit Show!

Join us as we fumble our way through serious conversations about UBI and judging the actions of corporations, and not-so-serious conversations like “Does Liquid Death suck?” and that one time I witnessed a raid..

Episode Outline:

(0:35) - Episode beginning

(1:01) - Liquid Death, is it actually good? The boys try it out

(5:15) - What is the point of including Liquid Death in your life?

(7:28) - “Magic Eye” books, visual illusions

(11:24) - Magic discussion, mentalists 

(14:22) - Sully’s Asher Roth story, separating the person from the artist celebrity

(19:12) - Reverse taste test (drinking regular water), more discussion around the difference between the artist and the persona, using Kanye as an example

(25:39) - “Making the next guy enough money”, the nature of how success is truly measured

(27:50) - Not looking at business decisions as emotional, addressing broad criticisms of capitalism and wealth

(33:14) - Companies vs. a one-person business, is running a small business easier now? Or harder?

(35:31) - Selling a service or product that is “personal” or 1-to-1, the power of doing business on a personal level income?”

(42:14) - Exploring UBI a little more, “there is a point to giving people a small amount of money”, where it gets complicated

(45:39) - Who is UBI targeted towards? The “cost” of a program at this level

(48:55) - Who SHOULD UBI be targeted towards? Acknowledging some realities of social welfare

(52:21) - Trett’s crazy work lunch story

(57:07) - That one time Sully witnessed a raid, some Stockton war stories

(1:01:59) - Live stream raids, the peculiar world of streaming and youtube stars

(1:15:04) - Episode wrap-up, closing thoughts

Connect with Sully:

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/...

Instagram: https://www.instagram.com/sullybop/

Facebook:

Establishing yourself and who you are is one of the biggest and most important challenges we face in our lives. This is especially important when it comes to a career in music, where you always need to bring something new to the table.

Cassi B, like me, is part of the new generation of musicians and artists. Multi-talented and ambitious almost to a fault, Cassi B will stop at nothing to make his mark. Hailing from the small country of Togo, Cassi came to America many years ago with his mother and settled in Newark. Since then, he’s been able to carve out a successful career in music and marketing, as well as his own clothing brand.

Cassi has an infectious energy and relentless enthusiasm that I’m really looking forward to sharing with you all.

Enjoy this conversation on making music, the importance of having a “why” as an artist, his new album “Made in Togo” and much more.

Episode Outline: 

(1:30) - Episode introduction

(4:18) - Cassi’s background and journey to America, how music has evolved for him since he was a kid

(9:15) - Growing up in Newark, growing as an artist through experiences and gaining perspective

(13:20) - An artist has to have a “why”

(15:30) - Some more context and background on Cassi B’s new album “Made in Togo”, the making of the album and where Cassi drew inspiration from

(20:28) - Artists need experiences to write music

(23:30) - Conceptual albums, the power of creating a narrative behind your music, reaching “higher levels”

(27:03) - Shooting music videos, how to “act” and challenges that come with building a visual element to your music

(29:44) - Artists need to either be multi-talented or collaborate with other talent, Cassi’s other ventures

(34:34) - The pressures of establishing and running a clothing brand, how Cassi manages his career and music

(38:14) - “What makes you want to be an artist?”

(41:15) - The next generation of content creators

(48:12) - Everyone is accessible these days, having figures in your life that inspire you

(52:23) - “I create more than I consume”, Cassi is focused on process and results even in his music

(57:08) - Rappers and singers vs. artists, differences in how people create and the goals they have for their careers

(1:06:08) - Fleshing out the environment around the music, promotion, business, and more considerations you need to make

(1:07:59) - What’s more valuable to you, people at your shows or streams/plays?

(1:12:58) - What Cassi does for work outside of music, how he started in the marketing field in college and after

(1:18:00) - “Not everyone is trying to learn things on their own”, building a dream and your success

(1:22:03) - “Curiosity is the best teacher, cause it allows you to learn without expectations”, discussion around publishing for your music

(1:28:07) - Is it worth it to get paid for your music? The real grind of getting money for your music

(1:33:57) - Your music can impact people on different levels and social media can sometimes obscure that

(1:35:16) - What’s next for Cassi B

(1:40:53) - Mental health awareness, it’s place in Cassi’s music and his experience with his own mental health struggles

Connect with Sully:

Podcast Links - https://linktr.ee/sullybop

LinkedIn: