The Remote Work Tribe Podcast – Details, episodes & analysis

In this episode of the Remote Work Tribe podcast, we chat with Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios. We discuss his views on using AI efficiently, the processes he has built around new technologies, and practical AI applications to improve your content strategy.  

Episode timestamps:

• How does Andy approach AI at a high level? (1:00)
• Using personas with AI. (3:12) 
• Using examples to prompt AI and improve its output. (4:36) 
• Is Andy worried about biasing AI or getting incorrect results? (7:42)   
• Getting over imposter syndrome and using AI to augment your confidence. (9:57)
• How to escape the shiny object syndrome. (11:37)
• Improving thought leadership content strategies. (13:56)
• Why AI is a tool that can’t replace you. (17:45)
• How do we influence thought leadership and research instead of content volume? (20:00)
• What is content quality? (22:42)
• Scaling non-measurable marketing activities. (24:52)
• Timeless principles of content marketing. (28:08)
• Surprising AI use cases. (30:26)
• Tools and resources to learn more about AI. (32:30)
• How to future-proof your career as a content marketer. (35:12)
• The importance of focusing on your target audience and trusting yourself. (37:02)

We hope you enjoy it!

Links mentioned on the podcast

• AI for thought leadership: These are the first 5 prompts | Orbit Media Studios
• This Math Pattern Explains Your Content Performance (and what to do about it) | Orbit Media Studios
• The Remote Work Tribe Podcast: Andy Crestodina
• linkedin.com/in/andycrestodina
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Tom Shapiro, founder and CEO at Stratabeat, Inc. We discuss hiring best practices, how to set up systems and find the right people for your business, the importance of testing, mindset shifts to grow your agency, and more. 

Episode timestamps:

• How did Tom start his company? (1:00)
• Growing Stratabeat and his process to make those first hires. (2:20) 
• Why did he hire an account manager first, and how did he help this employee succeed? (5:28) 
• How did Tom set up systems and improve documentation? (8:03)   
• How does Tom find the right people for his business? (10:13)
• Three-hour testing and assessing cultural fit. (14:05)
• Mindset shifts Tom has gone through by growing his business. (19:48)
• How did he transition out of day-to-day work? (21:42)
• How does Tom write books on top of running his agency? (23:46)
• How long does it take to go from a book idea to getting it live? (27:22)
• How to prevent burnout? (29:15)
• Setting boundaries to avoid burnout. (32:37)
• Lightning round questions.  (35:07)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/tomshapiro
• stratabeat.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Jennifer Bourn, CMO at Motivation Code and business coach for service-based freelancers. In this conversation, we discuss the importance of understanding your motivations and rituals to access your zone of genius, managing your time, finding the right path to become more self-aware, and more.  

Episode timestamps:

• What is Jennifer’s motivation code? (0:40)
• What changed once she better understood her motivations? (2:20) 
• Jennifer’s Zone of Genius. (4:06) 
• After learning about her zone of genius, how did she approach offloading tasks? (4:22)   
• How to access your flow state and work at the highest level? (11:50)
• The importance of managing your time and mastering async work. (14:49)
• Jennifer’s journey from leading her own business to becoming a CMO. (16:12)
• Investing in self-awareness to thrive in teams and the importance of micro-events. (21:10)
• How to become more self-aware? (24:45)
• How to approach coaching and finding the right fit for you? (27:50)
• How to get the most out of a coaching experience. (30:45)
• Lightning round questions. (32:40)

We hope you enjoy it!

Links mentioned on the podcast

• motivationcode.com
• jenniferbourn.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Meryl Johnston, Founder of Bean Ninjas. We talk about how to avoid overworking, how to build a team culture to remove yourself from day-to-day operations, the importance of retreats, how to plan and facilitate a retreat, and more.

Episode timestamps:

• Interesting projects Meryl is working on now? (0:40)
• Strategies to avoid overworking. (4:10)
• How to build a team? (6:20)
• The importance of having retreats in remote work cultures. (9:27) 
• BeanCon retreat, goals, and objectives. (12:35)   
• Deciding which activities to do in a retreat. (14:10)
• How to organize team dinners in a retreat? (16:36)
• Retreat length. (18:16)
• What are the most surprising things Meryl learned at BeanCon? (19:55)
• Changes in team culture after the retreat. (22:25)
• Knowing what she knows now, what would she do differently regarding retreats? (23:37)
• How to choose the right venue for your retreat? (25:02)
• Advice for founders thinking about planning a company retreat. (26:03)
• Lightning round questions. (27:30)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/meryl-johnston-3a483728/
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Matt Paulson, Founder & CEO at MarketBeat. We talk about culture in hybrid settings, how to be an effective leader, how to build an office people want to go to, how to leverage your strengths, and much more. 

Episode timestamps:

• What is MarketBeat? (0:40)
• Choosing your headquarters location. (2:50)
• How to attract and train the best local talent. (5:00)
• How do you train people when you work in a specialized industry? (6:32) 
• How to build a culture of leaders? (9:10)
• How to build team culture in hybrid teams? (10:45) 
• The importance of building an office people want to go to with a flex culture. (12:20)   
• Async vs. Synchronous work at MarketBeat. (15:37)
• How to stay focused on a single business idea for a long time? (16:36)
• Founders that have inspired Matt? (19:00)
• How did Matt go about becoming a better leader at MarketBeat? (20:45)
• How did Matt find out what the competitive edge of MarketBeat was? (24:02)
• Matt’s journey in investing (25:00)
• Lightning round questions. (27:10)

We hope you enjoy it!

Links mentioned on the podcast

• mattpaulson.com
• twitter.com/MattPaulsonSD
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Ronnie Higgins, Director of Content at OpenPhone, and the voice talent behind Marketing Under The Influence. We talk about content marketing and how it has changed in the last couple of years, what it may look like in the future, AI, doing research, managing and inspiring a team, and more. 

Episode timestamps:

• Ronnie’s current projects. (0:40)
• What does the future of content marketing look like? (1:56)
• Ronnie’s background in film and its influence on his work. (5:40)
• How does he incorporate his background into OpenPhone’s strategy? (8:14) 
• How to get buy-in to do research? (10:40)
• What does Ronnie’s research process look like? (12:09) 
• What are the core talking points to make sure an interview works well? (14:15)   
• Balancing execution with management and team building. (17:45)
• How do you find and vet the right people for your team? (21:26)
• Are people writing for the algorithm, not the audience? (26:57)
• Where does AI fit into content marketing? (29:00)
• Why did AI start using writing as a use case? (31:28)
• Lightning round questions. (37:50)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/ronniehiggins
• ngn.beehiiv.com/subscribe
• threads.net/@ronniehiggins
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with James Laws, Founder and CEO of Saturday Drive. We discuss the importance of culture, how to improve communication and delivery, hiring and interviewing processes, delegation, what matters regarding leadership, and more. 

Episode timestamps:

• James’ most exciting projects he’s working on now. (0:40)
• Signs there are delivery issues in an organization. (1:52)
• What is the structure of his team at Saturday Drive? (3:37)
• Team’s response to new systems. (6:20) 
• How to motivate your team to communicate openly? (8:07)
• Selecting the right people for your organization. (11.41) 
• What does the hiring process look like at Saturday Drive? (13:55)   
• Red flags in interviews. (17:50)
• Non-intuitive green flags in interviews. (20.45)
• Processes to ensure his team leads bring the best people to their team. (22:22)
• What was his delegation process like when he decided to stop leading everything in his organization? (24:58)
• What does the career progression look like at Saturday Drive? (27:58)
• Lightning round questions. (31:10)

We hope you enjoy it!

Links mentioned on the podcast

• jameslaws.com
• twitter.com/JamesLaws
• saturdaydrive.com
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Amber Naslund, enterprise sales and customer success leader at LinkedIn, recovering marketer, author, and former entrepreneur. We talk about A.I. and how it's changing our lives, working in public, imposter syndrome, digital detox, and much more. 

Episode timestamps:

• Amber's most exciting work currently. (0:45)
• Ethics of A.I. and how it can affect our lives. (1:30)
• People to follow to learn more about A.I. (2:30)
• Working in public. (3:50) 
• How to navigate how much to share online? (7:55)
• What is her approach to social media and working in public? (15.40) 
• Imposter syndrome and working in public. (18:20)   
• Rebranding imposter syndrome. (22:30)
• Coping strategies to use imposter syndrome to fuel your growth. (23.40)
• How does Amber approach when she needs to disconnect from social media? (26:30)
• How has Amber helped others move past imposter syndrome? (28:25)
• Lightning round questions. (34:00)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/ambernaslund
• threads.net/@ambercadabra
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Nick Gray, Founder of Museum Hack and Best-Selling Author of The Two Hour Cocktail Party. We talk about his journey hosting thousands of events, the importance of icebreakers, non-obvious tips to host a great experience, and more. 

Episode timestamps:

• Nick’s mission helping 500 people host their first event. (0:55)
• Dos and Don’ts for icebreakers. (1:55)
• Other mistakes people make when it comes to icebreakers. (4:00)
• How do you come back from an icebreaker going sideways? (6:10) 
• Ways events help you build your network. (7:50)
• Where do networking events go wrong? (11.10) 
• How to overcome the fears that prevent you from hosting an event. (13:10)  
• Lowest and highest number of people for a great event. (15:20)
• Systematizing events so they don’t feel like such a big hurdle to overcome. (16.39)
• Non-obvious tips that can help you host a great experience. (19:30)
• Nick’s process writing The Two Hour Cocktail Party. (23:10)
• How did he know it was the right time to publish? (24:40)
• Some of the most powerful insights Nick picked up from writing a book. (25:45)
• Lightning round questions. (26:35)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/nickgraynews
• twitter.com/nickgraynews
• nickgray.net
• An Introvert’s Guide to Networking
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Remote Work Tribe podcast, we chat with Sarah Betts, Support Director at Alyce. We talk about her philosophy when it comes to customer support, how to build a team that feels comfortable asking for help and collaborating, setting up great 1-1 discussions, her journey and learnings from her unique background in education, and more. 

Episode timestamps:

• Sarah’s philosophy for Customer Support? (0:55)
• What is the structure of her team? (1:36)
• How does she set up a structure of ownership on her team? (2:50)
• How does Sarah run weekly meetings? (4:25) 
• How does she help her team feel comfortable raising their hand? (7:05)
• The importance of apologizing and its role in job interviews? (9.37) 
• How to nurture team culture. (16:10)  
• How does she encourage her team to get the most out of their 1-1. (18:05)
• Sarah’s journey from preschool teacher to support manager at a tech startup. (23.15)
• What is the most unconventional skill from her educational background that she often uses in her current role? (26:15)
• Lightning round questions. (28:35)

We hope you enjoy it!

Links mentioned on the podcast

• linkedin.com/in/sarah-betts-dunn
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

Hosted on Acast. See acast.com/privacy for more information.