The Purposeful Marketing Podcast – Details, episodes & analysis

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field.

They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes.

The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.

The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠

Connect with the guest:

⁠⁠Kevin McClary

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business.

Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships.

The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust.

The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠Aaron Weekes⁠
• ⁠James Boeckmann⁠

Connect with the guest:

• Andrew Hill

~ Failing to plan is planning to fail ~

As B2B marketers are start their 2025 planning cycle, Mary, Aaron and James share their thoughts on how to plan differently for better outcomes. The conversation emphasizes the need for customer-centric strategies and the significance of understanding bottlenecks in the marketing process. The hosts explore personal perspectives on planning, the importance of mindset and collaboration, and Mary shares, in detail, how CoLab approaches planning.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both?

Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012.

As always, focus remains on the why and how the content pillar tactic helps your customers win.

If you’re active on LinkedIn, then you’ve seen the noise about customer research over the last couple years. The fact is getting close to your customers will make you a more successful marketer. But is it that easy? Aaron, Mary and James discuss how to get started, how to conduct customer interviews, what you do with the research and how you apply it tactically to your marketing efforts.

If we could have it our way, it would be sunshine and rainbows everyday. However, in your marketing role, that is not always the case. Today we discuss how to address negativity in your workplace and on the channels you spend your time to build your personal brand including social media. Aaron, Mary and James put their positive spin on this challenging discussion.

The act of clocking on and off forms the bedrock of work-life balance. When you’re punching a clock in retail or food service, it’s quite easy to separate your work time from you-time. But what about in marketing in 2022?

Aaron, Mary and James discuss.

What is a marketing playbook? What should it be? How can playbooks help? Do they hold marketers back?

The group has seen a lot of chatter about marketing “playbooks” on social media recently. They slow things down to talk about why people use playbooks and whether or not other people’s playbooks are worth paying attention to.

Mary makes a case for innovation, Aaron wonders whether playbooks help customers and James struggles through a metaphor relating to traditional American sports.

Aaron and Mary discuss their thoughts on what makes an exceptional client and agency partnership. Both pull from their own experiences working on an in-house marketing team and working in an agency. They ask: What makes a good client/agency relationship? What goes right? What goes wrong? Best-fit clients? What does that look like? And they provide the top 5 characteristics of a good client/agency relationship.

James and Mary talk about goal-setting. They share some of their mixed experiences with setting, reaching and failing to achieve personal and professional goals and offer their perspective on a healthy mindset re: goals both on and off the clock.

Of course, they talk about why goals are helpful (and instances where they aren’t).