The Podcasters Podcast is your ultimate guide on leveraging podcasting and content creation to turn your passion into profit. Hosted by industry experts Ashley Morris and Kane Baron, this show delivers actionable insights, expert tips, and cutting-edge strategies for podcasters at every level.
From learning how to start a podcast, to content on podcast monetisation strategies like sponsorship, premium content and selling your products & services. Additionally, they explore techniques for building your personal brand, allowing you to establish yourself as an authority in your niche and grow your influence.
With short, actionable, how-to episodes as well as interviews with some of the biggest and best creators in the UK and across the globe. Episodes are packed with proven methods to expand your audience and grow your personal brand in order to monetise your content. This podcast also keeps you informed about the latest developments and industry news in the podcasting world so you can stay ahead of the curve.
Ash and Kane host this show to help independent podcasters launch, grow and monetise a podcast. Beyond the content, they offer support with all things production at Progressive Media (The UK’s largest podcast agency for independent creators). They also help established podcasters connect with brands in win-win sponsorship partnerships as well as offering podcast consultancy, mentoring and public speaking.
So you’ve secured your sponsor, what do you do next? In this episode, Ash and Kane outline what to do once you have secured your podcast sponsor and discuss contracts, scripts, remaining authentic, sales and more!
KEY TAKEAWAYS
Ask your sponsor, what is it they want you to pitch, is there anything new they want you to focus on for example?
Think about the tone of the ad you want to put in your episodes, where will it naturally fit and what angle works for your content.
It’s good to have features and benefits in your ad read for your sponsor, but scripts can feel unnatural and unauthentic.
Larger companies will usually write up their own contract for you to sign, ensure you read through it and understand it properly before signing.
Ensure you work with the sponsor to decide whether they want dynamic or baked-in ads and if they have preferences for where in the episode the ad appears.
Be clear on what their expectations are from the partnership, is it purely brand awareness or is there a target of sales they are looking at.
BEST MOMENTS
"What do you want us to pitch?”
“People have a much better bullshit detector than you think they do”
“Get some sort of discount code, some urgency or scarcity…anyone who wants to get sales from it there needs to be an incentive”
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Ash and Kane interview Adam Stott, a football content creator who shares his experiences from The United Stand to launching Forever United TV. Adam discusses the challenges of growing a YouTube channel, confronting online trolls and negativity, and the reality of being a full-time content creator. This episode is essential for budding YouTubers and content creators, providing genuine knowledge about digital content creation and the football media world.
KEY TAKEAWAYS
Creating a thriving YouTube channel demands relentless dedication, with Adam broadcasting daily and pushing through holidays to sustain viewer engagement.
The shift from conventional media to social platforms is reshaping football content, with genuineness and interaction becoming pivotal for success.
Handling online trolls and hate is an inescapable aspect of content creation, you have to build resilience and find a supportive community to survive.
YouTube earnings can provide a viable income for creators, but expanding revenue streams through sponsorships and collaborations is a more viable and consistent way of making money.
Grasping and bonding with your audience is essential for your success as a creator, as it nurtures a sense of belonging and devotion among viewers.
Content creators must brace for the impact on their personal lives, including relationships and work-life balance as the job requires a lot of attention around the clock.
Sincerity and innovation are crucial for standing out in the packed YouTube space, with Adam stressing the significance of staying true to yourself and remaining authentic.
The transition from structured, scripted content to unfiltered reactions is steering viewer preferences, particularly in football-related content.
Creating a New Podcast Concept | Attractive Entrepreneurs Only show?..
Ash and Kane create the ultimate podcast in this episode! They talk about how to design and build the perfect podcast show for you, from building on your unique knowledge to what would suit your specific audience they reveal the things you need to focus on to make a successful podcast in 2024.
KEY TAKEAWAYS
There are three main ways you can niche down, by strategy, by demographic or both.
The obvious content isn’t always the answer, try and make yourself stand out by being unique, even if it may at first seem like the boring solution.
Think about SEO when titling, can you alter it to match your demographic and appeal to them?
You can utilise AI as a jumping point to find titles and allow you to filter out bad ideas
What is your audience already listening to, where are they consuming content? This is where you need to place your podcast and marketing.
How can you build a community for your show and content, could you do in person networking events or would an online community work better for your demographic?
BEST MOMENTS
“Niche down, it’s actually easier”
“If you ask people our age where do you find podcasts a lot of them will tell you TikTok”
“I’d mostly do interview shows”
“I think with our age group, something community related would be pretty cool”
You can’t compare success on different content platforms! With podcasting, an engaged audience is far more important than a large one and critically, worth more money. In this episode Kane and Ash talk about why there can be poor perceptions around podcasting and what true success looks like for you as a podcaster.
KEY TAKEAWAYS
With many other platforms, such as TikTok and YouTube, your audience and followers aren’t engaged therefore you need a lot of followers to be able to gain traction and make money.
Success in business is very different to most content platforms, it isn’t so much about volume but about quality of followers/customers and podcasting is the same.
The amount sponsors are paying podcasters is increasing year on year, even though the amount of podcasters isn’t increasing at the same rate.
You’ll never get a hater that is doing better than you, TikTok and other platforms can be a very negative place.
BEST MOMENTS
‘TikTok has a completely different perception of success’
‘Perception of success is very different in the business world -vs- the content world’
‘More listeners, less podcasters, more money being spent…this is a pretty good time to start’
Ash and Kane talk through the 5 steps you need to take in order to monetize your podcast. They break down everything you need to know from how to prepare to promotion and everything in between. They also reveal one of the most overlooked essential parts of podcasting!
Choose your niche and be clear with what you want to talk about, also focus on clear and simple artwork and titling.
There are four elements that your recording quality relies on: equipment, environment, technique and post-production
Consistency, this is the cornerstone of success for a podcast.
In podcasting your competitors are often your best collaborators and the relationships with your podcast guests can also present a variety of opportunities and open many doors.
Utilise your podcast long-form content to create content for other platforms such as TikTok and YouTube.
BEST MOMENTS
‘Don’t be scared of being niche, the more specific your audience the better’
‘Don’t talk directly into the microphone’
‘If you aren’t going to able to do a podcast consistently there’s probably no point in doing it’
‘The people in the space you are in are the people you want to talk to’
‘It’s good for retention, it’s important to put your content everywhere so people are being reminded about your podcast’
What are the best ways to help you close a sponsorship deal? Ash and Kane outline the best ways you can win over marketers and executives to want to sponsor your podcast. They also talk about current podcast ad growth and why it is something that any podcaster can utilise.
KEY TAKEAWAYS
You need to educate the sponsor, on what podcasting is, what they can gain from it, why it could work for them and why it’s better than an alternative method.
Old episodes are there forever, they will be listened to in years to come.
A good way to leverage your first season/first batch of episodes is by selling how much first episodes are relistened to.
Talk about repurposing, how the sponsor won’t only get exposure from the podcast but also from clips on other platforms, social media posts, blogs and more
Smaller creators who don’t often do ads will have higher conversion because they have trust and a relationship with their audience.
Most podcasts have a specific audience which means you can get some very specific sponsors and be very targeted.
The amount of money sponsors have spent on podcasts is increasing every year, set to be 3.9 billion in just the US by 2025
You can get very technical with your dynamic ad insertion, targeting old episodes or subject-specific episodes
BEST MOMENTS
‘You kinda have to sell the benefit of podcasting to the marketer’
‘Offer them more, build value’
‘Your podcast is going to have a very specific audience’
‘50% of all podcast downloads are on old episodes’
Ash and Kane listen to other creators' advice on TikTok about podcasting including what equipment to use, how to get started and tips on names, formatting and content. Ash and Kane give their own thoughts and opinions on what these creators are saying, including controversial objections to some of the advice they are putting out there as gospel!
KEY TAKEAWAYS
Word of mouth is important but you don’t need to ‘sit on’ finding the perfect name for your podcast. You can easily change your name later.
You don’t need to be clever or use jargon for your podcast name, it should do what it says on the tin and be around 4 words.
Quality audio is vital, it has to sound good or people will leave, but it’s easy and simple to create good audio.
Listen to podcasts inside and outside of your niche to get inspiration on how to present and format your show.
Just because there are other podcasts that cover the same content as yours, it doesn’t mean you shouldn’t do it, however, ensure you are being specific enough and not just creating another generic podcast.
There are multiple hosting platforms for your podcast, do your own research rather than accepting what others recommend.
Write down any podcast ideas you have as inspiration can hit at any time.
Who you are talking about and to is important to decide before you start your podcast but you don’t have to limit yourself to one format. You can be a mix of solo eps, interviews and co-hosting.
It is common to get a plateau in listenership and growth at the 2-3 month mark after launching your podcast. Stay consistent and keep putting good content out there to ride this out.
BEST MOMENTS
‘It needs to be easy to say and remember’
‘Most microphones are the same, as long as it’s a dynamic microphone and you use it correctly…you’re fine’
Ash and Kane talk through how you can invest in your podcast including when to do so and what you can do with the budget you have. They include the very first things to invest in, talk about why the many things you do as a podcaster reflect on your product or service and the importance of small details such as your artwork and the impact they can have on your listenership.
KEY TAKEAWAYS
If your content sounds and looks bad, this will impact anything else you offer. The first thing you should invest in for your podcast is equipment.
Upgrade to a premium version of Zoom or similar so you don’t need to worry about interviews being cut off and have the right features needed.
Audio quality has to come first.
Pay a graphic designer and make your artwork bold and clear, make it clickable!
Bad audio makes people turn off and switch off. Good audio quality is essential.
Show notes and titles are worth investing in, if you can pay a copywriter or agency to optimise these you will see results but it will also save you valuable time.
Engaging with others on social media can have a transformative impact on podcast growth, if budget allows extend it to hiring a social media manager.
A studio is a great thing to invest in if you have a bigger budget but it isn’t necessary, you would get more for your money by paying for a videographer and it means you can flexibly interview too.
Paying for guests is something that can work for certain styles of podcasts and can build growth fast.
PR has a lot of value but it’s very expensive and is only worth spending on if you have guests who are well-known or have credibility in your field.
BEST MOMENTS
‘You cannot have a podcast without spending a bit of money on equipment’
Ash and Kane talk about why there’s no such thing as too niche and share the right ways to build and create your concept for your podcast in this episode.
KEY TAKEAWAYS
Be more niche.
Just talking to interesting people isn’t a concept for a podcast.
You need to be consistently providing value for the same people very week, that’s how you build a successful podcast
What is something you can talk about every week for a year and can that be monetised? If so, that’s a great concept.
An easy way to tell if your concept is any good is to ask yourself, who will your listener be and who is your ideal client? They should be the same person.
If you aren’t well known you need your title to be searchable and easily identifiable.
It can be easy to think being too niche alienates people but it’s the opposite, it attracts them.
BEST MOMENTS
“The more broad you are you’re going to lose audience retention because you’re not hitting the same people every time”
“To name your podcast it should be two to three words and does what it says on the tin”
“Be very niche, follow the system to create a good concept and a title that works…then thank us later!”
In this episode, the Ash and Kane engage in a light-hearted and humorous conversation as Kane answers a series of quick-fire questions. They discuss their favourite podcasts, least favourite podcast formats, and share their thoughts on underrated creators and annoying content. They also touch on the challenges of running a podcast agency and highlight the benefits they've experienced from hosting the podcast, such as interviewing interesting guests and growing their social following.
KEY TAKEAWAYS
It's always better to ask unique and outside-the-box questions rather than generic ones.
Kane and Ashley express frustration with listeners who repeatedly ask for advice on growing an audience but fail to implement the suggestions given.
Success stories in podcasting sometimes go against conventional advice, highlighting the podcast "Interesting Health and Safety" as an example of a niche topic that has achieved significant success.
Certain types of content, such as LinkedIn posts that turn mundane activities into emotional stories and video content featuring overly shouty and unrealistic motivational messages.
BEST MOMENTS
"If you're listening to this episode and you've asked us at least three times, how can I grow an audience and you haven't implemented what we've said, then that is aimed at you."
"Yeah, yeah. Nothing like having a fan base that really like you, right?"
"I listened to 45 minutes on my drive and it was like 90% fluff and it really got my head in. I was like, I feel like this whole thing you've just been talking about everything you guys have done and you've not actually given me any tangible advice yet."
Related Shows Based on Content Similarities
Discover shows related to The Podcasters Podcast, based on actual content similarities. Explore podcasts with similar topics, themes, and formats, backed by real data.
"I stream 24/7. I don't have a day off. That's my commitment. I have to work holidays, so I'll go on holiday and I'll be live streaming three times while I'm on holiday."
"You're part of people's lives as a YouTuber. They rely on you so much. Like if I said to my subscribers, I'm going to miss this evening stream. Then we got it. That'd be absolutely, that'd be devastating."
"TV is dead. TV is dead. Like no one watches it, I can't remember the last time I actually put BBC one on apart from the Euros."
"If you know the space and you know how to manipulate it and you know how to work it, it's incredibly lucrative."
"Be original. Be you. Be original. Don't change. Don't follow. Take the tips, but be you."
"You can't polish a turd. You can have all the bright lights, the best cameras, best editor in the world, but if you're not comfortable and you're not confident in yourself and what you're doing. It ain't going to work."
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
