Osteobizness – Details, episodes & analysis

In this podcast episode, Gilly shares insights from a particularly busy and fulfilling week in her professional life. She discusses mentoring new graduates, supporting established practitioners, and helping clients achieve their business goals in the osteopathy and business coaching fields.

Highlights include planning sessions, international connections, networking, and team development. Gilly also celebrates client successes, offers strategic advice, and collaborates on future projects. Her enthusiasm for her work and dedication to the osteopathy community are evident throughout, as she encourages listeners to suggest future topics and stay engaged.

Introduction to Gilly's Week (00:00:02) 
Gilly shares her busy week and what she does in her professional life.

Guiding a New Graduate (00:00:02) 
Supporting a new grad excited to open his own clinic.

Coaching an Osteopath (00:00:02) 
Helping an osteopath relaunch clinics for a brighter future.

Winter Seasonal Planning Session (00:00:02) 
Delivered a planning session for marketing ideas until February.

Private Client's Revenue Success (00:02:02) 
Celebrating a client's doubled revenue after six weeks of coaching.

Client's Reduced Overwhelm (00:03:38) 
A client feels less overwhelmed and is managing tasks better.

Transforming a Clinic's Impact (00:03:38) 
Meeting with a principal excited for a six-week transformation.

Helping a Clinic Owner Sell (00:04:38) 
Discussed assisting a clinic owner in attracting buyers.

Inquiry from a Large Clinic (00:04:38) 
Responded to an inquiry from a clinic wanting to increase busyness.

Conclusion of the Week (00:06:14)  
Gilly reflects on her week and hopes listeners had a great week too.

BEST MOMENTS

'I thought I'd let you have a sneak peek into what I've been up to this week, as I've had a hectic week and absolutely loved every minute of it.'

'Apparently, other coaches she's worked with pushed her some of the way forward with a standard paint-by-numbers approach. However, together we've agreed on her tailored plan and gently guided and supported her towards better systems, marketing, and success.'

'Indeed, she told me this week that last month was double the month before in terms of revenue, so I'm delighted for her.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entr

In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses ten compelling reasons for collaboration in a clinical practice setting, aimed at healthcare practitioners and clinic owners.

Key benefits highlighted include improved efficiency, maximised income, full team bookings, better clinic organisation, continuous team training, fair pricing, diversified revenue streams, a caring reputation, local business relationships, and creating a well-oiled clinic. Additionally, a bonus reason emphasises the importance of a happy clinic environment that allows for personal time off without concern. The episode underscores how effective teamwork leads to a thriving, well-organised clinic.

Ten Compelling Reasons for Collaboration (00:00:02)
Discussion on reducing attention pulls and saving time in clinical practice.

Maximising Income (00:00:14)
Strategies to ensure all areas of the practice are fully utilised for income.

Team Booking Optimisation (00:00:25)
Importance of keeping the whole team fully booked to retain staff.

Organisational Efficiency (00:00:36)
Ensuring the clinic is organised to prevent wasted time and resources.

Continuous Team Training (00:00:48)
Highlighting the need for ongoing training to maintain patient care quality.

Fair Pricing for Services (00:01:00)
The significance of charging appropriately for services to ensure fairness.

Adding Revenue Streams (00:01:12)
Encouraging the development of additional income sources beyond direct services.

Community Reputation (00:01:24)
Building a reputation as a caring clinic to attract more community patients.

Local Business Relationships (00:01:36)
Creating relationships with local businesses for natural cross-referrals.

Clinic as a Well-Oiled Machine (00:01:48)
Establishing a smoothly functioning clinic to allow for future planning.

Bonus: Thriving Happy Clinic (00:01:50)
Emphasising the importance of a happy clinic environment for personal time off.

BEST MOMENTS

'You want to reduce the pulls on your attention and save your precious time.'

'You want to be known as the most caring clinic in your area so that more of your community readily seek your services.'

'You want a thriving, happy clinic so that you can take plenty of time out without worry.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses enhancing osteopathy clinics' operations and client engagement. 

The episode features a case study of Kelly, a clinic owner who sought Gilly's help to improve her clinic's performance. Through refining operational systems, providing social media training, and identifying new revenue streams, Kelly's clinic saw increased bookings, improved team morale, and higher patient satisfaction. The episode underscores the importance of effective leadership and invites listeners to seek support for building efficient, profitable practices.

Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces herself and the podcast, focusing on osteopathy business topics.

Kelly's Challenges (00:00:24)
Discussion of Kelly's struggles with sporadic bookings and team morale at her clinic.

Operational Improvements (00:01:30)
Enhancements to operational systems reduced admin work for Kelly, improving overall efficiency.

Social Media Training (00:01:30)
The team received social media training, helping them create content to attract new clients.

Identifying Revenue Streams (00:01:30)
Extra revenue streams were identified, boosting clinic profits and client trust through positive reviews.

Increased Bookings and Team Morale (00:01:30)
Bookings increased, leading to happier staff and satisfied patients who recommended the clinic.

Invitation for Support (00:02:53)
Gilly invites listeners to reach out for assistance in creating efficient and profitable practices.

Closing Remarks (00:03:04)
Gilly thanks listeners and encourages them to follow for more tips on building their practices.

Best Moments

'Kelly really valued her lovely team, and she knew that all problems are leadership problems.'

'Kelly is feeling happy and relaxed and can get on with helping her patients, knowing that the team are not only really busy but very settled too.'

'Patients were remarking on the great service they were receiving and recommending to more of their friends.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

The right SEO strategy can help to grow your practice. In this episode, Gilly is joined by the founder of Market Your Clinic Online, Chris Dann. As an expert agency in website and digital marketing services for physical therapy and Allied Health, Chris shares his misconceptions around SEO, how to build a website that ranks well in Google and why SEO can help to build trust signals between you and your potential patients.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• There are a lot of misconceptions around SEO and the biggest misconception is that SEO is something that you do to your website and then it's done and then that's it.
• If you have plenty of information on your website, downloadable resources and explainer videos, Google is going to rank your website favourable as it will provide the person searching with the information they need.
• If you want to have your website rank well for Google searches, you need to consider what other organisations are saying about you on their website. Do you have good reviews? Are you reputable?
• A good example of SEO is where other websites produce backlinks on their sites and direct users to your website. An example of this is partnering with your local library, and care homes and offering referred traffic a discount.

BEST MOMENTS

“If you go back 20 years, Google was quite a simple indexing algorithm. These days Google is vastly more sophisticated.”

“Offering plenty of value and usefulness to the user is the first part of a successful SEO strategy.”

“Trust signals across multiple sites will result in a better SEO ranking for your clinic.”

VALUABLE RESOURCES
https://www.marketyourcliniconline.com/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Chris Dann is the founder of Market Your Clinic Online, an expert in websites and digital marketing services for physical therapy and Allied Health. Chris’s marketing advice has been published in Osteopathy Today and he has also worked with Physio First to provide web and marketing advice to their members.

Market Your Clinic Online specialise in small-to-medium practices who need quality services from a company who understands their needs and challenges. They have released how-to guides and case studies of client successes, and also publish the Manual Therapy SEO Reference Guide.

This show was brought to you by

Gilly is joined by experienced chiropractor and founder of Acorn Health, Philippa Oakley. Together they discuss Phillippa’s journey into healthcare, the challenges the LGBTQ plus community faces and why PTSD and post-traumatic stress can hugely impact brain development and cause ongoing pain.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• It is recognised that there is an enormous barrier to meeting the health care needs of LGBTQ communities. There are systemic failings in place and the health inequalities, that the LGBTQ community experience has a very real impact on their health trajectories. 

• The LGBTQ plus community has an increased prevalence of certain conditions like PTSD to post-traumatic stress disorder which can cause an enormous impact on the brain and the way that the brain develops as a child who is perhaps growing up. 

• Research over time shows that microaggressions do actually have an impact on somebody's health experience. PTSD is widely accepted as an illness that is predisposed to developing persistent pain or developing ongoing pain and we know that the LGBTQ plus community are at an increased risk of PTSD.

• Statistically, there are an enormous amount of, um, LGBTQ plus people in the UK who aren't seen by any healthcare professionals. It’s estimated that 20% of LGBTQ plus do not have any healthcare professionals aware of their sexual orientation.

BEST MOMENTS 

“We start at the very beginning.” 

“As a chiropractor, there is a role that we can place in addressing health inequalities and being aware of the impact of those inequalities on the patient.”

“Different groups and different demographics of people have specific health needs is something that I think we can broadly accept to be true.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUST

Philippa established Acorn Health in 2014 and due to the success of the clinic, it expanded in January 2017 and she welcomed a number of additional therapists to her team.

A knowledgeable and experienced chiropractor, Philippa is passionate about helping you on your path to recovery. She uses a range of techniques and enjoys working with you to develop a treatment plan that suits your unique needs. Furthermore, she is trained to work with people of all ages

Let's talk about how to thrive in a recession. Discover why a recession can actually be a time for great opportunity, innovation and acceleration in your business, learn how to double down on your marketing and resonate with new customers, understand how to invest in yourself and uncover the right strategies to thrive during tough times in today’s episode of the Osteobizness podcast.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Cutting your marketing spend will dry up the lifeblood of the business by slowing down the influx of new clients. In a recession, the last thing you should do is cut your marketing budget, instead, you should look to invest, even more, innovate and solve the problems of your community to drive more business to your clinic.

• In a recession, businesses will tighten their belts and strangulate their business at a time when actually it's a good moment to accelerate.

• The businesses that do well in a recession are the ones who invest in themselves, look at the problems of their clients and innovate with ideas to add value and help them further.

• Keep repeating what your customers tell you and put it back out there in your marketing, and you will resonate with other people with the same problem. Marketing through a recession will enable you to come through the other end faster and ahead of the competition.

BEST MOMENTS 

“It doesn't have to be all bad in a recession.” 

“Your competitors might cut back, play small and be fearful which could be an opportunity for you.”

“The best thing you can do is double down and market yourself”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Do you have additional revenue streams? Join Gilly for Recession-proof tip number ten, as she explains how you can build a prosperity plan with new products and services. Learn how to maximise your revenue, add value to your patients and service your community with your expert skills and knowledge.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Think about your prosperity plan and what other services you could offer your patients. Perhaps you could offer additional treatment plans or certain products that would help the demographic of your clinic. 

• Reflect on your expertise and your specialisms and what services you could create that would give you an edge over the competition. Setting yourselves apart is what makes all the difference when people come to choose who they visit for help.

• During a recession, it’s really important that we look at our business urgently, review it and put better systems in place.
• Be creative with your clinic and think about what you can offer your patients that’s going to add value. Aim to be innovative when serving your community and allow your idea to develop. 

BEST MOMENTS 

“Developing additional revenue streams is really important.”

“What’s your plan of action and your prosperity plan?”

“It’s all about a fair exchange of time for money.”

“Be completely creative and think outside the box.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip number nine, keeping a cash cushion in the bank. Join Gilly as she explains why in the current economic climate, it's essential to cover your business expenses with cash in the bank. Learn how to overcome turbulent times, invest in your practice and increase profitability. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• The rate of inflation is high and the cash we have in the bank is consistently being devalued. So it buys us less and less and clinic owners are feeling the pinch.

• Having three months' worth of expenses in cash set aside will protect you if anything happens to derail your business. Having cash available will help you overcome turbulent times and ride out any months when you see patient numbers dip.

• Keep a cash cushion behind you to cover expenses and invest a small portion towards improving your business, growing it, increasing patient numbers, making it more efficient and increasing profitability. 

BEST MOMENTS 

“It’s really important to have some cash available in case you need it.”

“A little cash cushion gives you a lot of relief and keeps debt off of your credit cards.”

“We’re all in business to make a reasonable profit so we can look after our families.”

“If there is a further downturn in the economy it's gonna bite.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Look after and nurture your team, recession-proof tip number eight. Join Gilly as she explains why it is vital to strengthen your team, train them and support them in order to grow your practice. Discover how to coach your team to become inspired and give your patients exceptional service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It’s vital to look after and nurture your team. If you lead from the front and provide your employees with the training and support they need you will help grow your practice by going above and beyond.

• Ask your team more questions and you will see them start to open up but always remember to praise them even if you have a critical eye.

• Don’t always look at the negative things in your practice. The more you praise and inspire your team, the more they’ll go the extra mile, the more effort they will put in and the more suggestions they come to you with. 

• By strengthening your team and looking after them they're going to improve and they're going to provide your patients with better treatments, rebook patients properly and positively impact your revenue.

BEST MOMENTS 

“How can you help your team with what they need?”

“It’s very easy to always look at the negative stuff but you need to always praise our team to inspire them.”

“Always be inclusive with your team and always check on them and see how you can look after them.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Learn how to save yourself from burnout with recession-proof tip number seven. In this episode, Gilly helps you overcome the chaos and create a practice with systems and efficiencies that will have you seeing more patients and spending less time on admin.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Don't burn out and try to manage every single tiny detail of your business because working all of the extra hours to try and control your business will ruin your family time and result in you working a lot of evenings and weekends.

• You've got to put efficiencies in place in your practice and systems and processes so that you’re not spending all of your time on your phone dealing with patients. 

• Allow patients to book their own appointments using an automated system.

• No one else can deliver the service you can deliver to your patients, someone else can do the admin, schedule appointments and post on social media. The time you save will keep you away from being overcome with burnout.

BEST MOMENTS 

“Only you can deliver your treatments, someone else can do your admin.”

“Maybe it's time to get a virtual assistant.” 

“Look for a good accountant to help you save money, if you do it yourself you’ll be exhausted.”

“When you start falling out of love with what you do, that's a red flag.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media