The Persuaders Marketing Radio Show & Podcast – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

The Persuaders Marketing Radio Show & Podcast

The Persuaders - marketing radio show from Ireland

Business

Frequency: 1 episode/19d. Total Eps: 353

Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.

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RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
06/05/2025
#90
🇨🇦 Canada - marketing
05/05/2025
#48

Spotify

No recent rankings available

Shared links between episodes and podcasts

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http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
76 shares
http://www.islandbridge.com
10 shares
http://oi.vresp.com/
8 shares

http://www.linkedin.com/in/colinlewis
2 shares
https://www.linkedin.com/company/warc/
1 share
https://www.linkedin.com/in/nadyazhexembayeva/
1 share

http://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081988
1 share
http://www.amazon.com/Enchantment-Changing-Hearts-Minds-Actions/dp/1591843790
1 share
http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/0688128165
1 share

RSS feed quality and score

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RSS feed quality

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Score global : 32%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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Charities Marketing

Saturday, October 19, 2024 • Duration 29:16

With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter David O'Sullivan was joined by the heads of Irish charities whose funding will hopefully benefit from the sponsorship and donations from those involved.

Grainne O'Leary Chief Executive Arthritis Ireland ★Jimmy Fearon Chief Executive, DEBRA Ireland

Among the main themes explored were...
1. What is the historical context of Irish charitable giving?
2. How has the Irish charity sector evolved in terms of governance and professionalism?
3. What are the key challenges faced by Arthritis Ireland and Debra Ireland?
4. What are the main misconceptions about arthritis?
5. What is Epidermolysis Bullosa (EB), and why is it referred to as “butterfly skin”?
6. How has the COVID-19 pandemic impacted Irish charities?
7. How has Colin Farrell supported Debra Ireland?
Colin Farrell, the renowned Irish actor, has been a long-standing supporter of Debra Ireland, forming a close friendship with Emma Fogarty, a prominent ambassador for the charity.

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The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.

Saturday, October 12, 2024 • Duration 30:19

One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of Aidan McCullen and Dr. Nadya Zhexembayeva. Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the Summit, to define the nature of reinvention, and to share some best-practice examples.

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Guinness Christmas Advert : the story

Saturday, November 27, 2021 • Duration 28:41

In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising

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Marketing via Augmented Reality, Direct Marketing Trends

Saturday, November 9, 2013 • Duration 28:16

Interview with Mathijs Gajentaan, Chief Commercial Officer at twnkls -Dutch Augmented Reality specialists based in Rotterdam. In our interview we define Augmented Reality and discuss how it is seen as an increasingly attractive technology for marketers to engage audiences. We discuss a number of case studies where AR has been developed.

In-studio I am joined by two of the Interactive Direct Marketing Association council members Colin Stoddard and Dave Furney who will be discussing a survey that the IDMA are currently running. They also discuss developments in Ireland's direct marketing sector.

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Marketing Podcast: Customer Engagement Strategies

Monday, October 28, 2013 • Duration 27:51

In this podcast I am joined by panelists Gerard Tannam, Managing Director, Islandbridge Brand Direction and by Paul O'Grady, Group Commercial Director, Mercantile Group. We discuss the challenges for companies to truly put themselves in the customer shoes. The particular challenges of using social media to engage customers are discussed. Paul gives some very good examples of how they differentiate their messaging across many of their brands such as Whelans, The Village and Mercantile Bar, and their restaurant brands. Gerard discusses how companies need to avoid the temptation to have a blanket approach to social media marketing. Companies need to be very sensitive to the audience contexts.

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Social Media Marketing Strategy Podcast

Saturday, October 26, 2013 • Duration 29:29

In this podcast I'm joined in-studio by Paul Bridgeman from Vocal.ie and by telephone by David Glynn from the McWilliam Park Hotel, Mayo. We discuss a wide range of social media marketing issues. Snapchat as a channel for marketing is among the topics investigated, and Paul discusses some findings from the Vocal Digital Trends Survey

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Making Online and Offline Marketing Strategies work together

Tuesday, October 22, 2013 • Duration 28:17

In this podcast I am joined in studio by Maeve O'Gorman Digital and Social Strategy Director - Mindshare Ireland , and Conor Lynch CEO of connector360. We are also joined on the phone line by Steven Roberts, Head of Marketing - Griffith College, Ireland.

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Challenging Marketing : Hair Restoration : Case Study

Saturday, October 19, 2013 • Duration 28:07

In this podcast Maurice Collins, founder of HRBR, Hair Restoration Blackrock, Dublin, discusses the marketing aproach his company use to building a market for their services. We discuss the role of testimonials in building customer confidence, the legislative context and how new media is playing an increasingly important role.

Also on the show an interview with Simon Healy from TotalHealth.ie a new chain of independent pharmacies.

Finally in the show, Paul Ebbs, discusses the launch plans for DIT's Construction Innovation Lab.

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Public Relations and Sports Sponsorship

Monday, September 30, 2013 • Duration 26:59

In this interview MD of Pembroke Communications, Mick O'Keefe joins me for a wide ranging discussion on the relationship between Sports and Sponsorships. Pembroke Communications recently conducted survey research around sponsorship at Electric Picnic, and Mick shares some of the main findings. Among the brands discussed are #Bacardi #Heineken #Vodafone #ElectricIre Also joining us for the discussion is Philip Peake Sales, Operations & Commercial Manager at Irish Greyhound Board Harold's Cross racecourse.

We also discuss the PR dimensions around the Arthur's Day controversy

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Managing the Customer Experience

Saturday, September 28, 2013 • Duration 26:49

In this podcast a special interview with Mark Cullen, specialist consultant in customer engagement. In the interview discusses how companies use internal customer data for insight as well as commissioned survey research. We discuss the key metrics that companies are using to assess customer satisfaction, from the concept of Net Promoter Score ( which has merits in loyalty measurement ) to Customer Effort Score ( which assesses how easy customer find it to interact with companies).

Also interviewed is Dr. Catherine Logan, Nutrition Manager with the National Dairy Council, who discusses their sponsorship of the Milk Advertising Awards, as well as the marketing activities of the Council.

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The Persuaders Marketing Radio Show & Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Persuaders Marketing Radio Show & Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn23

Amazon4

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn23

Amazon4