The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing – Details, episodes & analysis
Podcast details
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Frequency: 1 episode/7d. Total Eps: 415
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Apple Podcasts
🇬🇧 Great Britain - marketing
15/03/2026#97🇬🇧 Great Britain - marketing
14/03/2026#45🇫🇷 France - marketing
16/01/2026#92🇫🇷 France - marketing
15/01/2026#72🇫🇷 France - marketing
14/01/2026#52🇫🇷 France - marketing
23/06/2025#83🇫🇷 France - marketing
22/06/2025#68🇫🇷 France - marketing
21/06/2025#53🇫🇷 France - marketing
20/06/2025#38🇨🇦 Canada - marketing
01/05/2025#51
Spotify
No recent rankings available
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
See all
- https://opteo.com/psp
708 shares
- https://paidsearchpodcast.com/archive/
528 shares
- https://youtu.be/8BXNwnxaVQE
284 shares
- https://youtu.be/MkNeIUgNPQ8
178 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 27%
Publication history
Monthly episode publishing history over the past years.
PPC Basics - How to Pick The Best Keywords (Episode 488)
Episode 488
lundi 17 novembre 2025 • Duration 32:13
This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
PPC Basics - Building Your First Campaign (Episode 487)
Episode 487
lundi 10 novembre 2025 • Duration 32:25
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
How to Stop Spam and Bot Traffic & Leads (Episode 478)
Episode 478
lundi 1 septembre 2025 • Duration 31:09
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also dive into shady search terms like competitor names, phone numbers, and support queries that often signal spam. We explain why chasing cheap clicks under $1 CPC can be dangerous, especially with broad match keywords. You’ll hear why click fraud tools are not a real solution, and how data exclusion can help when spam waves or tracking issues pop up. Finally, we put all the red flags together to show how Google’s recommendations often push you toward clicks, while the smarter move is optimizing for real conversions.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/_kJty78-Dhg
Submit a Question - https://www.paidsearchpodcast.com
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Episode 388
lundi 27 novembre 2023 • Duration 37:18
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Pay Per Value - The Principles of Google Ads #3 (Episode #387)
Episode 387
lundi 20 novembre 2023 • Duration 34:49
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Phases of Success - The Principles of Google Ads #2 (Episode #386)
Episode 386
lundi 13 novembre 2023 • Duration 34:16
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Principals of Google Ads #1 - Strategic Relevance - https://t.co/mA2u7R9oYr
Strategic Relevance - The Principles of Google Ads #1 (Episode #385)
Episode 385
lundi 6 novembre 2023 • Duration 30:51
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
My 5 Most Controversial Opinions (Episode #384)
Episode 384
lundi 30 octobre 2023 • Duration 36:00
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383)
Episode 383
lundi 23 octobre 2023 • Duration 45:43
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
Below First Page Bid? (Episode #382)
Episode 382
lundi 16 octobre 2023 • Duration 39:18
Get Opteo for free for two months - https://opteo.com/psp
Google Ads Management & Consulting - https://www.chrisschaeffer.com
Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8
Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing
Submit a Question - https://www.paidsearchpodcast.com
Twitter - https://twitter.com/PaidSearchPod
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