Explore every episode of the podcast The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Dive into the complete episode list for The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
PPC Basics - How to Pick The Best Keywords (Episode 488)
17 Nov 2025
00:32:13
This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
PPC Basics - Building Your First Campaign (Episode 487)
10 Nov 2025
00:32:25
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Submit a Question - https://www.paidsearchpodcast.com
How to Stop Spam and Bot Traffic & Leads (Episode 478)
01 Sep 2025
00:31:09
In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” and why “interested in” leads to bad traffic, especially with Search Partners. We also dive into shady search terms like competitor names, phone numbers, and support queries that often signal spam. We explain why chasing cheap clicks under $1 CPC can be dangerous, especially with broad match keywords. You’ll hear why click fraud tools are not a real solution, and how data exclusion can help when spam waves or tracking issues pop up. Finally, we put all the red flags together to show how Google’s recommendations often push you toward clicks, while the smarter move is optimizing for real conversions.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/_kJty78-Dhg
Submit a Question - https://www.paidsearchpodcast.com
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388)
Show Notes: Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!
Show Notes: Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!
Answering Your Questions About Google Ads (Episode 477)
25 Aug 2025
00:35:32
Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/PkihXZ5FulY
Submit a Question - https://www.paidsearchpodcast.com
How to Prepare for the Upcoming Holiday Sales Season (Episode #378)
Show Notes: It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.
Show Notes: Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.
9 Very Important Questions from Listeners (Episode #376)
Show Notes: Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.
What Does a Bad Search Term Look Like? (Episode #375)
Show Notes: Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.
Strange Phenomenon Happening in Google Ads Right Now (Episode #373)
Show Notes: Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.
Answering Questions from Listeners! (Episode #372)
Show Notes: Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.
Difference Between Automated & Manual Bidding (Episode #370)
Show Notes: The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.
Show Notes: This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!
The Right Way to Use Audiences (Episode 476)
18 Aug 2025
00:33:02
What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you to hear!
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/n1Bt9LHwSs0
Submit a Question - https://www.paidsearchpodcast.com
Are You Still in PHASE ONE of Google Ads Optimization? (Episode #368)
Show Notes: This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.
Show Notes: This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.
BONUS Episode! Automating Your Google Ads - Keywords & Bidding (Episode #365)
Show Notes: Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!
Optimize Your Shopping Ads with a Special Guest! (Episode #366)
Show Notes: This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.
Why Are You Getting Traffic But No Sales? (Episode #364)
Show Notes: In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!
Ranked #1 Position on Google. Good Idea or Bad Idea? (Episode #363)
Show Notes: When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top ranking in your paid ads.
Show Notes: Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Schaeffer discusses the definition of a conversion and answers a question from a listener.
Submit a Question - http://www.paidsearchpodcast.com
Show Notes: Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers a question from a podcast listener and discusses clickthrough rate (CTR).
*Huge* Announcement + Google Ads Bidding Strategies (Episode #360)
22 May 2023
00:35:57
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com
Show Notes: Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
359: How To Measure Click Types in Google Ads
08 May 2023
00:42:49
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.
(3:12) Types of interactions (7:03) Headline clicks (9:01) Call extensions (12:13) Site link under the ad (17:30) Image extensions (20:07) Driving directions (22:33) Google Search Partners (25:38) Display network (31:15) Price asset (33:52) Lead form asset (35:37) Call ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
11 Aug 2025
00:34:39
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.
Try Opteo for free for 28 days - https://opteo.com/psp
Chris Schaeffer - http://www.chrisschaeffer.com
Watch this episode on YouTube: https://youtu.be/O9x9Y6KQbtk
Submit a Question - https://www.paidsearchpodcast.com
358: Answers to Your Google Ads Questions
24 Apr 2023
00:44:39
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and more!
(3:36) When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones? (13:03) How do I add a logo as an asset to my ads? (16:59) Should I use SKAGs for competitor campaigns? (27:31) When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? (35:35) Can you control lead value with max conversions?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
357: Let’s Talk Max Conversion Bidding in Google Ads
17 Apr 2023
00:49:30
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance of defining your conversions, what you can do to optimize bidding, and more.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
356: Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!
10 Apr 2023
00:52:56
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more!
(3:38) Can you have too few keywords in Google Ads? (9:18) Dealing with different time zones (16:26) What to do when your Google Ads results start getting worse (23:34) Should I pin headlines in responsive ads? (36:37) Should I run phrase and exact match keywords for the same keyword? (48:59) Should I exclude locations I don’t want?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
355: There’s Always a Solution with Google Ads
03 Apr 2023
00:39:04
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering solutions for those common problems.
(7:47) How to test different landing pages with Google Ads
(14:43) How to get in front of the deepest funnel (ready to buy) traffic in Google Ads
(22:35) How to run Google Ads for your small business with a really small budget
(30:35) How to make the most Google Ads for your small business if your website is really bad
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
354: What Are Close Variant Keywords?
27 Mar 2023
00:36:33
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this episode, we're digging into the six rules that allow a keyword to qualify as a close variant.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
353: Bidding Strategies in 2023
13 Mar 2023
00:41:37
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending on the time the campaign has been running, its goals, and the business type.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
352: Interesting New Features in Google Ads
06 Mar 2023
00:29:47
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad strength details column, and how to add negative keywords from the account level.
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
351: Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, Ecommerce, and More!
27 Feb 2023
00:49:20
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad headlines, and where to start if you're new to Google Ads.
(2:51) How to transition from single keyword ad groups (8:12) When to use negative keywords (23:35) Do phrase and exact match keywords still matter? (25:56) How to measure RSA headline success (33:01) Multiple performance max campaigns (36:08) E-commerce Google Ads account structure (39:23) Getting bad leads from Google Ads (44:17) Where to start if you are new to Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
350: The Right Way to Think About Responsive Search Ads
20 Feb 2023
00:44:14
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
Show Notes: Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.
(3:14) What is a responsive search ad? (7:11) The power of one great responsive search ad (9:38) The mystery of responsive search ads (13:13) How we create responsive ad headlines (24:29) How we create responsive ad descriptions (26:57) The downside of pinning responsive search ads (32:45) Do you focus on ad strength when creating responsive search ads? (36:36) The secret to responsive search ads (40:54) The second secret to responsive search ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
349: 5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign
13 Feb 2023
00:52:14
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look for after your initial "test drive," how to interpret the data, and how to respond to it in order to set your campaign up for long-term success.
(6:18) Am I bidding too low? (19:42) Are my keywords working? (28:43) Am I missing good keywords? (39:46) Should you be spending more on Google Ads? (45:37) When is the right time to add Performance Max?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
Competitor Campaigns: When, Why, and How (Episode 474)
04 Aug 2025
00:34:13
Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!
Try Opteo for free for 28 days - https://opteo.com/psp
Watch this episode on YouTube: https://youtu.be/SFbHl80f9ds
Submit a Question - https://www.paidsearchpodcast.com
348: How to Launch a Brand-New Google Ads Account for Long-Term Success
06 Feb 2023
00:49:29
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and the negative results that can occur.
(5:25) Our mindset for new account builds in Google Ads
(9:07) Using only zip code targeting is a bad sign
(15:17) Don’t play games with your ad schedule
(18:45) The power of conversion tracking
(22:35) How many ad groups should you have?
(26:49) The exact match only strategy leads to problems
(33:29) How many keywords are enough?
(40:20) The most common bidding mistakes in Google Ads
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
347: Amazing Google Ads Q&A About Performance Max for B2B, Chat Bots, Manual Bids on High Spend Accounts and More!
30 Jan 2023
00:40:14
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/
Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads, location settings, Performance Max for B2B, chatbots, manual bidding on large accounts, and more.
(4:04) Do you use the form asset in Google Ads?
(9:33) Why am I getting leads from locations I don’t want?
(17:15) How to get Performance Max to work for B2B
(21:14) How will AI chatbots affect Google Search and Google Ads?
(26:39) How do you do manual bids on high-spend and large Google Ads accounts?
(34:55) How granular should ad groups be?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive
346: Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More
23 Jan 2023
00:38:28
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, and the "limited by budget" status.
(2:57) Do you follow a Google Ads management optimization routine? (8:29) Should you add negative keywords at the ad group level? (13:40) Should you add all three match types in each ad group? (25:28) How do you manage a huge Google Ad account? (34:10) What do you do when you see the “limited by budget” status?
We need your help! Please help us grow the show: If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive