The NTM Growth Marketing Podcast – Details, episodes & analysis

Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company’s social media, podcasts, and webinars. 

Website: https://milagroai.com/

Facebook: https://www.facebook.com/haddas.eshel/

LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791

Instagram: https://www.instagram.com/haddas_e/

YouTube: https://www.youtube.com/@HaddasEshel

Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she’s worked with startups and corporate giants in healthcare and tech. Efrat’s expertise drives customer experience enhancement and brand awareness across Air Doctor’s worldwide operations. 

Website: https://www.air-dr.com

LinkedIn: https://www.linkedin.com/in/efrat-marmur/

In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.

Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz

Follow No Typical Moments at:

Website: https://notypicalmoments.com/

LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/

YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

Instagram: https://www.instagram.com/notypicalmoments

Facebook: https://www.facebook.com/NTMoments

"The main value of having both marketing and sales under one person is that there's no break in the funnel." - Assaf Frances

Assaf Frances is a dedicated and passionate marketing professional who excels in creating growth engines, orchestrating brand management initiatives, and facilitating operational excellence. His strength lies in crafting compelling narratives and fostering impactful communication strategies within the dynamic SaaS landscape for government and beyond. Assaf has contributed significantly to enhancing brand visibility and facilitating expansion initiatives in alignment with company aspirations through both exceptional field marketing presences and unique digital marketing assets. In this interview, Assaf shares his journey and the strategic approach Gelt employs to integrate marketing and sales in order to streamline their growth.

Website: https://www.joingelt.com/

LinkedIn: https://www.linkedin.com/in/assaf-frances-4a60b938/

"One of the things I enjoy most about communication is the ability to influence people and then see a result, which to me is what marketing is all about." - Nicole Erceg

As the Director of Marketing at Agriculture Future of America (AFA), Nicole Erceg leads a talented team responsible for increasing brand awareness, engagement, and loyalty among diverse stakeholders, from college students to agriculture industry leaders. With nearly a decade of experience in communications and marketing roles, she has a passion for compelling content and strategies that add value and showcase the impact of agriculture and food systems. In this interview, Nicole shares her journey, experiences, and future predictions for marketing in agriculture. 

Website: https://www.agfuture.org/

LinkedIn: https://www.linkedin.com/in/nicoleerceg/

YouTube: https://www.youtube.com/user/AgFuture

Instagram: https://www.instagram.com/agfutureamerica/

Facebook: https://www.facebook.com/agriculturefutureofamerica

"All of these social [media platforms], it’s all about content and it’s constant and you have to keep feeding the beast.” - Tricia Sacchetti

Tricia Sacchetti is the Director of Marketing for National Cyber Group. Tricia has 25+ years of tech marketing experience, 14 specifically in IT education having led marketing for organizations such as Learning Tree International. Tricia earned her BS in Communications at Castleton University. Tricia's social motto is #B2H (Business to Human) and #ABL (Always Be Learning). In this interview, Tricia discusses her history in marketing and how it led into an important and fulfilling marketing career centered around helping others. 

Website: https://www.nationalcyber.com/
LinkedIn: https://www.linkedin.com/in/triciasacchetti/
Instagram: https://www.instagram.com/piscestls/
Facebook: https://www.facebook.com/piscestls

"Seeing a packed stadium or seeing the revenue numbers, records getting broken because of all the hard work us and our team did together is just so rewarding." - Nicole Bauer

Lindsay is the Social Media and Content Manager for the Pittsburgh Riverhounds, and has been with the team since October of 2021. Previously, she was a Technical Director for the Buffalo Bisons, a minor league baseball team based out of her hometown of Buffalo, NY. Her mission with the Riverhounds is to grow the social media following of the team, and build an online personality for the players and organization. Nicole Bauer is the Marketing Manager for the Riverhounds with a strong career background in Marketing and primarily handles all things paid advertising for the team. In this interview, Lindsay and Nicole discuss their experience and goals with marketing for a sports team and how current marketing trends translate into the sports world versus marketing for products or services.

Website: https://www.riverhounds.com/ 
YouTube: https://www.youtube.com/c/PittsburghRiverhoundsSC
LinkedIn: https://www.linkedin.com/company/pittsburghriverhounds/
Instagram: https://www.instagram.com/riverhoundssc/
Facebook: https://en-gb.facebook.com/RiverhoundsSC/

"It’s not my perspective that is important… it’s the fact that we have hundreds of different people coming through who all are achieving success, or failures in some ways, through real estate investing." - Scott Trench

Scott Trench is the CEO and President of BiggerPockets, however, he started out as a fan and member of the BiggerPockets community before joining as an early employee and Director of Operations in 2014. Four years later, he was named President and CEO and continues to be a passionate real estate investor and personal finance junkie. Scott is also the Author of Set for Life, Host of BiggerPockets Money, a Real Estate Investor, and Broker. In this interview, Scott dives into his passion for real estate investing and financial freedom. 

Website: https://www.biggerpockets.com/
YouTube: https://www.youtube.com/c/biggerpockets
LinkedIn: https://www.linkedin.com/in/scott-trench-53056a22/
Instagram: https://www.instagram.com/scott_trench/

"Copy is all about the connection, and AI is not virtually capable of putting itself in your reader’s shoes." - Stephen Goodrick

In this interview, Stephen Goodrick, a Copywriter at No Typical Moments, discusses what the top copywriting trends are in digital marketing lately after first defining what copywriting is. Stephen discusses topics like how to address customer pain points and the pros and cons of utilizing AI written-copy versus personally written. 

Website: https://notypicalmoments.com/
LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/
YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA
Instagram: https://www.instagram.com/notypicalmoments
Facebook: https://www.facebook.com/NTMoments

"I try not to be reactionary and the pivoting should be based off data, not off of random ideas from across the staff, not that those aren’t valuable… So, I do think there is an important difference between data driven decision making and having very reactionary decision making." - Anna Murphy

While working at the Boys & Girls Club, Anna Murphy managed to land a marketing internship at an edtech company. She knew nothing about marketing, but she knew how to learn, so she set about studying every aspect of it. It didn't take long for Anna to realize that edtech was a decade or two behind every other industry. And it isn't because edtech buyers were different. It's because companies were complacent. Anna had a hypothesis: if you created great marketing programs, edtech brands could scale unlike ever before. So she set out to prove almost every edtech CEO out there wrong. And guess what: it's working. While she can't give away every secret, her favorite is quite simple, yet so underrated: hire teachers, y'all. In this interview, Anna Murphy discusses her experiences as a previous educator and how that shaped her journey into edtech and bloomed into a love for marketing.

Website: https://www.whyliveschool.com/
Facebook: https://www.facebook.com/liveschool/
LinkedIn: https://www.linkedin.com/in/anna-lillian-murphy/ 
Instagram: https://www.instagram.com/getliveschool/

"Different industries are like [different cultures]. They have these different kinds of backgrounds and ways that people think about things. Even though a real estate coach has the same fundamental challenges they’re trying to address…  as a health coach, it’s just different cultures." - Phil Beene

Phil Beene is an entrepreneur, sometimes-marketer, co-founder, and CEO of Nudge Coach, a company with the mission to perfect the way online programs are delivered using their white label app and customer engagement solutions, with over ten years of experience developing and executing strategies to reach, engage, and educate people online. In this interview, Phil shares his journey with Nudge Coach and some of his thoughts and strategies surrounding the world of marketing.

Website: https://nudgecoach.com/
LinkedIn: https://www.linkedin.com/in/philbeene/

"If you’re generating leads, you need to understand sales. So you need to sit-in on sales conversations. You’re never ‘too high’ in an organization to learn from a salesperson. That is a fact that [a lot of] marketers just don’t seem to understand." - Michael Simpson

Michael is a son of educators, and corporate intrapreneur turned three times entrepreneur. His passion for helping people reach their potential was fueled by his own rise from poverty to international recognition as a market strategist. He co-founded PAIRIN after over a decade as a certified coach, and after spending seven years living in Russia coaching many at-risk young adults to successful careers. As the CEO of PAIRIN, he works to bridge the opportunity gap for future generations by enabling educators and employers to predict and develop behavioral performance. In this episode, Michael discusses his intro to marketing and his journey from there to where he’s at now. 

Website: https://www.pairin.com
Facebook: https://www.facebook.com/PairinInc/
LinkedIn: https://www.linkedin.com/company/pairin-inc-/