The Marketing Misfits – Details, episodes & analysis

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Barbara Drazga, also known as the "Deal Diva." Barbara shares her unconventional journey from e-commerce beginnings to building a unique subscription box business targeted at “sassy farm girls.”

She reveals her hands-on approach to email marketing, treating each subscriber as a person rather than a number, and how she personalizes her strategies to keep customers engaged and coming back. Barbara dives into her creative process of sourcing liquidation products, curating themed boxes, and the surprising insights she’s learned directly from her audience. This episode is filled with practical tips on customer engagement, creative marketing, and building community-driven brands.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction

03:13 Skip the Banter

07:06 Barbara's Journey

10:20 Email Marketing Strategies and Challenges

23:33 The Power of Knowing Your Audience

35:21 Flash Promotion Strategy

35:42 Crafting Effective Warm-Up Emails

37:27 Using AI for Email Marketing

38:34 Final Day Urgency Tactics

39:01 Handling Customer Feedback

40:14 External Traffic with Levanta

41:21 Capturing Leads and Retargeting

42:03 Building a Farm Girl Community

44:48 Understanding Your Audience

54:14 Subscription Box Strategies

01:02:02 Exceptional Customer Service

01:07:59 Conclusion and Final Thoughts

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

6:07 Skip the Banter

7:35 Building Giant Audiences

9:55 Being the Face

18:10 AI Faces

25:21 Virality Stars

35:50 Rachel's Growth

44:20 Action Steps for Growth

54:04 Geo Location

1:01:35 Profile and Business Pages

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!

Timestamps

0:00 Intro

0:15 Heading Up

1:13 Tim Ash

3:03 Best Companies to Work For

5:22 Learning AI

6:40 Cold Dead Fish

10:11 Happy Happy Talk

14:03 Marketing is Simple

17:52 Unconscious Decisions

22:04 Trusting Brands

27:38 Experiential Marketing

32:33 Editorial Voice

38:30 Origin Myth

41:18 Nude Lady

46:30 Trump

48:51 Content Marketing

54:09 Primal Brain

56:29 Do You Know a Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.

This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.

Timestamps

0:00 Intro

0:23 No Travel Plans

2:23 Networking

6:23 Alaska

9:17 Community Building

14:17 Finding Passionate People

28:48 Find Your Audience

32:20 Who Are You Selling To

35:05 Truck Driver Story

43:53 The Perfect Webinar

47:00 How to Stand Out

49:50 Growing a Group

57:49 Looking at the Numbers

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer.

In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media.

Timestamps

0:00 Welcome to the Misfits

3:00 This Week’s Guest

6:28 Lauren Petrullo

9:45 Who is Lauren Petrullo

12:50 Working at Disney

15:14 Outside of the Box

19:50 Drill Down on Localization

24:10 Facebook Group Hack

26:14 AI Language Prompting

29:10 Reddit Link Building

33:33 Is Meta Still Worth it?

43:00 The Future of TikTok

48:03 Don’t Do Boost Everything

49:58 Commenting on Ads

52:53 Best Engagement

57:58 YouTube Ad Tips

59:45 Lauren’s Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.

This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.

Learn more about Steve here - https://stevensimonson.com/

Timestamps

0:00 Marketing Rocket Ship

0:26 Norm and Kevin

2:24 Wedding Day Horrors

3:00 Introducing Steve

5:10 Entrepreneurs Don't Fit In

8:25 Steve's First Business

14:50 Back In The Day

17:03 Buying First Order

21:03 Diet Coke is A Life Saver

26:19 China Misconceptions

36:28 Chinese Marketing

46:50 Poorly Made in China

55:00 Innovation & Marketing

1:02:00 Talking AI

Check out collectivemindssociety.com for networking events with Norm and Kevin.

Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition. Timestamps 0:00 Truth About Money 0:22 Norm and Kevin 0:50 Brands That Impress Beard Oil 11:11 The Sphere 14:52 Norm's USP Idea 18:41 Branding Case Study 25:12 Going the Extra Mile 28:41 Tiered Perceived Value 31:10 Differentiating Your Product 49:93 Cigar, Luis Vuitton, and Tiffany 55:49 Packaging Matters 105:25 Pattern Interruption

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past.

Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes the fusion of consultancy, content creation, and education, all driven by his passion for sharing knowledge and fostering growth.

With an unwavering commitment to innovation, Mark expertly navigates the digital landscape to produce, curate, and disseminate impactful content that resonates with a diverse audience. As the former President of DigitalMarketer.com, one of the original online education companies focused on marketing strategy and execution, Mark enjoys teaching and sharing information whenever and however possible.

Timestamps

0:00 Intro

0:25 Norm and Kevin

1:50 Tackling a Policeman

4:59 Meeting Mark

10:44 Teaching Digital Marketer

14:55 Loving Content

19:49 Wasting Impressions

27:24 Building a Strong Brand

34:55 Being Consistent

43:30 Donating Free Content

50:01 Using AI For Marketers

55:07 AI Bootcamp

1:05:04 NFTs

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies.

Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) that ended up with annual revenues of $50 million dollars before he sold out his stake. Now, he is the co-founder of the Baby Bathwater Institute, a community that helps bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships.

Timestamps

0:00 Intro

0:30 Kevin & Norm Updates

8:56 Welcome Michael

12:47 Starting Fresh

16:49 Making 50 Million a Year

21:50 Making A Unique Mastermind

26:43 Finding Misfits

32:40 Sleazy Marketers

35:22 Hypnosis

45:19 Pissing People Off

49:13 Taking a Stance

54:40 Decision Making Course

1:00:09 Knowing Your Strengths

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.

This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry. 

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!